Jun 17, 2007 - ... surveyance. 1. Introduzione ..... Informativi) and, in a certain way, by Enrico Castagnoli and Oriano ... the Fiorenza Project , and the pdf of the Management. Plan, all .... System (Sistema Tranviario), "because of diverse criticisms and ..... download from the District of Florence's website. In conjunction with ...
Management Plan Update and monitoring 2007 The historical center of Florence World Heritage UNESCO
THE
MANAGEMENT PLAN HISTORICAL CENTER OF FLORENCE, APPROVED BY THE DISTRICT COUNCIL JUNE 17, 2007, IS EDITED BY THE CULTURAL ADMINISTRATION OFFICE OF THE HISTORICAL CENTER WORLD HERITAGE UNESCO OF THE LOCAL AUTHORITY OF CULTURE OF THE DISTRICT OF FLORENCE. MONITORING AND UPDATE OF THE
FOR THE
PARTY
RESPONSIBLE FOR THE OFFICE AND COORDINATION OF
THE PROJECT:
CARLO FRANCINI WRITTEN BY: CARLO FRANCINI LAURA CARSILLO CATERINA RIZZETTO IN
THE EDITING OF THE DOCUMENT THE MOST SIGNIFICANT
PARTS OF INTERVIEWS HELD WITH PARTIES REPSONSIBLE FOR INDIVIDUAL PROJECTS CARRIED OUT IN THE SECOND HALF OF
2007
WERE USED AND HIGHLIGHTED WITH QUOTATION
MARKS.
WE APPRECIATE THE HELP AND AVAILABILITY OF MAURIZIO BARABESI, MARZIA CANTINI, ALESSANDRO CECCHI, GIUSEPPE GHERPELLI, MICHELE GERMIGNI, CARLA GUERRINI, GIOVANNI MANTOVANI, ANNA MEO, RICCARDO POZZI, EMILIANO SCAMPOLI, MARIA LUISA STRINGA E MARCELLO VERGA. A
SPECIAL THANKS GOES TO THOSE ON THE BOARD OF THE
HISTORICAL CENTER AND THE COMMITTEE FOR THEIR ACTIVE PARTICIPATION IN ALL STAGES OF THIS PROJECT.
1. Introduction
5
2. Monitoring 2.1 Plan of action for jurisdiction, conservation and development
8
2.1.1 Project Recovery of Piazza Santa Maria Novella 2.1.2 Project The Great Boboli, greenway of Oltrarno 2.1.3 Project The Route of the Prince 2.1.4 Project Regulation of the Art Historical Estate of the District of Florence
2.2 Plan of action for research and understanding
9
2.2.1 Project the City of Restoration 2.2.2 Project Portal "History of Florence" 2.2.3 Project GIS for the handling and development of archeological heritage in the Historical center of Florence 2.2.4 Project DAVID (Digital Archive and Virtual Documentation) 2.2.5 Project Portal to the Office of the Historical Center World Heritage UNESCO 2.2.6 Project Fiorenza
2.3 Plan of action for circulation and the environment
13
2.3.1 Project Transt Point - Intelligent supplies 2.3.2 Project Tramvia 2.3.3 Project Bicycle Paths 2.3.4 Project Agenda 21 16 2.4 Plan of action for turism 2.4.1 Project Arte Routes and Historical Shops in Florence 2.4.2 Project Musuem card
3. New Projects
20
3.1 Plan of action for jurisdiction, conservation and development 3.1.1 Project "New Uffizi"
3.2 Plan of action for research and understanding 3.2.2 Project "The transformation of the historical center of Florence. Critical analysis for the redevelopment of the urban landscape"
3.3 Plan of action for circulation and the environment
21
22
3.3.1 Project "Interventions of redevelopment of the urban spaces in the historical center"
3.4 Plan of action for turism
23
3.4.1 Project "New technologies for the development of the historical center"
4. Appendix
24
4.1 Financial cards law 77/2006 4.2 25th anniversary of the registration of the Historical Center of Florence in the List of World Heritage UNESCO 4.3 V National Conference on Italian UNESCO sites (Florence December 15 and 16, 2007) 4.4 Amico Museo 2007 Questionaire
28 27 26
1. Introduzione 1. Introduction Premise The Management Plan of the Historical Center of Florence
as
an
UNESCO
Site
enabled
concrete
responses to problems that have arisen to be reached by the operative field of the World Heritage of UNESCO. Within the past three years these issues surfaced at
economic, communication and marketing areas, has
both the national and international level. In fact, the
not yet spread in the cultural field. Considering this
need to have a more effective control over the sites
phenomenon, it can be said that even in rare cases
listed on the World Heritage List and to verify whether
when the management of Italian sites has been edited,
their integrity and conservation are effectively carried
the Management Plan is still an experimental tool and,
out by the public and private administrations that own
although accepted unanimously in its general start-up
or manage them has become a pressing issue over the
form, there exists a need for high personalization to
years, to the point of convincing UNESCO to request
better accomodate each specific site. These sites are,
editing of appropriate Management Plans for every
in fact, different from one another in principle - each
site.
