Johnson & Wales University Graphic Standards

GRAPHIC AND Editorial STANDARDS

Graphic Standards Revised 3/13/14

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Graphic Standards Contents University Identity....................................................3

Signage........................................................................ 53

Overview......................................................................................4 The Need for Graphic Identity..............................................4 University Colors.......................................................................5 University Color Palette..........................................................6 University Logo..........................................................................8 Using the University Logo ....................................................9 Using the University Crest as a Graphic Element....... 11 Using the University Seal.................................................... 13 Approved Media for University Logos and Seal......... 15

Overview................................................................................... 54 Property..................................................................................... 55 Building: Exterior Street-Level Signs............................... 56 Building: Interior Directory Panels................................... 57 Street Banners......................................................................... 58 Building Banners.................................................................... 59 Parking and Facility............................................................... 60 Room and Area....................................................................... 61 Vehicle Graphics..................................................................... 62

Typography................................................................ 17 Overview................................................................................... 18 Typeface Families............................................................ 18, 20

Photography............................................................. 67

Other Typefaces...................................................................... 19 Print Typography.................................................................... 19

University Templates............................................. 21 Overview................................................................................... 22 Business Cards and Stationery.......................................... 22 Letterhead Template............................................................ 29 Memo Template..................................................................... 30 Fax Sheet Template............................................................... 31 Publication Design................................................................ 32 School Spirit: Club and Organization Print Publications............................................................. 36 Certificates............................................................................... 37 Newsletters.............................................................................. 38 PowerPoint............................................................................... 40

Event Templates Guide......................................... 41 Overview................................................................................... 42 Printed Formal Menu Card................................................. 43 Printed Invitation Card......................................................... 44 Electronic Invitations............................................................ 46 Folded Invitations.................................................................. 48 Name Badges.......................................................................... 50 Name Tents............................................................................... 51

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3/13/14 — www.jwu.edu/standards

Overview................................................................................... 68 Model Release Form...................................................... 68, 72 Professional Creative Services Contract................. 69, 73 Photo Shoot Request Form......................................... 69, 74 Requests for Existing Photography................................. 69 Resolution................................................................................. 70 Composition and Cropping............................................... 71

Other Approved University Logos.................. 75 Overview................................................................................... 76

Typographic Logo.................................................................. 76 JWU Alumni............................................................................. 77 Student Alumni Association.............................................. 78 Student Organizations......................................................... 78 JWU Sustainability................................................................. 79 2017: The Centennial Plan.................................................. 80

Wildcat Identity Guide......................................... 81 Overview................................................................................... 82

Logo Usage.............................................................................. 83

Glossary of Graphic Design Terms.................. 89


University Identity

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Overview

The Need for Graphic Identity

Graphic standards for Johnson & Wales University (JWU) help maintain the highest levels of institutional identity. Proper application of these standards ensures that correspondence, marketing materials, recruitment efforts, program and policy information, advertising and other communications enhance and support the unique qualities and strengths of JWU as an educational organization. This guide provides approved methods and manner of using JWU logos, identifiers and other visual elements. The standards and guidelines are applicable universitywide to all external and internal communications, including electronic media and websites.

The application of graphic standards to communications strengthens the visual identity elements that support JWU’s identity. Consistent and regular use of logos and other identifiers enhance the university’s position as a unique educational institution and provides the basis for a positive experience with the organization. The graphic specifications in this guide are intended for use by the JWU community, its administration, staff, faculty, students and alumni. It is also a guide for outside vendors working with the university. Variations or changes to specifications are not permitted.

Specific templates have been created for a variety of graphic applications including publications, signage, and other visual media. Adherance to these templates will improve the consistancy of Johnson & Wales University identifiers and its visual identity. In general, designs should use clean white space and bold graphic elements to present a contemporary look to the university. Wherever applicable, a connection should be made between print and Web design to maintain a consistent image for the university.

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For questions about print, media, contact Ed Pereira, art director, 401-598-2362, [email protected]. For questions pertaining to Web and digital media, contact Joe Magennis, director of digital services, [email protected].

University Colors The university colors are blue and white. They are used with a primary gold accent color for university identifiers. These colors are intended for use in all printed and electronic material regardless of print ink or paper stock. Electronic reproduction must match the print color standards as closely as possible.

Spot Color Matching

Four-Color Printing blue

100C/72M/

PMS 662

For spot color matching using the Pantone Matching System (PMS) of color identification, the blue is defined as PMS 662 and gold accent is defined as PMS 124. For four-color printing (CMYK), the blue is defined as 100C/72M/0Y/18K and the gold accent is defined as 0C/28M/100Y/6K.

0Y/18K

white

See the Web Style Guide for Web color standards.

gold (primary accent color)

PMS 124

0C/28M/ 100Y/6K

www.jwu.edu/standards — 3/13/14

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University Color Palette The Johnson & Wales University color palette is an approved range of colors, centered on the primary blue and white, with gold as the primary accent color. The palette is intended to provide image consistency in various media, and is the only authorized color selection for print and electronic media. The secondary accent colors are complementary to the primary university colors and provide a range of hues, screen values and saturation to designers, vendors and others who create communication material. The primary university colors are blue (PMS 662) and white. The primary accent color is gold (PMS 124). These color selections are an essential part of the university identity and their use is carefully detailed in these Standards. Secondary accent colors are presented as PMS colors with accompanying numerical CMYK ink blends. These colors are shown at: 100 percent (solid); 70% screen value; and solid with 20% black. These colors are intended to be used in combination with the university primary colors or in full-color designs as a stand-alone color selection. In addition, the color palette includes a selection of cool and warm grays, as well as several “neutral” colors. The grays and neutral colors are typically used as background “washes” for both print and Web layout. A common use would include a background for “sidebar” information. The PMS and CMYK specifications listed above must be followed to ensure a consistent representation of the approved color palette. Some variation on printed material may occur due to the inherent differences in spot color and process inks, as well as paper stock selection. However, every effort must be made to ensure a uniform color reproduction.

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Pantone 662 100 71 0 18

White 0000

Pantone 124 0 28 100 6

SECONDARY SOLID PRIMARY SOLID

Color Palette SS

Pantone Pantone 2718 662 67 100417100018

Pantone White 7495 25 0 00 0800 30

Pantone Pantone 1585 124 00 56 28 90 1000 6

Pantone 2617 79 100 0 15

Pantone 357 80 0 100 56

Pantone 187 0 100 79 20

Pantone 469 0 52 100 62

Pantone 7495 7495 Pantone 25 0 80 30

Pantone 1585 1585 Pantone 0 56 90 0

Pantone Pantone 2617 2617 79 100 0 15

Pantone 357 357 Pantone 80 0 100 56

Pantone Pantone 187 187 0 100 79 20

Pantone Pantone 469 469 0 52 100 62

Pantone Pantone 7495 7495






Pantone 7495 7495 Pantone






Cool Gray 9 Pantone 7495




Pantone 187

Pantone 469

WarmGray Gray9 9 Cool




Pantone 4539 Warm Gray 14 10 27 0

Pantone 58557 Warm Gray 0 0 31 18

Warm Gray 5

Warm Gray 3

80% TINT SECONDARY SOLID

Pantone Pantone 2718 2718 67 41 0 0 70% 80% TINT TINT

Pantone Pantone 2718 2718 PLUS 20% BLACK 70% TINT

Pantone Pantone 2718 2718 COOL20% GRAY PLUS BLACK

Cool Gray 11 Pantone 2718 WARM GRAY COOL GRAY

WarmGray Gray1111 Cool NEUTRAL WARM GRAY

PantoneGray 43211 Warm 23 2 0 77 NEUTRAL


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University Logo

University Logo (preferred version — horizontal configuration)

The university logo is JWU’s primary identifier. It must appear on all university internal and external publications, correspondence, signage and documents. The university logo consists of two elements: a graphic symbol, the crest, derived from the university seal; and the university name. The crest is a two-color imprint, using the official blue (PMS 662) and gold accent (PMS 124) colors. The upper “dragon graphic,” taken from the flag of Wales, is placed on a white background. The lower blue and gold cross is taken from the Johnson family crest. The second element in the logo, the university name, is printed in black in the Johnson & Wales proprietary font.

symbol (crest)

university name

University Logo – Alternate Stacked Version* (restricted use only)

The logo elements must not be altered in any way. See Using the University Logo for specific applications. NOTE: The preferred configuration for the university logo is the horizontal format as shown, and should always be displayed as such. The alternate, “stacked” version (also shown) is reserved for specific architectural applications, or for print-related format constraints. For more information, contact University Design & Editorial Services, Ed Pereira, art director, 401-598-2362, [email protected]. secondary Signatures Colleges and campuses can identify themselves more clearly in printed communications by attaching their names as shown. Administrative, academic and other campus departments may also identify themselves by the addition of a second line to the college or campus identity. These variations of the university logo are authorized for use on stationery, memos, print publications and other correspondence. For signage, posters and other campus event media, the campus department can be used in place of the campus name.

Campus and College Specific Logo Examples

Department or Office Identifier (Stationery - Memos)

Residential Life

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Using the University Logo The university logo must be used as an identifier as shown. It consists of a graphic element, the crest and the university name. In most applications, only the official blue (PMS 662) and gold accent (PMS 124) colors, at 100 percent saturation, may be used. The university name must appear in black. The area of the top half of the crest (behind the dragon graphic) must be in solid white (see right). The minimum size for this signature is 2 ¼" in width. NOTE: For maximum clarity and identity, the full color logo on a white background is always the preferred usage. It should be placed on a white or light colored background, ensuring that the logo remains readable and distinct against the background color. When placed on a dark colored background or photograph, the logo elements can be presented as reversed white elements as shown. Send these applications to University Design & Editorial Services for review. Direct inquiries to Ed Pereira, art director, 401598-2362, [email protected].

Clear Space Specifications (approx. ½" margin at minimum size)

1.5x

1.5x x

1.5x

1.5x clear space

Minimum Size

2¼"

Using light backgrounds

OPTIONS FOR signage and apparel For all signage and apparel applications, please refer to the specifications under "NOTE" in the previous section. Using dark backgrounds

OPTIONS FOR ONE- AND TWO-COLOR offset PRINTING (One Color, White Background) One-color versions of the logo for offset printing are shown at right. Under this constraint, the blue (PMS 662) or black are the only acceptable colors for depicting the logo. Use the one-color version only in a one- or two-color print piece when the three-color version is not an option. (black or pms 662 background) When used with a black or PMS 662 background, the logo elements can be presented as reversed white elements as shown above (for dark backgrounds). This also applies to screen values of 50 percent or greater for black or PMS 662. Note that in this format, the background color comes through inside the crest area.


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Unacceptable Use of the University Logo The following examples of the logo are not acceptable. Use only one- or three-color artwork.

The relationship of the size of the crest to type has been carefully designed. Do not alter the proportions of either element.

Never abbreviate the name of the university or remove the word UNIVERSITY from the logo.

Use the logo only in the official blue and gold accent with official JWU typefaces.

Do not introduce other typography, except for secondary copy as described in the University Logo section. Do not add drop shadows to the logo elements.

Do not introduce any other shapes into the logo configuration.

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Using the University Crest as a Graphic Element The university crest may be used as a graphic element in publication design. However, it must only be used in the official blue, or reversed white on a dark background, or in black. Values include 100 percent saturation or as a screened value of the colors to depict a “watermark” effect.

University Crest as a Graphic Element printed materials

Lorem Ipsum Dolor Sit Amet

When used as a graphic element, the crest can break off the edge of document pages, Web pages, banners, or other print and electronic materials. The crest as a graphic element is not a substitute for the full university logo. It is intended to be a design element only. The full color JWU logo is the primary identifier on university publications and documents. In most cases, both elements will be required for proper identification.

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Using the University Crest as a Graphic Element

continued

The minimum size that the crest can be used as a graphic element is one inch in diameter. Changing or distorting the shape of the crest is prohibited. (To increase or decrease the size of the crest and other images correctly, consult the help section of the application program you are using.) As a graphic element, the crest adds visual interest to all media. With a white background, the crest can be used: in the official blue; black at full strength; reversed white on a dark background; or as a screened value to create a “watermark” effect.

Minimum Size

Acceptable Colors

Acceptable Backgrounds

(when used as a graphic element)

white background

used as “watermark”

Not Approved

(crest in blue, full strength)

(crest screened at 75% blue on solid blue background)

Use the crest as a graphic element only in the official blue, gold accent or black.

(crest in black)

(crest screened at 10-15% blue)

Use the crest as a graphic element only with the acceptable backgrounds depicted at left.

