January 2013 - BBC

1

Monthly Performance Pack

January 2013

Ian Walker, Publicist, BBC iPlayer BBC Communications 0770 388 6273 | [email protected]

1

Monthly summary headlines – January 2013

2

• Record 272 million BBC iPlayer requests for TV and radio programmes in January 2013 – up +26% on previous month • Two elements contributed to this increase: • mobile and tablet use for TV programmes grew significantly over the festive period (see slide 7) • a fix was implemented for radio stats only (TV was not affected), which had previously been subject to measurement issues* (see slide 6) • TV viewing on iPlayer has seen a significant increase in usage since the festive period– primarily on mobile and tablet devices, but also on TV platforms and computers • On TV, the David Attenborough series Africa, along with popular returning titles such as Top Gear, Miranda and Mrs Brown’s Boys drove strong requests. Children’s series The Dumping Ground (connected with Tracy Beaker) has also proved very strong on BBC iPlayer. • On radio, BBC Radio 4’s The News Quiz and The Unbelievable Truth and sport coverage on BBC Radio 5 Live drove peaks for BBC iPlayer listening in January Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. *The problem with measurement which has now been fixed was for the pop-out console for radio listening on computers – so a large increase in the number of requests via computers was seen overall in January as a result of this problem being resolved. This problem is believed to have affected previous Radio numbers for the past 18 months.

2

3

Index

Page 4-7

Content Monthly BBC iPlayer requests by media type and device type

8

Notes about the data in this report

9

Monthly total “over the top” requests

10

Average daily “over the top” requests per month

11

Weekly “over the top” requests – latest 6 months

12

Top TV programmes

13

Top radio programmes

14

TV and radio “over the top” requests - live vs catch-up

15

Use of BBC iPlayer for TV by time of day

16

Use of BBC iPlayer for radio by time of day

17

Profile of BBC iPlayer users

18

Glossary

3

Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-13 16 45 62 18 50 69 27 52 78 24 52 76 25 55 81 25 51 76 26 62 87 25 59 85 26 61 87 26 71 97 29 78 107 28 86 114 32 88 120 30 87 116 33 84 118 30 93 123 33 97 130 31 86 117 27 87 114 28 91 119 28 86 114 31 108 139 32 109 141 32 114 145 35 127 162 32 117 148 38 122 160 33 108 141 37 122 159 36 120 157 37 117 153 40 115 155 40 113 153 44 134 178 46 139 185 44 143 187 46 145 191 46 146 192 48 142 190 45 140 185 49 138 187 42 125 167 45 130 175 46 151 196 50 150 199 49 165 213 40 167 207 42 174 217 61 212

Millions of requests per month

272

Total monthly BBC iPlayer requests across all platforms, since 2009

Please refer to slide 6 for guide notes.

4

• Two elements contributed to this step-change in number of requests: • mobile and tablet use for TV programmes grew significantly over festive period (see slide 7) • a fix was implemented for radio stats only (TV was not affected), which had previously been subject to measurement issues (see slide 6)

Requests for TV programmes

Requests for radio programmes

4

5

Requests for programmes by device type – TV and radio

The fix for radio stats issues only affected PC/Computer data, and is one of the main drivers for the large month-on-month increase in Computer requests (see slide 6 for radio-only data). However the growth for TV platforms, mobile and tablet devices is a result of a step-change in usage of BBC iPlayer for TV over the festive period.

Number of requests (millions)

% of requests 4% 1%

4% 1%

5% 1%

5% 1%

6% 1%

6% 2%

5% 2%

5% 1%

15%

15%

14% 15%

14%

13%

12%

11%

5%

4%

5%

5%

5%

5%

6%

14

5

3

3

29

28

27

9

9

10

3 28 11

11

167

26

9

3

10

118 113 112 106 109

3 21 9

96

9

3 21 9

103

10

3

22 10

11

3

27 11

113 104

12

4

11

28

29

11

10

4

12

13

4

6%

5% 2%

5% 2%

13% 13%

14%

12%

11%

6%

5%

5%

5%

5%

52%

52%

50%

47%

46%

58%

15%

9%

10% 10%

13%

8%

16%

16%

TV platform operators

26 11

127

110 103

Internet TV / connected devices

5% 2%

Games consoles

62%

59%

59%

57%

58%

58%

59%

102

Computers

Notes:

8%

10%

9%

8%

8%

9%

9%

11%

12% 13%

Sep

Dec

Nov

Oct

Sep

Jan 13

TOTAL

8%

6%

44

Mobile devices

7%

Aug

30

7%

Jul

28

6%

Jun

24

34

Tablets

May

Aug

15

28

Apr

Jul

17

21

Mar

Jun

20

21

Feb

22

12

11

18

6%

6%

Jan 12

17

13

Apr

15

13

Mar

15

12

Feb

17

12

Jan 12

13

14

May

40

Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.

