2) Duration of the course: - The duration of the M. Com. Course shall be of 4
semesters. 3) Medium: - English, Gujarati and Marathi. 4) Course Structure and ...
M. Com. Syllabus (Old) 1) Eligibility for Admissions to M. Com.: - A candidate having B.Com. Degree of S.N.D.T. Women’s University or any other statutory University in India or equivalent degree of any recognized University from foreign country or any Deemed University in India or any recognized state level of national level Open University. 2) Duration of the course: - The duration of the M. Com. Course shall be of 4 semesters. 3) Medium: - English, Gujarati and Marathi. 4) Course Structure and Detailed Syllabus: - The following is the course structure and detail syllabus for the Master of Commerce (M. Com.) M. Com. I Semester – I Course Code
Course Title
MC 001 MC 003 MC 005 MC 007
Financial Management Strategic Management Economic Environment of Business Corporate Accounting
P. I P. I P. I P. I
Semester – II MC 002 MC 004 MC 006 MC 008
Financial Management Strategic Management Economic Environment of Business Corporate Accounting
P. II P. II P. II P. II
M. Com. II Semester – III MC 009 MC 011
Globalization and Business Growth Accounting for Managerial Decisions
P. III P. III
Semester IV MC 010 MC 012
Globalization and Business Growth Accounting for Managerial Decisions
P.IV P. IV
In addition to the above a student in the 3rd and 4th semester may choose either of the below four area optional groups, each consisting of two course. (Paper I & II)
1
Optional Group – A Area – Finance MC 101 MC 102 MC 103 MC 104
Financial Institutions and Markets Financial Institutions and Markets Security Analysis and Portfolio Management Security Analysis and Portfolio Management
P. I P. II P. I P. II
Optional Group –B Area – Finance & Taxation MC 105 MC 106 MC 107 MC 108
Corporate Tax Planning and Management Corporate Tax Planning and Management Financial Auditing and Taxation Financial Auditing and Taxation
P. I P. II P. I P. II
Optional Group – C Area – International Marketing MC 109 MC 110 MC 111 MC 112
Advertising and Sales Management Advertising and Sales Management Marketing Research Marketing Research
P. I P. II P. I P. II
MC 113 MC 114 MC 115 MC 116
Optional Group – D Area – Human Resource Human Resource Management Human Resource Management Labour Legislation Labour Legislation
P. I P. II P. I P. II
2
MC 001
Financial Management P I
Objective: - The objective of this course is to help students to understand the conceptual framework of financial management, and its applications under various environmental constraints. 1) Financial Management: Meaning, nature and scope of finance, financial goal – profit vs. wealth maximization; finance functions – investment, financing and divided decisions. (10) 2) Capital Budgeting: Nature of investment decisions; investment evaluation criterianet present value, internal rate of return, profitability index, payback period, accounting rate of return, NPV and IRR comparison; capital rationing; Risk analysis in capital budgeting. (15) 3) Cost of capital: Meaning and significance of cost of capital; calculation of cost of debt, preference capital, equity capital and retained earnings, combined cost of capital (weighted); cost of equity and CAPM. (15) 4) Operating and financial leverage: Measurement of leverages; effects of operating and financial leverage on profit; analyzing alternate financial plans; Combined financial and operating leverage. (10)
3
MC 002
Financial Management P II
1) Capital structure theories: Traditional and M.M. hypotheses – without taxes and with taxes; determining capital structure in practice. (10) 2) Dividend policy: Issues in dividend decisions, Walter’s model, Gordon’s model, M –M hypothesis, dividend and uncertainty, relevance of dividend; dividend policy in practice; Forms of dividends; stability in dividend policy; corporate dividend behaviour. (17) 3) Management of working capital: Meaning, significance and types of working capital; calculating operating cycle period and estimation of working capital requirements; Financing of working capital and norms of bank finance; source of working capital; factoring services; various committee reports on bank finance; dimensions of working capital management. (15) 4) Management of cash, receivables and inventory.