can enter on the list of historical centers, singular
These requests were also motivated by the the
knowledge that, in many cases, World Heritage sites
monuments,
were not utilized in a manner that took full advantage
management, cultural development, social conditions,
of the opportunities offered to them by being on the
economic conditions, problems and prospectives. To
List. These are the premises that brought forth a strong
cite a well-known example, the plan for the historic
incentive
the
center of Florence, considered a personal contribution
situation, beginning at the central level through the
to the current editing as well as preceding analysis
founding of an appropriate office within the Minister for
phases
Cultural
of
specific objective lines that could easily find affinity
recuperating, and in some cases establishing for the
with some other individual historical centers but not
first time, a relationship among the proprietors of the
with those with monumental complexity, such as Pisa
UNESCO sites. At the same time, the office staff began
or the Val d'Orcia, to stay within Tuscany. Furthermore,
to focus politically on the sharing of objectives and
the creation of only one model does not lend itself to
strategies,
the
and
commitment
Goods
and
also
toward
Activities
through
the
with
modifying
the
creation
of
task
specific
and
walkways
strategy
complexities
of
-
but
also
definitions,
the
territory
in
was
and
ownership,
based
the
upon
diverse
formative routes and the adoption of new innovative
problems of specific sites even within one specific
instruments.
historical center. Naturally, it is necessary at this point
manifested
The
consequences
choices
to make clear what is intended to be done for the management plan: on one hand, a precise structure
became more specific, edited with the collaboration of
must be identified that essentially consists of the
cultural
articulation
as
economic
the
these
guidelines, that were general at first but progressively well
through
of
of
as
quickly
and
elaboration
communication
of
three
phases
-
analysis,
strategy,
experts. They were able to diffuse this new information
implementation - and can be represented without the
at the official level through the National Conference of
necessity for accomodation; and on the other hand, the
Italian UNESCO Sites and at that operative level
contents as well as their decline need personalization
through the organization of appropriate work meetings,
and adaptation according to the needs found during
workshop and testing grounds.
preliminary surveyance.
The
guidelines
came
to
be
called
the
Plan
of
Management for they revealed essential tools for site management and filled the void of reference models on our territory. If, in fact, this tool is used rather frequently in the Anglo-Saxon world, the same cannot be said for Italy which, although active in some
5
The Monitoring
The Board for the Historical Center and the Intended Protocol
Contemporaneously, the activity of project monitoring In Florence, the plan was arranged upon the necessity
was carried out, an activity that the Board decided to
for collaboration among organizations and institutions
sustain and, thus, insert into the plan. Activities such
that operate within the same territory as well as to
as this one have not always produced immediate
achieve optimization of resources destined for cultural
positive results, as stated in the concise files relative to
goods and activities. These resources are notoriously
the state of advancement. In some cases, the difficulty
scarce, and face the risk of being dispersed into many,
noticed
small and separate local initiatives. Our office has made
difficulties that characterized the development of the
the coordination of cultural activities on our grounds a
project
primary objective. For this purpose, we have instituted
advancement to be defined. With this purpose, it can
two different boards - the first, is comprised of
be pointed out that the elaborated files for monitoring
reppresentatives from the municipality and the second
were subjected to modification and integration during
is open to the Superintendence. Occasionally, especially
the
within the last few months, these two boards come
experimental character, they were deemed inadequate
together to deal with specific problems of the historical
for their intended purpose otherwise acceptable for the
center and discuss projects of great interest like that of
updates
the
of
evolution of the projects.With the purpose of arranging
historical plazas in the center. Consequently, it was
the data in the most realistic way and in order to
logical to implement the creation of single Board for the
remedy
Historical Center to summarize the functions of the
established
preceding experience. Following the General Secretary
responsible for the projects. This was useful as it made
of the Ministry of Cultural Heritage's newsletter dated
clear the aspects and criticality of each initiative and
May 30, 2007, which contained the criteria and the
thus, consitute an integral part of this rapport.
