Lecture Notes in Management Science 2016 International Conference on Communication, Business and Education (CBE 2016) January 23-24, 2016, Vancouver, Canada
Edited by
HarTy Zhang
Singapore Management and Sports Science Institute
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ISBN : 978-981-09-6155-8 Volume 50 of Lecture Notes in Management Science ISSN: 2251-3051
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CBE 2016 Preface Wam1ly welcome to 2016 Intemat ional Conference on Commu ni catio n, Business and Education (CBE 2016). CBE 20 16 will be held on January 23-24,20 16 in Vancouver, Canada. CBE 2016 was co-sponsored by Singapore Management and Sports Science Institute (SMSSI) and Academic Conference Insti tute, USA. Al l accepted papers in the CBE 20 16 conference proceedings will be published by Singapore Management and Sports Science Institute, Si ngapore. CBE 20 15 wi ll be one of the mos t comprehensive conferences, whi ch focuses on the various aspects of Communication, Business and Education. The aim of this conference is to bring together the researchers from academia and indust1y as well as practitioners to s hare ideas, problems and solutions re lating to the multifaceted aspects of Communication, Business and Education. It is certainly that our conference provides a chance for academic and industry professionals to discuss recent progress in those areas of Teaching Research and Innovation; Business and Management; Communication and Logistics; Education and Cultu re, and so o n. CBE 2016 has received 145 paper s ubmissions. All accepted papers have undergone a 1igorous rev iewi ng process, which are perfo m1ed by the intemational conference committees. Each submission is peer reviewed by 3 PC members. The PC members cons is t of Professors, Doctors, and leadi ng experts in CBE 20 16 conference topics. The review process refers to the academic value, experiment procedure, method and results. What's more, the format and frequent expression as well as grammar may affect your paper. Thus, those factors should reflect and show in the paper. The paper is accepted or not, which depend on two members of PC. Both of the two PC passed the paper, thi s paper can be accepted. After the strict review finished and the recommendations from the members o f the organization com mittee, 46 papers are finally accepted in the conference proceedings, representing 3 1.5% accepted rate. We would like to thank all the membe rs of the organizing committees of CBE 20 16, for their hard and admirable work, which made thi s conference possible. Special thanks are extended to the support of general chairs and publication cha irs. Finally thank all authors who come from different countries all over the world, for their g reat contributions on CBE 2016 proceedings. Ilany Zhang, Si ngapore Management and Sports Science Ins titute, Singapore
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Table of Contents Volume 50 Chapter 1: Teaching Research and Innovation Reflection on College Students' Conformity in Choosing PE Optional Courses Pu Liu ··· ............................................................... .. ............ .................................................. ............ 3
Evaluation of Teachers' Competences as a Part of School Leadership Zelenka Gadusovc/ and Alena Ha.fkova ............. · ............................................... ........................ ...... 7
Invented But Not Innovative Learning Organizations Systems Thinking and Its Implications in Organizational Learning Fatma Unsa/ and Yingming Wang ................................................................................................. / 3
Tentative Research on fELTS Listening and Speaking Teaching for Intercollegiate Excha nge Program Students Zlwnglumg Bai, Ge Shi and Jiawei Wang .......... ........................................................................... 20
Debris Spraying Through Time Tides - Reading for Time 'Travel in At Dorado Shan Wang and Man/i Gao ......................................................................................... .................. 24
Research on Undergraduate Econometrics Teaching Model Reform 1/aiying Liu ................................................................................................................................... 28
Experimental Study on Application of Virtual Technology in Swimming Teaching of Sports Colleges Ting Liao and Bin Wa ng ................................................................................................................ 32 Chapter 2: Business and Management Project Stakeholder Analysis Based on Association Rules Tadeus::. A. Gr::.eszc=yk .... ............................................................................................................... 41
The Influence of Financial Crisis on Development of the Commercial Insurance Market in EU: Case of Poland and Lithuania Ausrine Laksrutiene and Justyna Witkowska ................................................................................ 47
The Impact of Corporate Acquisitions on Corporate Market Value during the Period of Economic Slowdown: Case of Lithuania Ausrine Lakstutiene, Jwgita Stankeviciene, .Jwgita Narhutiene and Rasa Norvaisiene .............. 53
