job description - Professional Sports Group

JOB DESCRIPTION Job Title: Line Managers: Location:

ACCOUNT EXECUTIVE – SOCIAL MEDIA HEAD OF CONTENT Weybridge, United Kingdom

SCOPE Professional Sports Group is one of the leading sports marketing companies in Europe and the Middle East. We know sport. We know how it inspires passion, influences change, engages nations and wins business. We have a requirement for an experienced Social Media Account Executive to assist the Content team in planning, execution and optimisation of our clients and PSG’s online marketing requirements through digital channels and to drive the social media content. All our staff are can-do PSG people, who believe in our business and go the extra mile for our clients. Our talent defines our business and we are committed to developing each employee to be the best they can be – and to make sure that they and our clients enjoy the journey. If you want to work alongside the most driven, fun and energetic people in the sports business - and work with the best brands, sports bodies, events and athletes - then this role may be for you. JOB PURPOSE Responsible for social media content strategy, creation and delivery across the PSG Group. • • • • • • • • • • • •

Execution of digital and social campaigns and to be pro-active about content creation ideas across all departments of the company to deliver on pre-agreed KPIs Driving followers, enhancing engagement and increasing data capture through owned channels Leading onsite optimising including conversion rate optimisation Leading offsite optimisation including link building strategy Managing and developing PPC campaigns Growing PPC into an essential acquisition channel Reporting and communicating of channel performance within the organisation Digital marketing strategy and execution Elevate and enhance existing digital scope of service Design and lead on digital acquisition and search strategy (paid and organic) Website management and administration of redevelopment programs Collaboration, design and lead delivery of digital and social campaigns across all major platforms

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Running content marketing activity from idea generation through to implementation Creation and distribution of engaging social media content Reporting of digital campaigns and demonstration of ROI Development and implementation of new digital assets to enhance our client offering

EXPERIENCE & SKILLS REQUIREMENTS              

University degree Excellent writing and sub editing skills to write social media and website copy as well as press releases Excellent communication and presentation skills Ability to work under pressure Skills and experience in creative content writing Analytical mind-set and critical thinking Excellent communication and interpersonal skills Work closely with Marketing teams across all aspects of the company Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google AdWords and email campaigns Working knowledge of ad serving tools Working knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Direct experience in dealing with the media is essential Passionate about Sports

START DATE - ASAP SALARY - Competitive

Applications: Please send your CV and a covering letter to Leanne Whyte ([email protected]) or Jim Bruce-Ball ([email protected])