means of supply of the funds assigned to the necessary
Any consideration ex post of the monitoring activity
measures for the support to the sites under UNESCO's
will certainly go in the direction of a major involvement
jurisdiction as stipulated by art. 4 of law Februrary 20,
by those responsible for the project in the ordinary
2006, no. 77, a Protocol of Intention between the
activities of the office. In fact, it has been surfaced that
Tuscan Region, the Administration of the Region for
the responses to the monitoring files were quick and
Cultural and Landscape Heritage of Tuscany and the
complete, especially in cases where the the relationship
District of Florence responsible for the handling of the
and collaboration reached outside the insitution were
UNESCO site Historical Center of Florence for the
delineated more closely in terms of the initiatives to
instruction of a navigation committee with the task of
carry out communaly. On the other hand, in situations
following the update of the Handling Plan was set up, as
where the contacts were sporadic and superficial the
stipulated July 23, 2007.
feedback
buried
trash
receptacles
or
systemization
was
determined
itself,
course
which
of
gained
the
by
those
impeded
activities
from
was
proceed
decidedly
with
or
their
of
own
unpredicted
problems, interviews
worse.
general
process
for
natural
afore-mentioned
to
the
since,
the
more
it of
was those
Consequently,
the
commitment for the future of the plan should certainly go in the direction of choosing more attentively which projects
to
sustain,
based
not
only
upon
their
importance and concreteness, but, above all, on their
6
ability to create a synergy that would obtain the most utility from the the monitoring point of view and, even more importantly, the conception and development of shared projects for the historical center. New projects and addendums In honor of this first report, it was retained consistent with the PdG model to insert new projects indentified through the sharing of information with those of interest and those who will improve both the lvel of control on the site's activities as well as the handling of projects effected by the office in conjunction with other institutions. The summary of the finiancial forms based on law 77/2006 will be useful to point in the right direction the understanding of the office's decisions in relation to the projects developed within the parameters of the PdG. It was retained appropriate to insert brief notes on teh 25th
anniversary
of
Florence's
Historical
Center's
registration in the List of World Heritage UNESCO and on the 5th National Conference on Italian UNESCO sites. The two events represent the highest level of activity related to the implementation of the PdG that have seen Florence a major player at the national level and not only as part of UNESCO or the World Heritage. The questionaire on Amico Museo 2007, curated by Laura Carsillo, has been retained useful to understand both the response to the service offered, as well as themes on the relationship between World Heritage UNESCO and the city of Florence.
7
2. The Monitoring " The monitoring of the plan of action will be carried out by the Office of the Historical Center - World Estate UNESCO and will consist of two different levels of control: 1. verification of the state of advancementof the projects of intervention and potential accomplishment of goals. The actions will be monitored in collaboration with entities that promote individual projects through the trimester checks of the indentified indicators. The verifications will also be useful in indentifying the validity of the projects and their potential subsititution or expansion. 2. verfication of the efficiency of the Plan and revelation of the mid and long-term effects on the territory. Considering the complexity of the site, the newness of this management tool and its importance in reaching the coordination and the management shared by the cultural and landscape estate, at least in the first phase of implementation, procced towards a biennial verification of its strength. This way the PdG can be updated and adjusted to the actual changes in Florence and the specific needs that emerge." taken from the Plan of Action, 2006-2008, p.85
2.1 Plan of Action for the preservation, conservation and development
2.1.2 Monitoring of The Grand Boboli (Il Grande Boboli), greenway of the Oltrarno Conceptualized to give life to a path in the green space on the inside of the historic center, the itinerary
2.1.1 Project to Regain Piazza Santa Maria Novella
foresees the possibility to visit three different gardens of three different insitutions: the Boboli Gardens (Il
The project of recovery for the Piazza Santa Maria
Giardino
Novella was approved by the Town Council in 2006,
Forte
The Giardino Bardini, made available on the path only
site if one year and a half. At the current state, carried
the
limited for administrative problems.
