ESPN Cricinfo. WWD. Showtime. Sports Illustrated. Hustler. Nokia. Discovery
Channel. Major League Soccer. ToysRUs. Univision. Versus. Dallas Cowboys.
Transforming business through mobile
July Systems & AWS
About Us
July Systems is the leading mobile application platform for businesses worldwide.
Our cloud-based Mi™ Platform is used to build, manage, market and monetize real-time, connected mobile applications 2 Transforming business through mobile
More July Highlights § Differentiated experience across 8000 mobile devices § Agile cloud based model (AWS-EC2) § Continuous innovation - 100+ member platform R&D team § Global 24x7 operations and support team § International service footprint across 150+ countries § Privately funded and backed by leading venture funds Sequoia Capital, Intel Capital etc.
3 Transforming business through mobile
Over 100+ Customers Delivering billions of transactions annually to hundreds of millions of users
• Media CBS, NBC, ESPN, Viacom, Turner, Wall Street Journal, NDTV • Sports Leagues NFL, NCAA, EPL (UK), Indycar, MLS • Enterprise Unilever, Gannett, Intel • Agencies/ Solution Providers Rosetta, Persistent Systems • Carriers, OEMs Verizon Wireless, Nokia, RIM, Microsoft
CBS NBCU NBC Sports Animal Planet NFL NCAA ESPN F1 ESPN Scrum Wall Street Journal NDTV Indycar ESPN EPL ESPN Cricinfo WWD Showtime Sports Illustrated Hustler Nokia Discovery Channel Major League Soccer ToysRUs Univision Versus Dallas Cowboys BET Turner RDS Mobile Disney Katie Couric Max Preps Rosetta Gannett Turner Hindustan Unilever The New Indian Express DSTV Live Mint TLC
4 Transforming business through mobile
Customer Successes
5 Transforming business through mobile
CBS Sports
6
Unilever
7
ESPN Cricinfo
8
AWS Case Study
9 Transforming business through mobile
ESPN cricinfo July Systems’ AWS-based MiTM Platform powers ESPN Cricinfo live mobile services
›
ESPN runs its mobile applications (iPhone, Android and Mobile Web) on Mi™ Platform. ESPN cricinfo includes Cricket coverage from around the world including the Cricket World Cup 2011.
›
Benefits Realized – Cost effective – Reduced cost by 1/3rd with cloud based approach – High scalability - Between 60-100 million page views p/day – High availability - 100% uptime for all matches & No degradation in response times across devices
›
July Systems MiTM Platform hosted on Amazon Cloud - EC2, Amazon Route 53, Amazon EBS, RDS, S3, SQS, SimpleDB, CloudFront
ESPN cricinfo MiTM Platform on AWS Cloud MOBILE WEB
CONTENT, VIDEO ADAPATION
MOBILE APP
Raw content feeds & videos provided by ESPN
1. July Systems transcodes content and video to various mobile optimized formats and performs content adaptation 2. ESPN Cricinfo leverages July Systems’ Ad network integrations to serve ads on all their mobile properties
Service is available on the Mobile Web and Mobile Apps
Managing Live Events Situation
Results
› Cricket World Cup Semi Finals and Finals
› 100% uptime for all matches
› Estimated 162 million viewers worldwide, 14 countries, 49 matches
› No degradation in response times across devices › 75+million page views in a single game › 6 million page views per hour
Solution – Live Centre › Proactive updates sent periodically to key customer contacts to reassure uptime › Manual monitoring of all systems including 3rd party dependencies › Lite version of site created as SOS contingency mechanism where only simple version of scorecard is shown for all requests.
Lite version
Original 12
July Solution
13 Transforming business through mobile
1. BUILD Development flexibility and control for different mobile teams Drag and drop canvas
Configuration panel
Creative Teams
FOR CREATIVE and DESIGN TEAM Pre-built Widgets (Industry packages)
Visual Designer for Service Creation - For Mobile website and Native Apps (roadmap)
Developers
IDE
Integrated Development Environment for Widget Creation
Outsource
or
July Certified Partners and Solution Providers
14 Transforming business through mobile
2. MANAGE Visibility and control for all aspects of your mobile business
Business user
Mi™ Console
FOR CREATIVE and DESIGN TEAM
Project Management/ Collaboration
Real-time Service reporting
Project Manager Role based user view
Document Repository
G r o u p
G r o u p
Syste m Health
1
Developer
Mi Console Mobile App With push notification
2
G r o u p Last 24 hrs activity
Unique visitors 6,804 Visits 7,221 Page views 8,894 Page views/visitor 1.3 Page views/visit 1.23
Devices
455 devices
Device Pg views iPhone 1,190 HTC Evo 517 Samsung M 555 BB Storm 335
Dashboard
3
Unique visitors 424 263
Activity Manager
450 283
637 450
Visits
806 462
Documents
Tools Updates
Access to tools – Studio, Forums/News Analytics, Campaign Manger, Ad Manager
15 Transforming business through mobile
3. MARKET Maximize reach with out-of-the-box marketing modules
§ App store distribution § Social Media integration § Push notifications § SMS § Rich advertising § Coupons/QR codes
16 Transforming business through mobile
4. MONETIZE Add new revenues easily with pre-built monetization modules
§ Ad serving platform Direct ads, video ads § Ad networks interface – AdMob, Millenium, Jumptap § mCommerce – Paypal, payment gateway integration
17 Transforming business through mobile
DEMO of Mi™ Studio Site Builder
MONY SHETTY – DIRECTOR, SALES ENGINEERING
18 Transforming business through mobile
bit.ly/awsmobile
19 Transforming business through mobile
Contact us www.julysystems.com
New York 5 Penn Plaza, 23rd Floor New York, NY 10001 USA Contact: Mony Shetty Ph: +1 646 378 2280 Mumbai Regus Business Center, Dynasty Business Park Level 4A – wing, Suite 432, Andheri Kurla Road, Andheri (E), Mumbai 400059 INDIA Contact: Purvi Patel Ph:+91 98200 30237
Kuala Lumpur Malaysia Contact: Vithal Kumar Ph: +60122070146
Atlanta Contact: Nathan Kerry Ph: + 1 415 203 1523 Los Angeles 2029 Century Park East, Suite 1400, Los Angeles, CA 90067, USA Contact: Natalie Oei Ph: +1 646 378 2280
Bangalore 4th Floor, Maruthi Chambers, Roopena Agrahara, Hosur Road, Bangalore 560068 INDIA Contact: Yudhishter GopalKrishan Ph: + 91 9845764762
Sydney Australia
Contact: Liliana Guiscardo Ph: +0061 451 032 527
20 Transforming business through mobile
THANK YOU! RANDY AHN – SVP, STRATEGIC PROGRAMS & PARNTERSHIPS
21 Transforming business through mobile