Money Making Secret in History” and he was invited to produce a tape ... Joe: I've
been looking forward to it. You're doing great things, I hear great things.
Joe Vitale Interview Michael:
Welcome to Logical Soul Talk. My name is Dr. Michael Craig and I’m your host for this weekly talk radio program. This is a show where I get to interview some of the best, brightest and most creative people in the world or talk about subjects near and dear to my heart. Today, we’re talking with a very, very creative and interesting person and I’m gonna introduce him shortly here. During this 60 minute program today, it’s a special program; I wanna focus on my special guest. His name is Joe Vitale and he’s an author and I’m gonna tell you a whole bunch about this guy in a minute, but first a little background. You see, as a chiropractor for many years, I discovered that most people including myself have an underlying pattern of what I call hidden decisions that we made as small children or picked up from our parents, teachers or even our ancestors and these subconscious decisions form our reality and affect our motivation and our destiny. Consequently these hidden decisions can either propel us to greatness or lead us to self sabotage and failure. Quite by accident many years ago, I discovered I could access and change these hidden decisions to allow amazing results to happen in my own and other people’s lives and you can get more information on my technique and how I’m training life coaches and others to use and spread this technology at http://.mycoachtraining.com. My goal today in every show, is that you go away with something really powerful that you can use in your life and add to your motivation and nourish what I call your seed of success. Whether you’re a coach or just want to transform your life, this show is for you; so listen up and take notes. My goal again as I said is to give you something that you’re gonna walk away with and will nourish your seeds of success and after about half an hour, about 30 minutes into the show, I invite you to call in with your comments and your questions and our show hotline is are code 347 843 45 44, that’s 347 843 45 44. Now, back to the nice guest. Now tonight’s guest is Dr. Joe Vitale. He’s the author of at least 50 books and countless DVD’s, pamphlets and other self help works. He promotes the power of the Law of Attraction, using his own life 1
as an example. Joe went from homeless to living in luxury and points out in the “Attractor Factor”, “Attract Money Now” and his other books, that anyone can fix his way into becoming rich. Joe is one of those self help wizards and was highlighted in the movie, “The Secret”. As well as a being a marketing wizard, he points out that most people are overwhelmed with negative thoughts, ads, cultural messages and so forth, and he claims to have developed a way of tuning in to the subconscious mind of his customers and clients in order to give them what they want in spite of all this chatter. According to Joe, success didn’t come easily. Several years ago he was broke, desperate and living off the street and he said he had a series of odd coincidences that I’m gonna ask him about later, that allowed him to find his inner calling. Since then he’s gone on to achieve great fame and success with a number of bestselling books. Besides his books, he’s also a top ranked business coach. In fact, clients who have implemented his marketing strategy in their business gave him the nickname Mr. Fire, because according to some, he burns through web counters and merchant accounts, and forces competitors to sizzle out. I love reading that. Now, his many accomplishments include a number one bestselling book on spiritual marketing and a bestselling eBook, “Hypnotic Writing”. He’s written the “Power of Outrageous Marketing, actually that’s the best selling audio set and he wrote, “There’s a Customer Born Every Minute”, that’s about P.T. Barnum. He wrote “E-code”, 47 secrets for making money online and he wrote the “Hypnotic Writing Wizard”, The 7 Lost Secrets of Success, “The AMA Complete Guide to Small Business Advertising”, “The Greatest Money Making Secret in History” and he was invited to produce a tape series with Nightingale Conant. He has a doctorate degree in metaphysical science. He’s a certified hypnotherapist and also a Qigong healer. On a side note, one of my previous mentors Marshall Thurber once told me, “you never know how far you can go until you’ve gone too far”. Now based on Joe’s seemingly endless accomplishments, it’ll be hard for us to imagine he knows what too far even means.
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I gotta tell you Joe. It’s my complete honor and privilege to welcome you to Logical Soul Talk. I’m a huge fan of yours, so thank you for taking the time out of your busy schedule to come on the show today. Joe:
I’ve been looking forward to it. You’re doing great things, I hear great things. I couldn’t wait to be here, so thanks for the honor of being a guest.
Michael:
You’re too kind. Thank you so much. I’m dying to ask you Dr. Joe. You’re best known for your role in the movie, “The Secret” and for the 50 or so books you’ve written, but before I get into your background, I want to ask you how you’re coming along with your music? As a former music major and guitarist myself, I find that your playing and singing is impressive, so how’s it going for you?
Joe:
I’ll tell you what; you and I are friends for life now because you’ve asked me the question that’s most important to me. I’ve recreated myself as a musician. One year and two months ago I had not written a song ever, had not sung any songs, knew three chords, couldn’t carry a beat, and couldn’t carry a tune. As of today I have three albums out and I’m working on my fourth. It is going fantastically. I can go on and on talking about this because it’s my new passion, but I think from a self improvement standpoint, anybody needs to stop and look and consider, I was not a musician a year and a couple months ago. Now I have three albums done and the fourth in the works. You can accomplish anything with the right mindset, coaching, the resources and the determination to do it.
Michael:
I’m blown away. I think that’s incredible; I mean you must have an ear – that musical kind of an ear, don’t you?
Joe:
I think I’m developing an ear for music. I did play the harmonica. I played the harmonica off and on for 20 years, but you know that’s a campfire instrument. That’s not something I think I’ll be doing in Carnegie hall but who knows? I don’t wanna put any limits on the future. Except for that, no, I wanted to play the guitar when I was a little kid and when I was eight years old my father gave me an accordion and paid for accordion lessons. I hated it. I didn’t take very many lessons but that’s all I had. A year and a couple months ago I just decided to do it and started rallying 3
my forces, my energies, my determination and battling my own demons because I had self doubts and self concerns. And who was I to do this and recreate myself as a musician - but son of a gun, I’ve done it. Michael:
That’s great. I love your writings, Joe by the way. When I read about it in “Instant Manifestation”, you were struggling along, you were writing down your doubts and doing all this stuff; you’ve got a great writing style by the way. I really love reading what you’ve written. I had a little secret actually. I read “Instant Manifestation” while I was waiting to be called as a witness in a criminal court case and I read about your trip to Russia and all the miraculous twists and turns that happened on that trip. I gotta say – while I was a bit nervous before my appearance in court, your story helped sit things in perspective for me.
Joe:
Its all relative isn’t it?
Michael:
Yeah.
