July Systems & AWS

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ESPN Cricinfo. WWD. Showtime. Sports Illustrated. Hustler. Nokia. Discovery Channel. Major League Soccer. ToysRUs. Univision. Versus. Dallas Cowboys.
Transforming business through mobile

July Systems & AWS

About Us

July Systems is the leading mobile application platform for businesses worldwide.

Our cloud-based Mi™ Platform is used to build, manage, market and monetize real-time, connected mobile applications 2 Transforming business through mobile

More July Highlights §  Differentiated experience across 8000 mobile devices §  Agile cloud based model (AWS-EC2) §  Continuous innovation - 100+ member platform R&D team §  Global 24x7 operations and support team §  International service footprint across 150+ countries §  Privately funded and backed by leading venture funds Sequoia Capital, Intel Capital etc.

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Over 100+ Customers Delivering billions of transactions annually to hundreds of millions of users

•  Media CBS, NBC, ESPN, Viacom, Turner, Wall Street Journal, NDTV •  Sports Leagues NFL, NCAA, EPL (UK), Indycar, MLS •  Enterprise Unilever, Gannett, Intel •  Agencies/ Solution Providers Rosetta, Persistent Systems •  Carriers, OEMs Verizon Wireless, Nokia, RIM, Microsoft

CBS NBCU NBC Sports Animal Planet NFL NCAA ESPN F1 ESPN Scrum Wall Street Journal NDTV Indycar ESPN EPL ESPN Cricinfo WWD Showtime Sports Illustrated Hustler Nokia Discovery Channel Major League Soccer ToysRUs Univision Versus Dallas Cowboys BET Turner RDS Mobile Disney Katie Couric Max Preps Rosetta Gannett Turner Hindustan Unilever The New Indian Express DSTV Live Mint TLC

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Customer Successes

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CBS Sports




ESPN Cricinfo


AWS Case Study

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ESPN cricinfo July Systems’ AWS-based MiTM Platform powers ESPN Cricinfo live mobile services


ESPN runs its mobile applications (iPhone, Android and Mobile Web) on Mi™ Platform. ESPN cricinfo includes Cricket coverage from around the world including the Cricket World Cup 2011.


Benefits Realized –  Cost effective – Reduced cost by 1/3rd with cloud based approach –  High scalability - Between 60-100 million page views p/day –  High availability - 100% uptime for all matches & No degradation in response times across devices


July Systems MiTM Platform hosted on Amazon Cloud - EC2, Amazon Route 53, Amazon EBS, RDS, S3, SQS, SimpleDB, CloudFront

ESPN cricinfo MiTM Platform on AWS Cloud MOBILE WEB



Raw content feeds & videos provided by ESPN

1. July Systems transcodes content and video to various mobile optimized formats and performs content adaptation 2. ESPN Cricinfo leverages July Systems’ Ad network integrations to serve ads on all their mobile properties

Service is available on the Mobile Web and Mobile Apps

Managing Live Events Situation


›  Cricket World Cup Semi Finals and Finals

›  100% uptime for all matches

›  Estimated 162 million viewers worldwide, 14 countries, 49 matches

›  No degradation in response times across devices ›  75+million page views in a single game ›  6 million page views per hour

Solution – Live Centre ›  Proactive updates sent periodically to key customer contacts to reassure uptime ›  Manual monitoring of all systems including 3rd party dependencies ›  Lite version of site created as SOS contingency mechanism where only simple version of scorecard is shown for all requests.

Lite version

Original 12

July Solution

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1. BUILD Development flexibility and control for different mobile teams Drag and drop canvas

Configuration panel

Creative Teams

FOR CREATIVE and DESIGN TEAM Pre-built Widgets (Industry packages)

Visual Designer for Service Creation - For Mobile website and Native Apps (roadmap)



Integrated Development Environment for Widget Creation



July Certified Partners and Solution Providers

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2. MANAGE Visibility and control for all aspects of your mobile business

Business user

Mi™ Console


Project Management/ Collaboration

Real-time Service reporting

Project Manager Role based user view

Document Repository

G r o u p

G r o u p

Syste m Health



Mi Console Mobile App With push notification


G r o u p Last 24 hrs activity

Unique visitors 6,804 Visits 7,221 Page views 8,894 Page views/visitor 1.3 Page views/visit 1.23


455 devices

Device Pg views iPhone 1,190 HTC Evo 517 Samsung M 555 BB Storm 335



Unique visitors 424 263

Activity Manager

450 283

637 450


806 462


Tools Updates

Access to tools – Studio, Forums/News Analytics, Campaign Manger, Ad Manager

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3. MARKET Maximize reach with out-of-the-box marketing modules

§  App store distribution §  Social Media integration §  Push notifications §  SMS §  Rich advertising §  Coupons/QR codes

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4. MONETIZE Add new revenues easily with pre-built monetization modules

§  Ad serving platform Direct ads, video ads §  Ad networks interface – AdMob, Millenium, Jumptap §  mCommerce – Paypal, payment gateway integration

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DEMO of Mi™ Studio Site Builder


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Contact us www.julysystems.com

New York 5 Penn Plaza, 23rd Floor New York, NY 10001 USA Contact: Mony Shetty Ph: +1 646 378 2280 Mumbai Regus Business Center, Dynasty Business Park Level 4A – wing, Suite 432, Andheri Kurla Road, Andheri (E), Mumbai 400059 INDIA Contact: Purvi Patel Ph:+91 98200 30237

Kuala Lumpur Malaysia Contact: Vithal Kumar Ph: +60122070146

Atlanta Contact: Nathan Kerry Ph: + 1 415 203 1523 Los Angeles 2029 Century Park East, Suite 1400, Los Angeles, CA 90067, USA Contact: Natalie Oei Ph: +1 646 378 2280

Bangalore 4th Floor, Maruthi Chambers, Roopena Agrahara, Hosur Road, Bangalore 560068 INDIA Contact: Yudhishter GopalKrishan Ph: + 91 9845764762

Sydney Australia

Contact: Liliana Guiscardo Ph: +0061 451 032 527

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