(crest reversed white)

(crest screened at 10-15% black)

Do NOT use the accent gold in the lower half of the crest when reversed white over blue or gold background.

1”

Not Approved

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University Seal (Two-color)

Using the University Seal As a formal university identifier, the seal must not be altered in any fashion or manner. It must always appear in its entirety and may only appear in the following official university print and Web materials: the catalog, student handbook, employee handbook, commencement and convocation collateral, and chancellor communication materials. The university seal represents Johnson & Wales’ roots. The year at the top of the crest, 1914, is the year that Johnson & Wales was founded by Gertrude I. Johnson and Mary T. Wales. The dragon of St. George on the upper portion of the crest is taken from the flag of Wales, while the lower cross is taken from the Johnson family crest. In order to maintain clarity, the minimum size that the seal can be depicted is one inch in diameter. Changing the circular shape is prohibited. The preferred version of the seal is a two-color imprint using the official blue (PMS 662) and gold accent color inside the lower half of the crest (PMS 124). The one-color version using the official blue (PMS 662) is also acceptable.

University Seal (Using the primary blue color)

Minimum Size

1”

To request use of the university seal, or to obtain files of the seal, contact Ed Pereira, art director, 401-598-2362, [email protected].

other CoLOR Applications – foil stamping The university seal is used with an alternate two-color foilstamped scheme (see right) on official stationery for university executives, specifically the chancellor emeritus, the chairman of the board of trustees and the university president.

Alternate Color Scheme (Use only for university executive stationery)

Colors for this alternate scheme include special matte blue and gold foils. The university seal is also used as a gold foil stamp on diplomas.

Foil Stamping (Use only gold foil)


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Using the University Seal continued Color options for the university seal when using a white background include the official blue and gold accent color inside the lower half of the crest, blue only or black only. Below are illustrations of acceptable colors for the university seal on white or (official) blue backgrounds.

Acceptable Colors

Acceptable Backgrounds

white background

blue or white backgrounds

Not Approved

Use the seal only in the official blue, gold accent or black.

(two-color seal)

(seal reversed white)

Use the seal only with the acceptable backgrounds depicted at left.

(seal in blue)

(seal screened at 50% blue)

Never truncate the seal or place the seal off the page.

(seal in black)

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(seal foil-stamped in gold)

Approved Media for University Logos and Seal University Policies, Procedures and Ceremonies Catalog

Student Handbook / Employee Handbook

Official University Ceremonies: Commencement, Convocation

External Audiences

Advancement and Alumni, Career Development, Public Relations

Admissions Signage Website

other uses

Foil Embossed Business Cards and Stationery: Personalized (chancellor emeritus, chairman of the board and university president)

Business Cards and Stationery: Personalized (trustees; executive, senior and vice presidents; deans)

Business Cards and Stationery: General (academic and administrative departments, faculty and staff )

Athletics and School Spirit

Bookstore Sponsorships

Infrastructure Uses and Facilities


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Typography

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Overview The typefaces used in JWU communication materials are also graphic identifiers and require the same consistency in positioning Johnson & Wales University. Approved typefaces for the university logo and descriptors must not be altered. Typeface families used in general print communications are Adobe Garamond Pro (serif ) and Myriad Pro (sans-serif ). Also included are Gill Sans and JWU Wildcats, which have specific usage requirements. Times New Roman is the required font used for interoffice communications, documents and memos only. For more information, contact Ed Pereira, art director, 401-598-2362, [email protected].

Typeface Families To complement the university logo and to maintain institutional consistency, the following serif and sans-serif typefaces are approved for use in print, Web and signage applications:

For headlines, subheads and body text

Exceptions

Adobe Garamond Pro

Myriad Pro

• If Adobe Garamond Pro is not available on your system, then any Garamond typeface is an acceptable replacement.

Verdana, with its visual similarity to Myriad Pro, is used for text on the university’s website. For headlines, deck headings and subheads only

Gill Sans

For athletics and school spirit communications, headlines and subheads only

JWU WILDCATS

Please note that Gill Sans and JWU Wildcats are not to be used for body text.

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• If Myriad Pro is not available on your system, then the Verdana typeface is an acceptable replacement.

Other Typefaces For interoffice communications, documents and memos (Required)

Times New Roman

Print Typography Main Titles For brochure, booklet and catalog titles, the sans-serif option is Myriad Pro or Gill Sans; serif option is Adobe Garamond Pro. Point size range of 20–30 point is recommended. Font weights should be confined to regular, semibold or bold. Font case specifications can be in all caps or upper and lower case. NOTE: For single page or half-page ads, headline point sizes can be larger as per the designer’s discretion. heads and subheads Head and subhead hierarchy is a critical part of typography and typesetting. The clear and simple use of these elements is a crucial part of communicating textual information. Fonts for heads and subheads include the typeface families mentioned above in MAIN TITLES. The use of italics in these families is also acceptable. Point sizes for heads can range from 12–18 points. Subheads should be either the same point size, or one or two points larger than body text point size. Body copy For most printed pieces, use either Adobe Garamond Pro regular, or Myriad Pro regular or light for body copy. Optimum body point size range for Adobe Garamond Pro is 9–11 point. For Myriad Pro, 8–10 points is recommended.


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Typeface Families The Adobe Garamond Pro and Myriad Pro typefaces are used for headlines, subheadings and body text. Verdana, with its visual similarity to Myriad Pro, will continue to be used for text on the university’s website. Gill Sans and JWU Wildcats are used for headlines, deck headings and subheadings ONLY. Please note that these typefaces are NOT used for body text.

Adobe Garamond Pro Family

Adobe Garamond Pro Adobe Garamond Pro Italic

Gill Sans Family

Gill Sans Light Gill Sans Light Italic

Adobe Garamond Pro Semibold

Gill Sans Regular

Adobe Garamond Pro Semibold Italic

Gill Sans Italic Gill Sans Bold

Adobe Garamond Pro Bold

Gill Sans Bold Italic

Adobe Garamond Pro Bold Italic

Myriad Pro Family

Myriad Pro Light Myriad Pro Light Italic Myriad Pro Regular Myriad Pro Italic Myriad Pro Semibold Myriad Pro Semibold Italic Myriad Pro Bold Myriad Pro Bold Italic Myriad Pro Black Myriad Pro Black Italic

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JWU Wildcats

JWU wildcats

Graphic and Editorial Standards

University Templates

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Overview Executive Office

Trade Street, Charlote, Standard formats allow801 usWest to communicate withNCa 28202 unified visual identity. Approved stationery formats are shown on CHANGE SERVICE REQUESTED the following pages for letterhead, envelopes, business cards, memos and fax forms. All JWU correspondence must use these approved designs and formats as depicted.

Business Cards and Stationery Stationery and business card templates adhere to the same rules of use as university identifiers. Personalized stationery with the university seal is reserved for the chancellor emeritus, the chairman of the board of trustees and the university president. All other stationery and business cards use the university logo. Executive-level stationery for vice presidents, deans and higherlevel positions, uses the university logo and a personalized name and title imprint. All other academic and administrative departments use the university logo without a personalized imprint.

Tarun Malik Vice President and Dean of Academic Affairs Charlotte Campus 801 West Trade Street, Charlotte, NC 28202 980-598-1014 Fax 401-598-1010 [email protected] www.jwu.edu/charlotte

NOTE: Letterhead must include the four current campuses in the footer, in chronological order of openings along with other appropriate information.

Stationery Orders

801 West Trade Street, Charlotte, NC 28202 980-598-1014 Fax 401-598-1010 [email protected] www.jwu.edu/charlotte Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.

Orders for letterhead, envelopes and business cards must be placed with campus procurement offices.

Word Templates (letterhead, memo, fax) Campus-specific letterhead, memo and fax templates to use as a typing guide are available on the university J drive. Only JWU staff and faculty can access these files, from a JWU-networked computer. The path is: \\jwu.edu\providence\University Communications\University DES\External Shared Folders

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Business Card, Letterhead and Envelope — Personalized (Campus) (trustees; executive, senior and vice presidents; deans)

Tarun Malik Vice President and Dean of Academic Affairs

Executive Office 801 West Trade Street, Charlote, NC 28202 CHANGE SERVICE REQUESTED

Tarun Malik Vice President and Dean of Academic Affairs Charlotte Campus 801 West Trade Street, Charlotte, NC 28202 980-598-1014 Fax 401-598-1010 [email protected] www.jwu.edu/charlotte

801 West Trade Street, Charlotte, NC 28202 980-598-1014 Fax 401-598-1010 [email protected] www.jwu.edu/charlotte Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.


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Business Card, Letterhead and Envelope — Personalized (University) (trustees; executive, senior and vice presidents; deans)

Mim Runey, LP.D. Providence Campus President Chief Operating Officer

Administration 8 Abbott Park Place, Providence, RI 02903 CHANGE SERVICE REQUESTED

Mim Runey, LP.D. Providence Campus President Chief Operating Officer 8 Abbott Park Place, Providence, RI 02903 401-598-2021 Fax 401-598-2880 [email protected] www.jwu.edu

8 Abbott Park Place, Providence, RI 02903 401-598-2021 Fax 401-598-2880 [email protected] www.jwu.edu Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.

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Letterhead and Envelope — Campus Specific (academic and administrative departments, faculty and staff )

7150 Montview Boulevard, Denver, CO 80220 CHANGE SERVICE REQUESTED

7150 Montview Boulevard, Denver, CO 80220 303-256-9300 www.jwu.edu/denver Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.


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Business Card, Letterhead and Envelope — Campus and Department Specific (academic and administrative departments, faculty and staff )

Admissions

Admissions 1701 NE 127th Street, North Miami, FL 33181 CHANGE SERVICE REQUESTED

Jeff Greenip Director of Admissions North Miami Campus 1701 NE 127th Street, North Miami, FL 33181 305-892-7002 Fax 305-892-7020 [email protected] www.jwu.edu/northmiami

1701 NE 127th St, North Miami, FL 33181 305-892-7000 Fax 305-892-xxxx www.jwu.edu/northmiami Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.

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Letterhead and Envelope — Generic (one or three colors) (academic and administrative departments — one color shown)

Admissions

Admissions 8 Abbott Park Place, Providence, RI 02903 CHANGE SERVICE REQUESTED

8 Abbott Park Place, Providence, RI 02903 1-800-DIAL-JWU (342-5598) 401-598-1000 Fax 401-598-2948 www.jwu.edu/providence Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.


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Letterhead — Second Page (academic and administrative departments)

8 Abbott Park Place, Providence, RI 02903 1-800-DIAL-JWU (342-5598) 401-598-1000 Fax 401-598-2948 www.jwu.edu/providence Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.

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Letterhead Template Campus-specific letterhead, memo and fax templates to use as a typing guide are available on the university J drive. Only JWU staff and faculty can access these files, from a JWU-networked computer. The path is: \\jwu.edu\providence\University Communications\University DES\External Shared Folders

Department Name

TOP MARGIN 2¼"

MM, DD, YYYY

2 spaces

Addressee Company Name Department or Floor Street Address City, State, ZIP

2 spaces

Dear Mary:

1 space

No indents LEFT MARGIN 1¼"

Body of letter begins here. When entering text, it is recommended that you simply select the text supplied as space-holder and type over it. Note the Top Margin should be 21/4"; Left Margin should be 11/4"; the Right Margin should be 3/4"; Bottom margin should be 1". Remember to add your fax number in the footer below. Do not indent the paragraphs. Do not justify text. Style sheet will automatically provide single spaced text with a double space between paragraphs. Please do not use double spaces after periods. Do not use underlined text or variations in font size. Body text is to be flush left and in 11 point Times New Roman. Wherever extra emphasis is required, use bold or italic. Please do not add extraneous images or typestyles to these formats. Always use standard bulleting formats from the Microsoft Word menu bar (do not use graphic as bullets). Print only in the area within the margins, and do not add other type or graphic elements. For inclusion of seals or promotional logos please contact [email protected] or your campus communications officer.

RIGHT MARGIN ¾"

• Example of a bullet item. These templates are designed to ensure consistent and easy use of the Johnson & Wales University graphic identity and editorial style standards in all correspondence. This will help us communicate with one professional and unified voice. If you have any questions, please contact Ed Pereira, art director, at 401-598-2362 or [email protected]. For any technical questions regarding these templates, contact the University Help Desk at 401-598-4357. Sincerely,

4 spaces

Letter Sender’s Name Title CC

8 Abbott Park Place, Providence, RI 02903 401-598-1000 Fax 401-598-xxxx www.jwu.edu/providence Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.