Research on the Innovation of Chinese Professional Basketball Club 'Training Management Based on Big Data Thinking Method Kaixiao Jiang·· ... ·....... ·....... ·· ......................... ·... ·· ... ·....... ·· ... ·........ ·......... ·.. ·.... ·... ·....... ·........ ·.... ·.. ·· 59 Analysis on Transnational Acquisition Behavior in China - -Based on L'Oreal Merging MG Jianghui Liu, Ye Sun, Jinkang Li and Yanxia Liu ......................................................................... 65 An Analysis for Protection of Consumer Rights in Online Auction of China Ying Zhao ...................................................................................................................................... 72
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Measurement and Analysis of Variation and Trends in the Flower Industry in China Daowen Ren, Yanji Duan, X uej 1111 Li and .liaying Lv············· ................... .................................... 78
C hapter 3: Communication and Logistics _,., Rural \Vomen's Empowerment through Education in Southern Nigeria: Implications for G lobal FOoc\ Sec.-uvi~ O::.oya Men:y !., Edewor Patrick A., lruonaghe Charles T and Chia:::orldowu.A ······················· 87
The Extent of Disempowe•·ment among Esan Women Farmers of Edo State, Nigeria O:::oya Mercy I. . lmonagbe Charles T and Edewor Patrick A. · ········· ···· ····· ···· ···· ............... ··· ··· ··· 9 I The Impact of C ulture on Group Model-Building Process Rina Sar!ia ··································································································· ·································· 95
The Optimization of Supply Chain Network Using Monte Carlo Simulation Zl111o Dai ..................................................................................................................................... 103
Assessment Model for Entrepreneurial Team Member Selection Decision .lie Chen ··· · ···· · ··· ···· · ··· ··· ····· ···· ···· ······ ······ ···· ·· ·· ···· · ··· ··· ··· ·· ········ ······ · ··· ·· ···· ·· ·· ··· ·· ··· ··· ····· ···· ···· ··· ····· ·· I 09
Research of Recommendation Algorithm for the Internet Insurance Based on Hybrid Model Yang Xu, Jianhin Xu, Chang Xiao, Yi1 Bai and Jie Chen····························· ······························· ·114
Study on Platform Construction of Trans-Major Comprehensive Training of Economics & Management Yunfei Chen ····· · ··· ·· ··· · ··· · ···· ··· · ··· ·· ··· ···· ···· ·· ···· ········ · · ·· ·· ···· ··· · ··· ·· ··· ···· · ··· ·· ··· ········· · ··· ·· ·· · · ·· ·· .... ·· ······ ·· 121
Process Design of Standardization Data for China 4PL Calculation Algorithm Yan Zhang, Zhong/111 Yuan and Dong:::heng Wang ······· ····· ···· ···· ···· · ······· ·· ···· ·· ······· ······· ·....... .······· 126
Influence of Network Structure to Flowe~· Enterp rises' Performance: Intermediation of Resource Utilization * Daowen Ren, Yanji Dl/(111, Xuej un Li and .liaying Lv················································· .. ··············· 132 Considerations Affect Construction Practitioners's Decision Making When Facing Ethical Dilem mas M. F flo ............................................................................................................. ......................... 138 Exploration on the Development of C hemical Quality Development Co urse for 1nternational Logistics Personnel Jiaming Rui, Li Shen and Chao Wang .......................... .............................................................. 143
MCU Remote Experiments Designing with Lab VI EW Yitxi Zhang, Hanying Liu and Jun Wang··············································· ·· ······ ··· ··························· 147
General Teaching Application of AD936l Softwm·e Radio Platform Chen Li, Yi1xi Zhang and Jun Wang ............................... .................................................. ......... ·· /54
Empirical Research on the Impact of Network Capacity on Tech-companies's Technology Innovation Jinxiu Zhao································································ ·································································· 160
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Measurement and Analys is of Variation and Trends in the Flowe•· Industry in China Daowen Ren. Yanji Duan, Xuejun Li and Jiaying L,, ... ............................... .. ... ........ ... .................. 78 Chapter 3: Communication and Logistics
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Rural Women's E mpowerment through Education in Southern Nigeria: Implications for Global ~ oc:\ S e.c..uvibJ Ozoya Merc:y /. , Edewor Patrick A., lmonagbe Charles Tall(/ Chia::or Jdowu.A ....................... 87 The Extent of Disempowerment among Esan Women Farmers of Edo State, Nigeria Ozoya Mercy !., lruonagbe Charles T and Edewor Patrick A. .. ................................................. 9 I The Impact of C ulture on Group Model- Building Process Rina Sa(/ia ..................................................................................................................................... 95 The Optimization of Supply Chain Network Using Monte Ca.