(08)
References: a) Bhattacharya, Hrishikas: Working Capital Management; Strategies and Techniques, Prentice Hall, New Delhi, Brealey, Richard A and Steward C. Myers; Corporate Finance, Mc Graw Hill, Int. Ed., New York. b) Chandra, Prasanna: Financial Management, Tata Mc. Graw Hill, Delhi. c) Pandey, I. M.: Financial Management, Vikas Publishing House, Delhi. d) Hampton, John: Financial Decision-making, Prentice Hall, Delhi. e) Van Horne, J. C. and J. M. Wachowicz Jr.: Fundamentals of Fincncial Management, Prentice-Hall, Delhi. f) Van Horne, James C: Financial Management and Policy, Prentice Hall, Delhi. g) Pinches, George E: Essentials of Financial Management; Harper and row, New York. h) Khan MY. Jain PK: Financial Management, Tata Mc Graw Hill, New Delhi. i) Archer, Stephen, H., Choate G. Marc, Racette, George; Fincncial management, Jhon Wiley, New York. j) Block, Stanley B., Geoffery A. Hilt: Foundations of Financial Management, Richard D. Irwin, Homewood, Illinois.
4
MC 003
Strategic Management P I
Objective: The objective of this course is to enhance decision-making abilities of students in situations of uncertainly in a dynamic business environment. 1) Concept of strategy: Defining strategy, levels at which strategy operates: approaches to strategic decision-making, mission and purpose, objectives and goal: Strategic business unit (SBU), functional level strategies. (12) 2) Environmental Analysis and Diagnosis: Concept of environment and its components, environment scanning and appraisal, organizational appraisal, strategic advantage analysis and diagnosis: SWOT analysis. (12) 3) Strategy formulation and choice of alternatives: Strategies- modernization, diversification’s, integration, merger, takeover and joint strategies, turnaround, disinvestments and liquidation strategies, process of strategic choice – industry, competitor and SWOT analysis, factors affecting strategic choice; generic competitive strategies – cost leadership, differentiation, focus, value chain analysis, bench making, service blue printing. (16) 4) Functional strategies: Marketing, production / operations and R & D plans and policies. (10)
5
MC 004
Strategic Management P. II
1) Functional Strategies: Personnel and financial plans and policies
(10)
2) Strategy implementation: Inter-relationship between formulation and implementation; issues in strategy implementation, resource allocation. (10) 3) Strategy and structure: Structural considerations, structures for strategies; organizational design and change.
(10)
4) Strategy evaluation: Overview of strategic evaluation; strategic control, techniques of strategic evaluation and control.
(10)
5) Global issues in strategic management.
(10)
References: a. Budhiraja, S. B. and M. B. Athreya: Cases in Strategic Management, Tata Mc Graw Hill, New Delhi. b. Christensen, C. Roland, Kenneth R. Andrews, Joseph L. Bower, Rochard G. Hamermesh, Michacl E. Porter: Business Policy: text and cases, Richard D. Irwin Inc. Homewood, Illnois. c. Coulter, Mary K: Strategic Management in Action, Prentice Hall, David, Fred R.: Strategic Management, Prentice Hall, New Jersey. d. Glueck: William F. and Lawrence R. Jauch: Business policy and strategic management, Mc. Graw Hill, International Edition. e. H. igor – Ansoff: Implanting Strategic Management, Prentice Hall, New Jersey. f. Kazmi, Azhar: Business Policy, Tata Mc Graw Hill, Delhi. g. Michal, E. Porter: The Competitive advantage of Nations, Macmillan, New Delhi. h. Mintzberg, Henry and James Brian Quinn: The Stretegy Process, Prentice Hall, New Jersey. i. Newman, William H. and James P. Logan; Stretgy, Policy and Central Management, South Western Publishing Co. Cincinnati, Ohio. j. Sharma, R. A.: Strategic management in Indian Companies, Deep and Deep Publications, New Delhi.
6
MC 005
Economic Environment of Business P. I
Objectives: 1. To examine the policy framework of the economy as it affects business. 2. To analyze the changes in policies. 3. To make an analysis of future prospective. Module – I (Credit: 4) I. Agricultural Business Policy: Agro-based industry and business – Policy framework for agri-business- recent trends in agri-business.
(12)
II. Industrial policy: Overview of industrial policy for the period 1948-91. Policy trends after 1991. (13) III. Trade policy: Overview of Trade policy for the period 1951-91-policy Trends after 1991-emerging business opportunities in the service sector.