BOTTOM MARGIN 1"


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Memo Template

Department Name

2 spaces To

1 space From 1 space Date 1 space Re 1 space cc

2 spaces No indents

LEFT MARGIN 1¼"

"Memo" 30 Points Garamond Italic or Times Italic

TOP MARGIN 2¼"

Addressee’s Name Sender’s Name MM, DD, YYYY Subject of memo Additional Addressee’s Name

Body of memo begins here. When entering text, it is recommended that you simply select the text supplied as space-holder and type over it. Note the Top Margin should be 21/4"; Left Margin should be 11/4"; the Right Margin should be 3/4"; Bottom margin should be 1". Remember to add your fax number in the footer below. Do not indent the paragraphs. Do not justify text. Style sheet will automatically provide single spaced text with a double space between paragraphs. Please do not use double spaces after periods. Do not use underlined text or variations in font size. Body text is to be flush left and in 11 point Times New Roman. Wherever extra emphasis is required, use bold or italic. Please do not add extraneous images or typestyles to these formats. Always use standard bulleting formats from the Microsoft Word menu bar (do not use graphic as bullets). Print only in the area within the margins, and do not add other type or graphic elements. For inclusion of seals or promotional logos please contact [email protected] or your campus communications officer. • Example of bullet item. These templates are designed to ensure consistent and easy use of the Johnson & Wales University graphic identity and editorial style standards in all correspondence. This will help us communicate with one professional and unified voice. If you have any questions, please contact Ed Pereira, art director, at 401-598-2362 or [email protected]. For any technical questions regarding these templates, contact the University Help Desk at 401-598-4357.

8 Abbott Park Place, Providence, RI 02903 401-598-1000 Fax 401-598-xxxx www.jwu.edu/providence Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.

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BOTTOM MARGIN 1"

RIGHT MARGIN ¾"

Fax Sheet Template

To:

Addressee’s Name

Fax No.

XXX-XXX-XXXX

From:

Sender’s Name

Date: MM, DD, YYYY

Dept.

Department Name

( X ) Urgent

Sender’s Phone No. / Sender’s Fax No.

Number of Pages:

X

( X ) Call Upon Receipt

XXX-XXX-XXXX / XXX-XXX-XXXX

Re: Subject of Fax Body of fax begins here. When entering text, it is recommended that you simply select the text supplied as space-holder and type over it. Do not indent paragraphs. Text is to be flush left. Do not justify text. Style sheet will automatically provide single spaced text with a double space between paragraphs. Please do not use double spaces after periods. Do not use underlined text or variations in font size. Wherever extra emphasis is required, use bold or italic. Please do not add extraneous images or typestyles to these formats. When using bullets, do not use any graphic as a bullet. Always use standard bulleting formats from the Microsoft Word menu bar. •

Example of bullet item.

These templates are designed to ensure consistent and easy use of the Johnson & Wales University graphic identity and editorial style standards in all correspondence. This will help us communicate with one professional and unified voice. If you have any questions, please contact Ed Pereira, art director, at 401-598-2362 or [email protected]. For any technical questions regarding these templates, contact the University Help Desk at 401-598-4357.

This facsimile transmission is intended for the addressee shown above. It may contain information that is privileged, confidential or otherwise protected from disclosure. Any review, dissemination or use of this transmission or its content by persons other than the addressee is strictly prohibited. If you have received this transmission in error, please notify us immediately by telephone and mail the original to the address below.

8 Abbott Park Place, Providence, RI 02903 401-598-1000 www.jwu.edu/providence Providence, R.I. North Miami, Fla. Denver, Colo.

Charlotte, N.C.


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Publication Design Using consistent graphic elements for brochures, booklets, flyers and other printed material helps reinforce the university’s image and presents a familiar face to its various constituents. The following pages provide guidelines for designing publications. Careful attention must be paid to the preferred positioning of the university logo in either the upper left or bottom right corner. The university logo must not be altered or changed in any way, nor can it be embellished by additional graphic or typographic elements except as specified in the “University Identity” section of the Graphic Standards. Full bleed or cropped photography or other images may be used. The title or subject of the publications must be prominently displayed in a central portion of the cover. Print publications should be designed using clean white space and bold graphic elements to present a contemporary look to the university. Backgrounds can also accommodate the use of the university’s primary blue (at full strength) as a graphic element. For brochures and booklets, color photography should be used to depict the dynamic nature of a JWU education as well as student life and geographic location. When applicable, a connection should be made between print and Web design to maintain a consistent image of the university. For more information on publication design parameters, refer to the University Color Palette and Typography sections of the Graphics Standards, or contact Ed Pereira, art director, 401-598-2362, [email protected].

InDesign Templates For JWU departments and offices using the Adobe Creative Suite, brochure and booklet templates are available from University Design & Editorial Services. Contact Ed Pereira, art director, 401-598-2362, [email protected].

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SAMPLE PRINT PAGE – COVER full-color logotype on white field

booklet title in Adobe Garamond Pro or Gil Sans

color bands in solid PMS 662

graduate studies 2012–2013

ALAN SHAWN FEINSTEIN GRADUATE SCHOOL

use of ghosted crest as graphic element

PROVIDENCE

NORTH MIAMI

DENVER

8 Abbott Park Place

1701 NE 127th Street North Miami, Florida 33181 1-866-JWU-FLORIDA (598-3567) www.jwu.edu/northmiami

7150 Montview Boulevard Denver, Colorado 80220 1-877-JWU-DENVER (598-3368) www.jwu.edu/denver

Providence, Rhode Island 02903 1-800-DIAL-JWU (342-5598) www.jwu.edu/providence

CHARLOTTE 801 West Trade Street Charlotte, North Carolina 28202 1-866-JWU-CHARLOTTE (598-2427) www.jwu.edu/charlotte

messaging in Adobe Garamond Pro or Gil Sans

Inspiring professional success and personal growth

www.jwu.edu

12-44-096

1

XX%

Cert no. XXX-XXX-000

Identity and messaging

Imagery

The full-color university logo is to be used, preferably on a white background. For most print material the logo should appear on either the top left or bottom right of a brochure cover, poster or flyer.

Imagery includes all aspects of visual information such as photography, color usage and graphic elements. Photography — For most projects, use images from the JWU Image Library. Cropped photos are typically laid out within a rectilinear grid (see samples). Silhouetting images on a white field is also acceptable when such an effect enhances the overall message. Color — The primary university colors are blue and white. Whenever possible, these colors are to be used and reflected in all university print collateral. Secondary palette colors, including warm and cool grays, are also available for use in headline type, boxed content information or as background washes. Graphic Elements — Graphic elements include the use of • colored rectangles to highlight specific content • background gradients and washes • the university crest as a watermark or ghosted treatment


33

OTHER PRINT SAMPLES

1

Johnson & Wa les Univ ersit y

no limits

start focus focus on your goal

Colorado admission promise

where to start

More than 1,000 students universitywide choose to transfer to Johnson & Wales from other colleges and universities each year. When you transfer to JWU through Admission Promise you’ll benefit in many ways, including

• A ffordable tuition — transferring to JWU as a junior means your tuition will be more affordable because you’ll earn your bachelor’s degree in two years. • S cholarships — JWU offers many different types of scholarships, including a Transfer Scholarship for students who’ve completed 30 semester hours or 45 quarter-credit hours or more at a previous college with a minimum 3.0 GPA. For details about this and other available scholarships, go to www.jwu.edu/scholarships.

To take advantage of the Admission Promise program, you must be a first-time freshman in your first semester at one of the 13 Colorado Community Colleges participating in the program. A first-time freshman is defined as having no college credit enrollments after graduation from high school or after earning a GED. There are no high school GPA or ACT/SAT test requirements to participate in the program. Once you are admitted to the Admission Promise program, your continued participation depends on meeting its requirements.

• A ccess to advisors — JWU will provide you with an advisor to assist you every step of the way with selecting the courses you’ll need to earn your associate degree and transfer to JWU as a junior.

2012–2013 TRANSFER PROGRAM

• E asy transition — by the time you complete your associate degree, you will have had the opportunity to visit JWU, meet faculty in your major, learn about the pace and expectations of university course work, and become familiar with the student services available to you. • O n-campus housing option — transfer students in the Promise program are not required to live on campus; however, on-campus housing options for new transfer students are available.

Transfer from the Colorado Community College System and earn your JWU bachelor’s degree through our Admission Promise.

Online Learning

See examples of faculty multimedia presentations: http://tech4academics.jwu.edu/multimedia/examples.html

WHY uSe MuLtiMedia?

WHat We oFFer

Media equipMent Loan

Media in uLearn

Multimedia is a great way to make your course more engaging for students. There is substantial research-based evidence that students learn more from words and pictures than they learn from words alone.

Digitization Services Turn your DVDs and VHS tapes into digital files for online viewing via ulearn.

Equipment is available for loan on a first-come, first-served basis and includes

Multimedia can be a powerful learning tool for students. Media appeals to students with auditory and visual learning styles and can also motivate most to become engaged in content. For instructors, multimedia opens up many possibilities for presentation of content.

What could you do? With multimedia, the possibilities are endless: • Record a PowerPoint presentation with narration and imagery. • Use audio in your course, such as recording an interview, reading in a foreign language, or playing a musical piece. • Use video in your course, such as a virtual tour or interview with an expert. • Record a live presentation or lecture and let students watch it outside of class. • Record a demonstration of a computerbased task.

Multimedia Consultations Online Learning provides training on equipment, personal assistance in the Academic Technology Station, and multimedia project assistance. Academic Technology Stations Use workstations equipped with the latest technology and tools for creating, producing and editing media. These PC and Mac stations can be reserved on all campuses during normal business hours.

Sounds daunting? It’s not. We have the needed equipment and expertise to help you achieve your goals.

34


OnlinePCLearning laptops Tablets401-598-2778 Providence: North Camcorder Miami: 305-892-7570 Digital still cameras Denver: 303-256-9593 Headphones Charlotte: 980-598-1040 Headsets with built-in microphones Speakers (personal PA system) Camera lighting kit and tripod [email protected] Media storage http://tech4academics.jwu.edu/multimedia Presentation aids Shotgun directional camera microphone Rewriteable drives Portable voice recorder Webcam Conferencing tools Livescribe Echo smartpens

Multimedia Resources and Services

Some uses for multimedia in ulearn include • Integrate video, audio and images into your ulearn site. • Create narrated PowerPoint presentations. • Record an instructor introduction. • Enhance existing content with images and video clips.

enhance student learning

1157491 1/12

Online Learning works with faculty to incorporate multimedia content into everyday teaching practice. For information on resources and services, visit http://tech4academics.jwu.edu/multimedia or contact the Online Learning representative at your campus.

SAMPLE TWO-COLOR PRINTING

SECTION 4

photos print in gray scale or duotone

Health Insurance

Employee Health Coverage Employee health insurance is provided by Blue Cross & Blue Shield of R.I. (BCBSRI) HealthMate Coast-to-Coast. It is the university’s goal to maintain a health insurance benefit that provides employees and their eligible family members with quality coverage as well as the flexibility of choice in selecting health care providers. We believe that the HealthMate Coast-to-Coast plan is currently meeting the needs of our employees as intended. HealthMate Coast-to-Coast will continue to provide employee coverage in two ways:

Pre-existing Conditions HealthMate Coast-to-Coast has no exclusions for pre-existing conditions. You have benefits for all covered expenses as of your first day of participation.

in-network

Pre-authorization

Comprised of the local Preferred Provider Organization (PPO) network of each state’s Blue Cross & Blue Shield plan across the country, the Blue Card system allows you to access care from any provider in each state’s PPO network and receive maximum benefits for eligible services.

Pre-authorization is recommended for some services (reference your Blue Cross & Blue Shield of R.I. Healthmate Coast-to-Coast Benefit Booklet for services that recommend pre-authorization). Your failure to obtain pre-authorization may result in you incurring significant financial penalties.

It is to your advantage to choose the services of in-network providers. When you select an in-network provider, you • only have to pay one low co-payment for most covered services and supplies; • don’t have to file claim forms; and • aren’t required to pay for expenses and then wait for reimbursement. RemindeR: For those employees outside of the Rhode Island area, you must access providers in the Blue Card PPO Network.

out-of-network Although you receive the maximum benefits utilizing network providers, you have the freedom to go outside of the network to see any doctor you choose. There are certain provisions that apply when you use out-of-network providers: • You will have to pay a $200 annual deductible per person (family coverage requires that three family members reach the $200 per person deductible) before the plan will pay benefits.

what’s nEw foR 2010? • Benefit limitations have been removed from behavioral health services in the areas of mental health and chemical dependency. (Please refer to the Mental Health Parity section of the enclosed Summary of Material Modifications.) • Full-time students age 19 and over who are on a medically necessary leave of absence from school may be eligible to continue dependent health coverage. (Please refer to the Michelle’s Law section of the enclosed Summary of Material Modifications.) • New pharmacy benefits manager. (Please refer to page 9 for details.) • Detailed health plan coverage information can be found in the Benefit Booklet, located in the university’s public folders, under Administration/ Human Resources & Payroll/Benefits/Group

• After you meet your deductible, the plan generally reimburses your expenses at 80 percent of reasonable and customary charges for out-of-network provider charges. (This is called the regular out-of-network benefit.)