Joe:
We think we’re facing something that’s nerve wracking or unpleasant or whatever and then we read about somebody who’s gone through hell or some variation of it and then we go: ‘C’mon, this is a walk in the park compared to what they did’. It’s all relative.
Michael:
I read that thing where you got dumped in Russia; they didn’t pay you and you had to leave the country or else you were gonna be held on a visa violation. It was incredible. It just read like a page from a mystery novel, one of those - like a murder mystery or something.
Joe:
Yeah well, that’s all true. The other thing to point out is because you mentioned my writing style; I did my first eBook, “Hypnotic Writing” and it’s a published book out there. I’ve worked very hard to create this captivating writing style and then I worked very hard to teach other people how to do it. One of the things that’s a secret to writing something that’s engaging, is to tell stories. We’ve already been on this call for just a few minutes, but we both told stories. I told you about learning how to play the accordion and you talked about the Russian experience and by going to the court room. Stories put everything in perspective. Stories are how we communicate. Stories are how we make sense of the world. As I’m talking to you, I have 4
an eye towards what are the tips that we can give your listeners and one of them is you’ll be far more engaging in writing and speaking if you tell whatever it is you want to communicate in the form of an interesting story. Michael:
That’s great. You said that and it immediately brought to mind a good friend of mine. She’s a blind woman that lives in Missouri and I wanna do a call out to Ronda Del Boccio, if you’re listening. She’s called the ‘Story Lady’ and that’s what she does. She teaches people to write in stories and she’s been legally blind since I don’t know how long, an amazing woman. Yeah, stories are the way to go. Tell me a little bit about your background. How did you get involved with, or when did you first hear about the Law of Attraction and what prompted you to start changing your life?
Joe:
Well, I was a book-aholic even as a kid. I knew where the public library was and that’s where I hid myself. I was a book nerd early on and basically am still a book nerd. It was through reading one book after the other, that I came across these old books from the late 1800’s and early 1900’s that were about the Law of Attraction. That was my first introduction to it and in the most elementary level, they were basically saying whatever it is you focused on is what you were tending to get in your life. As they talked about the power of the mind, they talked about visualization; they talked about affirmation and of course this was before the internet. This was before all those – when the movie, “The Secret” came out, everybody talked about the Law of Attraction. But this was decades before that.
Michael:
Right.
Joe:
It was because of the library that I learned about it and it was because of my misery that I needed to know it. When I say that I was not happy growing up, I mean I’m semi-embarrassed to mention that I was an abused child because my parents are alive and I love them and I’ve had to go through all of the forgiveness exercises to be able to say that.
Michael:
Right.
Joe:
But I also knew I was an unhappy child and I was looking for peace. When I was pursuing my writing career and that was not an overnight success, 5
there were lots of rejections, lots of failures. I even ended up homeless in Dallas in the late 70’s and in poverty for a very long time in Houston. I was scrambling to find out how do I make my life work? How do I get myself to turn around this self sabotage and self pitying miserable existence? Obviously I was reading the right books and trying the right things, but they weren’t working out. I had to work on myself. I had to apply what I was learning from those old books and make sense of them in order to make a difference. And then of course as I did that in my life, my success started to grow and then I started to turn around and teach what I was learning to other people. Michael:
That’s great so how did you turn it around? What was the defining moment for Joe Vitale? First of all how do you pronounce your name?
Joe:
I pronounce it Vital-e. In Italy it would Vitali. It means life for life energy.
Michael:
Right.
Joe:
It’s a life force. Just call me Joe. Let’s simplify everything.
Michael:
Dr. Joe, okay got it.
Joe:
Just say Joe. Well you know, people often say, “what was the defining moment?” and boy they used to frustrate me because everybody’s looking for the magic pill, the magic book, the magic seminar, treatment, the magic anything. Give me the magic potion. And I finally came up with the answer. What was the one thing I did that changed everything? It was everything. I did everything. I read the books. I attended whatever seminars I could. I listened to the cassettes back when they were cassettes. I did all of the exercises. I worked on myself. I took the risk. I wrote my articles, poems, my plays. I sent them out. I weathered the rejections. I kept working on myself. It’s that persistent effort of cleaning up my own unconscious beliefs that’s really made the key difference but in order to hone in on that, I had to do everything. This was before the internet. This was before a lot of the radio shows and wonderful tools, like what you’re doing for your people now. I didn’t have all of those. It was pretty much me against the world, or at least that’s 6
what it felt like, so today I can condense all of that. I can put it in books, we have the internet, and we have the shows. We have self improvement programs. You have coaching. I have coaching. There are all kinds of things we can do to condense that time period, but for me it seems like forever, doing everything in order to find out what are the operating beliefs in me that were holding me back. Once I found them and released them, then life started turning around. Michael:
Very interesting. That reminds me of Willie Nelson’s statement, he says that it took him 30 years to become an overnight success.
Joe:
Yup. I’d say the same thing. I’ve heard it so many times. When you ask a successful person, “how long did it take you to become successful?” they’ll say ‘overnight, if overnight is 20 years’, its karma. You just take it as part of the flow. Now the good news is because of what we know today or what we teach today, you can condense that. It does not have to take 20 years. Not anymore.
Michael:
That’s true. When I’m defining hidden – I mean hidden in the sense of a magic – because I know it’s the same way you are; there are so many things to accomplish, so many things to do, but there’s some sort of click that goes on and (at least it went on in my life), a couple of clicks I should say, a few defining moments where suddenly I made a decision that this is it. Was that something that went on with you, when you had something where you said ‘this is it’ or ‘this is the direction I’m choosing to go in’, something like that?
Joe:
Yeah that’s a great question. You’re really honing on the secrets really. First of all, I knew I wanted to be a writer. I decided that when I was a teenager so it was a matter of me figuring out how to make that so it was my lifework and I was paid to do that. I was studying all the great writers. For me the great writers were Ernest Hemingway, Jack London and William Saroyan and people like that. Now here’s where I made my mistake and I did not know it and this is the important thing to realize. It was unconscious and most of our behavior or decisions, everything’s unconscious. We are directed by our unconscious minds, so was I. I was modeling the lives of Jack London and
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Ernest Hemingway and such. Those guys were self destructive, alcoholic, miserable sots and both of them ended their lives with suicide. Michael:
Right.