-lo Simulation Zhtto Dai ···································································································· ·· ·· ····························· 103 Assessment Model fo r Entrepreneurial Team Member Selection Decision Jie Chen··························································· ··········································································· 109 Research of Recommendation Algorithm for the Internet Insurance Based on Hybrid Model Yang Xu, Jianbin Xu, Chang Xiao, }/t Bai and Jie Chen ........................................................ ..... 114 Study on Platform Co nstruction of Trans-Major Comprehensive Training of Economics & Management Yunfei Chen · · ·· ·· · ·· ·· · ·· · ·· ·· · ·· · · · ·· ··· ·· · ·· ·· · ·· ··· ·· · ·· ·· · ·· ·· · ·· ··· ·· ··· ·· · ·· ·· · ·· ··· ·· ·· · ·· · ·· ·· · ·· ··· ·· ··· ·· · ·· ··· ·· · ·· ·· · ·· · ·· ·· · ·· · I 21 Process Design of Standardization Data fot· C hina 4PL Calculation Algorithm Yan Zhang, Zhong/111 Yiwn and Dong::heng Wang ...................................................................... 126 Influence of Network Structure to Flower Enterprises' Performance: Intermediation of Resource Utilization • Daowen Ren, Yanji Dum1, Xuejun Li and .liaying Lv .................................... .............................. I 32 Considerations Affect Construction Practitioners' s Decision Making When Facing Ethical Dilemmas
M. F. f-lo ... ··.. · ·....... ·.. ·· ... ·.... ·........ ··.. ··....... · ·.. ··... ·............. ·... ··....... · ... ·.... ·............ ·.................... ··.. I 38 Exploration on the Development of Chemical Quality Development Course for International Logistics Personnel limning Rui, Li Shen and Chao Wang ........................................................................................ I 43 MCU Remote Experiments Designing with LabVIEW Yitxi Zhang, I Ianying Liu and ltm Wang· .................................................... .. .............................. 147 General Teaching Application of AD9361 Software Radio Platform Chen Li, Yttxi Zhang and Jun Wang ......................................................................... · .................. 154 Empirical Research on the Impact of Network Capacity on Tech-companies's Technology Innovation Jinxiu Zhao ................ ···· ................ ···· ................... ·········· ............. ·················· ........ ······················ /60
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Communication, Business and Education
Rural Women 's Empowerment through Education in Southern Nigeria: Implications for Global Food Se.c.'-4~ Ozoya Mercy I. a·, Edewor Patrick A. c, lruonagbe Charles Tb, Chiazor ldowu.Ad. Department of Sociology, Covenant University, Ota, Ogun State, Nigeria "mercy .ozoya@covenantuniversity .edu .ng*, bedewor. patrick@covenantunivers ity .edu .ng ctunde .iruonagbe@covenantuniversity .edu.ng ,
[email protected] *Corresponding author doi. 10.5729/lnms. vol50.87 Keywords: Edo s tate; Esan west; Food security; Nigeria; Rural wome n empowerment. Abstract. Wome n empowerment has become a topica l issue across the world. However, the trend is often skewed against rural women. Yet, rural women, who are predominantly farmers, bear several burdens both within the fam il y and in the society as a whole. Pat1icularly, as it has become generally accepted that the tas k o f attaini ng food secUJity rests o n the sho ulders o f rural women. llowever, rural women fa1111ers don ' t often have to the agri cu ltural producti ve input such as land, technolog ies and credit facilities, they require for the ir farming activities. In additio n, they don't have the libet1y to participate in leaders hip roles and decision making. Social norms bar them from these pri vileges. Data for this paper was obtained from an empirical s tudy conducted in Edo S tate, Southern N igeria . A to ta l number of 457 women were involved in the quantitati ve study. Findings show that only 0.2% has attended any farme rs' education program. T his paper combines both empiri ca l data and existing g lobal literature to affirm rural wome n as fam1 managers and argues that since their e ffi ciency dete1111ines g lobal food security, then the need to educate them ca nnot be overemphasized. The paper concludes that women shou ld be e mpowered thro ugh fann ers' education to be more efficient in their occupatio n. This actio n is v ital for them to be able to contribute more to global food security. I. Backgr ound Over the years, the N igeri an Agricultura l Po licy emphas ized self-suffi cie ncy with strategies s uch as articu lation and impleme ntation o f integrated rural development programmes in boosting the qual ity of li ves of rural people. These included the increment of the budgetary a ll ocation and other fiscal incentives to agriculture and promotion o f essenti al developmental, supporti ve and service-centered activiti es in impro ving agric ultural producti vity. All these ha ve been observed to be w ithout a woman 's perspecti ve [ 1]. Furthermore, National Development Plan relati ng to agricu lture has frequently hi g hli g hted great goa ls s uch as the introduction of more modem agricu ltural methods through fat111 sett lements, co-operati ve plantations, s upply of improved farm implements and a greatly ex panded ag ri cultural extension service. However, women are neglected in the implementation of these goa ls [2].