Urbane,"the contractual duration of the construction been
Museale,
route is in use, but access to the Forte Belvedere is still
the work sponsored by the Arredo Office and Imagini
has
Polo
Risparmio of Florence. Currently, the Boboli-Bardini
informed by Maurizio Barabesi, designer and director of
pavement
the
Gardens (Il Giardino Bardini) of the Ente Cassa di
the recovery work began in May 2007. We were
of
of
Belvedere of the Comune of Florence, and the Bardini
followed by presentations of various architectural plans;
demoliton
Boboli)
recently (less than one year ago), has brought about
out,
interesting results: " More than 50, 000 visitors passed
underground work has been realized, and the pavement
through this arch of time in the garden, thats about
of the hotel Minerva and church plaza zone has been
10% of visitors of the Boboli. One enters with a single
initiated."
ticket available at the Palazzo Pitti that allows one to
"Pavement of the piazza is a no parking zone, realized
walk the entirety of of what some call the "green
with alberese stones originating from the caves of the
spine," discovering fascinating angles and visuals."
Cesena province that are 12 centimeters thick and
(Interview with Michele Gremigni, July 11, 2007). The
differ from those stones present in the first lot only in
greenway of the Oltrarno represents only one of the
their processing" -Marzia Cantini (Ufficio Servizio Belle
possibile paths that the visitor can choose beginning at
Arti Direzione Cultura). "the design of the flower bed
Pitti and going through the Boboli Gardens, a true
remains the same with the only difference being that
"green city, a community made by animals, plants,
the lawn will be leveled on the same plain as the
sculptures, architecture, that needs the constant work
pavement."
and
One important novelty is the the realization of a buried
maintenance
in
which
the
Polo
Museale
is
investing." (interview with Alessandro Cecchi, July 12,
island for the collection of trash in the Piazza Santa
2007).
Maria Novella that will allow the elimination of garbage
The possibility to follow a wide itinerary in the green
bins in the area around, giving a better image of the
certainly represent an extraordinary opportunity for
entire zone. Furhtermore, at the end of the work the
both visitors and residents, but at the current state
piazza will be a pedestrian area with limited and
there are still administrative and bureaucratic problems
controlled access; vehicle parking will be eliminated.
that
The will be a change in occupation on public grounds
often
impede
the
the
opportunity entirely available.
with the movement and creation of a new structure for
(lc)
newstands while the other mobile stand will move permanently out of the piazza. (cr)
8
ability
to
make
this
2.2 Plan of Action for research and knowledge 2.1.3 Monitoring of the Prince's Path (Percorso del
2.2.1 Monitoring of the City of Restoration Project
Principe)
(Progetto Città del Restauro)
Currently, the course from Palazzo Vecchio and Palazzo Pitti,
The City of Restoration (Città del Restauro) project,
through the Uffizi and the Vasarian Corridor is available only
inserted in the Florence Strategic Plan 2010 (Piano
on exceptional occasions. The Historic Center Office (L'Ufficio
Strategico
Centro Storico) will forward finance questions to the Minister
professional world, hardly quantifiable but of great
of Cultural Goods and Activities (Minestero per i Beni e le
importance to the city of Florence, to be outlined. "We
Attività culturali) once funds are available for the temporary
sent about 1000 questionnaires," Anna Meo tells us,
reopening of the route. But at the current time, information
referring to the project for the District of Florence. "The
about the outcome of these requests are not yet available.