Joe:
At one point I realized – I just kinda woke up and realized I was modeling my life after their lives because I thought that was the curriculum. I thought that’s what I needed to do. When I realized that I can model my writing style after theirs but not their lifestyle then there was a breakthrough. I thought to myself surely there are authors out there that are happy, healthy, prolific, and productive that I can model their lifestyle. When I woke up from the Trance of modeling a self destructive author I admired and started to look around and say ‘look I can model myself. I can create where I want to go’, that was a turning point. That was a defining moment.
Michael:
That’s fantastic. When did that happen? Where were you, what was going on?
Joe:
I was still struggling and that was back in Houston because I was reading all these books and the deeper I would read books, the more I would become face to face with the idea that I had to know myself. I mean the old Socrates’ catch phrase ‘know yourself.’
Michael:
Right.
Joe:
The trick is – how do I explain this? We’re so driven by our unconscious mind that when we consciously try to figure out what we’re doing, it’s almost like playing chess with ourselves. You can easily deceive yourself.
Michael:
Right.
Joe:
So it’s difficult on your own. It’s not impossible, but it’s difficult on your own to find out what your own programming is, and to realize one day ‘wait a minute, I love Jack London and maybe I’m having all these rough times because he had rough times’, and I’m thinking I need to be like that in order to be like him. But boy, it takes a lot of self reflection to get to that point. This is why I think having a coach or a mentor or anybody on the outside of you who can listen to you, because they can repeat back and see more easily your own belief system than you can, because you 8
are buried in your own nest of beliefs. It’s your operating system. It’s tough to see. Michael:
Yeah, you’re absolutely right. When I discovered the work I do - it was like – I came from it as a chiropractor. I was doing Kinesiology or muscle testing. I found this subconscious being as I call it and I know that you mentioned in, “Zero Limits” – what’s the name of the Hawaiian name Ho'oponopono?
Joe:
Yes, Ho'oponopono.
Michael:
And the idea that there are free cells and I have a whole interesting story that I’ll tell you sometime about how I discovered that when a book literally fell off the shelf. It was Max Freedom Long’s book that was given to me by a friend 10 years prior to that and this was after I discovered it on my own, this being that we now call the inner child or the Ku or the Unihipili.
Joe:
Yes.
Michael:
I discovered that on my own using muscle testing. I was really curious about what was going on and then I was walking down the hallway, this book fell off the shelf in front of me for no reason – well, for a reason but no reason that I could see, and I just started looking through this book. I said holy cow this is the stuff I’ve been working on. I was hooked then. It was like sort of reading everything I could get on the subject and I started testing. It gives the feedback part of it; the muscle testing is a very proper way to access it – at least I found out how to open those doors and get into that but you’re right, a mentor is probably the best way to go.
Joe:
What was the book that fell out for you?
Michael:
“The Secret Behind the Miracles”, by Max Freedom Long.
Joe:
Yes, the famous book.
Michael:
1953 is when it came out and it was hard back and it was just something a friend of mine had given me 10 years prior to that and I just stuck it on my shelf. I wasn’t prompted to read it until it just jumped down on me.
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Joe:
You know what I find interesting here is, I’ve had the same kind of experience where books will leap off a shelf – not necessarily literally, but it’ll almost be like all the books are blurred and there’s a spotlight on a title. A part of me wonders what part of the universe is telling me to read that. It’s almost as if – it’s worth mentioning this because I think we are in some way protected, we are in some way guided.
Michael:
Right.
Joe:
I mean, how else does a book fall off the shelf exactly when you need to read it? Why, when I go into an old book store, all these books are blurred. It’s almost like they’re photoshopped out and yet one book has a ray of light on it and I pick that book up and it’s a turning point for me. In fact, one of them was a Jack London book called, “Martin Eden”. And so I’m just speculating and reaffirming that, look, we need to trust life more, because there’s actually a part of life that wants to take care of us and does these almost supernatural things, like take a book off a shelf for you just when we need it.
Michael:
Right, right, that’s amazing. Now I know that you have a Kahuna mentor. His name is Dr. Len?
Joe:
Dr. Hew Len yes, he was my coauthor on the book, “Zero Limits”.
Michael:
I haven’t gone through it yet but I’ve started it. Tell us a little bit about how you came across him and how you started getting to the Kahuna…
Joe:
Well that’s a great story, because boy at this point, it was six or seven years ago. A friend of mine told me this amazing story which I could not believe and did not believe when he told it to me the first time. He told me about a therapist who helped heal an entire ward of mentally ill criminals in Hawaii and he helped do it with a technique that was not therapy and was not physically done on any of the patients. In fact he didn’t even see any of the patients. I saw this and I thought ‘man c’mon, I believe in magic and miracles but that’s like an urban legend. Mentally ill criminals in a hospital for the insane, violent people and he didn’t even see the criminals and he healed all of them, c’mon’, so I didn’t believe him. 10
One year passes and he tells me the story again and something in me says we gotta check this out. At that point there was very, very little about it. I had to do a lot of research. Didn’t easily find stuff but after being Sherlock Holmes and making phone calls and this and the other, I found the therapist and I got him on the phone and I grilled him for an hour and he told me the whole story and it was truly amazing and it was true. The technique he was using on those patients was something he teaches everybody and I now teach and we wrote about it in the book , “Zero Limits”. It’s basically a Hawaiian healing method called Ho'oponopono. It’s based on love and forgiveness and here’s the crux of the matter. It’s based on 100% responsibility, meaning that when Dr. Hew Len would look at the charts of those mentally ill criminals, he would not try to change the criminals. He had learned that kind of therapy doesn’t work. Michael:
Right.
Joe:
He’d look at their charts, feel what he was feeling inside himself and take complete responsibility for their existence as well as their behavior and say the important phrases, ‘I love you, I’m sorry, please forgive me and thank you’. He would repeat those over and over and over again as a type of cleansing technique or clearing technique as a way to clean the negative beliefs in his own unconscious mind and this is the part that most people find hard to follow and some people even resist, but boy is it freeing when you get it. I confronted Dr. Hew Len and I said how does doing this technique inside of yourself change other people especially criminally insane people in the mental hospital. You’re sitting there in your office and you’re saying, ‘I love you, I’m sorry, please forgive me and thank you’, so what? How does that change anybody? He said ‘have you ever heard of the phrase you create your own reality?’ and I said of course, I teach it and I write that and he said, “well if you create your own reality and somebody shows up in your reality who’s a mentally ill criminal, didn’t you help create them?” Wow, this takes the whole idea of responsibility to a quantum level and it made my head snap, but I realized this story had to be told and I was fortunate enough to be the coauthor with him in the book you mentioned, “Zero Limits”. 11
I tell the whole story and I’ve been doing this and teaching this for the last six years. It is incredibly powerful. It’s about changing your life by changing yourself. It’s about changing what you perceive everything to be on the outside by changing yourself, and in fact in Ho'oponopono there is no outside. It’s all in you. Michael:
Right. So one that’s emerging – and as you said, the mind gets in the way or you didn’t say that but I just noticed that what happens is, most people live in reality. They live in, it’s me and it’s them and it’s me and the rest of the world. It’s me and those people who are trying to hurt me or trying to do me in or whatever.