Rural women's access to education and training can have a major impact on their potential to access and benefit [r-om income-generating opportunities and improve their overall wel/-heing. A variety of approaches, including non~formal education, tee/mica/ and vocational training, 978-98 1-09-6 155-8 ' 10!S25.00 r@ l6 SMSSI
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agricultural extension services, workplace trai11ing, training in new technologies and literacy and nwneracy training are needed to address the various challenges rural women face [3]. Several factors milita te against the struggle to ac tualize the goal of empowering rural women throug h farmers' educatio n as indicated in the above asserti on. Paramount among these factors is the weight of social norms. This is e ngendered by the fact life in the traditional setting is based o n customs and traditi o ns. Socia l no m1 re fers to the unwtitten rules and regul ations that guide behavio r within a society. It di ctates the behavio r o f the members o f a society, as it specifies the expectations from an indi vidual based o n the roles they occ upy in that society. In this paper, social norm is taken to be the traditi onall y defined work ro les [4] . The performance o f the traditional roles of domestic work and fatm assis tance by women has inc reased to accommodate the traditional ac ti vities of men, due to the retreat o f men 's labour from agri culture to wage sector. Fa rm work is now cons idered as o ne o f the traditi onal roles o f women yet the traditional rule does not prov ide the oppo rtun ity for the women to be empowered in the farming occupati on. These wome n are known to carry out their fa rm work with s imple tools and little ex temal ass istance [5).
2. Research aim The broad objecti ve o f this study is to in vesti gate the impact of soc inl norm on the empowerme nt o f rural wo men farm ers using Esan West loca l Govemme nt Area as a case study. The indica tors o f e mpowerment are hinged on access to farmer's education.
3. Theoretical perspective of the study T he theoretical framework adopted in this study is the liberal femini st theoty which perce ives the subordinati on o f women in soc iety as structurally constructed [6]. This position provides an unders tanding o f thi s s tudy as structures in societies are constructed by the custo ms and traditi ons o f those soc ieti es. This is what is predo mina ntl y practiced in the study area [7). It impl ies then that women must take the form of overcoming those no rms that perpetuate their subjectio n fro m the ownership a nd access producti ve inputs.
4. Methodology The findin gs for thi s pape r were obtained fro m data collected by the researc hers in 20 14 in Esan West Local Govemme nt Area of Edo State, Nigeri a, Africa. It has Oat landscape, one lacking in roc ks and mountains, and hig hly s uitable for ag ric ultural purpose [8]. The excell ent state o f the area fo r agri cultural purpose formed the rati onal e fo r the choice of the study area. The 4 57 respondents were systematically selected with the usc o f the standard formula calculating the minimum samp le size when the uni verse contains more than I 0,000 objects or more acco rding to Babalo la [9). This is stated as follows: n z 2pq/d 2. Respondents were randomly selected within the communities so as to give each women an equal opportunity to be chosen. Data collecti on instrument consisted of the structured questionnaire, Key Info nnant Interview (KII ) g uide a nd a Focus Gro up Discussion (FG D) guide. Data were analyzed using both quantitati ve and qualitati ve methods involv ing statisti cal methods such as uni variate and bi variate techniques and co ntent a nalysis for the qualitati ve data. The matic responses we re noted in the qualitati ve data while direct responses were also reported verbatim where neccssaty.