14%

Nov

3

175

30

5% 2%

Oct

196 199

191 192 190 185 187

213 207 217

6% 2%

Jan 13

Unknown

Dec

272

5

Requests for programmes across BBC iPlayer by device type –6 TV only January saw, for the first time ever, over 200 million requests in a month for TV programmes only. The significant growth for BBC iPlayer use over the festive period on mobiles and tablets has continued throughout January 2013. However, both Computer and TV Platforms also saw considerable growth on the previous month (up 13% and 15% respectively from December 2012).


% of requests 212

Unknown

2%

2%

2%

2%

2%

2%

2%

2%

2%

2%

2%

2%

2%

20%

19%

19% 20%

19%

17%

16%

15%

18% 17%

17%

15%

14%

7%

7%

7%

6%

6%

6%

6%

6%

6%

7%

6%

48%

48%

5 165 167 151 150

Notes:

54%

54%

54%

54%

47%

21

23

24

28

Tablets 6%

Mobile devices TOTAL

12%

12%

14% 14%

14%

16%

18%

7%

8%

9%

10%

10%

10%

8%

10%

9%

9%

9%

10%

11%

7%

38

11% 11%

Jan 13

19

26

18%

Dec

17

20


Oct

15

19

15%

Nov

37

Sep

14

52%

41%

Computers

71

13

55%

44%

Aug

12 13

70

77

55%

Jul

12 13

67

80

58%

Jun

12 13

74

79

Games consoles

May

11 13

74

87

9

81 78

10

Apr

9

11

11

7%


11

Mar

21

26

8%

Feb

10

13


Jan 12

11

10

4

Jan 13

10

3 21

30

Dec

2

27

4 29

Nov

26

22

4 28

Oct

28

3

Aug

15

27

130

Jul

11

125

Jun

Jan 12

11 9

80

3

May

85

9

3

Apr

9

28

2

Mar

29

2

Feb

3

3

Sep

145 146 142 140 138

174

6

Requests for programmes across BBC iPlayer by device type –7 radio only A fix was implemented for a radio stats on 18 January – as the pop-out console for BBC iPlayer for radio had not been sending stats to the database for the previous months. The step-change upwards in PC/computer devices is mostly a result of this fix; however the growth seen on other devices is a genuine representation of usage.

% of requests


Notes:

72%

70%

72%

70%

69%

64%

58%

57%

4%

5%

14%

13%

11%

65%

Computers

24

2

2

2

2

5

5

6

6

Jan 13

3

71%

Jan 13

Games consoles

Dec

3

2

71%

10

23

Nov

3

1

31

Oct

3

1

34

Sep

3

1

32

Aug

1

32

Jul

2

29

Jun

4

1

35

May

4

32

Apr

1

Mar

Jan 12

3

34

1

Feb

1

33

71%

20%


40 34

73%

Dec

10

24%

Tablets

Mobile devices

TOTAL

2%

2%

2%

7%

10%

9%

2% 5%

2% 5%

3%

6%

3% 6%

3%

4%

7%

3% 7%

10%

Oct

9

42

24%

Sep

9

40

20% 22%

Aug

11

20%

Jul

8

9

10

12

19%

Jun

42

49

21%

May

10

50 46

Apr

45 9

45

21%


Mar

8

49

48

18% 20%

Feb

8

46

17%

Jan 12

46

17%

Nov

Unknown 61


4%

7

Notes for figures in this report

8

The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems. These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. •

This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months.

•

In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology.

•

Please quote the source of these figures as “BBC iStats”.

•

Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions.

•

All data is for the UK only and excludes listening outside the UK.

•

This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself.

•

This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station.

•

Across 24 October to 27 November 2011, BBC iPlayer stats measurement was inadvertently affected during work undertaken to improve the BBC iPlayer PC service performance. Daily, weekly and monthly totals and averages have been corrected here. Other data gaps have not been corrected.