(13)
IV. Infrastructural policy: Power, water, transport and telecommunications. (12)
7
MC 006
Economic Environment of Business P. II Module – II (Credit: 4)
V. Monetary policy and fiscal policy: Overview of the objectives of Monetary policy – recent trends in monetary policy, trends in union Budget-interrelationship between monetary and fiscal policy. VI. Economic framework of business: Regulating competition – Regulatory institutions – SEBI – IRDA. VII. Economic system and business: Overview of economic systems – Business in a liberal economy.
(13)
(13)
(12)
VIII. Social responsibility of business: Dimensions and implications, code of Business ethics; corporate governance- code of business ethics. (12) Reference: a. Bhall, Surjit, New Economic Policies for a New India, (ed), Indian Council of Social Science and Research, Jar Ananad Publications, New Delhi, 2000. b. Gupta, S. P. Pusell Garry and Nash John, Trade Policy and Reforms, (ed), Indian Council for Research on International Economic Relations, New Delhi, 1994. c. India infrastructure report (Rakesh Mohan Committee), NCAER, N, Delhi 1996. d. Jalan Bimal, The Indian Economy, Problems and Prospects, Viking, N. Delhi, 1992 e. Jalan Bimal, India’sEconomic Policy, Preparing for the Twentieth Century, Viking, N. Delhi, 1996. f. Kapila Uma and Kapila Raj, Understanding India’s Economic Reforms: the past, the present and the future (ed), vol. I-VI, Academic Foundation, N. Delhi 1996. g. Kapila Uma and Kapila Raj, Banking and Financial Sector Reforms in India, (ed), Vol. I-VI, Academic Foundation, N. Delhi 1997 h. Keasey Kevin, Thompson, Steave and Mike Wright, Corporate Governance: Economic and Financial Issues, Oxford University Press, Oxford 1997. i. Morris, Sebastin, India Infrastructure Report (ed), Oxford University Press, N. Delhi 2001. j. Nayyar Deepak, Trade and Industrialization, (ed), Oxford University Press, N. Delhi 1997. k. Sharma, R. L. Jalan, S. P. and Sharma B. L., New Economic Wave in India, (ed), RBSA Publishers, Jaipur 1997. l. World Development Report, Infrastructure for Development, World Bank Washington, 1994.
8
MC 007
Corporate Accounting
P. I
About the course: Course content focuses on conceptual aspect. Application of accountancy principles to different commercial activities to Corporate Entities.. Objectives: To have detailed understanding of topics related to Corporate Accounting as per the syllabus. Unit I Unit II Unit III Unit IV
Valuations of Shares and Goodwill Merger and Acquisition of Companies Investment Accounts Company Final Accounts in Vertical Form With reference to Schedule VI of the Companies Act 1956
(15) (15) (15)
Credit 1 Credit 1 Credit 1
(15)
Credit 1
9
MC 008
Corporate Accounting P II
Unit I Unit II
Holding & Subsidiary Companies Accounting Assurance Standard Issued by ICAI No. 5, 14, 16, 20 & 21 (AAS applicable to financial year Immediately preceding the current Academic year) Cash Flow Statement Redemption of Shares and Issue of Bonus Shares.
Unit III Unit IV
(22)
Credit 1.50
(15) (15)
Credit 1 Credit 1
(08)
Credit 0.50
References: 1) Advanced accounting by Shukla and Grewal. 2) Advanced accounting by R. Gupta. 3) Management accounting by Manmohan Goel 4) Advanced accounting by Chakraborty 5) Contemporary Auditing by Kamal Gupta 6) Compendium of Statements & Statements & Standards on accounting by ICAI
10
MC 009
Globalization and Business Growth
Objectives: 1. To enable students to understand international business trends with reference to Indian context. 2. To develop analytical skills of students in international business process and development. 3. To enable students to get an incite into institutional framework. I. Globalization: Nature and scope of globalization – impact of globalization On business.
(10)
II. World Trade Organization (WTO): Overview of GATT Round – WTO – objectives – organizational structure – dispute settlement mechanism. (15) III. WTO issues: TRIMS – TRIFS – GATS – Environment and labour Standards. IV. Role of foreign capital and M=C’s in business: International flow of Foreign capital – FDI – FLL and others.