Joe:
That’s a great observation because if the state of enlightenment is really a state of non-duality, when we’re in duality and we think it’s us against them or we perceive separation in the world, we’re actually separated from the divine. Not really, we’re always part of the divine but in our consciousness we’re looking at it as if it’s not us, like its separate from us.
Michael:
Right.
Joe:
And the way Ho'oponopono teaches, is its all one and if you see anything out there you don’t like, it’s a mirror reflection of what’s in you. You don’t go and change the mirror. You change you. When you change you, the mirror will actually reflect then new divinity that’s showing up.
Michael:
Wow you’re really giving a master class here Dr. Joe. I appreciate going into that. It is something that a lot of people would just – it’s a difficult concept, because the mind can’t get it. It only thinks in terms of thoughts and duality and so it’s hard to get in from the mind you know?
Joe:
Well Dr. Hew Len says understanding is the booby prize.
Michael:
Exactly.
Joe:
When you think you understand it, you actually don’t. You can’t reduce it to this conscious level of piecing it together and thinking you have a logical formula. It’s way beyond that. This is the way of living your life in total responsibility and it’s based on love and forgiveness meaning you forgive yourself for anything you perceive as a violation in yourself or in
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the outer world and you end up unconditionally loving everything in order to heal it whether you perceive it in the outer world or in yourself. I mean, I didn’t realize you’d be jumping into the deep end with these kinds of questions but I love it because I think this is where we need to go. I think life is all about awakening and I think my purpose is to help people awaken, so Ho'oponopono is one way to open that door. Michael:
I’m right with you Dr. Joe I think the only thing really worth talking about and although you really can’t talk about it, there’s nothing to say really. We’ve got someone in Atlanta 404 you’re on the line.
Jason:
Great, how are you doing?
Michael:
You have a question for Dr. Joe?
Jason:
Well not so much a question. It’s more just gratitude and appreciation. This is Jason Oman. I launched a book in 2001 called, “Conversations with Millionaires”, and Joe provided a referring testimonial. Joe do you remember that book?
Joe:
I do now. I didn’t remember your name right off but wow it’s so nice of you to call and say thank you like that and to remember. Thank you. You made my day.
Jason:
It was your words and testimonial for it that really helped me to realize the value that book had for other people which is what inspired me to go and do the whole campaign and launch it to become a number one bestseller and I just wanted to thank you for being awesome.
Joe:
Yeah, well you’re the one who wrote it, you’re the one who promoted it. I appreciate the acknowledgement but we gotta applaud you becausez you’re the one who took action. So thank you.
Jason:
Well thanks a bunch. I just wanted to say that.
Joe:
I love it. Thank you very much. Wow that was sweet.
Michael:
Yeah. Jason – we’ve been come friends actually. He’s here in Atlanta area and he won’t tell you all the other stuff and I won’t get in but he had some health issues and he’s working through those but he’s an emerging fellow so thanks for calling in Jason. 13
Joe:
Yeah, I’m sending you a healing vibe now that I know.
Michael:
Yeah send it to him. We’ve got another caller. Hold on one second, caller on the line, I think I know who this is. Is this Bridgette?
Bridgette:
Yes, hi how are you?
Joe:
Hi.
Bridgette:
Hi, I just wanted to say thank you so much for saying that because sometimes you wonder why are there people in one’s life and if I can say I created you in my life then all is well, I can handle that, so thank you. Thank you very much.
Joe:
Thank you for calling in. thank you for sharing that.
Michael:
Did you have a question?
Bridgette:
No, just a comment.
Joe:
Just a comment apparently.
Michael:
Okay, thank you Bridgette.
Joe:
Well I’m gonna use that as a trigger for a second if you don’t mind…
Michael:
Sure, please.
Joe:
And just say that maybe people know this but all the people that show up in our lives, they are representing our belief system. They are mirrors of what’s going on in our unconscious mind and this is where Ho'oponopono and my book, “Zero Limits” really get the controversy going. Some people read the book and they think ‘this is the greatest thing I’ve ever read in my life. The story is riveting. The message is freeing, empowering, enlightening’, and then other people absolutely hate it and they hate it because it’s all about there’s no more reason for blame.
Michael:
Right.
Joe:
You can’t point to other people. You can’t point to terrorist, presidents or the banking system. You have to absorb everything and say, if I don’t like 14
the other people or the banking or whatever it is that you point at, you actually have to do the work inside yourself. Michael:
Yeah.
Joe:
And that’s where a lot of people really resist.
Michael:
Exactly. The natural resistance seems to be prevalent and all of us have it that our mind doesn’t want to feel irrelevant and when we do what you’re talking about in your book, “Zero Limits”, the mind basically becomes irrelevant except to serve that sprit of oneness or that spirit of unity and the mind doesn’t like to take second fiddle and I’ve observed that in my work that there’s a real struggle there.
Joe:
Yeah, but that’s one of those things we use Ho'oponopono on, I tell people whatever that shows up that you consider to be the struggle, that’s what you say I love you, I’m sorry, please forgive me and thank you to. Now you’ve got focus and most people don’t wanna take responsibility. I actually talked to a lawyer one time and he said he thinks there’s some sort of wiring in the human brain that doesn’t allow people to accept responsibility for a problem.
Michael:
Right.
Joe:
They want it to be somebody else’s fault that’s why that lawyer was in business. All these people were coming to him and saying ‘this other person did this to me. Lets sue them’ and so he said ‘I think there’s something in the human mind that doesn’t allow them to accept responsibility’. I won’t go that far, but I will say there’s a programming in the human mind that goes in that direction and that’s what we wanna clean up. That’s what we want to detach from or rewrite or deprogram.
Michael:
Yeah I found that -- you’re probably familiar with the term memes?