8

Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 13

TV Requests

31 16 47 36 18 54 37 27 63 37 24 61 39 25 65 37 25 61 45 26 71 43 25 69 44 26 71 53 26 79 60 29 89 65 28 93 68 32 101 69 30 99 67 34 101 73 30 104 77 33 110 70 31 100 68 27 95 70 28 98 66 29 94 84 31 115 86 32 118 90 32 121 101 35 136 94 32 125 96 38 134 85 33 118 97 37 133 96 36 132 93 37 130 91 40 131 90 40 130 109 44 153 115 46 160 120 44 164 122 46 167 123 46 169 120 48 168 118 45 163 118 49 167 109 42 151 115 45 160 135 46 180 130 50 180 145 49 194 146 40 186 152 42 194 188 61

Monthly Requests (millions) .

Radio Requests


248

Monthly BBC iPlayer requests (excluding Virgin Media cable and Sky) 9

Two elements contributed to this step-change in number of requests: • mobile and tablet use for TV programmes grew significantly over festive period (see slide 7) • a fix was implemented for radio stats only (TV was not affected), which had previously been subject to measurement issues (see slide 6)

Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 13 1.1 0.6 1.7 1.3 0.7 1.9 1.2 0.9 2.0 1.2 0.8 2.0 1.3 0.8 2.1 1.2 0.8 2.0 1.4 0.8 2.3 1.4 0.8 2.2 1.5 0.9 2.4 1.7 0.9 2.7 2.0 1.0 3.0 2.1 0.9 3.0 2.2 1.0 3.2 2.5 1.1 3.5 2.2 1.1 3.2 2.4 1.0 3.5 2.5 1.1 3.5 2.3 1.0 3.3 2.2 0.9 3.1 2.3 0.9 3.2 2.2 1.0 3.1 2.7 1.0 3.7 2.9 1.1 3.9 2.9 1.0 3.9 3.3 1.1 4.4 3.3 1.1 4.5 3.1 1.2 4.3 2.8 1.1 3.9 3.1 1.2 4.3 3.2 1.2 4.4 3.0 1.2 4.2 2.9 1.3 4.2 3.0 1.3 4.3 5.0 3.4 1.4 3.6 1.5 5.1 3.8 1.4 5.2 3.9 1.5 5.4 4.2 1.6 5.8 3.9 1.6 5.4 3.9 1.5 5.4 3.8 1.6 5.4 3.6 1.4 5.0 3.7 1.5 5.2 4.4 1.5 5.8 4.4 1.7 6.0 4.7 1.6 6.2 4.9 1.4 6.2 4.9 1.4 6.3 6.0 2.0

Average Daily Requests (millions) .

Radio Requests


8.0

Average daily BBC iPlayer requests (excluding Virgin Media cable and Sky) 10

This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details).

• Two elements contributed to this step-change: • mobile and tablet use for TV programmes grew significantly over festive period (see slide 7 • a fix was implemented for radio stats, which had previously been subject to measurement issues* (see slide 6)

Following these changes, average daily request numbers grew to a record 8 million in January 2013.

TV Requests

Weekly BBC iPlayer requests – latest 6 months (excluding Virgin Media cable and Sky)

11

This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details).

• Two elements contributed to this step-change: • mobile and tablet use for TV programmes grew significantly over festive period (see slide 7 • a fix was implemented for radio stats, which had previously been subject to measurement issues* (see slide 6) Weekly requests increased across January and saw a record set in the last week of the month, of 64 million.

Radio Requests

10

28

31

31

31

32

32

33

34

35

34

33

36

33

32

32

32


40

43

40

41

43

47

28 Jan 13

10

13

21 Jan 13

10

11

17 17

14 Jan 13

10

10

64

55

07 Jan 13

10

9

52

31 Dec 12

9

17 Dec 13

9

42

10 Dec 13

9

42

03 Dec 13

9

42

26 Nov 12

12

43

19 Nov 12

12

46

12 Nov 12

12

43

05 Nov 12

12

43

29 Oct 12

12

44

22 Oct 12

13

43

15 Oct 12

45

08 Oct 12

43

01 Oct 12

44

24 Sep 12

43

17 Sep 12

43

10 Sep 12

11

43

49

53

24 Dec 13

40

60

'03-Sep-12

Weekly Requests (millions) .

