The OneAffiniti Marketing Program is a monthly digital marketing campaign designed to generate leads and awareness for y
INTRODUCTION
LEAD GENERATION & DIGITAL MARKETING SUPPORT FUNDED BY LENOVO
INTRODUCTION
OneAffiniti Marketing Program What is it? The OneAffiniti Marketing Program is a monthly digital marketing campaign designed to generate leads and awareness for your business, and it is fully funded by Lenovo. OneAffiniti (a Lenovo-approved marketing partner) creates and manages e-newsletter campaigns with YOUR company's branding to help you uncover new opportunities from your existing customers and prospects, plus keep them up-to-date on the latest tech news.
How do I get started? Register for the program by contacting Lee Howard of OneAffiniti at 866.202.9126 or
[email protected].
What is the program’s value? Zero cost to you - 100% paid for by Lenovo Professional digital marketing for your company 5 minutes to review each month Impress customers - Stay top of mind Interesting & fresh IT industry content Grow your business - Uncover new leads!
INTRODUCTION
OneAffiniti Marketing Program Why Participate? • Monthly newsletters with timely industry articles and exclusive product offers based on your business profile • Campaigns appear to be sent from your company with your domain, and landing pages with inquiry forms are customized with your logo • Just 5 minutes per month to review and schedule your campaign • Professional IT journalists write up to 12 new relevant articles each month • Options available for you to provide & feature custom content • Gift card incentives for reporting sales data deemed influenced by campaigns
INTRODUCTION
Partner Success Stories SMB (MANAGED SERVICES)
Sarah Molnau, Business Development Mgr.
SMB
Large Business
Don Kovacs, President Burlington, ON
Matt Ryan, VP Operations
Carpentersville, IL
Twin Cities, MN
“We recently acquired a new client as a result of this newsletter campaign. The customer liked the simple, yet colorful email newsletter. It was quick and easy to read and had our contact information clearly accessible. 5 business days later [after receiving the newsletter] they signed a contract proposal on the spot, and went 'live' with TechStar IT as a Managed Services client.” Current list size Total leads uncovered Closed revenue Newsletter open rate Newsletter CTR
: : : : :
1,100 27 Not Reported 25% 11.4%
“We can choose from canned responses or add our own. Overall we have had a positive experience with the newsletter campaigns.”
TOTAL ATTRIBUTABLE LENOVO SALES
$557THOUSAND
Current list size Total leads uncovered Closed revenue Newsletter open rate Newsletter CTR
: : : : :
230 5 $557k 26.5% 23.8%
“We like the survey, it is unique and gives us good insight into our customers’ budgets. Overall the campaigns have been very useful and helped our team generate a good deal of business.” TOTAL ATTRIBUTABLE LENOVO SALES
$1.4 MILLION
Current list size Total leads uncovered Closed revenue Newsletter open rate Newsletter CTR
: : : : :
76,000 208 $1.4m 6% 17.5%
OneAffiniti - Lee Howard Marketing Account Executive US: 1.512.695.1603 Canada: 1.866.202.9126
[email protected] 