response was better than we imagined, 170 subjects
Firenze
2010),
allowed
the
confusing
responded, some of which were singular restaurants 2.1.4 Project on regulating the Art Historical Heritage
and others, firms and research institutions like the
of the District of Florence
Precious Stones Workshop." The number of operators that completed the questionnaire is, therefore, very
The normative scheme in the context called upon in the PdG
significant and diverse. The result was not automatic
project "allows, in the meantime, for the Districts to draw up
and in many cases, required the strong commitment of
loose documents that define the principles and the guidelines
organizers. "The number of responses was reached
for the control and the handling of the musuems and cultural
thanks to the art of inquiry and persuasion developed
goods, acknowledging, in this way, the Act regarding
in big part by Dr. Andrea Todorov, director of research
addressing the techno-scientific criteria, the functioning
for the project". The web-browser for the City of
standards and the development of musuems" (Art. 150,
Restoration was presented at the Salone de'Dugento in
comma 6, D.lgs 112/98). In the meantime the district
Palazzo
administration found itself facing a different organizational
available at www.firenzerestauro.it.
system for the handling of the city's Cultural Heritage
"Comforted
preferring to invest time and resources in this area in order to
presentation of the browser to the public, we decided
update the directive model to push for a path towards a new
to go forward with the maintenance of long-term
cultural insititution. Thus, the theme of the policy will find new
objectives aimed at constructing the physical City of
spaces ending in the institution's reassessment. In this phase
Restoration. The idea that an initial group could be
it is retained opportune to eliminate the project from the PdG
hosted at the Tabacco Manufacturer has been long
in anticipation of developments.
discussed but is currently waiting for the District
(lc)
Administration to express the effective destination of
Vecchio by
on the
November positive
24,
2006,
reactions
and
after
is the
the entire complex. We are working to realize the foundation for the City of Restoration, a non-profit capable of guaranteeing a better associative form for the development of activities. As we develop the contents and mission, we imagine that the Foundation should substantially carry out two types of activities: focus on making use of a series of services aimed toward adherent subjects, and focus on communicating
9
and promoting the entire sector on the international
stronger sense of affiliation.
scale. The actions aimed toward adherent subjects will
"In the research environment, we are trying to realize
consist primarily of information services about the
a sort of census with foreign academics that are
international banning of large restauration projects,
currently studying the history of Florence. Our idea is
transferrence
to
information
of
research
exchange
results,
between
facilitation
various
of
subjects,
realize
a
questionairre
to
administer
to
the
frequentors of the Archive of the State of Florence and
organization of orientation workshops, promotion and
the
valorisation of the results. We immagine a foundation
information about the subjects that these foreigners
where key words are light and transferable." The
are
realization of the Foundation is forseen in a short time,
interview on July 9).
"within the year; we are working statute drafts and are
The difficulties of the browser are many: maintaining a
prospecting the availability of the public and private
work group due to scarce financial resources; matching
organizations."
the two levels of research and communication in the
Historical studying
Archive about
of
the
Comune
Florence
today"
to
have
(M.
Verga,
attempt to find the right equilibrium; involving all the institutions and cultural activity centers in Florence; 2.2.2 Management of the History of Florence
and developing shared work projects. (lc)
The Browser of Florence project has re-entered in full title within the action plans for research and knowledge
2.2.3 Monitoring pf the GIS archeological project
indentified within PdG. The numerous journalistic contacts revealed by the
The archeological GIS of Florence is a project aided by
signaling system are estimated to be around 300, 000
the University of Siena.
from the time the portal was put on-line, which sheds
The GIS of the city contains about 145,000 vectored
light upon the enormous potential of these tools, useful
objects
for academics and specialists as well as comunal
sections, and prospectives of numerous archeological
citizens who search for news about the territory.
escavations of the city. In three years of work, the
As
refered
to
by
Marcello
Vera,
teacher
at
the
derived
from
the
digitalization
of
plans,
following has been added: the tipology and associative
University of Florence and the person responsible for
information
the browser (interview on July 9), the activities proceed
Capitale (Cartoline Corinti and part of the plans of the
on the scientific and publishing levels,
Historical
and the work
originating
Archive
of
from
research
Florence
for
(Archivio
Firenze
Storico
di
group, consisting of 12 people, is constantly committed
Firenze), basis of the Museum of Florence (Museo di
to the updating and expanding of data.
