Make Your Kickstarter Crowdfunding Campaign Insanely Successful

Get the Live Recorded Seminar! Slide 24 has the information.

Make Your Kickstarter Crowdfunding Campaign Insanely Successful Marty Koenig CxO To Go and CrowdfundEnergy [email protected] 303-995-4523 DO WHAT YOU LOVE .. WE’LL DO THE REST

Agenda • • • • • •

Who is Marty? Expectations & Benefits Stats How NOT to do a Crowdfunding Campaign The PPLE MethodTM Q&A

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How You Will Benefit • Learn about free resources and tools to help set your campaign apart from the rest • Use the PPLE method • Discover pitfalls to avoid • Get the “Ultimate Kickstarter & Crowdfunding Campaign Kit.” + Bonuses • Create a multi-touch, cross-platform campaign • Not a pitch, just an opportunity to learn 3

Me

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Stats • 21% raise not a single penny • 90% of the 30%-ers meet or exceed goal • Campaigns That Take These Six Actions Raise 8 Times More Money Than Campaigns That Don’t 5

More Stats

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How NOT to do Crowdfunding • • • • • • •

Kickstarter and Crowdfunding No-No’s Post and Hope – Craigslist The Nike Approach US and UK Only Prohibited Projects Set It and Forget It Don’t Plan and Prepare and Engage Your Tribe 7

Prohibited on Kickstarter • • • • •

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Alcohol (prohibited as a reward) Automotive products Baby products Bath and beauty products Contests (entry fees, prize money, within your project to encourage support, etc) Cosmetics Coupons, discounts, and cash-value gift cards Drugs, drug-like substances, drug paraphernalia, tobacco, etc Electronic surveillance equipment Energy drinks Exercise and fitness products Eyewear (sunglasses, prescription glasses, etc) Financial incentives (ownership, share of profits, repayment/loans, etc) Firearms, weapons, and knives Health and personal care products

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Heating and cooling products Home improvement products Infomercial or As-Seen-on-TV type products Medical and safety-related products Multilevel marketing and pyramid programs Nutritional supplements Offensive material (hate speech, inappropriate content, etc) Pet supplies Pornographic material Projects endorsing or opposing a political candidate Projects promoting or glorifying acts of violence Projects using Kickstarter simply to sell existing inventory Raffles, lotteries, and sweepstakes Real estate Rewards in bulk quantities (more than ten of an item) Rewards not directly produced by the project or its creator (no offering things from the garage, repackaged existing products, weekends at the resort, etc) Self-help books, DVDs, CDs, etc

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No Go

http://www.kickstarter.com/projects/grantcapital/2127785791?token=580a6f40 Thanks for taking the time to share your project with Kickstarter. We review projects to ensure they meet our Project Guidelines (http://www.kickstarter.com/help/guidelines), which define how Kickstarter can be used. As the development of new products can be especially complex for creators and seductive to backers, projects that are developing new hardware or products have additional guidelines which must be met in order to be approved: A functional prototype must be shown. If an adequate demonstration requires video, a video demo must be included in the project description or project video. Still images alone will not suffice. Simulations of functionality and photorealistic renderings are prohibited. Products can only be shown performing actions that they're able to perform in their current state of development. No exceptions. Detailed information regarding the creator's background and experience must be included in the bio or project description. This includes first and last name of the project creator and key team members. A thorough manufacturing plan must be described. Details should include steps taken in the product development process up to the point of project launch as well as production and fulfillment plans post project success. Creators can only offer one of a single item or one sensible unit of multiple items. For example, if you had a drinking glasses project, you could choose to offer 1 glass per reward tier, or if a set makes more sense, 1 set of 4 for each tier. You could not offer 1 glass in one tier and 4 in another tier. Unfortunately, this project did not satisfactorily meet these requirements, which means we are unable to accept it. This isn't a judgment on the quality of this project, just a reflection of our focus. We wish you the best as you continue to pursue this endeavor. If you have future projects that better meet our guidelines and focus, we hope you'll consider Kickstarter again. Best, Kickstarter

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Unsuccessful Live Campaigns • http://www.indiegogo.com/endymio – My Review - Download

• http://www.indiegogo.com/letusfinishCastillo dreamhome – My Review - Download

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PLAN – – – – – – – – –

Kickstarter Candidate? Tribe/Social Following Competitive Research Target Audience Lay out Timeframe Frame up Rewards Financial Plan Build Your Story Back Some Projects

PREPARE – – – – – – – – – – – – –

Messaging Keyword Search Use Cases Complete Story Review Other Campaigns Reach Out Design Rewards ID Fans and Evangelists Script/Shoot Video Landing Page/Countdown Build Buzz Prepare Social Media Press Releases 11

LAUNCH – Open the Floodgates – Tribe/Social Following – Email Campaign – FB, Twitter, LI – Leverage Networks – Blogger Sharing – Local Guerilla Mktg

ENGAGE – Relentless Communications – Updates on/offline – Promote, Promote – Focus on Tribe/Social Following – Ongoing Email Campaign – FB, Twitter, LI – Status Updates – Mid-Campaign Wild Card 12

The PPLE MethodTM Plan

Prepare

Launch

Engage

• 2-4 wks

• 2-4 wks

• 1 day

• 30-60 days

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Free Resources • • • • • • • • • • •

KickTraq YouTube Blog Sites Celebrity Bloggers Facebook Relationships Social Media Your Financial Plan Your Marketing Plan Your Discipline and Persistence Books, Tools, Examples, Other Campaigns 15

Successful Colorado Campaigns

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Colorado • Lockitron

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Today’s Headlines

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http://www.kickstarter.com/discover/most-funded

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What Projects to Fund

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Research

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Special Offers 1. Book Inside the book: Bonuses: Kickstarter Score & List of Crowdfunding Sites http://bit.ly/KickstarterPowerPage

2. Real Crowdfunding Campaign Reviews http://bit.ly/CrowdfundingSpecialOffer 22

Q&A

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More Information Get my complete 1.8 hour seminar recorded live! Special Bonus: 40 Minutes of Q&A recorded live. These are the biggest questions people ask about Kickstarter and Crowdfunding. Answered by me. Get my powerful, interactive seminar you can’t get anywhere else! It’s a video of my PowerPoint with the audio of the live seminar overlaid

See my GIG EXTRAS on this Fiverr Gig!

http://bit.ly/FiverrKickstarterSeminar2

See my CrowdfundingRocks news site on: http://www.scoop.it/t/crowdfundingrocks 24

Even more… “I’ll review and re-write your crowdfunding campaign. 99% of all campaigns don’t tell an irresistible story.” – Marty Koenig

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