TV Requests

12 12

BBC iPlayer - top 20 TV episodes, January 2013

(excluding Virgin Media cable and Sky)

This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details). New David Attenborough series Africa drove very high request numbers in January 2013, along with popular returning titles such as Top Gear, Miranda and Mrs Brown’s Boys. Children’s series The Dumping Ground (connected with Tracy Beaker) has also proved very strong on BBC iPlayer. Events such as the Australian Open Tennis Men’s Final and The Great Comic Relief Bake Off also featured this month. BBC iPlayer Top 20 TV episodes – All

Total requests per episode

BBC iPlayer Top 20 TV episodes – most requested episode per series


Africa Episode 1 Top Gear Series 19 Episode 1 Miranda Series 3 Episode 2 Miranda Series 3 Episode 3

2,279,000 1,887,000 1,833,000 1,794,000

Africa Episode 1

2,279,000

Top Gear Series 19 Episode 1

1,887,000

Miranda Series 3 Episode 2

1,833,000

The Dumping Ground Episode 1

1,479,000

Africa Episode 2 Miranda Series 3 Episode 5 Miranda Series 3 Episode 4 Africa Episode 3 The Dumping Ground Episode 1 Mrs Brown's Boys Series 3 Episode 1 Africa Episode 4 Miranda Series 3 Episode 6

1,713,000

Mrs Brown's Boys Series 3 Episode 1

1,398,000

1,575,000 1,550,000 1,526,000 1,479,000 1,398,000 1,242,000 1,169,000

Waterloo Road Series 8 Episode 11

1,068,000

EastEnders 01/01/13

1,066,000

Sun, Sex and Suspicious Parents Series 3 Episode 1

1,050,000

Mrs Brown's Boys Series 3 Episode 2 The Dumping Ground Episode 4 The Dumping Ground Episode 3

1,117,000

1,076,000 1,072,000 1,068,000

EastEnders 01/01/13 Sun, Sex and Suspicious Parents Series 3 Episode 1 Miranda Series 3 Episode 1 Mrs Brown's Boys Series 3 Episode 4

Waterloo Road Series 8 Episode 11


Monsters vs Aliens 25/12/11

941,000

Ripper Street Episode 1

907,000

Pramface Series 2 Episode 1

785,000

Call the Midwife Series 2 Episode 1

736,000

Silent Witness Series 16 Change Part 1

641,000

Nature's Weirdest Events Series 2 Episode 1

629,000

Australian Open Tennis 2013 Men's Final 27/01/2013

623,000

Catch Me If You Can 02/01/06

601,000

1,066,000

Wonders of Life Episode 1

562,000

1,050,000 1,037,000

The League Cup Show 2012/2013 23/01/13

540,000

Growing up Episode 1

523,000

1,021,000

The Great Comic Relief Bake Off Episode 1

494,000

13 13

BBC iPlayer - top 20 radio episodes, January 2013


• On radio, BBC Radio 4’s The News Quiz and The Unbelievable Truth and sport coverage on BBC Radio 5 Live drove peaks for BBC iPlayer listening in January

BBC iPlayer Top 20 radio episodes – All The News Quiz Series 79 Episode 6 The News Quiz Series 79 Episode 5 The Unbelievable Truth Series 10 Episode The Unbelievable Truth Series 10 Episode 5live Sport 5 live Tennis 27/01/13 The Unbelievable Truth Series 10 Episode The News Quiz Series 79 Episode 4 Up All Night 27/01/13 Weekend Breakfast 13/01/13 The Unbelievable Truth Series 10 Episode The News Quiz Series 79 Episode 3 5 live Breakfast 01/01/13 Shelagh Fogarty 30/01/13 Cabin Pressure Series 4 Episode 1 5live Sport 5 live Tennis 25/01/13 Cabin Pressure Series 4 Episode 3 Weekend Breakfast 12/01/13 Cabin Pressure Series 4 Episode 2 Up All Night 25/01/13 Scott Mills 18/01/13


4 3 1

2


130,000 130,000 123,000 122,000 122,000 120,000 117,000 116,000 116,000 112,000 108,000 103,000 98,000 96,000 91,000 88,000 88,000 88,000 87,000 81,000