(10) (10)
11
MC 010 V. a) b) c)
Globalization & Business Growth
Role of international organizations: Finance organizations: IMF – IBRD – IFC – ADB. Business organizations: International Trade associations Multilateral organizations: IATA, WHO, WMO.
VI. Economics of integration: Barriers to trade – tariff and nonTariff barriers – SAARC – EEC – ACM.
(18)
(12)
VII. Trade and arrangements: Currency convertibility – current and capital Account – foreign currency issues – Euro Money – Reserve Currency. (12) VIII. Cross country mergers and acquisitions: Trends in international Mergers and acquisitions and impact on regional and domestic business.
(08)
References: a. Bhandari, Surendra, World Trade Organization and Developing Countries, Deep and Deep Publications, N. Delhi, 1998. b. Chandha, G; WTO and the Indian Economy, (ed), Deep & Deep Publications, N. Delhi, 2001. c. Das Debendra Kumar, Globalization & Development; Experiences and Challenges, (ed), Deep & Deep Publications, N. Delhi, 1999. d. Devendra Thakur, Globalization and International Business, (ed), Deep & Deep Publications, N. Delhi, 1995. e. O’ Brien Robert, Goetz Anne Marie, Scholte Jan Aart and Williams Marc, Contesting Global Governance: Multilateral Economic Institutions and Global Social Movements, Cambridge University Press, 2000. f. Panchamukhi V. R., Contemporary International Economics, N. Delhi, 1998. g. Schott, Jeffrey J; The WTO after Seatle, Institute for International Economic, Washington DC, 2000. h. Tendon R. K. & Gupta S. L.; Globalization of India Financial Markets, Anmol Publications Pvt. Ltd. N. Delhi, 1995.
12
MC 011
Accounting for Managerial Decisions P III
About the course: Course content focuses on conceptual aspect, application of accountancy principles to different commercial activities. Objectives: a) Students should be capable of handling primary accounting. b) Syllabus to cover topics of relevance. c) Practical / Projects to cover basic primary accounting. Unit I Unit II Unit III Unit IV
Unit V
Standard Costing & Variance Analysis Marginal Costing & Break Even Analysis Budget & Budgetary Control Contemporary issues in management accounting, value chain Analysis, activity bases accounting, quality costing, target and Life cycle costing Project – Reporting to management, make or buy, shut down, Project mix Pricing, automation / non automation, own or lease, Repairs, replace, Renewal or renovation.
(10) (10) (10)
(10)
(10)
13
MC 012
Accounting for managerial Decisions P IV
Unit I
Introduction to management accounting, objectives, nature and scope of Financial accounting, cost accounting and management accounting Management accounting and managerial decisions Management accounts position, role and responsibilities (10) Accounting plan and responsibility center – meaning and significance of Responsibility, responsibility centers – cost center, profit center and Investment center – problems in transfer pricing – objectives and Determinants of responsibility centers. (10) CPM, PERT, SWOT Analysis. (10) Analysis of financial statements, ratio analysis, fund flow analysis, trend & Comparative statement. (10) Projects – Preparation of CMA data for Bank Finance & QIS data (Quarterly information scheme) with projected & Actual data for Bank finance. (10)
Unit II
Unit III Unit IV Unit V
References: a. Cost Accounts Methods & Practice by B. K. Bhar. b. Cost Accountancy by Khanna, Pandey & Ahuja. c. Cost Accountancy by Manmohan & Goyal. d. Cost Accountancy by Ratnam. e. Cost Accountancy by Bannerjee. f. Cost Accountancy by Maheshwari. g. Financial Management by S. C. Kuchal.
