Laundry Service Case Study_JB_v6.key

Traditional Stock Photos vs. Authentic Photos How this agency saw CTRs 3X with Instagram-style photos:

24/7 Laundry Service is a fullservice social media agency that works with brands including:

The Test: Laundry Service wanted to improve results for their clients. The most important metrics were clicks & conversions.

They tested regular stock photos vs. Instagram-style photos with a sample of 15 advertisers across 100 million impressions.

Instagram-style photos drove massive results: Click-through-rate increased to 8%:

Conversion rates improved:

341% increase

25% increase Source: Ad Age

“It’s not an opinion. This is what was working best.” Jason Stein Founder & President, 24/7 Laundry Service

Increase your company’s engagement today with authentic photos:

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