BBC iPlayer Top 20 radio episodes – most requested episode per series The News Quiz Series 79 Episode 6 The Unbelievable Truth Series 10 Episode 4 5 live Sport 5 live Tennis 27/01/13 Up All Night 27/01/13 Weekend Breakfast 13/01/13 5 live Breakfast 01/01/13 Shelagh Fogarty 30/01/13 Cabin Pressure Series 4 Episode 1 Scott Mills 18/01/13 Sara Cox Friday: 25/01/2013 Double Take 20/01/13 5 live Sport Premier League Tottenham v Man United Richard Bacon 30/01/13 Steve Wright in the Afternoon 21/01/2013 Ken Bruce 25/01/2013 Cricket 23/01/13 On Sports Extra This Month... 15/01/13 The Danny Baker Show 19/01/13 The Radio 1 Breakfast Show 18/01/13 Jeremy Vine 24/01/13


130,000 123,000 122,000 116,000 116,000 103,000 98,000 96,000 81,000 81,000 79,000 75,000 72,000 71,000 70,000 70,000 69,000 69,000 69,000 66,000

TV and radio requests – live vs catch-up requests

14


The proportion of requests made for live TV programmes remained stable in January compared to December, at 13% of the total. However, following the fix made to the radio stats issue on 18 January, a more accurate level of live radio listening is now being reported, and live programme requests went up to 80% of the total.

13

13

15

13

13

87

87

85

87

87

Oct

Nov

Dec

Jan-13

74

76

75

76

74

75

76

76

76

73

75

26

24

25

24

26

25

24

24

24

27

25

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

On-demand

Simulcast

Simulcast

On-demand


80

76 24

Jan 12

32

Sep

% requests for radio programmes

Jan-13

20

68

17 83

Aug

14 86

May

24

13 87

Apr

76

14 86

Mar

Jul

14 86

Feb

Jun

14 86

Jan 12

% requests for TV programmes

15

BBC iPlayer – use for TV by time of day, Jan 2013

Note: each line has a very different scale (see peaks)

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 28.7 million

TV viewers

Internet peak – 28.4 million

BBC iPlayer peak – 530,000

BBC iPlayer TV requests


Sources – TV from BARB, January 2013, internet from Nielsen March 2012, BBC iPlayer from BBC iStats latest month - see footnotes on final page for more detail

05:00

04:00

03:00

02:00

01:00

00:00

23:00

22:00

21:00

20:00

19:00

18:00

17:00

16:00

15:00

14:00

13:00

12:00

11:00

10:00

09:00

08:00

07:00

06:00

Internet users (any website)

16

BBC iPlayer – use for radio by time of day, Jan 2013 The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being inbetween the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note: each line has a very different scale (see peaks)

Radio listeners BBC iPlayer peak – 111,000

BBC iPlayer requests for radio

Radio peak – 14.0 million Internet peak – 28.4 million


Sources – radio from RAJAR, Q4 2012, internet from Nielsen March 2012 BBC iPlayer from BBC iStats latest month - see footnotes on final page for more detail

05:00

04:00

03:00

02:00

01:00

00:00

23:00

22:00

21:00

20:00

19:00

18:00

17:00

16:00

15:00

14:00

13:00

12:00

11:00

10:00

09:00

08:00

07:00

06:00

Internet users (any website)

17

BBC iPlayer use by demographic

50

51

52

Users of BBC iPlayer

50

Home broadband users


49

All TV viewers

15 19 18 18 43 37 40 38

24

30

40 40 41 40 40 41 39 39 38 41 41 38 40 39 39 38 39 38 35

35

34

34

33

31

31

Home broadband users

All TV viewers

All radio listeners

51

35-54 Men

42 43 42 44

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 08 09 10 11 12

55+ 48

40 42 43 43 43

16-34 38 39

52

52

52 50

51

53

53 51

57

55

57

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 08 09 10 11 12

49

All radio listeners

55+ 35-54

Men 57 57

56 58

59 57

59

70 63

Women

Women

19 19 21 20 22 20 23 22 24

16 17 17 17 16 44 41 40 40 42

22 20 40 41

48

48

48 50

49

47

47 49

43

45

43

43 43

44 42

41 43

41

31 37

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile has remained stable for some months, with only a very slight male skew compared with TV viewers in general. The age profile of users continues to be younger than TV viewers by some margin, however the percentage of 55+ users rose to 24% in Q4 2012, a pleasing sign that iPlayer reach is becoming more mainstream.

16-34

38 37

38

Users of BBC iPlayer

User profiles - TV from BARB (Q2 12), radio from RAJAR (Q2 12), broadband from BARB (Q2 12)

Glossary • Stream – click to play instantly. • Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions. • Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites. • Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website. • Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer. • Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations. Extra footnotes for slides 23-24 showing data for time of day

• TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and ondemand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

18 18