14
Optional Group – A Area – Finance MC 101
Financial Institutions and Markets P I
Objective: This course aims at providing students with an understanding of the structure, organizations and working of financial markets and institutions in India. 1) Introduction: - Nature and role of financial system: financial system and financial markets, financial system and economic development; Indian financial system – an overview. (07) 2) Financial Markets: - Money and capital markets; money market – meaning, constituents, functions of money market, money market instruments – call money, treasury bills, certificates of deposits, commercial bills, trade bills etc. recent trends in Indian money market. Capital market – primary and secondary markets; depository system; government securities market, role of SEBI and overview; recent developments. (15) 3) Reserve Bank of India: - Organization, management and functions, credit creation and credit control, monetary policy. (07) 4) Commercial Banks: - Meaning, functions, management and investment policies of commercial banks, present structure, E – banking and E – trading, recent developments in commercial banking. (07) 5) Development Banks: - Concept, objectives and functions of development banks, operational and promotional activities of developments banks, IFCI, ICICI, IDBI, IRBI, SIDBI, State development banks, state financial corporations. (07) 6) =on – Banking Financial Institutions: - Concept and role of non-banking financial institutions, sources of finance, functions of non-banking financial institutions, investment policies of bon banking financial institutions in India. (07)
15
MC 102
Financial Institutions and Markets P II
1) Insurance Sector: - Objectives, role, investment practices of LIC and GIC; insurance regulatory and development authority, role and functions. (10) 2) Unit Trust of India: - Objectives, functions and various schemes of UTI, Role of UTI in industrial finance. (08) 3) Mutual Funds: - Concept, performance appraisal, and regulation of mutual funds (with special reference to SEBI guidelines), designing and marketing of mutual funds of schemes, latest mutual fund schemes in India – an overview. (08) 4) Merchant Banking: - Concept, functions and growth; government policy on merchant banking services, SEBI guidelines; future of merchant banking in India. (08) 5) Interest Rate Structure: - Determinants of interest rate structure: differential interest rate, recent changes in interest rate structure. (08) 6) Foreign Investments: - Types, trends and implications; regulatory framework for foreign investments in India. (08) References: a. Avdhni: Investment and Securities Markets in India, Himalaya Publications, Delhi. b. Bhole, L. M.: Financial Markets and Institutions, Tata Mc Graw Hill, Delhi. c. Ghosh, D: Banking Policy in India Allied Publications, Delhi. d. Giddy, H.; Global Financial Markets, A. I. T. B. S., Delhi. e. Khan, M. Y.: Indian Financial System, Tata Mc Graw Hill, Delhi. f. Reserve Bank of India, Various Reports, RBI Publications, Mumbai. g. Varshney, P. N.; Indian Financial System, Sultan Chand and Sons, New Delhi. h. Averbach, Robert D; Money, Banking ad Financial Markets: McMillan, London. i. Srivastava R. M.; management of Indian Financial Institutions, Himalaya Publishing House, Mumbai. j. Verma L. C.: Guide to Mutual Funds and Investments Portfolio, Bharat Publishing House, New Delhi.
16
MC 103
Security Analysis and Portfolio Management
PI
Objective: The objective of this course is to help students understand various issues in security analysis and portfolio management. 1) Investments: - Nature and scope of investment analysis, elements of investment, avenues of investment, approaches to investment analysis, concept of return and risk, securities return and risk analysis, measurement of return and risk. (08) 2) Financial Assets: - Types and their characteristics, sources of financial information. (06) 3) Security Markets: - Primary and secondary market, primary market-role, functions and methods of selling securities in primary market, allotment procedure, new financial instruments. (08) 4) Public Issue: - SEBI guidelines on public issue, size of issue, pricing of issue, promoters contributions, appointment of merchant bankers, underwriters, broker registrar and managers, bankers and allotment of shares. (10) 5) Secondary Market: - Role, importance, types brokers, trading mechanism, listing of securities in stock exchanges, screen based trading, depository – role and need; depositories act, 1996. (08) 6) Valuation of Securities: - Bonds, debentures, preference shares, equity shares. (10)
17
MC 104
Security Analysis and Portfolio Management
P II
