JOSEPH MORGAN

JOSEPH MORGAN

FREELANCE STRATEGY DIRECTOR Full portfolio at www.planningandstrategy.com [email protected] (44) 7788 269242

SUMMARY Highly experienced ex-head of planning with a deep understanding of creative communications, digital, experience design and brand. Able to manage large teams, projects and workloads, whilst getting up-to-speed quickly and handing over smoothly upon exit. A hard-working team player who’s good with difficult stakeholders and holds an excellent track record in new business.

D E TA I L & VA L U E S Ex-Head of Planning with over 18 years experience: 8 running his own music publishing business, 10 with agency networks & independents.

Ta l k t o y o u r a u d i e n c e Get out of the office & speak to people; because nothing beats first-hand insight.

Worked in everything from brand, advertising, content and CRM—to

C o l l a b o r at e t o w i n

media, social, design and digital.

Be open to all ideas; work harmoniously with clients, colleagues & partners.

Wide ranging industry & sector expertise, including: retail, fashion, FMCG, automotive, hospitality, luxury, telecommunications, non-profit, consumer electronics, technology, arts, healthcare & pharmaceuticals. Managed an interdisciplinary team of over 25 people; sitting on the

S t e p b o l d Ly b u t s a f e ly Be a safe pair of hands, but make the project the best it can be.

board, & reporting into C-suite / non-executive directors.

B e c o m m e r c i a l & c r e at i v e Led new business for 3 years & built two new depts / service offerings. Quick to get up-to-speed on the work, integrate into teams and start adding value, with exceptional handover skills upon exit.

Leverage creativity to generate commercial value; don’t indulge in ineffective art.

Do yourself proud

Incredibly versatile: able to deliver large, complex programmes of activi-

Stay true to yourself, no matter

ty, or own a wide variety of small-to-medium sized projects.

the weather outside.

PAPERS & PUBLISHED ESSAYS UNDERSTANDING SOCIAL MEDIA: HOW TO CREATE A PLAN FOR YOUR BUSINESS THAT WORKS Kogan Page | April 2015

A BETTER BLEND OF BUSINESS? HOW IMPACT INVESTING IS REVOLUTIONISING THE CORPORATE LANDSCAPE WPP ATTICUS | July 2014 | Merit Award

PLANNING 2.537: THE TRANSITION PHASE ADMAP | WARC | Late 2012 | Shortlisted for ADMAP Essay Prize 2012

FRIENDS OR FREELOADERS? ENCOURAGING BRAND CONSCIENCE & INTRODUCING THE CONCEPT OF EMOTION-BASED CONSUMER LOSS MITIGATION Journal of Brand Management | Palgrave | March 4th 2011

Business | Brand | Advertising | Digital | Experience Design | Content | Social | CRM

EMPLOYER

Matter of Form

POSITION

DATES

CLIENTS

Head of Planning

2014 - 2017

Affordable Art Fair // Aman Resorts // Belmond // Camel Cigarettes // Chanel // Chiva Som // Gansevoort Group Karen Millen // LK Bennett // Lucas Hugh // Maybourne Group // Newton Europe // PA Consulting // Parka London Rosewood Hotels // Tate // Tangle Teezer // Teva Pharmaceuticals // The Doyle Collection // Unicef // Wolford // World Economic Forum

Wunderman

Senior Strategist

2013 - 2014

Microsoft (inc. XBox & Nokia) // Virgin Media Business

glue Isobar

Planner

2011 - 2013

Birds Eye // Kellogg’s (Masterbrand, Kids, Snacks) // Pringles

Ogilvy & Mather

Fellow

2010 - 2011

Ford // Nestlé (Munch Bunch) // Unilever (Hellmann’s)

OgilvyOne

Fellow

2009 - 2010

British Telecom

Beechwood

Account Executive

2007 (temp)

HMV

Outlook Care

Media Officer

2007 (temp)

Annual corporate comms

InMe Music

Founder & Director

1999 - 2007

N/A

EDUCATION & TRAINING

AWARDS

1st Class BA (Hons) & Student of the Year

Cannes Direct Lions Shortlist 2014

Advertising & Marketing | University of Greenwich

Gold DMA Award 2014 Campaign Big Award Shortlist 2014

Service Design CERTIFICATE

DRUM Best UGC Award

Central St. Martins

DRUM Best Consumer Goods Social Strategy DRUM Best Social Strategy of the Year Shortlist

IDM Direct & Digital Marketing Certificate Distinction

Broadcast Digital Award Shortlist - Content Partnership WPP Atticus Award - Merit IAB Creative Showcase 1st Place

Account Planning Group APG Network

Social Bakers Award Marketing OOH Campaign of the Month IDM Competition - Silver Award Digital Impact Award - Best Use of Social Media