Health and Dental Insurance Benefit. A hard

Please note, however, that your out-of-network health care provider may bill you for any expense that exceeds usual and customary charges.

at the regional campuses.

copy of the Benefit Booklet can also be obtained from the university’s Department of Human Resources & Payroll, or from the HR managers

Reduce your prescription costs and trips to the pharmacy Your health insurance plan includes a Mail Order Prescription Program. Most drugs that you take for an extended period of time (sometimes referred to as “maintenance” drugs) can be purchased through CVS Caremark (Caremark), our convenient mail order program. You can order a maximum of up to a 90-day supply of most medications for two co-payments. Beginning January 1, 2010, CVS Caremark will become the new Pharmacy Benefits Manager for BCBSRI health plans. For details on this transition, please refer to the “Pharmacy Update” communication that was mailed to your home in September, or view it electronically in the university’s public folders under Administration/Human Resources & Payroll/ Benefits/Group Health and Dental Insurance Benefit.

Example of your savings A 90-day supply of a non-preferred brand drug filled at the pharmacy with a current co-payment of $40 will cost you a grand total of $120. But if you order a 90-day supply of a non-preferred brand name drug with the same $40 co-payment using the mail order program, your cost will be $80. You save $40! Getting started: Ask your doctor to write two prescriptions: a one-month supply to be filled immediately at your local pharmacy and a three-month supply with refills for Caremark. You will need to provide Caremark with a mail order patient profile form. Patient profile forms are available online at www.bcbsri.com and are available in the Department of Human Resources & Payroll. Ordering refills: You can order refills 24-hours-a-day, seven-days-a-week by contacting Caremark toll-free at 1-866-329-3053, online through your Blue Cross & Blue Shield of R.I. account at www.bcbsri.com, or by mail using the reorder form included with your first shipment. Please note that you will need to supply a credit card number when ordering online.

Receiving your prescriptions: Your medications are mailed to your home by the United States Postal Service or United Parcel Service with no delivery charge up to 14 days after you mail your order. Express delivery is available for an additional fee. To allow for special handling or unforeseen shipping delays, we recommend that you have at least a two-week supply of your medication on hand before you place your initial order or request refills.

Remember to utilize generic drugs You can maximize your pharmacy benefit and substantially lower your out-of-pocket cost by choosing generic drugs. While you may not be familiar with the name, a generic drug is essentially the same drug as its higher priced, heavily advertised, brand name equivalent. It has the same active ingredients and is approved by the Food and Drug Administration (FDA). It has passed rigorous tests to ensure that it is safe and effective. Discuss your prescription drug options with your doctor to ensure the best possible course of treatment. If a brand name drug is prescribed, ask your doctor or pharmacist if a generic alternative is available.

department identifier band in solid PMS 662

BE suRE to visit www.BcBsRi.com!

logo prints in solid PMS 662 on white field

Through your personalized member home page on www.bcbsri.com, you can: • Improve your health with personalized health and wellness programs and tools • Search for reliable, up-to-date information on health condition, medications, fitness and more • Save time and money by using member self-service features • Learn about discounts and programs available exclusively to BCBSRI members • Read health articles customized for your age and gender • Connect to Caremark to refill your mail order prescriptions

Department of Human Resources & Payroll

8

9

sideboxes print in screen values of black or PMS 662

Open enrOllment fOr JWU emplOyees

Health/Dental Insurance and Buyout Option

Two-Color Print Materials Occasionally, because of budget constraints, departments will need to have certain print materials reproduced in two colors. The requirements for two color print pieces are listed below. Color — As the primary university colors are blue and white, all two-color print materials must print in black and university blue (PMS 662).

Deadline for enrolling or changing benefit elections:

December 4, 2009 Changes are effective January 1, 2010

Photography — All photos must print in either black and white, PMS 662, or a duotone utilizing both inks. Graphic Elements — Graphic elements include the use of • colored rectangles, accent rules and pin-striping must print in either solid PMS 662 or in screen values of black. • washes and gradients must print only in screen values of black.


35

School Spirit: Club and Organization Print Publications The university allows students to have creative expression when producing print publications. Any typefaces and colors may be used. The front of all print collateral should feature the JWU logo in full color on a white or very light background, or knocked out on an all-white, all-black or PMS 662 background. The logo and its background should encompass approximately three percent of the visual landscape and not be smaller than 2¼" wide, and have a minimum of ½" margin of space on all sides. NOTE: If you have any questions about the above requirements, please contact University Design & Editorial Services, Ed Pereira, art director, 401-598-2362, [email protected].

36


Certificate Templates Certificate awards have been designed for campus-specific and alumni chapter achievements. For university and campus-specific certificates, the full color JWU logo is centered at the top. All certificate wording uses fonts from the Adobe Garamond Pro typeface family. For alumni chapter certificates, the “JWU Alumni” logo is used at the top. NOTE: If you have any questions about the above requirements, contact Ed Pereira, art director, 401-598-2362, [email protected].

Certificate of Completion This certifies that

Richard Moore has successfully completed the School of Technology

mac training program on the 3rd day of November, 2011

Dean, School of Technology

President, Providence Campus

Chair, Foundations in Technology

Editable PDF certificate templates are available on the university J drive. Only JWU staff and faculty can access these files, from a JWUnetworked computer. The path is: Connect. Inspire. Give.

\\jwu.edu\providence\University Communications\University DES\External Shared Folders

THE JOHNSON & WALES UNIVERSITY ALUMNI ASSOCIATION AND THE METRO PROVIDENCE ALUMNI CHAPTER hereby honors

Eric Churchill ’93 Your dedication and commitment of time on the

2009 Alumni Holiday Reception Committee is greatly appreciated Presented at Providence, Rhode Island this ninth day of December, 2009

President Metro Providence Alumni Chapter

Manager of Alumni Relations Northeast Region


37

Newsletter Templates Design & Editorial Services has created three options for newsletter templates in Microsoft Publisher, included in your Microsoft Office bundle. Each template is programmed with set styles for headlines, subheads and body text treatments. The templates have varied layouts with respect to column and sidebar treatments. These layouts are completely flexible and can be customized by the user as needed. The three Microsoft Publisher template options are available on the university J drive. Only JWU staff and faculty can access these files, from a JWUnetworked computer. The path is: \\jwu.edu\providence\University Communications\University DES\External Shared Folders Also available for download is a “Publisher 2010 Quick Guide” reference document. For more information on newsletter design parameters, contact Ed Pereira, art director, 401-598-2362, [email protected].

Option 1 PHOTO HERE

PHOTO HERE

PHOTO HERE

ACADEMIC INITIATIVES

38


Option 2

PHOTO HERE PHOTO HERE

PHOTO HERE

HEADLINE HERE PHOTO HERE

PHOTO HERE

PHOTO HERE

Option 3 Second Page Title Message

Third Page Title Here

L

L

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NEWSLETTER NAME

Title Message

PHOTO HERE

Title Message

D

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L

quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore PHOTO HERE magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer , sed diam

D

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TITLE HERE

facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh.

PHOTO HERE

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39

PowerPoint Template PowerPoint presentations are another opportunity to create a positive university experience for external and internal audiences. The consistent use of one template reinforces a professional image while facilitating the transfer of information. The following PowerPoint template is available on the university J drive. Only JWU staff and faculty can access these files, from a JWU-networked computer. The path is: \\jwu.edu\providence\University Communications\University DES\External Shared Folders

TEMPLATE #1 Title Slide



40



Event Templates Guide

www.jwu.edu/standards/graphic — 5/16/13

41

About This Guide The Event Templates Guide provides a user-friendly compilation of event resource documents/templates and guidelines to serve as a reference tool to internal constituents planning or hosting events. The goal is to maintain brand standards that align at all times with the university’s mission and guiding principles.

Event Templates

Where to Find Event Templates

The templates provided in this addendum are to be used for printed materials and electronic notifications needed for special events occuring on any/all campuses.

All templates are provided as Microsoft Word documents, and are available on the university’s J drive, using the path:

Included are templates for

J:\University Communications\University DES\ External Shared Folders\University Event Templates

• formal menu cards • printed and electronic invitations, single card • folded printed invitations and programs • name tags (Avery #5392) • name tents (Avery #5309)

For any questions about the Event Templates Guide, please contact Jennifer Fustino at 401-598-4676, [email protected].

Printing Event Templates Design & Editorial Services (D&ES) recommends using pre-printed shells for all invitations and printed programs. Design & Editorial Services (D&ES) further recommends the following paper stock for these shells: Neenah Classic Crest, Natural White, 80# cover All cards, flat and folded, are to be pre-printed with the university logotype as shown on the provided templates. Campuses can order these pre-printed shells via their local vendors, or have D&ES do the print contracting and shipping for them. (Artwork for pre-printed shells are available from D&ES upon request. Please contact Ed Pereira at 401-598-2362, [email protected].)

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Printed Formal Menu Card Event or Individual’s Name: Times New Roman, 18 or 22 pt., bold or bold italic, aligned centered

Subhead — Date, Title or Campus Name: Times New Roman, 14 or 16 pt., bold or bold italic, aligned centered

Size 5.5" x 8.5" trim (example)

Mim L. Runey, LP.D.

NOTE: Trim size can vary depending on specific needs. Sample shown is scaled down to fit this page.

Monday, June 10, 2013

Standard Components 1. T ype formal name of individual and date of event at top of card. Option: Type name of event if space allows. 2. T ype complete description of each course. The wine pairing follows the description in italic font including vintage year if available.

Body Text: Times New Roman, 12 or 14 pt., regular (or italic where appropriate), aligned centered

3. Capitalize each menu item or listed ingredient. 4. Include allergy line at bottom of menu card. 5. If paper type allows, add the JWU logo to the piece, preferably centered at the top.

Lobster Espresso, Vanilla Froth, Tarragon Syrup ~ From the Garden Summer Salad: Flavors, Textures and Aromas from the Summer Garden Amorino Abbruzzo Pecorino Superiore DOC 2011 ~ Potato Crusted Sockeye Salmon, Fava Bean Sweet Corn Succotash, Garlic Fondue Aioli Chalone Vineyards Estate Chardonnay Chalone Appellation, California, 2008 ~ Strawberry Champagne Sorbet, African Blue Basil, Finger Lime Pods ~ Domestic Lamb Noisette, Mangalitsa Ham, Warm Freula, Mascarpone, Slow Roasted Backyard Farm Tomato, Natural Reduction Roth Estate Cabernet Sauvignon Alexander Valley, Sonoma, 2009 ~ Pistachio Panna Cotta Lemon Sponge Cake, Baked Meringue, Cherry Gastrique Lemon Curd, Cherry Sorbet Please alert your server of any food allergies or preferences.

Include allergy line at bottom of menu card.

Refer to the Global Address Book for HR-approved job titles. FONTS/SIZES: All event templates utilize the Times New Roman typeface. Event or individual’s name is typically set in 18 or 22 pt., and set in bold weight. Subheads (including titles or campus name) are set in 14 or 16 pt., bold or italic. Body text is set in either 12 or 14 pt., and set in regular weight. NOTE: Refer to the JWU Graphic Standards Guide for university-approved fonts. The individual creating the piece may choose the font size and style (i.e., bold, italic) within these parameters. www.jwu.edu/standards — 3/13/14

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Printed Invitations — Single Card (Vertical)

Size 5.5" x 8.5" trim NOTE: Sample shown is scaled down to fit this page.

Standard Components 1. JWU logo at top of invitation, aligned centered (pre-printed card shell) 2. Highest ranking host (individual or department) listed first (two hosts preferred, three maximum) 3. Date, time, location with address 4. R SVP details at bottom of invitation including date and contact information 5. All text aligned centered 6. N OTE: This is a single-sided invitation card. D&ES recommends that these cards be a pre-printed shell.*

* P re-printed Single Card Invitation Shells D&ES recommends using pre-printed shells for all printed invitations and programs.

