âAlvaro, say you provide me with a website where I can sell my fresh food to a grocer, no ...... in Bitnet in 2014, it
Making Food Affordable & Accessible The Decentralization of the Food Supply Chain Has Begun
2018
TABLE OF CONTENTS FROM OUR FOUNDER ALVARO RAMIREZ – WHY I STARTED EHARVESTHUB
3
MISSION
5
MARKET SIZE
7
THE PROBLEM
8 9 9
THE MIDDLEMAN MADE OBSOLETE BY TECHNOLOGY THE FARMER
SOLUTION
11 13
THE FARMER
15
TRANSPARENCY: THE STEP BEYOND TRACEABILITY
15
THE TRUCKER
17
HELPING TRUCKERS MEET THE THEIR THREE GREATEST NEEDS BLOCKCHAIN – THE ONLY WAY
17 20
EHH TOKEN – OUR PREFERRED CURRENCY
20
WHAT’S IN IT FOR ME? EHH TOKEN DISTRIBUTION
21 21
INITIAL COIN OFFERING (ICO)
23
TOKEN DISTRIBUTION
24
BOUNTY PRE-ICO
24 24
BONUS PAYMENT
25
ICO
25
ESCROWED FUNDS
25
ROADMAP
27
TEAM
30
ADVISORS APENDIX A
34 39
EMPLOYEE TOKEN DISTRIBUTION
39
THE TRUCKER
FROM OUR FOUNDER ALVARO RAMIREZ – WHY I STARTED EHARVESTHUB
“Alvaro, say you provide me with a website where I can sell my fresh food to a grocer, no middleman. How do I move it? That is part of what my middleman does and if I ask him to just help me move the product, he will simply say, ‘You can go figure it out on your own.” And the next time he wouldn’t want to buy from me again. So, then I am left with fresh food which I sold but can’t move, and I also ruin the relationship I already had with my broker.”
3
4
MISSION CONNECT SMALL-TO-MID SIZE FARMERS, TRUCKERS AND RETAILERS DIRECTLY TO INCREASE PROFITS
5
6
MARKET SIZE WHERE IN THE WORLD ARE THE SMALL FARMERS? 483, 589, 857 Farmers
EU
ASIA
14.106 M
420.3 M
US/CANADA 2.4 M LATIN AMERICA
OTHER
19.7 M
256.000 AFRICA 26.8 M
Figure 1
7
THE COUNTRIES IMPORTING THE MOST FOOD IN THE WORLD INDONESIA SWEDEN POLAND INDIA SAUDI ARABIA MEXICO HONG KONG SOUTH KOREA CANADA SPAIN RUSSIAN FEDERATION BELGIUM ITALY FRANCE NETHERLANDS UNITED KINGDOM JAPAN GERMANY CHINA UNITES STATES
0
25
50
75
100
125
Figure 2
THE PROBLEM
Figure 3
8
Source: PMA
150
THE MIDDLEMAN MADE OBSOLETE BY TECHNOLOGY
THE FARMER
9
THE FARMERS ON THEIR OWN LACK:
10
A Truck Load of Cantaloupe - $1.99/ea. Retail Price
The Supply Chain Middleman makes $ 1.09 Retailer makes $ 0.30 Farmer makes $ 0.26 Broker (Transportation) makes $ 0.14 TRUCKER makes $ 0.20
Figure 4
THE TRUCKER
TRUCKERS FACE THE FOLLOWING PROBLEMS:
11
Paid to Trucker
$ 500 42% $ 700 58%
Paid to Broker
Broker - Shipper pays higher rate
Figure 5 12
THESE SUPPLY CHAIN INEFFICIENCIES HAVE A NEGATIVE IMPACT ON TRUCKERS’ ABILITY TO ACHIEVE THE THREE MOST IMPORTANT THINGS THEY WANT:
SOLUTION
Figure 6
13
Figure 8
Figure 7
14
THE FARMER IT ALL BEGINS WITH THE FARMER
eHarvestFarm Figure 9
Traceability
Inventory Management
Order Management
Marketplace
Conecting Growers + Retailers + Carriers
TRANSPARENCY: THE STEP BEYOND TRACEABILITY
Figure 10 15
A Truck Load of Cantaloupe - $1.99/ea. Retail Price
The Supply Chain
eHarvestHub
Middleman makes $ 1.09
Farmer makes $ 0.82 - 400%+
Retailer makes $ 0.30
Trucker makes $ 0.24 - 117%+
Farmer makes $ 0.26
Retailer makes $ 0.59
Broker (Transportation) makes $ 0.14
Middleman makes $ 0.00
TRUCKER makes $ 0.20
Broker (Transportation) makes $ 0.00 Consumer pays lower price $ 1.65
Figure 11
16
THE TRUCKER
Figure 12
17
HELPING TRUCKERS MEET THE THEIR THREE GREATEST NEEDS
Figure 13
$ 100 10%
$ 500 42%
Paid to Trucker $ 700 58%
Paid to Trucker $ 900 90%
Paid to Broker
Paid to eHarvetsHub
Broker - Shipper pays higher rate
Figure 14
18
eHarvestHub - Shipper pays lower rate $1, 000
$200 13% $800 33%
Paid to Trucker
Paid to Trucker $1,600 67%
$1,400 87%
Paid to eHarvetsHub
Paid to Broker
Broker - Shipper pays higher rate $2,400 ($1,200 x 2)
eHarvestHub - Shipper pays lower rate $1,600 ($800 x 2)
Figure 15
$300 12% $1,100 31%
Paid to Trucker
Paid to Trucker $2,500 69%
$2,100 88%
Paid to Broker
Paid to eHarvetsHub
Broker - Shipper pays higher rate $3,600 ($1,200 x 3)
eHarvestHub improves Trucker’s returns 300%+
Figure 16
19
BLOCKCHAIN – THE ONLY WAY
EHH TOKEN – OUR PREFERRED CURRENCY
Here is how we will implement the use of our token:
20
WHAT’S IN IT FOR ME?