1) Fundamental Analysis: - Economic analysis, industry analysis and company analysis. (08) 2) Technical Analysis: - Trends, indicators, indices and moving averages applied in technical analysis. (06) 3) Efficient Market Hypothesis: - Weak, semi strong and strong market and its testing techniques. (08) 4) Portfolio Analysis: - Estimating rate of return and standard deviation of portfolio. Effect of combining the securities; markowitz risk – return optimization; single index model or market model, portfolio total risk, portfolio market risk and unique risk, simple Sharpe’s optimization solution. (10) 5) Capital Market: - Capital market line, security market line, risk free lending and borrowings, factory models, arbitrage pricing theory, two factor and multi factor models, principle of arbitrage, arbitrage portfolios. (10) 6) Portfolio Performances Evaluations: - Measures of return, risk adjusted measures of return, market timing, evaluation criteria and procedures. (08) References: a) Amliong Fundamental of Investment Analysis, Prentice Hall Intemational Edition. b) Bhalla: Investment Analysis, S. Chand & Co. Delhi. c) Chandrale, K. R.: Capital Issue, SEBI & Listing, Bharat Publishing House, New Delhi. d) Clark, James Fransis, Investment Analysis and Management, Mc Graw Hill, Intemational Edition. e) Donal, E. Fisher and Ronald J. Jorden: Security Analysis and Portfolio Management, Prentice Hall, New Delhi. f) Fabozzi, Frank J: Investment Management, Prentice Hall, New Delhi. g) Gupta, L. C.: Stock Exchange Trading in India: Society for Capital Market Research and Development, Delhi. h) Machi, Raju H. R.: Merchant Banking: Wiley Eastern Ltd. New Delhi. i) Machi Raju H. R.: Working of Stock Exchanges in India, Wiley Eastern Ltd. New Delhi. j) Sharpe, William F: Gordon J. Alexander and J. V. Bailly: Investment, Prentice Hall of India, New Delhi. k) Sharpe, William F: Portfolio Theory and Capital Markets: Mc Graw Hill, New York. l) Francis J. Clark: Management of Investments: Mc Graw Hill, New York.
18
Optional Group –B Area – Finance & Taxation MC 105
Corporate Tax Planning and Management
PI
About the course: Course content focuses on conceptual aspect, application of accountancy principles to different commercial activities. Objectives: 1. Students should be capable of handling primary accounting. 2. Syllabus to cover topics of relevance. 3. Practical / projects to cover basic primary accounting. Unit I
Unit II Unit III Unit IV Unit V (10)
Computation of income for joint stock company including house property, Business and profession, capital gain and income from other sources. (15) Tax provisions relating to free trade zones, backward area and Infrastructure sectors. (10) Capital gain, depreciation schedule under companies act and under Income Tax act. (08) Concept of tax planning, tax avoidance and tax evasion (07) Project: Filling of relevant forms for joint stock company, challans.
19
MC 106 Unit I Unit II Unit III Unit IV Unit V
Corporate Tax Planning and Management
P II
Tax issues relating to amalgamation, merger and acquisition. (10) Tax payment, tax deduction and collection at source, advance Payment of Tax (10) Tax planning for new business with reference to location, nature And form of organization of new business. (10) Tax provisions with reference to service tax and tax planning. (10) Project: Relevant forms filling up of tax audit report, audit report for Exporters. (10)
References: a) Taxman’s students guide to income tax by Dr. Vinod K. Singhania. b) Systematic approach to income tax and central sales tax by Ahuja and Gupta. c) Income tax ready reckoner by V. G. Mehta. d) Service tax law, practice, and procedures by C. Parthasarthy and Agarwal.
20
MC 107
Financial Auditing and Taxation
PI
About the course: Course content focuses on conceptual aspect, application of accountancy principles to different commercial activities. Objectives: 1. Students should be capable of handling primary accounting. 2. Syllabus to cover topics of relevance. 3. Practical / projects to cover basic primary accounting. Unit I
Unit II
Unit III
Unit IV Unit V
Internal control, evaluation of internal control, adoption of technique For Internal control including questionnaire approach through the Use of flow Charts. (10) Application of test checks for audit, technique to be adopted, and Precautions to be taken, auditor’s liability while conducting audit on test Check basis. (10) Responsibility of auditor with reference to branches, relationship between Statutory and branch auditor analysis and review of information Supplementary to the accounts as well as of nonaccounting data. Auditor’s duty and responsibility with regards to provision laid down in Companies act. (10) Special points to be considered in audit in Banks and Insurance Companies. (10) Project: Drafting of certificates and reports, responsibility statements, MAOCARO, Qualifications in audit report. (10)
21
MC 108
Financial Auditing and Taxation
Unit I
Different types of audit – social audit, cost audit, management audit and Tax audit. (10) System audit and on line auditing (10) Avenues to audit work fraud detection work, inventory audit work, Valuation of receivable inventories, immoveable properties and business as a whole. (10) Working knowledge of provisions of wealth tax act, excise duty, central Sales tax act and FEMA. (10) Project, drafting disclaimer of opinion, significant accounting policies and Notes to the accounts (SAPNA) (10)
Unit II Unit III
Unit IV Unit V
P II
References: a) Contemporary auditing by Kamal Gupta. b) Practial auditing by B. N. Tondon. c) Spicer and Peggler’s Practical Auditing by Ghatalta. d) Direct and Indirect taxes by Kishnadwala.