Joe:
Yes.
Michael:
I’ve discovered in my own work that there are several meme clusters and one of those clusters can actually coalesce into a personality that really has its own domicile in our brains or in our nervous system.
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Joe:
That’s right. There are things like some personalities. In hypnosis we talk about that. It’s not just a person sitting in front of you. That person could be made up of composites of different personalities that show up depending on situations.
Michael:
Yeah, absolutely, fascinating stuff. I had another question but it escaped my mind. Keep talking.
Joe:
Well you know, in one of the seminars that Dr. Hew Len and I did, he said all questions were just to be asked. They’re all just from the mind. They can entertain us so if you ask something it’s like telling jokes to each other. Let’s tell each other [Cross-talk]
Michael:
Just like on a talk show, you sorta need to do talk.
Joe:
Not the silence hour, not the meditation hour.
Michael:
We’re gonna come and talk or be silent for an hour here with Dr. Joe while he holds a state for us to be him. That would be a great show by the way. Nobody would listen but it would be great.
Joe:
There’s truth to that. There’s a lot of power if you have intention and you get quiet and allow those vibrations, mind and the intention to do all the work. We don’t have to chatter about it.
Michael:
Well tell me about some of your other mentors. Who were some of the other people? I know you motioned in your book, Rajneesh Osho was one of them.
Joe:
Yeah.
Michael:
My wife is an Osho devotee. I come from Maharishi’s tradition. We have a mixed marriage but we get along great. Who are some of the others…?
Joe:
It’s an interesting question because I’ve had mentors throughout my life. Even when I was a little kid I went through this phase where I thought I was gonna be a magician and Harry Houdini influenced me, reading books about him.
Michael:
I love those things. Those are great.
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Joe:
I was gonna be Harry Excello. I was gonna be the world’s greatest escape artist since Harry Houdini but remember reaching out to magicians. Harry Houdini of course was gone by then because this was in the 60’s, but I wrote to John Mulholland who was a famous magician who knew Houdini and Houdini’s wife, who wrote a lot of books in magic. I’m a kid. I’m in high school or something like that and I wrote to him in 70’s I think 1969 or 70, somewhere in there. I treated him as a mentor. I wrote him questions and I still have the letter he wrote back. He wrote back three pages that he had to type on an old typewriter and he answered my questions with sincerity and depth. I am in awe even still now. A part of me is teary-eyed knowing that he died the next year. I never met him. He never knew me. I was just a kid writing to get advice. I wanted mentoring. I’ve done this throughout my life. When I thought I was gonna be a boxer, I wrote to Jack Dempsey who was still alive at the time, he had Jack Dempsey’s restaurant in New York City and he wrote back. He sent me a signed photo of him.
Michael:
Wow.
Joe:
I’m in awe. I’m kinda chuckling but at the same time going, ‘my god, what a magical world we live in’, what we have to do is just ask for what we want. I was asking from people and I was completely unknown not like they knew I was gonna be in a movie called, “The Secret” 40 years from then. They were being kind. Throughout my life I’ve looked for teachers. When I was a teenager I joined the ESP lab out of Dallas, Texas. I was born and raised in Ohio and it was run by Al Manning and Al Manning wrote a lot of books and boy, he mentored me. He used to answer questions on reel to reel tapes or cassettes. They were the old reel to reel and he’s send them to me and I’d play them and I’d get my answers. I’m marveling at how I’ve done this throughout my life. Yes, Rajneesh was one of my teachers. I ran the Rajneesh meditation center for years in Houston. I was a disciple of his for seven years and throughout my life I’ve looked for who are the experts, whether it was writing or – Bob Bly influenced me as a writer. He’s still around and he wrote me advice, mentored me when I was starting out and I had 17
nothing. Whether it was magic, or boxing was another one I was interested in. I ended up meeting Floyd Patterson. He was the heavy weight boxing champion of the world twice during Mohammad Ali’s time. Spiritually, I would look at different people. Stewart Wilde, I just wrote about him on my blog the other day because I remember having breakfast with him in the 80’s. Michael:
I’m sorry. I just heard Stewart on the radio. He was interviewed by a DJ here in Atlanta recently.
Joe:
Nice.
Michael:
He was talking about these people that he knows that turned invisible.
Joe:
That sounds like Stewart.
Michael:
Stewart is amazing. He’s amazing.
Joe:
He is amazing. I wrote about him and meeting him in my book, “Adventures Within”. In fact I talked about a lot of the spiritual teachers. I did the fire walk; I was with Rajneesh, the Stewart Wilde interview, all of that kind of stuff. I’m still doing it every day. I’ve learned from so many different people.
Michael:
Yeah.
Joe:
I’m reading books and listening to audios. It’s so much of the learning that I absolutely love discovering and love learning.
Michael:
It sounds like it. It sounds like you’ve got a real heart spreading out in all directions. I have a question. I have someone here in the studio who doesn’t want to call up and ask you on the phone because she’s very shy. Actually she’s Jason’s mother. Merry, she’s a real fan of your work and movie. She was the one that told me ‘you’ve gotta read “Zero Limits” and so if I can just get Mery to say two words to you over the microphone here, I’ll just put it over to her, just say hi to Joe.
Mary:
Hi Joe.
Joe:
Hi how are you.
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Mary:
This is Merry, the one who’s been sending you endless streams of emails about the show.
Joe:
Thank you Merry. I’m not gonna forget the show because you keep reminding me. I appreciate that and thanks for telling him about “Zero Limits”. I really am grateful for that.
Michael:
Merry’s really been out there. She’s the one…
Joe:
She’s got some great energy. I can sense it from her emails when she writes to me. They’re real upbeat, they’re very loving. Yeah, she’s great. Keep her.
Michael:
She’s a champion. Joe I’m just running out of things to say because I’m just floored. I mean there are so many things that you’ve done and just talked about your endless list of things that you’ve done. I have a question, yeah I know what it is – how to attract a new car? Back when I was first getting familiar with your work and all that, I just basically went online and got that info on http://attractanewcar.com. Is this valuable and tell us a little bit about your cars and what not – because I remember you talking about some of those really amazing cars that you’ve got.
Joe:
Well I’ll tell you, you’re good at asking me questions that touch right into my passion just the first one about music, now about cars.
Michael:
Right.
