Make Better Connections - GSMA

MAKE BETTER CONNECTIONS | DISCOVER THE BENEFITS OF GSMA MEMBERSHIP

Make Better Connections

Discover the Benefits of GSMA Membership

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Anne Bouverot

Director General, GSMA “The GSMA is playing an important role in the development of the mobile industry, uniting the world behind a standard technology and ensuring seamless and interoperable mobile services for billions of users globally. We are now entering a new phase, where virtually everyone and everything is connected by mobile, with many new challenges facing the industry. The GSMA is helping its members to address these challenges and to continue their development in this ever-changing market.”

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CONTENTS ABOUT THE GSMA

Who we are Connecting the Mobile Industry Office Locations

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MEMBERSHIP

Membership Types Membership Benefits How to Become a Member Participation and Networking

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PROGRAMMES Connected Living Digital Commerce Personal Data Network 2020 Connected Women Advocacy Public Policy Mobile for Development

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KEY TOOLS InfoCentre2 The GSMA Roaming Services GSMA Intelligence Mobile World Live

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EVENTS AND MARKETING OPPORTUNITIES

Key Facts Key Member Benefits Marketing Opportunities Available to GSMA Members

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MEMBER TESTIMONIALS

Testimonials

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Who we are The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.

GSMA Membership Membership of the GSMA empowers you and your organisation to get to the heart of the issues facing the mobile industry and to connect with other members whose interests coincide with your own. Members are at the centre of all GSMA discussions, decisions and initiatives that shape the future of mobile communications and expand opportunities for the whole industry. Membership of GSMA keeps your business in touch, forward-thinking and competitive. With the GSMA, you can make a real difference, not just to your business, but to your industry and to society in general. For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

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Connecting the Mobile Industry Membership of the GSMA connects you with your peers across the global mobile industry. As a GSMA member you benefit from access to the very latest industry intelligence and information, up-to-date market data from all over the world and a unique array of tools and knowledge-bases covering all aspects of mobile communications. The GSMA can also provide a sophisticated, multi-faceted platform through which you can promote your business and your brand on the world stage. GSMA’s global reach also enables members to communicate with the broader mobile industry through exhibitions and sponsorship, as well as global marketing, PR and online promotional programmes. GSMA delivers value by connecting members in four ways: Participation and Networking Opportunities to network with executives from across the ecosystem at GSMA forums and meetings Programmes, Initiatives and Advocacy Shape, drive and expand opportunities across the mobile industry through technical working groups, regional interest groups and specialist programmes Access to Key Tools An online community of 25,000+ industry executives and experts, knowledge bases, best-practice guidelines and industry intelligence and insight Events and Marketing Opportunities GSMA platforms that can promote your business and exclusive invitations and discounts to world-class industry events

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Office Locations London Office - HQ Floor 2 The Walbrook Building 25 Walbrook London EC4N 8AF Atlanta Office 1000 Abernathy Road Suite 450 Atlanta GA 30328 USA Barcelona Office Palau de Congressos – Hall 5 Avda. Maria Reina Cristina s/n 08004 Barcelona Brasilia Office SHN Qd 01, Bloco A, entrada A, conjunto A, sala 314 Ed. Le Quartier CEP: 70701-000 Brasília – DF Brussels Office GSMA Europe Park View 4th Floor, Chaussée d’Etterbeek 180 B-1040 Brussels Belgium

Nairobi Office GSMA Bishop Magua Centre First Floor Ngong’ Road Nairobi Kenya New Delhi Office The Business Centre The Imperial Janpath New Delhi 110001 India São Paulo Office WTC – Av. Das Naçôes Unidas 12551 17th Floor São Paulo 04578-903 Shanghai Office 304C, 3/F, Kerry Parkside Office 1155 Fangdian Road, Pudong Shanghai, PRC 201204

Buenos Aires Avenida Federico Lacroze 2306, 5th floor, Office B Belgrano, Ciudad Autónoma de Buenos Aires Argentina Hong Kong Office 12th Floor, Suites 1207-10, Great Eagle Centre, 23 Harbour Road, Wan Chai, Hong Kong

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Membership Types There are three types of GSMA Membership. Full Membership Open to licensed mobile network operators using a GSM family† technology. Associate Membership Open to companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies. Organisations in industry sectors such as financial services, healthcare, media, transport and utilities that are interested in using mobile connectivity to create new, enhanced or more efficient services are also welcomed as Associate Members. Rapporteur Membership Open to licensed non-GSM operators moving to LTE/HSPA or those wishing to roam on GSM networks. Machine-to-Machine (M2M) operators who are affiliates of full members can also apply for Rapporteur Membership. For the full list of Membership criteria, visit the GSMA Membership website at www.gsma.com/membership † GSM, 3G (UMTS/WCDMA), HSPA, LTE, LTE-Advanced

[email protected] www.gsma.com/membership

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Membership Benefits

Full Members

Rapporteur Members

Associate Members

InfoCentre2 Exclusively for GSMA Members; InfoCentre2 is your place to connect with a global community of 25,000+ industry experts. Collaborate, network, search and share information, intelligence and the resources that you need to influence and grow your business within the mobile ecosystem.