Optional Group – C Area – International Marketing
22
MC 109
Advertising and Sales Management
PI
Objective: The objectives of this course is to acquaint students with the theory and practice of advertising, as well as also management of a firm’s sales operations. 1) Advertising: - Defined, advertising as a tool of marketing, advertising effectseconomic and social, advertising and consumer behaviour, advertising scene in India. (10) 2) Advertising objectives and advertising budgets. (06) 3) Advertising Media: - Print media, broadcasting media, non-media advertising, media planning and scheduling, advertising on Internet, media selection. (14) 4) Message design and development: Copy development types of appeal, copy testing. (12) 5) Measuring advertising effectiveness: Managing advertising agency-client relationship, promotional scene in India, and techniques for testing advertising effectiveness. (08)
23
MC 110
Advertising and Sales management
P II
1) Selling: - Concept, objectives, functions of sales management, fundamentals of selling, selling process, salesmanship, product and customer knowledge. (10) 2) Sales Planning: - Importance and types of sales planning, sales planning process, sales forecasting, determining sales territories. Sales quotas and sales budget. (10) 3) Sales Origination: - Setting up a sales organization, planning process, principles of determining sales organization. (10) 4) Sales Force Management: - Estimating manpower requirements for sales department, planning for manpower, recruitment and selection, training and development, placement and induction, motivating sales force, leading the sales force, compensation and promotion policies, sales meetings and contests. (10) 5) Control Process: - Analysis of sales volume, costs and profitability, managing expenses of sales personnel, evaluating sales force performance. (10)
References: a) Aaker. Devid. Et. al: advertising management, prentice Hal, new Delhi. b) Anderson, hair, Bush: professional sales management, Mc Graw Hill, Singapore. c) Batra, Rajeev, John G. Myers and David Aaker: Advertising management, Prentice Hall New Delhi. d) Ford, Chuchill, Walkar: Management of sales force, Mc Graw Hill, Singpore. e) Johanson, Kurtz, Schewing: Sales Management, Mc Graw Hill, Singapore. f) Krik C. A. Salesmanship, Tarapore wala, Bombay. g) Norris, James S. Advertising, Prentice Hall, New Delhi. h) Patrick, Forsyth: Sales Management Handbook, Jaico Publications, Bombay. i) Sandage C. H. and Fry Burger: Advertising – theory and practice, Richard D. Irwin, Illinois. j) Sengupta, Subroto: Brand Positioning, Tata Mc Graw Hill Co., New Delhi. k) Gupta, Vaswar Das: Sales management, in the Indian perspective, Prentice Hall, Delhi. l) Stanton, W. J. and Spiro R, Management of Sales force, Mc Graw Hill, Sigapore. m) Still, Richard R. Edward W. Cundiff and Norman A. P. Govani: Sales Management, Prentice Hall of India, Delhi.