Joe:
My car, the ‘Attract the New Car’ program is still up. It’s at http://attractanewcar.com it’s been there for years. I was never a car guy growing up. They were just a mean to transportation. I wrote about getting my first major car in the “Attractor Factor, and that was simply a car that I thought was safe and reliable and it was. It was a Saturn and I loved Saturns then, I still think Saturns are great cars, but one day I met my first exotic car which was back in ’99. It was a BMW Z3 which was the James Bond car back then and I ended up intending to manifest one pretty much out of thin air and I did. That began this little quest where I started collecting exotic cars. I got this Panoz Esperante right before I went on Larry King the first time and I was actually on Larry King telling them about by Panoz Esperante like anybody 19
cared but I was telling them anyway because I was excited and I ended up getting two more of those and then I got a Rolls-Royce phantom at one point. In fact I bought it in 2008 on the day the stock market had dropped the lowest number of points since the great depression and I bought it that day as a way to thumb my nose at the world economy and say I’m separate from it. I’m immune from it. I had my first electric car. I’ve got a Fisker Karma and I’ve got a handmade Spiker which is a spaceship looking car that’s made in Holland. I can go on. I love cars. I appreciate cars and also I’ve got to the point where I’ve giving them away. I’m giving more cars away in the last few months. Michael:
Wow, interesting. You got an Excaliber?
Joe:
Excaliber? No.
Michael:
That’s an amazing car. That’s one of those running board type of cars. I first saw one back in the 70’s. There was this very wealthy chiropractor that had one and he drove up and back then in the 70’s this car was worth about 74,000…
Joe:
Wow.
Michael:
At that time.
Joe:
That’s something in the 70’s.
Michael:
Yeah I was drooling over that and I was going holy cow.
Joe:
Well I’m sure with eBay you can find pretty much anything you want today.
Michael:
Yeah I imagine I’ll just go looking for one, one of these days soon here.
Joe:
Get out there and you can have anything you want. I tell people the only reason I’m able to attract cars is I have no interference in me when it comes to cars. There’s no belief that says I can’t have one. There’s no belief that says I can’t afford one. There’s no belief to talk about deserving this or too many or too few or this or that or the other. So cars pretty much fall in my lap. I have a yellow Panoz roadster from ‘98. It was the car that Steven Tyler of Aerosmith owned and I was simply in the right place at the right time. I was not looking for the car. I wasn’t even 20
looking for the Rolls-Royce when I bought it. I was in the right place at the right time. This is really a metaphor for what happens when we clean up our beliefs then the things that we want pretty much just show up. Michael:
Yeah I used a – I call it the normal cycle and the self sabotage cycle. There is the part where your intent gets split and if your intent is split then the Law of Attraction just will work in two different directions and sometimes those two different directions don’t produce the same thing.
Joe:
That’s brilliant. I talk about counter intentions. I say that if you consciously intend to have something, but you unconsciously intend not to have it for any number of reasons then you will sabotage yourself and you probably won’t even know it. You’ll blame somebody else.
Michael:
Exactly.
Joe:
I couldn’t get the car because so and so stole it from me. It’s like no, maybe you didn’t believe you deserved it or you didn’t really want it.
Michael:
Right. Those are making decisions or the intents that sort of set – yeah they sabotage us and I also call it the Law of a Very Good Reason. There’s always a very good reason why we don’t have what it is that we want…
Joe:
Yup it’s always that. I tell people to look at it like, is that really the good reason or is that really the belief?
Michael:
Yeah, but for most of us it’s a good reason. At least the subconscious thinks it is.
Joe:
Yeah.
Michael:
Those with that so…
Joe:
I have to tell your listeners that I have a free book they can have. I wrote “Attract Money Now” and it has a seven step formula for attracting money and I’m giving it away at the website, http://attractmoneynow.com.
Michael:
Okay.
Joe:
The reason I’m doing it, is over the last few years I’d occasionally hear from people who said, ‘I’m about to lose my home, I’m on disability, I’m 21
worried about my job, I lost my job’, all the different reasons that come up in the scenarios and I thought what can I do to help all of these people. I’ve already written so much. What else can I do? And I reflect to them what I’ve done to leave homelessness and poverty to get to this place where I’m pretty much living the lifestyle of the rich and famous. I came up with a seven step formula that I believe if people do it, they will also be able to transform where they’re at. It’s in a book called Attract Money Now. That book is free. It’s at http://attractmoneynow.com. Michael:
Excellent. I should get that myself.
Joe:
I think you’ll like it because the very first step in it is all about mindset and it talks about the beliefs we have about deserving this, loving our self and about money because if we don’t feel we deserve money we’re gonna push it away. If we think money is the root of all evil we’re not gonna want it. if we don’t think that we can handle money very well, we’re not gonna allow ourselves to have very much of it and that’s all in the first step because its dealing with the mindset and that unconscious being that, with all of its little rules and regulations and beliefs and nooks and crannies is why its preventing us from having what we really want.
Michael:
Right, that’s the truth so much. I have a question, my wife was asking so I’m gonna ask do you have someone special in your life and if so, how’s that going for you?
Joe:
Yes. I have Nerissa and Nerissa and I have been together 12 years now and I’d been married before that for 27 years and Marianne passed away. It was a long time ago at this point but Nerissa and I are together, we did not have kids which are usually the follow up question but we have a lot of critters and we’re big animal lovers. We even built the world’s first Catarium which is a netted addition to our house so our kitties can go in and out to the typical guest door and out of the guest room but they’re protected because we live in the country. There’s everything from coyotes to wolves, foxes to who knows what.
Michael:
Yeah.
Joe:
They can go out and play and then they can also come right back through the house. A major TV show came out for animal planet. Animal planet 22
came out and filmed it. It was so interesting too. Nerissa and I, we love each other and we love our critters. Michael:
That’s great. So does she stay home? Does she also write or author? What does she do?
Joe:
I lovingly call her the food bitch. I call her that because she’s become a food sensitivities expert. There’s such a thing as food allergies and most of us know what food allergies are but most people don’t know there’s also food sensitivities. Food allergy is when you eat something and you have to go right out to the hospital. Food sensitivity is when you eat something and the effects may not show up for three days and by then you don’t even associate it with the food you are three days before so she’s teaching people about food sensitivity. She’s writing articles and columns and giving talks and so forth to make people aware that there are such a thing as food sensitivities. We all should get a food sensitivities test and then we’ll often be very enlightened because the food you crave the most and have the most, you’re probably allergic to at least sensitivity wise and you’ll have to take a break from it for a few months to break that addiction.