EHH TOKEN DISTRIBUTION
21
Table 1
22
1.32%
1,657,025
10.00%
12,599,995
INITIAL COIN OFFERING (ICO)
Soft cap – $2,000,000 USD Hard cap - $15,810,000 USD
23
TOKEN DISTRIBUTION
BOUNTY
PRE-ICO
24
BONUS PAYMENT
ICO
ESCROWED FUNDS
25
REQUIRED SIGNATURES
Table 6
26
USE OF ICO FUNDS 5% 30%
Operational Cost Development
35%
Sales & Marketing
30%
Legal & Compliance
Figure 17
ROADMAP
NOV 2011 - JUL 2012 Age of Discovery Customer Discovery - Business Plan created - Team assembled - Advisory Board created and eHarvestHub becomes a Delaware C Corp.
PTI Traceability Traceability MVP soft launch Version 2 of MVP Released (2014) Version 1 of Order Management System (OMS) Raised $87, 000 Friends & Family Round Win 1st place at 11 pitch competitions including, Google NEXT, Silicon Valley Startup & FoodiT.
JAN - OCT 2015
JAN 2013 - DEC 2014
eHarvestFarm Tools Release V2 of Order Management System Farmers tracked more than 4 million cases of fresh produce Win 1st Place at PUSHTECH 2020 and the industry’s Produce Marketing Association (PMA), SARTA AgTech and San Francisco Shark Tank, pitch competitions
27
$ 1 million in VC Funding Closed $ 1 Million from tim Draper’s Ventures Lab & Kaiwu Capital Begun development of Marketplace, Transportation platform (TMS) and Inventory Management System (IMS)
NOV 2015 -MAR 2016
Engineering Talent
Marketplace & IMS Done! Marketplace and Inventory Management System are Completed and released
JUL 2016
DEC 2016
JAN 2017
Marketplace Done!
Transportation Done! eHarvestHaul platform completed and released
Token Marketplace Commence development of marketplace where eHarvestHub customers will purchase EHH tokens
Engineering Talent Partnered with Universidad Americana de Managua (UAM) and Universidad Nacional de Ingeniería (UNI) in Nicaragua to carry out a weekend hackathon to find our awesome development team
NOV 2017 - June 2018
EHH TOKEN Marketplace Development
from EHH Token Holders
Pre-ICO
28
Q2 2018
Pre-ICO Raise goal is $8MM USD
ICO ICO dates will be announced as we get closer. Please visit our website for updates.
EHH TOKEN IN CIRCULATION
150,000 Transactions California Farmers generate 150,000 transactions through eHarvestHub
JAN 2019
Q2 2018
JUL 2018
DEC 2018
EHH TOKEN MARKETPLACE OPEN eHarvestHubToken contributors will be able to list and directly sale EHH tokens to eHarvestHub customers Customers will begin to pay eHarvestHub for services with EHH tokens 3rd Parties will be able to pay eHarvestHub with EHH tokens for access to market to its members
150,000 Transactions
EHH TOKEN USED P2P Customers will begin using EHH Token to pay for products and services offered in eHarvestHub Marketplace by other market participants
29
TEAM
30
Chief Operating Officer
Chief Marketing Officer
31
32
33
ADVISORS
34
35
36
37
38
APENDIX A
EMPLOYEE TOKEN DISTRIBUTION »
39
Table 2
40
Equation 1
EARLY TEAM
Table 3
Equation 2
41
POSITION RANK
Equation 3
Table 4
42
POSITION RANK
Table 5
43
Making Food Affordable & Accessible The Decentralization of the Food Supply Chain Has Begun
2018
