LEAD GENERATION & DIGITAL MARKETING SUPPORT

INTRODUCTION

LEAD GENERATION & DIGITAL MARKETING SUPPORT FUNDED BY LENOVO

INTRODUCTION

Why Participate?

Zero Cost

5 Minutes

Impress Customers

Lenovo is completely funding the program for you to help you drive sales.

Our program only requires a couple minutes of your time each month.

Stay top of mind with your customers so the next time they have IT needs, they think of you.

Great Content

Grow Business

We craft topical articles each month to engage your subscribers. We also feature offers from Lenovo for them to take advantage of.

Generate more business and increase your product sales.

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Quick Summary YOUR LOGO

1

“Hands-off” digital marketing for your business

2

Paid for by Lenovo, so spaces are limited

3

We run the campaign for you from end-toend, saving you time

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Log into Email Platform

We use Campaign Monitor, a 3rd party email service, to manage the emails campaigns.

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Upload Subscriber List

You are in full control of who is added and deleted from the subscriber list. Email subscribers will receive an e-newsletter only after you approve the campaign.

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Approve the Email YOUR LOGO

A draft email is created with your logo and contact details. You are able to swap articles in and out each month from our library of content that we create.

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Your Email is Sent

3rd party email platform automatically sends the email on your preferred time and date. The email is scheduled ONLY after you approve.

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Your Email is Opened The email appears to be sent from your company with your domain.

Email from a Lenovo Partner to Lenovo

YOUR LOGO

Your company information is also added to the bottom of the email and includes a quick overview, your website URL, phone numbers, location and any social links you have.

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Automated Landing Pages YOUR LOGO

Landing pages are pre-created with your branding. Leads are sent to you in real-time.

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Lead Generation We use a combination of action emails and telemarketing to deliver leads to participating partners. You will also be rewarded for sharing your Lenovo sales results with our Gift Card Incentive Program.

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Real-time Results You can track results in real time.

YOUR LOGO

Sends Opens

Opens

Link Clicks for first day(see all time)

150 100 50

26 Mar, 8am

26 Mar, 12am

931 400 92

26 Mar, 4pm

Not Opened

Open rates are only estimates

Unique opens

715 total opens to date

Bounced

6.47% couldn’t be delivered

26 Mar, 8pm

27 Mar, 12am

27 Mar, 4am

30.05% of all recipients opened so far 29.5% clicked a link (118 people) 0.53% unsubscribed (7 people) 0 people marked it as spam (0%) 0 shares across Facebook, Twitter & email

Clicks

27 Ma

Live leads Nurtured leads

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Content

YOUR LOGO

We create new articles each month based on a wide array of verticals (SMB, Health, Government, etc). You have access to this library of content and can swap out articles each month to content that suits your subscribers and business.

PARTNER SUCCESS STORY

Large Business

We like the survey, it is unique and gives us a good insight into our customers’ budgets. There were quite a few leads… Overall the campaigns have been very useful and helped our team generate a good deal of business. Matt Ryan, VP Operations ScholarBuys (Carpentersville, IL)

Registration date Current list size Total leads uncovered Closed revenue Newsletter open rate Newsletter CTR

Sept 21, 2015 93,000 208 $1.4m 6% 17.5%

$1,400,941

Total Lenovo Sales

$1.4 MILLION Nov 2015

Jan 2016

$355,985.03

$22,781 Mar 2016

May 2016

Jul 2016

Oct 2016


SMB

We have had a positive experience with the newsletter campaigns. Most responses come when there is a gift card offered by clicking through. It’s good that we can choose from your canned content or add our own. I believe the monthly newsletter helps keep the Onward and Lenovo brands top of mindshare with clients. To us that is equality important as net new sales. Don Kovacs, President Onward Computer Systems (Burlington, ON)

Registration date Current list size Total leads uncovered Closed revenue Newsletter open rate Newsletter CTR

Sept 25, 2015 230 5 $558k 26.5% 23.8%

$557,947

Total Lenovo Sales

$557

$276,275

THOUSAND

$43,761 Nov 2015

Jan 2016

Mar 2016

May 2016

Jul 2016

Oct 2016


SMB (MANAGED SERVICES) We have been so grateful to have newsletter campaigns sent out by OneAffiniti on our behalf. We recently acquired a new client as a result of this newsletter campaign. [Langer Construction of St. Paul, MN] liked the simple, yet colorful email newsletter and appreciated that it wasn’t “text heavy” and was simple, quick and easy to read and had our contact information clearly accessible. [They] then went to our website and decided to call us. We were able to then set an in person meeting. 5 business days later they signed a contract proposal on the spot, and went “Live” with TechStar IT as a Managed Services client. We’re not a big volume dealer, but we do work almost exclusively with Lenovo AND just this week we will be placing 3 more orders for their products. Sarah Molnau, Business Development Mgr. TechStar IT Solutions (Twin Cities, MN)

Registration date Nov 17, 2015 Closed revenue Current list size 1,100 Newsletter open rate Total leads uncovered 27 Newsletter CTR

N/A 25% 11.4%

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Next Steps

Register

Upload your list

Need Help?

Call / Email the contact below to register and set up your account.

To secure your spot, upload your first 50 subscribers to your new account.

If you have any questions at all or need help setting up, our contact details are below.

Lee Howard Marketing Account Executive US: 512.695.1603 Canada: 1.866.202.9126 [email protected]