Mim L. Runey, LP.D. Providence Campus President

cordially invites you and a guest to the 15th Annual

Faculty Reception in appreciation of your commitment and dedication to Johnson & Wales University, our students and our mission Friday, May 3, 2013 7:00 p.m. Johnson & Wales Inn 213 Taunton Avenue Seekonk, Mass.

For horizontal single card invitations, use blank shells, as the logo is incorporated in the template document. (See next page.)

RSVP by Friday, April 26 [email protected] or 401-598-4809

Mailing your Single and Folding Card Invitations D&ES recommends using a 9" x 6" carrier envelope when mailing all single and folding card invitations. The 9" x 6" carrier envelope is now available for online ordering through PrintHub, the university's online business card and stationery site (www.webtoprintportal.com). NOTE: For purchasing items through PrintHub, you will need to secure an account ID from Procurement.

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Printed Invitations — Single Card (Horizontal) Logo is in-position on horizontal card template.


cordially invites you and a guest to the 15th Annual

Faculty Reception in appreciation of your commitment and dedication to Johnson & Wales University, our students and our mission Friday, May 3, 2013 7:00 p.m. Johnson & Wales Inn 213 Taunton Avenue Seekonk, Mass. RSVP by Friday, April 26 [email protected] or 401-598-4809 Space at right can accommodate photo or graphic.

Size

Standard Components

8.5" x 5.5" trim

1. JWU logo at top of invitation

NOTE: Sample shown is scaled down to fit this page.

2. Highest ranking host (individual or department) listed first (two hosts preferred, three maximum) 3. Date, time, location with address 4. RSVP details at bottom of invite including date and contact information 5. Space at right can accommodate graphic or photo image

Refer to the Global Address Book for HR-approved job titles. FONTS/SIZES: All event templates utilize the Times New Roman typeface. Event or individual’s name is typically set in 18 or 22 pt., and set in bold weight. Subheads (including titles or campus name) are set in 14 or 16 pt., bold or italic. Body text is set in either 12 or 14 pt., and set in regular weight. NOTE: Refer to the JWU Graphic Standards Guide for university-approved fonts. The individual creating the piece may choose the font size and style (i.e., bold, italic) within these parameters. www.jwu.edu/standards — 3/13/14

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Electronic Invitations — Single Card (Vertical) Logo is in-position on vertical card template.

Size 5.5" x 8.5" trim (example) NOTE: Trim size can vary depending on specific needs. Sample shown is scaled down to fit this page.

Standard Components 1. JWU logo placed at top of invitation 2. Highest ranking host (individual or department) listed first (two hosts preferred, three maximum) 3. Date, time, location with address


cordially invites you to attend a reception in recognition of a successful year by our

4. R SVP details at bottom of invitation including date and contact information

Inserting Image Into Body of Email

Admissions Representatives Network

1. Save file as a JPEG format.* 2. Open a new email. 3. Insert image into the body of the email by clicking insert and finding the JPEG file on your computer. 4. Attach the same file to the email as a backup.

Tuesday, July 16, 2013 5:30 p.m. Squantum Association 947 Veterans Memorial Parkway East Providence, Rhode Island

5. Ensure that the image border is visible in the email.

Kindly RSVP by Friday, June 28, 2013 [email protected] or 401-598-5000

Ghosted crest is in-position on vertical card template.

Refer to the Global Address Book for HR-approved job titles. FONTS/SIZES: All event templates utilize the Times New Roman typeface. Event or individual’s name is typically set in 18 or 22 pt., and set in bold weight. Subheads (including titles or campus name) are set in 14 or 16 pt., bold or italic. Body text is set in either 12 or 14 pt., and set in regular weight. NOTE: Refer to the JWU Graphic Standards Guide for university-approved fonts. The individual creating the piece may choose the font size and style (i.e., bold, italic) within these parameters. 46


Electronic Invitations — Single Card (Horizontal) Logo is in-position on horizontal card template.


cordially invites you to attend a reception in recognition of a successful year by our

Admissions Representatives Network Tuesday, July 16, 2013 5:30 p.m. Squantum Association 947 Veterans Memorial Parkway East Providence, Rhode Island Kindly RSVP by Friday, June 28, 2013 [email protected] or 401-598-5000 Space at right can accommodate photo or graphic.

Size

Standard Components

8.5" x 5.5" trim (example)

1. JWU logo placed at top of invitation

NOTE: Trim size can vary depending on specific needs. Sample shown is scaled down to fit this page.

2. Highest ranking host (individual or department) listed first (two hosts preferred, three maximum)

Inserting Image Into Body of Email 1. S ave file as a JPEG format.* 2. O pen a new email.

3. Date, time, location with address

* Saving Microsoft Word documents as jpegs

4. RSVP details at bottom of invitation including date and contact information

1. S ave your Word doc as a PDF: File/Save As/Save as Type (then select PDF in drop-down menu)

5. Space at right to accommodate photo or graphic

3. I nsert image into the body of the email by clicking insert and finding the JPEG file on your computer. 4. A ttach the same file to the email as a backup. 5. E nsure that the image border is visible in the email.

2. Open PDF in Adobe Acrobat. 3. In the menu bar, select: File/Export/Image/JPEG


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Folded Printed Invitations — Single Page (information on inside-right page only)

The Board of Trustees of Johnson & Wales University John J. Bowen ’77, university president and Bette Matkowski, Denver Campus president

FOLD

request the pleasure of your company at the dedication of the Coors Family Commons followed by a reception and dinner as we celebrate our 10th anniversary in Denver Thursday the tenth of June six o’clock in the evening Johnson & Wales University the Coors Family Commons 1895 Quebec Street Denver, Colorado

* Pre-printed Invitation and Program Shells D&ES recommends using pre-printed shells for all printed invitations and programs. Shells are scored for easy folding after imprinting your information.

RSVP by May 23 to [email protected]

business attire directions enclosed

FOLD

Size 11" x 8.5" trim NOTE: Sample shown is scaled down to fit this page.

Standard Components 1. I nside-right page is the event invitation. Follow typesetting style as shown on Printed Invitations — Single Card (Vertical). 2. N OTE: This is a folded invitation card. D&ES recommends that the outside (front and back covers) be a pre-printed shell.*

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Folded Printed Invitations and Programs — Double Page (information on both inside-right and left pages)


Distinguished Visiting Chef Program

requests the pleasure of your company at a luncheon to honor

Johnson & Wales University is proud to honor alumni Chef Joseph Leonardi as our 168th Distinguished Visiting Chef. Prior to joining the Somerset Club as its executive chef, Chef Leonardi served as a faculty member and department chair at the university for eight years. Previously he had been a research and development chef for Rich’s Sea-Pak, St. Simon’s Island, Ga.

Joseph Leonardi ’97, ’99 M.A.T. Executive Chef of the Somerset Club Boston, Massachusetts

In October 2012, Chef Leonardi served as team captain of the ACF Culinary National Team USA when it earned a silver medal in the hotfood kitchen and received the second-highest score and a silver medal in the cold-food presentation, placing sixth out of 32 national teams at the 23rd International Kochkunst Ausstellung (IKA) International Culinary Exhibition, commonly known as the “culinary Olympics,” in Erfurt, Germany. He was also team captain when the team brought home two gold medals and placed third out of 25 teams overall at the Villeroy & Boch Culinary World Cup 2010, held in Luxembourg. In 2009, he was honored by the ACF with USA’s Chef of the Year™.

FOLD

Chef Leonardi is a member of the American Culinary Federation’s Rhode Island Chapter, and this past December was selected at the 2016 ACF Culinary Team USA manager.

the 168th Distinguished Visiting Chef of the College of Culinary Arts Wednesday, January 16, 2013 12:45 p.m. – reception 1:15 p.m. – luncheon Johnson & Wales University Cintas Dining Room Harborside Academic Center 265 Shipyard Street Providence, Rhode Island

Chef Leonardi was a member of 2008 ACF Culinary Regional Team USA, which earned a gold medal in the cold-food salon and was ranked No. 1 in the world out of 62 regional teams at the IKA. Additional 2012–13 Distinguishing Visiting Chefs Derek Wagner ’99

RSVP by January 4 [email protected] or 401-598-4823

Stephane Treand

Size 11" x 8.5" trim

Mailing Your Single and Folding Card Invitations

NOTE: Sample shown is scaled down to fit this page.

D&ES recommends using a 9" x 6" carrier envelope when mailing all single and folding card invitations.

Standard Components

The 9" x 6" carrier envelope is now available for online ordering through PrintHub, the university's online business card and stationery site (www.webtoprintportal.com).

1. Inside-left page is a description of the program or event, aligned flush left.

NOTE: For purchasing items through PrintHub, you will need to secure an account ID from Procurement.

2. Inside-right page is the event information, aligned centered. 3. NOTE: This is a folded invitation card or program. D&ES recommends that the outside (front and back covers) be a pre-printed shell.*


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Name Badges — Avery #5392 (sheet size: 8.5" x 11") Logos in-position in template Perforations

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Mim L. Runey, LP.D.

John J. Bowen ’77

Providence Campus President

Chancellor

Terminal Degree Example

Staff with Graduation Year Example

Page C. Sciotto

Michael Petrillose, Ph.D.

Vice President of Resource Development

Dean of the College of Management Providence Campus

Staff Example

Dean Example

Wayne M. Kezirian, J.D.

Elizabeth Covino

Senior Vice President and General Counsel

Professor School of Hospitality

Staff with Dual Title Example

Faculty Example


Name: Times New Roman, 22 pt., bold, aligned centered

Title or campus name: Times New Roman, 14 pt., italic, aligned centered

Name Tents — Avery #5309 (sheet size: 8.5" x 11")

Logos in-position in template

Michael Petrillose, Ph.D.

Perforations

Name: Times New Roman, 48 pt., regular, aligned centered


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GRAPHIC AND Editorial STANDARDs

Signage

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Overview JWU signage includes building identification plaques, wall murals, street banners, event signage and other exterior and interior visual elements. The primary identifier on signage is the university logo. The university seal is not to be used on signage. Also included under the category of building signage (but not shown here) is the use of dimensional lettering, directly mounted to the building’s exterior. Such lettering is typically manufactured in brushed aluminum and peg-bolted to stone or brick. The approved typefaces for such lettering is either Adobe Garamond or Gil Sans, and typically set in all caps. Signage colors displayed here mainly use the primary university colors, blue (PMS 662) and white. (PMS colors are listed in the “University Identity” section of the Graphic Standards.) In addition, the design, typeface and material selections must be consistent for all campus applications. The following examples provide templates for applying university standards to these specific media. To save time and money on these typically large and expensive projects, departments and campuses are asked to work proactively with Design & Editorial Services on preliminary sketches and followthrough. Prior to placing purchase orders, all signage designs must be forwarded for preproduction approval to Ed Pereira, art director, 401-598-2362, [email protected].

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Property Signage Property identification signage includes the university logo, property name and address. This sign may be used at the perimeter or entrance of a campus or on indivudual buildings that are separate from the main campus. Standard sizes for property identification signage are 7' (84") x 32". Other sizes may be appropriate as space dictates. The example below requires the sign panel to sit on a base of stone or concrete.


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Building Signage: Exterior Street-Level Signs Building identification must be consistent throughout campus, including the style, color and material selection. Individual buildings should be identified by name and by street address (where appropriate). These signs are usually placed near the main entrances to buildings or inside the main entrance on the ground floor. In addition, these signs may be used to identify a common area on the campus if individually named. Standard sizes for exterior street-level signs are are 13" x 23". Other sizes may be appropriate as space dictates.

Wales Hall

The Yena Center

8

111

Abbott Park Place

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Dorrance Street

Building Signage: Interior Directory Panels Interior directory panels must be consistent throughout campus buildings, including the style, color and material selection. Standard sizes for interior directory panels are 12" x 24". Other sizes may be appropriate as space dictates.

Harborside Recreation Center Second Floor Athletic Department

Academic Center Classrooms

Dean of Students

Computer Labs

Fitness Center

Faculty Offices

Student Activities Center

Marketing Retail Lab

first Floor

School of Technology Administration

Campus Convenience Gymnasium Health Services Intramural Activities Office


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Street Banners (Lamp Post) Lamp post street banners are designed to be installed individually and affixed to the “street” side of the lamp post. The partial crest, used as a graphic element, is on the inside banner, and is always placed bleeding off the right side of the banner, front and back. If the lamp post is adjacent to a university building or common area, then the building name or location can appear on the inside banner containing the university crest. Standard size for lamp post street banners is 3' x 5'. Other sizes may be appropriate as space dictates.

Xavier Hall Hall

Single-hung street banners are to include the university logo design as the primary identifier and follow the requirements for street side banners as outlined above.