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Participation and Networking GSMA facilitated programmes, projects and working groups enable Members to work together in a structured and efficient way towards a common goal. GSMA Members are encouraged to participate in a range of forums. Working Groups

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Industry focused Projects Seminars and training Use of GSMA Members Lounges

Access to Key Tools GSMA Members are provided with an ever evolving range of tools, resources and guidance to ensure their organisation and the industry continues to grow. Access to IMEI Database Access to standard global roaming agreements Access to security algorithms FREE TAP Testing Toolkit software licence GSMA white papers E-newsletters Webinars

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Marketing Opportunities GSMA Membership gives you the platform to enhance the profile of your business and promote your brand on the world stage. Company listing and contact access on the GSMA’s web-based directory Discounted rates for advertising in selected GSMA publications Profiles of success stories Publication of your organisation’s press releases and white papers Use of the GSMA Member logo

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Global Trade Events The world’s leading mobile industry events, Mobile World Congress and Mobile World Congress Shanghai, together attract over 95,000+ people from across the globe annually. Get a 30% discount on delegate passes and 3% discount on exhibition space

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CEO invitation to attend the Mobile Word Summit held during Mobile World Congress

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Make an average of 60 new business leads per organisation

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GSMA Intelligence The definitive source of global mobile operator data, analysis and forecasts; and a publisher of authoritative industry reports and research. The data covers every operator group, network and MVNO in every country worldwide. It is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points, updated daily. Access to GSMA Intelligence

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How to Become a Member To start your organisation’s Membership application, either: visit the GSMA Membership website at http://gsma.at/GSMAmember or contact the Membership team at [email protected]

Participation and Networking Member participation and networking have played a central role in GSMA’s achievements to date. Programmes and technical working groups facilitated by GSMA enable members to work together in a structured and efficient way towards common goals. GSMA Members are encouraged to participate in a range of forums, including: • Working Groups • Regional Interest Groups • Serving the expanding range of industries within the Internet of Things ecosystem such as automotive, finance, or health • Seminars and training • Member Lounges at GSMA’s London and Brussels offices Members shape and influence the decisions made in GSMA Working Groups that help drive the direction of the broader mobile industry. GSMA programmes such as Connected Living, Digital Commerce, Personal Data and Network 2020 are playing a fundamental role in the development of mobile and the adoption of mobile connectivity by associated industries.

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Connected Living Connected Living Mobilising the Internet of Things In January 2015, Machina Research predicted the number of mobile connected devices will grow from 7.3 billion in 2014 to 10.4 billion in 2020. By the end of the decade, this explosive growth will realise an addressable revenue opportunity for mobile operators of nearly US$1.1 trillion. There will also be significant growth potential for other participants in the eco-system. GSMA’s vision is to enable the Internet of Things and create a world in which consumers and businesses enjoy rich new services connected by intelligent and secure mobile networks. The Connected Living programme is GSMA’s initiative to help operators add value and accelerate the delivery of new connected and Machine-to-Machine (M2M) devices and services. Through industry collaboration, promoting appropriate regulation, optimising networks and developing key enablers GSMA is supporting the growth of M2M in the immediate future and laying the foundations for the Internet of Things in the longer term.

www.gsma.com/connectedliving 11


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Digital Commerce Across sectors such as retail, transport, payment, e-commerce and advertising, businesses and consumers are increasingly looking to Digital Commerce to provide flexible and efficient transaction services. Innovative new products and services designed to take advantage of Internet-enabled mobile devices and near field communication (NFC) technology are being released with increasing regularity. Bringing together mobile operators, merchants, banks, payment networks, transport operators and services providers, the GSMA’s Digital Commerce programme supports the deployment of mobile commerce services. Working across the mobile ecosystem, the programme fosters collaboration, builds specifications and guidelines for technical implementation, and develops value propositions for adjacent sectors. OrangeCash in France; SmartPass in Germany, Spain, Italy and Netherlands; Tapit in Switzerland; SureTap in Canada; and Mobile Wallet in China are among more than 55 commercial services that have already been launched.