24
MC 111
Marketing Research P I
Objective: The purpose of this course is to enable students learn the process, tools and techniques of marketing research. 1) Introduction to marketing research: - Importance, nature and scope of marketing research, marketing information system and marketing research, marketing research process ad organization. (15) 2) Problem identification and research design: - Problem identification and definition; developing a research proposal; determining research type exploratory, descriptive and conclusive research, experimental design. (15) 3) Data resources: - Secondary data sources and usage; online data sources; primary data collection methods – questioning techniques, online surveys, observation method; questionnaire preparation. (10) 4) Aptitude measurement and scaling techniques – elementary introduction to measurement scales. (10)
25
MC 112
Marketing Research P II
1) Sampling plan: - Universe, sample frame and sampling unit, sampling techniques, sample size determination. (10) 2) Data collection: - Organization of fieldwork and survey errors – sampling and nonsampling errors. (10) 3) Data analysis: - Univariate, bivariate and multivariate data analysis, report preparation and presentation. (15) 4) Market research applications: - Product research, advertising research, sales and market research, international marketing research, marketing research in India. (15) References: a) Beri, G. D. Marketing Research, Tata Mc Graw Hill Co., New Delhi. b) Boyd, H. W. Ralph Westfall and S. F. Starsh: Marketing Research: Taxt and Cases, Richard D. Irwin, Boston Chisnall, Peter M: The Essence of Marketing Research, Prentice Hall, New Delhi. c) Churchill, Gilbert A.: Basic Marketing Research, Dryden Press, Boston. d) Davis, J. J. Advertising Research, Prentice Hall, New Delhi. e) Green, Paul E., Donald S. Tull and Gerald Albaum: Research for Marketing Decision, Prentice Hall , New Delhi. f) Hooda,R. P.: Statistics for Business and Economics, Macmillan India, New Delhi. g) Luck D. J.: Marketing Research, Prentice Hall, New Delhi. h) Tull, Donald and Hawkin, Del: Marketing Research: Measurement and Method, Prentice Hall, New Delhi. Optional Group – D Area – Human Resource
26
MC 113
Human Resource Management
PI
Objective: - The objective of this course is to help students understand various aspects of Human Resource Management. 1) Human resource management: Meaning, nature, scope, importance and objectives. Manpower planning, job analysis, job specification and evaluation and selection techniques. Personnel policies, recruitment, selection interviews induction and placement. (20) 2) Training and development: Need, significance and methods – promotion and transfer. (15) 3) Salary and wage administration: Incentives schemes and profit sharing. Employee benefits services: factors influencing benefits and services, fringe benefits and services, occupational health and safety. (15)
27
MC 114
Human Resource Management
P II
1) Performance appraisal: Meaning, scope, benefits and techniques of performance appraisal, grievances causes and redress system. (20) 2) Participation in management: - Meaning and importance, various schemes of participation – quality circles. (20) 3) Recent trends in Human resource management. References: a) b) c) d) e) f) g) h) i) j) k) l) m) n) o)
(10)
Principles of personnel management – Flippo C. R. Personnel Management – Monapra Aruna & Mirza Saiyadin. Personnel management and industrial relations in India – Devar R. SD. The personnel functions in changing environment Fersyom A. The Indian industrial worker – Sharma Sardev R.S. Managing Training and Development Systems- Francy William R. S. Performance appraisal in management – William M. R. Industrial Psychology – Myers and Myers. Handbook of personal management and industrial relations – Yoder and others. Personnel management in India – Indian Institute of personnel management Report of the national commission of labour, Government of India. Wage payment – Singh and Singh. Personnel and Human Resource Management – Venkatraman. Punnekar and other – labour welfare – Tata Mc Graw. Aspect of labour welfare – Sharma A. M.
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MC 115
Labour Legislation P I
Objective: The objective of this course is to help students understand various aspects of labour legislation. 1) Industrial Disputes Act, (S. 1-23) 2) Bombay Industrial Relations Act. 3) Factories Act (Definitions, Health, Welfare and Safety) MC 116 1) 2) 3) 4) 5)
(15) (15) (20)
Labour Legislation P II
Workmen’s Compensation Act. Payment of Gratuity Act. Payment of Bonus Act. E.S.I. Act. E.P.F. Act.
(10) (10) (10) (10) (10)
References: a) Handbook of labour laws B. N. b) Labour and industrial laws – Dayal R. c) Reports of labour courts d) A study of industrial law – Kothri G. M. e) Chopra D. S. – Industrial and labour reference f) Casebook of industrial law – Simi & Lower g) Outlines of industrial law – Wood G. L. h) Labour Gazette i) The law of industrial disputes – G. P. Malhotra. j) Indian law institute – labour law and labour relations k) Labour Bureau l) Supreme court labour digest m) Industrial court register n) Acts, rules, regulations and modifications- case a law whenever desirable may be cited.
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