Michael:
Right.
Joe:
Besides that she’s taking care of the critters and she’s taking care of me.
Michael:
That’s great. She would love my wife because my wife loves to cook and she’s always in the kitchen. I grew up where my mother never let anybody in the kitchen so whenever I get in the kitchen I’m like paranoid anybody else is coming in there and like ‘why can’t I come in here…’
Joe:
Nerissa’s big on doing dehydrated foods right now and the joke is she’ll ask me if I would like to have some dehydrated vegetable crackers and I’ll say yes and then three days later I’ll get them because she has to go and cut them up, put them in the food dehydrator then it has to run through overnight, two days or whatever.
Michael:
Oh my goodness.
Joe:
You gotta be patient for that one. 23
Michael:
I’ve been married to the same woman – my wife did that for a while. We had a whole room full of dehydrated food for a while…
Joe:
Yeah, well its delicious – you have to listen to a rumbling machine and you gotta wait 20 hours.
Michael:
Other than that it’s great.
Joe:
Other than that it’s wonderful.
Michael:
Joe it’s been a real privilege speaking with you today.
Joe:
I greatly enjoyed it.
Michael:
Is there anything else that you could share with people about either of your passions, your guitars, your cars, and people in your life. What would you suggest to people to take the next step if they want to get on this life that you’ve got because obviously you’ve got a life that people would want to emulate – most of them but a lot of people as you said aren’t willing to take the steps because they’re caught up in the blame game and it’s real difficult to let that go?
Joe:
Thank you that’s a great opening question. As much as I’d love to just go on an ego rant here and tell you about my guitars and music and everything I’m doing because it’s all my passion, what I’d rather do is suggest people follow their own passion. If anything, I would say look just get my book “Attract Money Now”. Just go to http://attractmoneynow.com and read that. You’ll learn about me and you’ll get some information about me through that, but what’s really important is what is it that you want to do and I don’t mean you, but your listeners. What is that you want to do? I’ve wanted to do music since I was a kid. A year and a couple of months ago I decided now is the time. It’s been on my bucket list for 57 years. It’s now time to do it.
Michael:
That’s great.
Joe:
So I’m doing it and it’s the same thing with cars. I was never a car guy but then the passion came up. Now I’m going ahead and pursuing my passion with that. I have a guitar collection, why? Because I’m now passionate about guitars. I ask people what is it that you’re passionate about, what is it that you would do if you weren’t concerned about money, you weren’t 24
concerned about your own opinion of yourself, you weren’t concerned about other people’s opinion of yourself, what would you do if you weren’t afraid of failing or afraid of succeeding, what would you do if you won so much money in a super lotto – hundreds of millions of dollars? You went around the world seven times, you bought 50 cars. You own three houses, you’ve eaten enough steaks to last for months or years that next morning when you wake up, what would you do? That’s where I want people to go because your passion is your piece of the puzzle. When you follow your passion and I follow my passion and everybody else follows their passion, life works. Michael:
That’s really true. I started after 40 years. Since a kid I learned how to ride a unicycle, 40 years later I got another unicycle and now I’ve got like 4 unicycles and I’m riding them around all the time.
Joe:
Wow.
Michael:
I rode 1,000 miles last year for charity and I’m gonna do it again this year and…
Joe:
I’ve never even heard that before. Applause to you, congratulations.
Michael:
I love it.
Joe:
When we meet, I need to be on one of those. I’ve never been on one.
Michael:
I’ve got a small one you can start on. You’re welcome anytime and I’d be happy to let you borrow it or whatever. It’s a lot of fun.
Joe:
That’s wild. Well, when I come up there I wanna get on the small one and you can film it. It’ll probably make a great YouTube video.
Michael:
I think that would be a major hit. Joe, thank you so much. Let’s see, do you have any other questions Merry? Well pronounce that word again.
Joe:
Ho'oponopono.
Michael:
And what does that mean literally?
Joe:
To make peace or to make right.
25
Michael:
To make peace or to make right. Merry mentioned that it had originally something to do with making peace within the family and the Kahunas were the ones that did that…
Joe:
That’s right.
Michael:
And apparently you’ve developed a technique or a method that people can use to do it with themselves.
Joe:
Yeah, Merry’s absolutely right. That’s a great distinction too because for centuries or hundreds of years – we’re not even sure because it was Hawaiian history, how long they were doing it. But the traditional Ho'oponopono was a group experience wherein people were having conflicts within their family. The whole family would meet in a circle and they would have a Kahuna to help them find peace so they would air out what was going on. Morrna is the woman [who developed the individual version of Ho’oponopono], she was an enlightened Kahuna. She taught Dr. Hew Len how to do the Ho'oponopono process within yourself. Everybody is actually in you so you don’t need to gather a family. That family’s already gathered inside your own soul or inside your own body and mind. And what’s called self identity Ho'oponopono, is actually the precise term for when you do it within yourself and that’s what we wrote about in the book, “Zero Limits”. That’s what Dr. Hew Len teaches.
Michael:
I’ve got a process where I didn’t use that but very similar to where I had people go in a family conference for ancestors and a lot of the tendencies that we have actually are inherited…
Joe:
That’s right.
Michael:
And to have a conference with the ancestors to ask them if you can make good decisions that don’t follow their path and give their blessing for that, so it used to work very well but what you’re saying is very similar and it sounds like a very powerful technique.
Joe:
It is. It does magic and miracles. There are all kinds of stories out there.
Michael:
We’ve got another Dr. Joe you wanna take one? 26
Joe:
Yeah sure.
Michael:
Hold on here. Okay Bridgette you’re back in the air, do you have a question for Dr. Joe?
Bridgette:
Yes, what’s stuck in my mind is people in jail who are mentally sick and this guy has – do you know what happened to some later? I mean are they healthy, how was their life?
Joe:
Yeah that’s a great question. No, I don’t. I didn’t go pursuing any of them after they were released. I talked to some of the social workers who had been there when Dr. Hew Len was there so they told me the story of what he did and how he did it and they loved it and they kept saying ‘whatever you’re doing on the criminals, do it around us too’ they wanted to feel better. That’s a great question. I’ll have to look at that at some point and see if anybody’s done any research. For the most part I think they were probably allowed to have their privacy and nobody followed up.
Michael:
That would be a great follow-up story.
Joe:
Yeah that’s’ a great tip.