www.gsma.com/digitalcommerce 13


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Personal Data The New Standard in Digital Authentication Built on the successes and strategic insights delivered by the GSMA Mobile Identity Programme in 2013, the mission of the GSMA Personal Data Programme is to deliver digital identity solutions that offer safe, seamless and convenient consumer experience, consistency of user interface and low barriers to entry across the digital identity eco-system. One of the top four programmes prioritised by the GSMA, the Personal Data initiative is developing Mobile Connect, a fast secure login system that enables individuals to access their online accounts with just a single – or even no - click. Mobile Connect provides different levels of security from low-level website access to highly secure bank-grade authentication. Passwords are a thing of the past for users subscribed to a participating operator when they click on a website’s Mobile Connect button.

www.gsma.com/personaldata 15


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Network 2020 With the shift in mobile telecommunications towards internet protocol (IP)-based content and services, mobile operators need a new model for delivering All-IP mobile services – VoLTE, RCS and other enriched communications. This broad portfolio of IP communication services enabling the ‘Green Button Promise’ will help operators offer richer and more engaging services and help them regain customer relevance. The focus of the Network 2020 Programme in 2015/16 is to drive more operator launches of unilateral VoLTE and RCS services and accelerate the launches of interconnected IP communication services. The range of All-IP based services such as VoLTE, conversational video as well as rich messaging and voice are accessed via a ‘Green Button’ on a device, giving a trusted customer experience. This experience can be further enriched using IP Multimedia Subsystem (IMS) based services (for example: show my location, see what I see, chat in call, call a taxi for your friend). In addition, the Programme will continue to enhance specifications of IP communications services with converged enriched capabilities from Voice-over-LTE (VoLTE), Video-over-LTE, Voice-over-WiFi (VoWiFi) and Rich Communications Services (RCS). With an eye to the longer term, work will also cover the development of a network roadmap for 4G evolution on the road to 5G, maximising network profitability. This includes evaluation of new opportunities in virtualisation and traffic management.

www.gsma.com/network2020 17


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Connected Women The Connected Women programme works with partners to deliver socio-economic benefits to women and the broader mobile ecosystem through greater inclusion of women across the industry. The programme is focused on increasing women’s access to and use of mobile phones and life-enhancing mobile services in developing markets, as well as closing the digital skills gender gap, attracting and retaining female talent, and encouraging female leadership in technology on a global basis. The GSMA Connected Women programme aims to: • Catalyse availability of life-enhancing products and services to meet women’s needs • Generate and share insights through research and evaluation on key challenges and opportunities • Bring together stakeholders from the industry and wider ecosystem to share best practice and drive forward action • Provide technical assistance to mobile operators and their partners to deliver women-focused offerings

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Advocacy The GSMA Advocacy Group works to further the goals of the mobile industry though direct engagement with its members and collaboration with the wider ecosystem. Its focus is on promoting the value and impact of the mobile industry as a partner to governments and influencing the public debate on key issues of policy. The Advocacy Group also partners with Operators, non-government organisations and the wider industry to develop commercial services for the underserved through the GSMA Mobile for Development programme.

Public Policy The Public Policy team represents the industry on the most pressing issues of the day in order to shape the regulatory and policy environments and ensure that investment and innovation continue to flourish. The Future of Regulation programme aims to promote fair and proinvestment regulation in a world where traditional telecommunication services are becoming a part of a broader Internet landscape. Through the GSMA’s Digital Inclusion programme, policy work is conducted in the area of taxation, network economics – in particular for rural access – and demand-side issues, such as access to local content and digital literacy. The Spectrum programme works to ensure that mobile operators have timely and affordable access to appropriate spectrum to meet the rapidly growing demand for mobile broadband services. In 2015, a major area of work will be directed towards securing additional mobile spectrum at the ITU’s World Radiocommunication Conference in November. www.gsma.com/publicpolicy 21


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Mobile For Development GSMA’s Mobile for Development programme brings together mobile operator members, the wider mobile industry and the development community to catalyse the development of new, mobile-enabled, commercial services to address the needs of the underserved. Financial Inclusion works with mobile operators and the financial industry to accelerate the availability of secure, convenient and affordable financial services for the unbanked. Further work is undertaken in key vertical market segments such as agriculture and health to demonstrate through practical examples the role mobile plays in transforming traditional sectors of the economy.