5. Findings and discussions The aim o f the study was to identify respo ndent' s access to extensio n services a nd to know the impact o f such access on thei r food producti on capacity. Result showed that only one person (0.2%) o ut o f the 457 respondents had attended any training organi zed by ex tension agents. Fu rther e nquiri es s howed that the indi v idual concem ed had that pri v ilege because o f her high level of 88
ed ucatio nal qualifi cation, w hi ch is tertiary. The attendee reported that the trarmng, which was o rganized at the Local Government Jlcadquari e r, was cente red on how to use c hem icals. She a lso mentioned that the trai ning was o rgani zed onl y a few months ago. S he reporied however, that the training did not have any increase on her food production. Reasons were sought from other respondents on w hy they have not attended any agricultural extension training. They all unanimously reporied that their non-atte ndance has been due to the absence of any training organized for them in their commun iti es. By logical reasoning, this position can be said to be true due to the collective structure o f rural areas. As such, if any training was orga nized for any female farmers in the co mmunities, news will be passed around to inform others. It is acceptable therefore that no tra ining was organized in the community. They unanimously agreed with one responde nt that stated that:
"we on~v hear with our ears that they are teaching farmers how to do .fcrrm work better, but we hal'e nel'er seen them. The other day somehoc(v came from another State and told us that they helping farmers in that place but not here"
6. Conclusion The above findings show that the re is a negati ve impac t o f soc ial no rms on the women's access to farmers' trainings in Esan West Loca l Govcmment Area of Edo S ta te.
7. Recommendations i. It is recommended that rural policy makers of govemment and multilateral agencies work closely with researchers in investigating the concerns of rural women farmers. Such collaborations should include funding for rural research and the implication of the recommendations from those studies. 11 . Policy-makers arc e nj oined to monitor policies a nd prog rammes targeted a t rural women and rural developmen t in general. Many laudable policies and programmes have been designed but implementation has o ften failed, most o f time, due to lack o f funding. iii. Women should be educated right from c hildhood to occupy leaders hip positions. Social norms in the tradit ional society do not pennit to raise girls as future leaders but as those who will finally end up in the household kitchen. Appreciat ively, Edewor [I 0] asserts that changes are becoming to occur in the perception of gi rl 's education as evide nced in Delta State of Nigeria. This trend should be embraced and advanced.
8. Acknowledgement Chiazor, ldowu A. Department of Sociology, Covenant U ni versity, O ta, Ogun State, Nigeria, ldowu.chiazor@- covenantun iversi ty .edu. ng.
References [ I] 0. Ol uwasola, ( 1998). "Women in agricu lture in Nigeria. " In A.Sesay et.al. (eds.), Nigerian Women in Society and Development. lbadan: Dokun Publishing. [2) 0.1. Aina. (20 12). Two halves make a who le: Gender a t a the C rossroads of the Nigerian Development Agenda. An Inaugural Lecture Delivered at the Oduduwa Hall, Ohl!(emi
Awolowo Unil•ersity, 1/e-/fe. Nigeria. Oha.femi Awolowo Unil·ersity Press Limited. [3] Women Watch (20 I 2). 01'en·iew: Education, Training & Information. A vai Iable at http://www.un .org/womenwatc h/ feature/n.Jralwomen/overview-education-training-information. html accessed Februa ry , 20 15.
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[4] Y.G. Mtsor and P.O. ldis i (2014). Gender ineq uality and women participation in agric ultural development in Nigeria. Merit Research Journals Vol. 2 ( II). 296-301. [5] Food and Agiicu ltura l Organization (2003). Agricultural extension and farm women in the 1980s, Rome. FAO. [6] G. Ritzer & D.J. Goodman, (2004). Classical sociological themy. Fourth ed iti on. New York: McGraw-1 Iill. [7] M.l. Ozoya (2008). Rural women and household food security in Esan West Local Government Area o f Edo State, Nige1ia. Unpublished M .Sc. Thesis: Covenant University Library, Ota, Ogun State, Nigeria. [8] A. I. Okoduwa and A. 0. Odigie (2008). British attempt at developing cotton as an ex port crop from Esan, Edo State, Nigeria, 1902-1 925. Studies of Tribes and Tribals 6( I): 29-34. [9] S.O. Babalola ( 1998). Research methods in the soc ial sciences. In Babalola S.O. (ed.) Fundamentals of soc iology. Lagos: Sociology Department, Lagos State University, pp 122- 13 1. [ I 0] P.A. Edewor (2006). C hang ing perceptions of the value o f daughters and girls education among the Isoko o f N igeria. Aji"ican Population Studies, vol. 21 (I), pp. 55-70. Available at Covenant University Repository. Accessed Februmy, 2015.
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