decisions and the various factors, psychological and social, that influence ...
Schiffman, LG & Kanuk, LL (2007) Consumer Behaviour, 9th Edition, Pearson Ed.
CULC Module Specification Consumer Behaviour 205LON(S)
1. MODULE SUMMARY Aims and Summary This module aims to provide students with an insight into how consumers make buying decisions and the various factors, psychological and social, that influence the decisionmaking process. Additionally, the studying of a specialist area requires students to develop their skills of academic research and analysis. The module provides a sound basis for further study in marketing, advertising and communication psychology in particular. Module Size and credits Module size
Single
CATS points
15.0
ECTS credits
7.5
USA credit hours
3
Open/Restricted
Restricted
Availability on/off campus
London Campus only
Total student study hours
150 (40 hours’ contact time and up to 110 hours’ private study)
Number of weeks
3
School responsible
London Campus
Entry Requirements (pre-requisites and co-requisites) None Excluded Combinations None Composition of module mark (including weighting of components) 100% coursework
Pass requirements Module mark must be at least 40%. Special Features None.
2. TEACHING, LEARNING AND ASSESSMENT Intended Module Learning Outcomes The intended learning outcomes are that on completion of this module the student should be able to: 1. Describe of the psychological concepts that underpin consumer behaviour. 2. Discuss and evaluate the way in which social and cultural factors influence consumer decision-making. 3. Utilise the available electronic databases in order to conduct a search of the available academic literature for contemporary issues in consumer behaviour. 4. Critically analyse a contemporary issue in consumer behaviour. Indicative Content 1. Psychological concepts in relation to Buyer Behaviour. 2. The Buyer Decision Making and Links to Operational Marketing. 3. Social and cultural influences on Buyer Behaviour and their relevance to operational marketing. 4. Applied consumer behaviour. Teaching and Learning All modules will be available to students on-campus, supported by a learning management system which directs their programme of study. All teaching, learning and assessment materials will be available to both staff and students via the system in a consistent and userfriendly manner. Students will engage primarily via a number of learning blocks in each module:
Knowledge & Understanding; this block is concerned with the sharing of academic theory and concepts to ensure students have mastered a critical appreciation of current and relevant research in the subject area. Application; this block brings the knowledge and understanding ‘to life’ by relating it to current practice. It takes a critical view of the theory and concepts as they are employed in the workplace in order to encourage students to evaluate their significance and merit. Analysis & Problem Solving; this block requires students to develop and demonstrate their essential analytical skills in order to respond to employer related problems by making a set of clearly evaluated recommendations.
Method of Assessment (normally assessed as follows) The intended learning outcomes will be assessed as follows: 100% Case Study
Reassessment: Completion of a comparable piece of work/resubmission on the failed coursework components. Date of last amendment
15 July 2013.
MODULE RESOURCES Essential Reading Solomon, M., Bamossy, G., Askegaard, S. & Hogg, MK. (2010), Consumer Behaviour: A European Perspective, 4th Edition, FT Prentice Hall Recommended Reading Evans M, Jamal A, & Foxall G (2009) Consumer Behaviour, 2nd Edition, Wiley Schiffman, LG & Kanuk, LL (2007) Consumer Behaviour, 9th Edition, Pearson Ed Hoyer WD & McInnis DJ (2006) Consumer Behaviour, 5th Edition, Houghton Mifflin An annually updated full reading list and list of other resources to support this module can be found on the module web. Required Equipment Students must have access to the internet.
4. MODULE ORGANISATION Module leader Name
tbd
Telephone number
tbd
E-mail
tbd
Length and month of examination None Common Exam(s) None Exam Equipment Required None Expected teaching timetable slots
Note that some tutorials/seminars may be provided at times other than those shown below. Timetable information should be verified with the School responsible for the module No timetable information available Subject Quality and Approval information Board of Study
CULC
Subject Assessment Board
CULC
Shortened title
tbd
Date of approval by BoS