Bridgette:
And the …
Joe:
I still didn’t hear it. Could you repeat it?
Michael:
She’s asking if they got released from the hospital.
Joe:
Yeah they were all released. Dr. Hew Len said they were all released and they closed the ward that they had been in.
Bridgette:
Wow, thank you.
Joe:
Yeah he said it didn’t happen fast. It was over four years but to me that it happened to all is a miracle.
Michael:
Wow. That is amazing.
Bridgette:
Yeah. Thank you.
Joe:
You’re very welcome. Thanks for those great insightful questions. 27
Michael:
Okay. We’re speaking to Dr. Joe Vitale, author of over 50 books, star of The Secret and our guest on Logical Soul Talk on BlogTalk Radio. Do listen to our shows every Tuesday at 6 PM Eastern Time and we’d love to have you in. Thank you for listening. Dr. Joe you’ve really opened my eyes to a few things here and really confirmed some of the things that I’ve known and I just want to thank you for sharing your wisdom, knowledge and your love and all the other stuff and you have a free giveaway at http://attractmoneynow.com. If you need some money, start getting your act together, start crafting some. This stuff really works. Dr. Joe, thank you so much. Is there anything you want to say? We’ve got just a couple minutes here.
Joe:
I think I’ve said it all but I want to thank you. You’re doing great work. I love the insights that I’ve heard just on this call when you and I were going back and forth, so I’m intrigued by what you’re doing and I support what you’re doing and I always want your listeners to know that I love them, I’m grateful for them and God speed to all of them. Thank you for this time, this has been great. Thank you
Michael:
It’s really great Dr. Joe. Hold on one second – I thought we had another caller but I guess we don’t. This is Dr. Michael Craig this is Logical Soul Talk. Next week we’ve got another guest and his name is Zack Childress. He’s a real estate investor. He’s also an internet marketer. He’s a very brilliant guy as far as genius marketing. By the way Dr. Joe I wanted to mention to you and to the listeners that you are a marketing genius as well as being a master of the master of Law of Attraction and those types of things. I wanted to ask you real quick if somebody’s in business and they got an internet business or brick & mortar business, whatever they’ve got, do you have any quick marketing tips to sell on the spot and it’s a loaded question, but just maybe off the top of your head.
Joe:
Yeah. I love marketing and I was known as a marketer on the internet before the movie, “The Secret” ever put me in a different category. Right off the top of my head, here’s what I would tell you, the most underused marketing technique in history is publicity and yet the media is starving for good stories. They are scrambling to find good stories to the tip is tell a good story about your product, yourself, your business, your service, 28
whatever it is and feed it to the media. You can do that with a press service, PR web direct I think is it or http://prweb.com Michael:
I think it’s just http://prweb.com
Joe:
http://prweb.com is that what you said? I believe that’s it as well. A good one page news release honing in on a story and not a story about your ego but a story about how your business serves people or something new about it, I’m telling you that’s the million dollar marketing tip of the day. almost nobody does it, yet a lot of what I’ve accomplished has come from me sending out news releases and then the media following up with me and then when they do a story, you get that halo of credibility because they are the ones saying you’re doing great stuff and here’s your business and they can drive traffic to your website or to you brick & mortar story so, publicity. That’s what I would say.
Michael:
That’s great. Joe hang on for just a minute. The music’s gonna come up and I’ll just ask you something right after this right here. This is Michael Craig and this is Logical Soul Talk and next week tune in for Zack Childress. We’re here with Dr. Joe Vitale. He’s been a wonderful guest on our show for this whole hour special edition of Logical Soul Talk and we’ve got someone with another question. It’s Merry actually, hold on one second.
Merry:
Hi Joe. Is Dr. Hew Len still working at all?
Joe:
Yes he’s traveling and speaking and I’d say reluctantly. He’s in his 70’s now and he just wants to work in his garden in Hawaii but he does travel and he does speak. He’s going to Japan a lot. They seem to love him there but he’s around, yes.
Merry:
That’s great. Thanks.
Joe:
You’re very welcome.
Michael:
That’s a very interesting sounding person.
Joe:
Yeah he is.
Michael:
Well Dr. Joe you’re quite interesting yourself and we got one more question here. Hold on, here’s Bridgette. 29
Bridgette:
Hi Joe.
Joe:
Yes Bridgette?
Bridgette:
Okay one more. Would you repeat what you – how you said when you know when you have people in your life, you just wonder why they’re there because that’s such a new sense… repeat that thing but you’re saying…
Joe:
The people in your life are reflections of what’s in your unconscious mind. They are mirrors of your own belief system.
Bridgette:
I got that. I understand, that’s a note.
Joe:
And now you want to clean your unconscious mind to whatever technique you come up with and the one we were talking about is the Ho'oponopono method, that’s probably the easiest and I described it in my book – I think I described it in my book, Attract Money Now too, that’s also free.
Bridgette:
That’s very good. What you do is you take responsibility for having created them?
Joe:
Yeah, inside yourself. You don’t need to talk to anybody but inside yourself is that key responsibility for them being in your life and then you’re addressing silently your connection to God or to Divinity and you’re saying, “I love you, I’m sorry, please forgive me and thank you”. That’s the prayer.
Bridgette:
I mean it’s so like calming, this is – but it just calms everything down. Thank you so much.
Joe:
You are very welcome. Thank you. Have a great day.
Michael:
We’ve got some great questions here Dr. Joe so thank you for sharing that powerful stuff and I definitely wanna get through “Zero Limits” and start utilizing that. Great stuff and thank you so much.
Joe:
I’ve enjoyed it. Thanks for inviting me and God speed to you to.
Michael:
Merry says come to Atlanta; we’ll all take you to dinner. 30
Joe:
Alright I’ll take you up on that.
Michael:
Put you on a unicycle and do a YouTube.
Joe:
There you go. Alright have a great one.
Michael:
You too Dr. Joe. Thank you so much.
Joe:
Bye.
Michael:
Bye. That’s Dr. Joe Vitale. This is Dr. Michael Craig of Logical Soul, we’re signing off so please join us next week with our guest Zack Childress and he’s talking about marketing and real estate and other fascinating topics, his childhood and what happened with him so stay tuned and we’re gonna have a good time here. Join us on the 27th of March and in April, we’ve also got a full line up and I’ll tell you about that next week. Also you can tune to http://logicalsoul.com to get a complete schedule. Thanks for joining me. Talk to you next week.
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