JOSEPH MORGAN

EXAMPLE PROJECTS [SELECT PROJECTS TO VIEW ONLINE] www.planningandstrategy.com

NUTRI-GRAIN | INTEGRATED ADVERTISING & DIGITAL

for full case studies & more

Relaunching Nutri-Grain across the UK & Europe

WORLD ECONOMIC FORUM| BRAND STRATEGY

KELLOGG’S KRAVE | AWARD-WINNING INTEGRATED

RICE KRISPIES SQUARES | INTEGRATED COMMS

Accelerating Investment in African Agriculture

DRUM Best FMCG Social Strategy of the Year

From Viral to ATL & 3D Cinema in 6 Months

KELLOGG’S KRAVE USA| MOBILE-LED DIGITAL

TATE GALLERY| BUSINESS STRATEGY

BT SPORT| DIRECT MARKETING & CRM

Winning the Global Krave Digital Account

Launching a New Venture & Revenue Stream

Creating a Turf War with Sky Sports

MICROSOFT| AWARD-WINNING ATL & INTEGRATED DMA Winner & Shortlisted for a Cannes Direct Lion

WOLFORD | THROUGH-THE LINE CUSTOMER EXPERIENCE

AFFORDABLE ART FAIR | DIGITAL TRANSFORMATION

CHANEL| DIGITAL TRANSFORMATION & SERVICE DESIGN

Delivering a New Brand Positioning Cross-Channel

Digitising an Entire Service Infrastructure

Reinventing the Client-Fashion Advisor Relationship

DR MARTENS | BRAND-LED ECOMMERCE

UNICEF | SERVICE DESIGN

ROSEWOOD HOTELS| EXPERIENCE DESIGN

Helping DMs Stand for Something Online

Improving Creativity in Impoverished Nations

Identifying a $76m Revenue Opportunity

[ VIEW ALL PROJECTS ] www.planningandstrategy.com


JOSEPH MORGAN

From Production to Leading Design Firm AGENCY MANAGEMENT & TRANSFORMATION

When I joined Matter Of Form (MOF) in 2014 my brief was simple: to turn an increasingly commoditised digital production unit into a service offering capable of participating in six figure pitches; commanding higher day rates; and expanding into more areas of its clients’ business. Throughout the next 3 years I worked with the CEO and COO to reposition the agency around its unrealised ethos of exquisite design; helping to sharpen the company’s proposition and new business focus around the brand promise of ‘Exceptional Craftsmanship’: a philosophy and set of values that guided everything from internal hiring practices and codes of conduct to sales, marketing, lead generation and pitch selection. During this time, I also assisted in numerous procedural and structural changes to the business. Helping to establish a non-executive board and senior management team, which subsequently allowed the organisation to set and implement a long-term growth strategy for the first time in its history. Finally, as part of my role on the board and senior management team, I led the successful development and launch of three new service offerings, and in doing so concieved of a process and framework for new in-house capability development, which I am now turning into one of the first published business management books of its kind. Matter Of Form are now one of London’s leading agencies for luxury UX, design, content and development. Their average project size has increased from circa £30k to over £300,000, and their revenue composition is now more equally balanced across a number of different high growth areas, not just digital production.

[ VIEW ALL PROJECTS ] www.planningandstrategy.com


JOSEPH MORGAN

C U R R I C U L U M V I TA E

RECOMMENDATIONS

ROBERT MAN | Chief MARKETING Officer at NEWTON EUROPE

“

I’ve worked with Joe for a number of years, having been so impressed with him that I took to hiring whichever agency he worked for just to get his input. He’s reliable, hard-working, strategically on-point, and always trying to push the work to be the best it can be.

”

FRED MOORE | CHIEF OPERATING OFFICER AT MATTER OF FORM

“

We brought Joe in to help us win our first six-figure pitch and build more in-house service capabilities. Three years, several six-digit wins and 2 new service offerings later, all I can say is that he’s surpassed our expectations and delivered beyond the brief. He’s a pleasure to work with and an asset we shall miss dearly. If you want your business to grow, Joe is an absolute no brainer.

”

ANDREW SMITH | CHIEF STRATEGY OFFICER AT ENGINE GROUP

“

Joe’s a sponge. Not a 99p economy sponge, not a more expensive jumbo sponge but one of those new breed of super double ply woven numbers that never loses a drop. Joe constantly absorbs new sources of information, new ways of answering problems and new tech capabilities. He’s a virtual bank of information. You want an answer. Joe has it.

”

SAHER SIDHOM | EX-HEAD OF IP & NEW VENTURES at AMVBBDO

“

Joe is simply a superb strategist and has bundles of entrepreneurial spirit. His positive can do attitude and down to earth planning skills keep things in perspective and the ball rolling. It’s always a pleasure to work with him knowing that the work will simply be better because he is in the room. I cannot recommend him strongly enough.

”

ANANT SHARMA | CHIEF EXECUTIVE OFFICER AT MATTER OF FORM

“

Joseph is an exceptional individual with a unique ability to disseminate complex problems into a series of seemingly straightforward principles. A man of many guises, he has proven himself as an inspired creative, a salient strategist, a rigorous program manager and a commercially astute business director. Joe is one of the most hardworking, multi-tasking talents of our time, and has been instrumental in helping build out MOF’s UX offering, as well as designing and growing our content strategy division from scratch. His ability to build something from nothing is unparalleled. I couldn’t recommend him highly enough.


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JOSEPH MORGAN