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Key Tools GSMA Members benefit from access to a number of unique resources: InfoCentre2 Exclusive to GSMA Members, InfoCentre2 is your place to connect with a global community of 25,000+ industry experts. InfoCentre2 empowers you to Collaborate, Network, Search and Share information and intelligence. The portal provides access to the resources you need to help you grow your business and your influence within the mobile ecosystem. The vast treasure-trove of valuable information available in InfoCentre2 includes knowledge-bases on every aspect of mobile communications, mobile industry contacts all over the world and constantly updated industry information. Current and historic documentation on GSMA projects and programmes can also be referenced. InfoCentre2 features: Collaborate • Fast, resilient cross-industry collaboration. Network • Connect with a global community of 25,000+ mobile experts. Search • Quickly access relevant information, including technical document libraries and knowledge-bases. Share • Share knowledge within and across GSMA Working Groups, programmes, projects & regional interest groups.

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The GSMA Roaming Services The utility and value of international roaming was a major driver of the spread of the GSM family of mobile technologies. The GSMA Roaming Services is an invaluable selection of knowledge bases, guidelines, white papers and e-newsletters to facilitate the delivery and management of international roaming services. Full Members gain access to: • • • • •

Roaming Relations Information IMEI Database Standard global roaming agreement templates Access to Security Algorithms Free TAP Testing Toolkit software licence for Full Members. (50% discount for Associate and Rapporteur Members)

GSMA Intelligence GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts and a publisher of authoritative industry reports and research. Our data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. Our team of analysts and experts produce regular thought-leading research reports across a range of industry topics. https://gsmaintelligence.com [email protected] 25


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Mobile World Live Produced by the mobile industry for the mobile industry, Mobile World Live is an essential multimedia resource that keeps mobile professionals on top of the news and the issues that are shaping the market. It offers daily breaking news from around the globe. Exclusive video interviews with business leaders and event reports provide comprehensive insight into the latest developments and key issues. All of this is enhanced by incisive analysis from a team of expert commentators. With four tailored channels - Asia, Apps, Devices & Money – and accessible online or via mobile apps, Mobile World Live provides the facts to inform every business decision. Mobile World Live TV is the official online TV channel for the Mobile World Congress and attracts in excess of a million visitors during the event by broadcasting exclusive insights throughout the show. Interviews with industry leading CEOs and high profile executives, panel discussions, roving TV reports, live press conferences and product launches, plus real time exclusive keynotes live from the conference are all part of the comprehensive coverage of Mobile World Congress!

Exclusive insight, daily. www.mobileworldlive.com For more information, or to subscribe to a variety of topic-focussed newsletters, please visit: www.mobileworldlive.com 27


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Events and Marketing Opportunities Key Facts More than 95,000 people from across the globe attend Mobile World Congress and the Mobile World Congress Shanghai each year making them the world’s leading mobile industry events. • • • •

The average exhibitor holds 26 meetings over the 4 days 13% of exhibitors have more than 50 meetings The average attendee has 9 meetings at MWC The average attendee leaves with at least 4 new business leads

Key Member Benefits • 30% discount on delegate passes • 3% discount on Mobile World Congress exhibition and hospitality space • 10% added to points list total for returning exhibitors Marketing Opportunities Available to GSMA Members • • • • •

Company listing on the GSMA’s web-based directory Profiles of GSM success stories Publication of press releases and white papers Use of the GSMA Member logo Discounted rates for advertising in select GSMA publications

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Testimonials Kaoru Kato President and CEO NTT DOCOMO, INC. As a fully participating member of GSMA, NTT DOCOMO has been proactively contributing toward sharing and discussion of future strategy for the industry and other pertinent topics. For instance, we have endorsed the strategic initiatives driven by the GSMA, and in that we were among the first to commercialise the Embedded eUICC for M2M devices based on the GSMA Embedded SIM. We are also actively pursuing the discussion on future roaming with VoLTE, as well as promoting trial activities. These activities are not only for creating our own business opportunities - they are also enabling us to play a key role in the development and innovation of the mobile industry as a whole. We believe this was made possible by joining GSMA, who provides resources and venues for strong collaboration among operators.

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Silvio Kutic, Founder and CEO Infobip We joined the GSMA way back in 2008 and since then, new perspectives and new opportunities to contribute to global telecoms initiatives keep opening up. Participation in GSMA Working Groups allowed us to share and improve highest-level technical knowledge of telecoms, which we were able to apply immediately and boost the mobile ecosystem. Looking forward, we hope to work even more in the constantly expanding space for cooperation created by our friends at the GSMA.

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GSMA Membership Inquiries Please contact [email protected] Media Inquiries For media or blogger queries please contact [email protected] Industry Analyst Relations Queries Please contact [email protected] Mobile World Live To reach the editorial team at Mobile World Live, please contact [email protected] GSMA Intelligence To contact GSMA Intelligence please email [email protected] General GSMA Information For all non-media inquiries, please email [email protected] GSMA London Office T +44 (0)207 356 0600

GSMA twitter.com/gsma facebook.com/gsma GSMA youtube.com/gsma

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