Street Side

Lamp Post “Wave” Banners

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Building Banners (Stanchion) Single-hung building banners can come in pairs, and can be affixed to the side of a university building or common using stanchion brackets. Banner pairs can alternate, one using the logo, the other using the partial crest. The partial crest, used as a graphic element, is always placed bleeding off the right side of the banner, front and back. The name of the building or college housed in that building can appear on the banner containing the university crest.

Yena Center

Yena Center

Standard size for single-hung building banners is 3' x 9'. Other sizes may be appropriate as space dictates.

Street Side

Street Side


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Parking and Facility Signage Parking and other facility or environmental signage must be consistent throughout campus, including the style, color and material selection. Examples of parking signage are shown below. Other campus signage (e.g., Keep off the Grass) or temporary event signs must also follow these style and color designs. Material selection depends on the permanancy of the sign and/or durability requirements. Standard sizes for parking signage are typically 36" x 24", or 18" x 12". Other sizes (preferably in 3' x 2' proportion) may be appropriate as space dictates.

RESERVED PARKING FOR ADMISSIONS GUESTS Please Sign-In at the Welcome Center Violators Subject to Ticketing and Towing at Owner’s Expense

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Room Signage

321

The twin-room signage shown at right is recommended for all office and cubicle space identification. Both plaques are made of metal, with adhesive-backed tape for mounting. The upper plaque is 3½" x 2", and contains the room number printed in black. Braille numbers set in relief are included below the room number. The lower plaque is 3½" x 3", and contains a 3½" x 2" recessed area for inserting a standard name and title sheet. A notched piece of clear Plexiglass slides over the sheet for protection. An editable PDF room signage template is available on the university J drive. Only JWU staff and faculty can access these files, from a JWUnetworked computer. The path is: \\jwu.edu\providence\University Communications\University DES\External Shared Folder

Area Signage Area signage (right) is recommended for rooms or spaces containing multi-workstation areas. As with room signage, these plaques contain a recessed area for inserting a title sheet. Recommended size is approximately 5" x 7". A notched piece of clear Plexiglass slides over the sheet for protection.

Ed Pereira

Ed Pereira

Art Director – University Art Director – University Design & Editorial Services Design & Editorial Services

Steve McNally

Steve McNally

Director – University Director – University Design & Editorial Services Design & Editorial Services

Dora Kuan

Dora Kuan

Director – University Web Communications

Director – University Web Communications

Engineering Technology Hours: 11:30am – 3:30pm

An editable PDF area signage template is available on the university J drive. Only JWU staff and faculty can access these files, from a JWUnetworked computer. The path is: \\jwu.edu\providence\University Communications\University DES\External Shared Folder


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Vehicle Graphics Graphic design elements used to identify JWU vehicles must follow the general practices outlined in the Standards, including proper use of the university logo, crest and colors. More sophisticated designs using vinyl graphics are possible. The following pages feature the acceptable use of the university logo on a variety of current university vehicles. These include buses, minivans, passenger vans, cargo vans, small vans and pick-up trucks. Other vehicles, such as electric golf cars or maintenance vehicles, must be similarly identified with graphics. Direct any questions and forward all proofs for approval prior to placing purchase orders to Ed Pereira, art director, 401-598-2362, [email protected].

Buses

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MINIVans (Ford Windstar)

passenger Vans (Ford )

cargo Vans (Ford ) MAINTENANCE

MA I N T EN A N CE


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SMALL Vans (Dodge Caravan)

pick-up trucks (Ford )

M A I N T EN A N C E

MAINTENANCE

M A I N T EN A N C E

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safety & security vehicles (Ford Escape)

JWU SECURITY

JOHNSON & WALES UNIVERSITY Providence Campus

SAFETY & SECURITY

SAFETY

401-598-1103

SAFETY

401-598-1103 JWU SECURITY


SAFETY & SECURITY

&

SECURITY

&

401-598-1103

SECURITY

401-598-1103

safety & security vehicles (Crown Victoria Sedan)

JWU SECURITY

401-598-1103

&

SAFETY

SAFETY

&

401-598-1103

SECURITY

SECURITY

401-598-1103

JWU SECURITY


SAFETY & SECURITY

401-598-1103


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Photography

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Overview Images used in Johnson & Wales University (JWU) publications or on the website must be of the highest quality available and portray the dynamic and personal nature of JWU, its students, programs and facilities. Photographs should feature the following in horizontal and vertical formats: • action and interaction (e.g., faculty and students) • visually pleasing campus environments • diversity (race, ethnicity, gender and age) • globally-oriented programs • experiential education • commitment to community service • student life • alumni involvement • executive leadership The following guidelines are intended to help create photographs that are clear and properly composed. Whenever possible, a professional photographer should be hired to capture an image for a specific Web or print publication. Project managers should know exactly what they want shot and have a full understanding of the shooting locations and environments to expedite the process. Please note: A Professional Creative Services Contract (PCSC) must be used to engage photographers and videographers and to detail specifics of a photo shoot. The PCSC ensures that contractual rights and responsibilities are understood and agreed to by JWU and the vendor. For more information about photography for print and the Web, contact Lisa Kaufman, photography services coordinator, 401-598-2359, [email protected].

Model Release Form Model release forms give the university permission to use photographs that contain images of people in print or electronic media. Release forms from students are not necessary as they have already signed a release when they applied for admission. However, every non-student appearing in a photograph or video is required to sign a release form including parents, siblings, visitors, guests of the university, staff, faculty, alumni, etc. There are no exceptions to this policy. Photographs without an accompanying release form cannot be used by the university or in any university media. 68


Signed form(s) must be kept on file indefinitely by the initiating department or campus, or until the photographs are removed from any potential use. Copies of release forms must accompany any photographs sent to Steve Soper, web communications digital librarian, 401-598-2760, [email protected], for use in university publications. The form is available on the university J drive. Only JWU staff and faculty can access these files, from a JWU-networked computer. The path is: \\jwu.edu\providence\University Communications\University DES\ External Shared Folder

Professional Creative Services Contract All JWU-contracted photographers and videographers must sign a Professional Creative Services Contract (PCSC), which waives their copyright to all images shot during the contractual timeframe. The contract states that JWU purchases and retains unlimited use of these images. All usage and rights must be specified in detail and signed by the approved procurement officer and the contractor prior to the engagement of services. Contact your campus procurement office for more information.

Photo Shoot Request Form When you require a photographer for a print or Web project, fill out a Photo Shoot Request form and send it to Lisa Kaufman, photography services coordinator, 401-598-2359, [email protected]. Be sure to list the account number, logistics, purpose of the shoot and eventual use of the photographs so a photographer specializing in that content can be hired. The form is available on the university J drive. Only JWU staff and faculty can access these files, from a JWU-networked computer. The path is: \\jwu.edu\providence\University Communications\University DES\ External Shared Folder

Requests for Existing Photography To request photos from JWU’s digital image library, go to www.jwu.edu/standards, select Forms & Templates, and then Image Request.


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Resolution Photographs that can serve both print and Web applications are the best use of JWU resources. High-resolution photographs are the starting point for design in any medium. Digital photographs must be rendered at a minimum size of one megabyte (1 MB) in tiff or jpeg (jpg) format. Lower resolutions often do not match the quality requirements for print output needs. Typically, highresolution images at this size can be obtained using the “fine” setting on most four-to-five megapixel cameras. A camera that will allow for these minimum settings must be used. For large print reproduction such as on banners and posters, larger photo sizes and higher resolutions are necessary. High-resolution tiff files, sized at 12" x 8", with a resolution of 300dpi, are an ideal format for these applications. Images displayed on Web pages are at a lower resolution, 72 –100dpi. This resolution typically reduces image load time. When optimizing high-resolution photos for Web use, be sure to preserve the original high-resolution image for possible future uses.

High resolution — acceptable for print

Very low resolution — unacceptable for print

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Composition and Cropping The following are guidelines to use when shooting photography: Light: Shoot preferably in daylight. Find a moderately shaded area and place the subject(s) out of direct sunlight. Make sure you do not shoot into a light source. Photograph with the light source behind you or slightly to the side so it illuminates the subject matter, not the camera. Indoor: Redirect the flash so it reflects off walls or ceilings rather than directly at the subject. Always use flash settings for indoor subjects, but, if possible, avoid shooting into or around glossy surfaces such as glass, mirrors or windows. Large Groups: Arrange subjects in rows, ensuring that the width of the group is as narrow as possible. Position taller subjects in the back row. Close-ups: Make sure you are in close proximity to the subject. Let the subject(s) fill ½ to ¾ of the picture frame, taking care to avoid distracting backgrounds or elements that appear to grow from a subject’s body, such as flagpoles, trees, etc. Background: Photograph an undesirable background with a shorter depth of field to create a soft focus. Exposure Settings: Know the correct exposure settings for your camera and the subject matter. If possible, shoot multiple images by bracketing the subject matter, exposing at above and below the correct settings.


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Model Release Form

Event Photographer

University Creative Services Group

Model Release Form I grant Johnson & Wales University (a) permission to capture my image or voice in any media, or campus settings and (b) the irrevocable right to use my name, voice and image in any manner or media for university purposes, including but not limited to publicity and marketing. I hereby unconditionally release Johnson & Wales University and its trustees, employees and representatives from any and all liabilities, claims and demands whatsoever, in law or equity, whether known or unknown, which I (or my heirs, assigns and/or representatives) ever had, now have, or in the future may have relating to the uses described herein.

Signature

Date

Print Name

FOR INDIVIDUALS UNDER THE AGE OF 18 If the person signing above is under the age of 18, I certify that I am his or her parent or legal guardian, and I give my consent to the terms detailed above.

Parent or Guardian Signature

Date

8 Abbott Park Place, Providence, RI 02903 401-598-2359 Fax 401-598-2604 www.jwu.edu Providence, R.I. North Miami, Fla. Denver, Colo. Charlotte, N.C.

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Rev. 9/12

Professional Creative Services Contract

Professional Creative Services Contract This Professional Creative Services Contract is made and entered into as of , 20 (the “Effective Date”), by and between Johnson & Wales University (“ JWU”) and (“ Contractor,” and together with JWU, the “ Parties”) (the “ Contract”). WHEREAS, JWU desires to engage Contractor to write and develop content, design materials, and/or capture various professional still pictures, motion pictures, videotapes, photographs, and/or sound recordings (the “Writings, Images, Designs and Recordings”) for JWU. NOW, THEREFORE, in consideration of the mutual obligations contained herein, JWU and Contractor hereby agree as follows: 1. Services. Contractor agrees to perform the following professional creative services (the “Services”) for JWU: a. Date(s): b. Time(s): c. Location(s): d. Description of Services: e. Finished product(s) to be furnished to JWU in the following medium/media: 2. Payment. JWU shall pay Contractor $ as full compensation for the Services, which amount shall be payable to Contractor within sixty (60) days from completion of the Services satisfactory to JWU and receipt of an invoice from Contractor. 3. Rights Granted. JWU shall own all right, title, and interest in and to, including, without limitation, all copyrights and other intellectual property rights, all the Writings, Images, Designs and Recordings captured, all work performed, and any other deliverables designed and/or produced by Contractor during his/her/its performance of the Services as “works made for hire” (the “Property”), including, without limitation, the right to use such Property in any manner or media throughout the world in perpetuity. Contractor shall not retain any right, title, or interest in or to the Property, including, without limitation, the right to use the Property, except solely for use in Contractor’s portfolio; provided, however, that Contractor shal l not portray JWU or its students or employees in a derogatory, defamatory, or obscene manner that would harm the reputation of JWU. Contractor represents and warrants that (a) the work product delivered by Contractor hereunder (excluding, any elements of the work product provided by JWU) and JWU’s ownership, use, reproduction, display, and/or performance of such work product in accordance with this Agreement, shall not infringe any intellectual property right of any third party, including any misappropriation of a trade secret, and (b) Contractor owns all necessary proprietary rights, or has all necessary license rights from the legitimate third party owner(s), to enable it to deliver such work product. 4. Representations and Warranties. Contractor represents and warrants that the Services will be performed in a good and workmanlike manner in accordance with ordinary business custom and usage and in compliance with all applicable laws, ordinances, rules and regulations, and any applicable industry standards, and to the extent specified by JWU, JWU’s Graphic and Editorial Policies . Contractor further represents and warrants that the Property furnished to JWU pursuant to this Contract is original and does not infringe upon the copyright or other proprietary right of any other person or entity and that Contractor has the full, unrestricted right and authority to grant the rights herein. Contractor agrees to indemnify JWU and hold it harmless from any losses, liability, damage, or expense incurred or suffered by JWU if Contractor

breaches any of the representations and warranties in this Section 4 or JWU’s ownership rights set forth in Section 3. 5. Independent Contractor. Contractor performs the Services for JWU as an independent contractor. Contractor shall not be considered to be an employee or agent of JWU. 6. No Partnership/Agency/Joint Venture. Nothing in this Contract shall be construed to create a joint venture, partnership, or principalagent relationship between the Parties. 7. Assignment and Subcontracting: This Contract may not be assigned, transferred, or subcontracted by Contractor to any other party. 8. Miscellaneous. The failure of either party hereto to enforce any right under this Contract shall not be construed to be a waiver of that right, or of damages caused thereby, or of any other rights under this Contract. This Contract encompasses the entire agreement of the Parties with respect to its subject matter and there are no other agreements or understandings, either written or oral, with respect thereto. This Contract may not be modified or amended except in writing with the same degree of formality with which this Contract has been executed. The construction, interpretation, and performance of this Contract, and the transactions under it, shall be governed by and construed in accordance with the laws of the State of Rhode Island, excluding its conflict of laws and choice of law rules. This Contract may be executed in one or more counterparts, each of which shall be deemed an original but all of which together will constitute one and the same instrument. The Parties agree that a facsimile or other electronic copy of manually executed original signature shall be treated as an original signature for the purposes of this Contract. The original of this document, including the signature page (bearing original signatures or facsimiles or electronic transmissions thereof), may be scanned and stored in a computer database or similar device, and any printout or other output readable by sight, the reproduction of which is shown to accurately reproduce the original of this document, may be used for any purpose just as if it were the original, including proof of the content of the original writing. IN WITNESS WHEREOF, the Parties hereto have executed this Contract on the dates written below to be effective as of the Effective Date first written above. Johnson & Wales University By: Name: Messina Rath Seng Title: Purchasing Agent Date: Contractor Signature: Print Name: Print Title (if applicable): Date:

Revised 5-2-2012


73

Photo Shoot Request Form University Creative Services Group

JOB NUMBER

PHOTO SHOOT REQUEST FORM PLEASE COMPLETE ALL INFORMATION Project Name Date Submitted

Shoot Date Shoot Time

Department Requestor

Ext.

Authorizing Name (required)

Ext.

Acct. Number (required) How will images be used?

Print Piece

Digital

Web

To request electronic images go to www.jwu.edu/standards>click on Forms & Templates>Image Request

Prints

Total Quantity

Size (s) (#/size)

Delivery information (Building address, floor and contact name): What are the photo shoot logistics? (who, what, where, etc.). Be as detailed as possible.

What is the purpose of this photo shoot?

What is the primary message?

Who is the primary (and secondary, if identified) target audience?

Is this project part of an integrated campaign or a stand alone? Please describe.

CREATIVE SERVICES GROUP USE ONLY Vendor Art Direction Comments

P.O. #

Please email the completed form to Lisa Kaufman. Call 598-2359 with questions. University Design & Editorial Services, 63 Baker Street

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rev. 4/13


Other Approved University Logos

75

Overview The university has approved additional identity variations for specific programs, organizations and services. The following section outlines approved logos and signatures. Unauthorized logos generated by university or campus personnel or students may not be used in any university or campus media, for external or internal purposes, without the approval of Design & Editorial Services. Submit designs to Ed Pereira, art director, 401-598-2362, [email protected].

Typographic Logo — Serif Typeface (Garamond Regular, caps with Goudy Old Style ampersand)

J O H N S O N & WA L E S U N I V E R S I T Y Typographic Logo — Sans-Serif Typeface (Gill Sans Light, caps)

Typographic Logo A variant on the university logo is the Johnson & Wales University typeface by itself, as shown on the right, using the serif typeface (Garamond), or the sans serif (Gill Sans). This variation may replace the full logo when the standard size logo treatment is restricted by space limitations; however the standard university logo is the preferred method. The typographic logo may be used on diplomas and certificates, as well as other university logos. Color options include black, blue (PMS 662) and reversed white on dark backgrounds.

J O H N S O N & WA L E S U N I V E R S I T Y

Minimum Size

2"

JOHNSON & WALES UNIVERSITY AT NORTH MIAMI, FLORIDA TO ALL TO WHOM THESE PRESENTS MAY COME: GREETINGS UPON RECOMMENDATION OF THE TRUSTEES AND FACULTY AND BY AUTHORITY OF THE STATE OF FLORIDA, THIS INSTITUTION HEREBY CONFERS UPON

Miriam Lopez the Degree of Doctor of Business Administration in Financial Services Management Honoris Causa

IN TESTIMONY WHEREOF WE HAVE HEREUNTO SET OUR HANDS AND AFFIXED THE CORPORATE SEAL OF THIS INSTITUTION AT NORTH MIAMI, FLORIDA THIS SEVENTEENTH DAY OF MAY, TWO THOUSAND AND EIGHT.

CHAIRMAN OF THE BOARD

UNIVERSITY PRESIDENT

PRESIDENT, NORTH MIAMI CAMPUS

76


JWU Alumni Logos The main JWU alumni logo is used to identify the university and campus alumni relations offices and services. To request the logo, contact Ed Pereira, art director, 401-598-2362, [email protected].

J O H N S O N & WA L E S U N I V E R S I T Y

(Using the typographic logo as identifier)

classnotes 1986

1988

DOUGLAS GULIJA PVD

REBECCA ‘ROBIE’ (HOFFMAN) COATNEY PVD

Southampton, N.Y.

1978 ROGER ST. LAWRENCE PVD Myrtle Beach, S.C. Roger is corporate culinary support and Southeast regional executive chef for Ovations Food Services. “I’ve always loved the menu planning and travel part of my job, going to other venues for highprofile events and incorporating new menu ideas. My new position encompasses all of that and more. Since January, I’ve been throughout the Southeast, Tennessee, Pennsylvania and New York. Next up: Sonoma (Calif.) County Fair to run a gastropub from mid-July through mid-August. Life is good!”

1979 STEVEN BISHOP PVD

STEPHEN QUICK PVD Cleveland, Ohio Stephen oversees curriculum development and faculty recruitment at the University of Phoenix School of Business’ Cleveland campus. He assisted with the reaccreditation of the hospitality management program at Cuyahoga Community College.

1980 Jamestown, N.C.

JOSEPH GIAQUINTO PVD

VICTOR MOFFITT PVD Coventry, R.I. Victor was elected chairman and CEO of Oceans Aquarium Research & Science Center, a nonprofit dedicated to building a research and science

PVD PROVIDENCE

CHS CHARLESTON

NMI NORTH MIAMI

NOR NORFOLK

DEN DENVER

VAIL VAIL

CLT CHARLOTTE

38 www.jwu.edu

INTERNATIONAL

Dolce Hotels and Resorts has named Michael general manager for its newest property, The Alexander Hotel, in Indianapolis. His appointment comes after 25 years in the hospitality industry, including as owner of Michael’s Southshore Restaurant.

JAMES PIKUL PVD

KATHY (KEARNS) CASO PVD Kathy is office manager at Brotherton Ford Yeoman Berry & Weaver PLLC in Greensboro.

MEG JOHNSON PVD Bridgeport, Conn. Meg and her husband, Eric, are owners of Bridgeport’s Great Event Decorations. Since expanding in the ’90s, Great Event Decorations has been able to serve proms, birthdays, corporate events, graduations and more. They have pioneered new trends and received praise from local businesses.

1981 ROLAND GLOVER PVD Manchester, Conn. Roland is executive chef for Sodexo ECHN in Manchester.

JEFFREY SWIRSKY PVD Philadelphia, Pa. Jeffrey is general manager at Hilton Garden Inn Philadelphia Center City. He was assistant general manager at the Radisson Resort Orlando. Jeffrey moved with his wife, Dawn, and four children to the Philadelphia area.

RICHARD MESSIER PVD Richard has turned an old bread truck into a full kitchen for High Tide Gourmet in Madison. His signature dish is a jumbo lobster roll sautéed in lemon and butter.

1982

Westport, Conn.

BRUCE SILVERLIEB PVD Bruce is founder and owner of The Party Specialist in Lynn.

1984

Kimberly is human resources director of Elizabeth Arden Red Door Spas in Stamford.

JEFFREY CLAPP PVD Brunswick, Maine

Ellicott City, Md.

In 2003, Jeffrey became an environmental artist, creating useful art from oxygen cylinders recovered on Mount Everest. “It has been an amazing adventure. It is a bit of a stretch from my years as a chef.” Earlier this year, “The Lord of the Rings”, producer Mark Ordesky began partnering with Jeff to make a film about his work, “The Bellman of Everest”. “The education and insight I received at JWU made all this possible. Thanks and keep inspiring the young chefs of today!”

Joe is corporate quality manager at Enterprise Information Services in Vienna, Va. He, his wife, Cheryl, and their three teenagers live in Ellicott City.

BRYAN KALMAN PVD Roslyn, N.Y. Bryan is director of catering for The Roosevelt Hotel in midtown Manhattan, capitalizing on his extensive experience with deluxe hotels.

JAMI PATTERSON PVD Worldwide Who’s Who recognized Jami for her work as a life coach at GROW Coaching. Her goal is to help rebuild lives and relationships that have been affected by stress and bad life decisions.

1985

JOSEPH DUNBAR PVD

The 2004 hurricane season forced Matthew to close his beachside restaurant, Matt’s Tropical Grill, but he bounced back in 2008 with Matt’s Casbah, in Melbourne, inspired by his years traveling the world.

DANIEL ROSENBACH PVD

Madison, Conn.

Lynn, Mass.

Indialantic, Fla.

Daniel is chef at the Red Cottage restaurant on Cape Cod.

L-R: Andrew “Drew” Smalbach ’98, executive chef at White Manor Country Club in Malvern, Pa., and Jonathan Clay ’89, general manager, proudly display their Achievement of Excellence Award from the 2012 ACF National Convention, held at the Orlando World Center Marriott, in July. The country club is one of 11 operations nationwide to receive the award, which recognizes food service establishments that exemplify a commitment to excellence. “We have been working hard for six-plus years to update our country club and food, so we wanted to share our accomplishments with other JWU foodies,” Smalbach said.

KIMBERLY PISCO STEBEN PVD

Robie is owner-breeder at Harlequin Hedgehogs At The Quillery in Lincoln.

South Dennis, Mass.

1987

Middletown, Conn.

Lincoln, Neb.

MATTHEW NUGNES CHS

McCordsville, Ind.

James is foreman for Massachusettsbased Clean Harbors Environmental Services Inc.

Steven is executive chef and food and beverage manager at White Oak Conference Center in Winnsboro.

Joe opened his own sandwich shop, Joe’s Sandwiches and Deli, in Worcester. With 30 years of experience, his emphasis is now on fresh foods — cooking his own meat, cutting his own fries, and baking his own bread — and spreading his stores to locations throughout Massachusetts.

MICHAEL MOROS PVD

East Hartford, Conn.

Winnsboro, S.C.

Auburn, Mass.

Douglas is chef at Plaza Café in Southampton Village.

center and aquarium in the Ocean State over the next three years. He and his wife, Bertha, recently celebrated their 40th wedding anniversary.

Jeffrey Clapp ’85

MICHAEL TARGIA PVD Irmo, S.C. Michael serves as manager for audits at assurance practice Moore Beauston & Woodham LLP in West Columbia. He is a certified forensic accountant and designs internal controls, inspects fraud cases and assists in litigation.

PETER WARD PVD Watervliet, N.Y. Peter is technical counselor at Rich Products Corp. and Flavor Right Foods in Buffalo. “In the two years I have been with Flavor Right Foods, I have traveled all across the East Coast working with in-store bakeries, showing new products and decorating ideas. I have even traveled to Saudi Arabia to show new icing to bakeries in Jeddah and Riyadh.”

1989 ROBERT CARTER CHS Mount Pleasant, S.C. Robert’s latest project is Carter’s Kitchen in Mount Pleasant, where he is chef, owner, mentor and teacher. He previously worked as executive chef at The Inn at Blackberry Farm

Dave Aldrich ’78 Instilling Philanthropy in Teenagers five years ago, Dave Aldrich ’78 decided to leave business consulting to create more good in the world. inspired by the land preservation movement on rhode island’s Block island and by the charitable work he’d done for Paul newman’s Hole in the wall Gang, Dave founded Grab the torch. a nonprofit aimed at educating today’s youth about philanthropy, volunteerism and the greater good, Grab the torch has since tripled in programs, scope and reach. Grab the torch motivates teens to become conscientious leaders, counsels them in ethics and encourages giving back to others. Through summer camps, a leadership council comprised of inspiring under-30 role models, occasional conferences and even high school curricula, students learn to consider the welfare of others and to value philanthropy. with locations in five states and plans to go international, Dave is fulfilling his goal of developing the next generation into altruistic, thoughtful leaders. By achieving Grab the torch’s mission — to teach future leaders the importance of giving back to the greater global good — everyone benefits: the adolescents who participate in Grab the torch programs as well as the people they go on to impact. — Shannon Robbins

Minimum Size

Online > grabthetorch.org

in Tennessee and helped open and operate the Peninsula Grill in Charleston for many years.

CHRISTOPHER CRAMER PVD Plantation, Fla. Christopher is executive chef at Panorama at Coconut Grove in Miami.

VIRGINIA PHILIP PVD

2¼"

West Palm Beach, Fla.

Virginia is owner of The Virginia Philip Wine Shop & Academy, offering eight courses about wine appreciation and sommelier accreditation. She is one of only 21 women in the world to have earned the title Master Sommelier.

fall/winter 2012 39


77

Student Alumni Association The Student Alumni Association is associated with each campus’ alumni relations office, and all inquiries must be directed there.

Minimum Size

2½"

Student Organization Logos Student clubs and organizations may design their logos using any typefaces and colors, provided they do not include “JWU” letters in their club name or logo, nor use the JWU logo, its official variations (e.g., Wildcat, Centennial, Sustainability logos), the crest or the university seal. Event posters, print collateral, merchandise and publications for which the university contributes to their cost are the only times that the JWU logo is required. (See the School Spirit: Club and Organization Print Publications section of the Graphic Standards.) NOTE: Stationery or business cards are not issued by Johnson & Wales University to students or to student groups or organizations.

78


JWU Sustainability Logo Our eco-friendly logo with its arching leaf is a visual reminder that Johnson & Wales University is going green. The sustainability logo should be placed on all printed materials, Web news and items that consider the environment either in mission or development. When the FSC logo is used in printed projects, the JWU sustainability logo should be positioned alongside it. Most printed pieces include the FSC logo, which indicates certification of responsible and sustainable forest management practices. (See Glossary for more information.)

½" Minimum Size

NOTE: The sustainability logo is secondary to the standard university logo (see below) and cannot be used as a stand alone.


79

2017: The Centennial Plan Logo 2017: The Centennial Plan is the overarching identity for Johnson & Wales University’s current strategic plan. The 2017 logo incorporates the university seal to emphasize the authorization of the University Board of Trustees in the planning process. Use of the 2017 logo is limited. Contact Ed Pereira, art director, 401-598-2362, [email protected], with specific requests or questions.

2017

THECENTENNIALPLAN

2017

THECENTENNIALPLAN Minimum Size

2"

2017

THECENTENNIALPLAN

Johnson & Wales University Strategic Plan

80



Wildcat Identity Guide

81

Overview Wildcat logos are used for athletic and student spirit communications only. They are organized in six folders (see column on the right), which are all available on the university J drive. Only JWU staff and faculty can access these files, from a JWU-networked computer. The path is: \\jwu.edu\providence\University Communications\ University DES\External Shared Folder\JWU Logos\ Wildcat Logos Within each folder are multiple two-color and one-color variations, to be used on various colored backgrounds. All logos are provided in eps and pdf format. (NOTE: The pdf format can be used for on-screen viewing, including PowerPoint presentations. The eps vector files must be used for all print applications, including work produced by outside vendors.) When using these logos or a background color for athletic purposes in print or on facilities, only use the official university colors. (Please refer to the color palette in the “University Identity” section of the Graphic Standards.) When using the logos for nonathletic purposes, such as on novelty items or clothing, all logo usage rules listed in the Logo Usage section of the Graphic Standards apply. The Wildcat logos are intended primarily for use by the athletic department at Johnson & Wales University on printed materials, such as game programs, flyers, etc. They must not replace the university’s primary logo on envelopes or stationery. If the athletic and university logos are also used on the same brochure, they must not appear in close proximity to one another. If you have any questions regarding the use of these logos, or would like to request a version of the logos not currently available, contact Ed Pereira, art director, 401-598-2362, [email protected].

82


CatHeads JWUWildcats WildcatsJWUniv Wildcats TeamNoCat TeamCat

Logo Usage Apply the logo to background colors of white, black or blue, or other background colors that have been pre-approved by the Providence Campus Athletic Department. (Please refer to the University Color Palette section of the Graphic Standards.) hen purchasing any athletic uniform, apparel color W options are typically limited. Color selections should match the university blue and white, and accent gold colors as closely as possible.

Never switch the colors or use a shade of the colors.

Never change the font used in the logos.

If the logos are used on a black or blue background, select a version of the logo that has a white border. e logos may be reduced or enlarged proportionally. Be Th careful not to distort or rotate the logos. To increase or decrease the size correctly, consult the help section of the application program you are using. Do not reduce the logo size to smaller than 1½", except when using the CatHead alone, which may be reduced as small as ¾". ever reproduce the logos by using their likeness from a N website or a previously printed piece. Only use original files supplied electronically. o not place type or other graphic elements too close to the D logos. There must be noticeable space between the logos and any other elements. Send this guide to outside vendors who will use the athletic logos.

Never distort or rotate.

Never add any elements to the logos.

Never apply graphic filters, such as a drop shadow or 3-D effects.

Never use multiple logos side by side.


83

CatHeads The CatHead logo may be used alone. When using the two-color JWUWildcats CatHead with the white outline or the CatHead drawn in black with a white fill, use a blue, black or white background.

WildcatsJWUniv When using the CatHead that is drawn in black without a fill color or a white outline, only use a white or gold background. Wildcats TeamNoCat TeamCat CatHeads

CatHead2c.eps

CatHeadBk.eps CatHeadBW.eps

JWUWildcats WildcatsJWUniv Wildcats Use the two-color logos and the black logos with a white fill and TeamNoCat white outline, on a blue, black or white background. Use the black logos without a fill only on a white or light gray background. TeamCat

J-WWildcats2c.eps

84


J-WUniversity2c.eps

JWUWildcats WildcatsJWUniv Use two-color logos, and the black logos with a white fill and Wildcats white outline, on a blue, black or white background, as long as the background color is a different color than “Johnson & Wales University” underneath the logo.

TeamNoCat

Use the black logos without a fill only on a white or light gray background.

TeamCat

WC2c-w-y.eps

WCbw-bl.eps

WCBk.eps

WC2c-Bl-Bk.eps


85

CatHeads JWUWildcats Use the two-color logos and the black logos with a white fill and WildcatsJWUniv white outline, on a blue, black or white background. Use the black logos without a fill only on a white or gold Wildcats background.

TeamNoCat TeamCat

86

JWUWildcats2cNoCat.eps

JWUWildcats2cCat.eps

JWUWildcatsBWNoCat.eps

JWUWildcatsBWCat.eps

JWUWildcatsRevNoCat.eps

JWUWildcatsOutlineCat.eps

JWUWildcatsBkNoCat.eps

JWUWildcatsBkCat.eps


Wildcats

TeamNoCat

TeamNoCat

TeamCat

The logos in the folders TeamNoCat and TeamCat are available TeamCat with versions of each of the sports teams and groups listed below. Use the two-color logos, and the black logos with a white fill and white outline, on a blue, black or white background. Use the black logos without a fill only on a white or light gray background. Athletics

Hockey

Staff

Baseball

S.A.A.C.

Tennis

Basketball

Sailing

Track

Cross Country

Soccer

Volleyball

Event Staff

Softball

Wrestling

Golf

Sports Medicine TeamCat2c-wBaseball.eps

TeamNoCat2cBaseball.eps

TeamCatBWBaseball .eps

TeamNoCatBWBaseball.eps

TeamCatBkBaseball.eps TeamNoCatBkBaseball.eps


87

88



Glossary of Graphic Design Terms

89

Glossary Baseline An invisible grid line upon which type or imagery rests Cap height The height from baseline to the top of capital letters in a font Clear space The space around a logo that is kept free of other elements to ensure that the logo is given prominence CMYK An acronym used in offset printing that stands for cyan, magenta, yellow and black Collateral Printed marketing communications delivered to university constituents by sources other than the media Color palette A set of official colors determined to be complementary for use in all communications; a color pallette applies to color fields, graphic elements and type, but not to color photographic imagery. Composition How fonts, typefaces and graphic elements are arranged on a page, which alters the visual appearance of text and images DPI An acronym for the number of dots per inch, DPI affects the detail quality of an image. When an image has more dots per inch, more detail is captured, and the resulting image is sharper. Four-color process A printing term referring to the method of reproducing full-color artwork by separating the image into four colors: cyan, magenta, yellow and black

90


Forest Stewardship Council (FSC) Established in the U.S. in 1995, the Forest Stewardship Council (FSC) coordinates the development of responsible and sustainable forest management practices throughout the United States. The FSC provides information about certification standards to paper manufacturers and printing companies, and also promotes the certification process throughout the industry. FSC certification A standard for the forestry industry, FSC certification ensures that forestry management is practiced in an environmentally responsible, socially beneficial and economically viable way. Paper manufacturers can be certified to carry the FSC label if the timber used originated from FSC-certified sources. Likewise, printers using FSC-certified paper may also qualify for certification. GIF An acronym for graphic interchange format, GIF is an image format generated specifically for computer use. GIF files contain a maximum of 256 colors and are most appropriate for images with areas of flat color and sharp contrast. Because GIF files contain a fixed number of pixels to represent image data, the images are not scalable. The most common file extension for GIF files is .gif. Graphic element An item that adds visual information to a composition and/or text (e.g. pictures, photographs, icons and banners) HTML An acronym for hypertext markup language that is used to create and display Web pages

Identity system All of the identity elements used in a specified relationship to each other Imagery Photos, illustrations or other graphic elements used to provide visual information and to evoke an emotional response

PDF An acronym for portable document format, PDF is a universal file format that preserves the fonts, images, graphics and layout of any source document, regardless of the application and platform used to create it. PDF files can be viewed on any computer without platform conflicts. The most common file extension for PDF files is .pdf.

JPEG An acronym for joint photographic experts group, JPEG is a common image compression mechanism that can contain as many as 24 million colors. JPEG files are most appropriate for images with gradations in tone and no sharp contrasts. Because JPEG files contain a fixed numbers of pixels to represent image data, the images are not scalable. The most common file extensions for JPEG files are .jpeg, .jpg, and .jpe.

Pixel The smallest point of an image displayed on a computer screen, pixels affect the quality of an image. When an image has more pixels per inch, more detail is captured, and the resulting image is sharper.

Knock out The removal of color in an area, allowing the background or page color to show through

Process color Color consisting of a mix of inks

Layout The result of arranging text, imagery and/or graphic elements on a page Leading The measurement in typography of the vertical space between lines of text measured from baseline to baseline Logo A distinctive, proprietary symbol used to identify an institution, company or brand and express its unique attributes

Point The unit of measure for type size, which is 1/72 of an inch, or .35 mm

RGB A red, green and blue color model used in all color computer monitors and electronic media Sans serif font A typeface without short finishing strokes at the ends of its characters Screened value A defined strength percentage of the tint of any color (e.g., PMS 662 at 20 percent) Serif font A typeface with short finishing strokes at the ends of each character

PANTONE® A color-matching system that provides more than 700 color swatches to designers and gives printers the formulas needed to accurately reproduce each color


91

Signature The specified arrangement of a logo with any other text Spot color Color consisting of its own custom individual ink Tag line The specific phrase, used in advertising and other communications, that reinforces a particular message TIFF An acronym for tagged image file format, TIFF is a standard file format developed for high-resolution gray scale and color images. TIFF files are most appropriate for print environments, but are not supported by many browsers, and must not be used for Web pages. The most common file extensions for TIFF files are .tif and .tiff. Template An electronic file used to structure information and key graphic elements in a consistent manner for a particular type of communication Tone The overall understanding or perception of an institution’s communications conveyed to the audience Trademark Legal ownership of a name, restricting the use or sale of the name to an organization or individual (e.g., TM for a trademarked name, for a federally registered trademark)

®

92


Typography The art and practice of creating print and electronic materials from type, including selection, specification and usage in a particular format(s) Vector file A graphic file that uses mathematical equations to define lines, shapes and fills, vector files are scalable, and can be resized without loss of image quality. The most common file extensions for vector files are .EPS, .AI, .CDR and .SWF. Web-safe hexadecimal colors A set of color values that maintain a consistent appearance across different browsers and Web environments

Johnson & Wales University Graphic Standards

Johnson & Wales University Graphic Standards

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