Firenze) how it was), as well as of escavations such as the Goods Exchange (Borsa Merci), Por Santa Mariam
More specifically, at the communication level, some
SS. Apostoli, S. Trinita, S. Felicta, Loggia dei Lanzi,
projects that are concerned with the diffusion of
Palazzo
knowledge of the history of Florence targetted primarily
Magliabechiana,
at young people, are in their take-off phase. These
escavation of Santa Reperata, and San Lorenzo.
projects
Furthermore, 150 occasional findings as well as 105
are
particularly
interested
in
the
new
Vecchio,
generations of foreign provinces so that they too can
archeological
know the history and culture of Florence and foster a
Trecentesca
10
via
areas
Uffizi, del
of
(Thirteenth
via
dei
Proconsolo,
intervention century)
walls
Castellani, part
of
within have
the
the been
censused.
the historical heritage of the city," states Carlo Francini,
In particular, between March and June 2006 23,000
head of the Historic Center Office of World Heritage
vectored objects that came out of the escavation of Via
UNESCO. "For this reason we presented, in June 2006,
dei Castellani were inserted, with relative files of
a
stratigrafic unity, as ensues from the file of monitoring
Association and obtained a contribution to continue the
completed with care by the actual person responsible
reserach and archiving activities". The DAVID Project is
for the project, Emiliano Scampoli.
now in the phase of completion, as information about
Currently, "the GIS is on the path to conclusion in the
the
matter of the insertion of all the edited data" (interview
Rucellai) have been inserted in the archives of the
with
SICAR
Emiliano
Scampoli
on
June
2,
2007),
it
is
financing
request
restauration
from
of
platform,
the
the
the
Savings
Rucellai
information
and
Palace
Loan
(Palazzo
about
numeric
proceding with their normalization for granting the
evaluation of the degrading state of manufacturing has
fruition and elaboration of maps of the city from various
been completed, and the final questionairre of check
time periods. In fact, the bank of data contains rather
and
heterogenious information that concerns escavations
buildings has been elaborated. The Rucellai Palace was
conducted from 1800's to today which involve diverse
chosen as the first case applicable to the DAVID project
technical and methodological work that should be made
keeping in mind the importance of the buildings's
coherent, put into communication with eachother and,
history and the availability of information relative to the
thus, made fruitable. Other than the insertment of new
restauration work. "The office's constant commitment
data that is not yet available by access, the principal
and collaboration activity with the partner association
problems that actually characterize the project have to
of the project, Centrica srl and General Engineering,
do with the very prospectives of the GIS due to the
has allowed optimal results to be reached.The work of
conclusion of the project that, until now, had not
collecting data, the development of the information
granted financing for it. "A lot will depend on the
archive system, and the research of the degrading
interest that a tool like GIS will provoke in the officials
state
of the Superintendence of the District of Florence
innovative system and
(Comune di Firenze)
2007,
who must verify the utility a
verification
(SDV) we
of
have
the
conservation
permitted
participated
the
state
of
creation
of
the
an
vangaurd platform. In March in
the
Conference
EVA
identify the competence for the future development."
FLORENCE 2007 and presente the DAVID Project to the
(E. Scampoli).
international community."
2.2.4 Monitoring of the DAVID Project (Digital
2.2.5 Monitoring of the Historic Center Office of
Archive and Virtual Documentation)
World Heritage UNESCO Website
Since the beginning of 2006, the DAVID Project has
The wish to spread the knowledge of the exceptional
been coordinated directly by the Historical Center Office
value of the Historic Center of Florence, Heritage of
of World Heritage UNESCO (L'Ufficio Centro Storico
Humanity
Patrimonio Mondiale UNESCO). "The project is strategic
dell'Umanità) and to share the Management Plan (Piano
for the conservation of the Historic Center of Florence.
di Gestione) and projects about the site with many of
Simply knowing the urban fabric of the UNESCO site
those who hold interest has brought about the creation
and monitoring the conservation state of buildings
of a website dedicated to the activites of the Historic
makes it possible to promptly intervene in all aspects of
Center Office of World Heritage UNESCO. The site,
11
(Centro
Storica
di
Firenze
Patrimonio
available at http://www.comune.firenze.it/unesco/, has
young people was recently held for the elaboration of a
been updated recently with the collaboration of the
possible cinematographical subject and script about the
Informative
topic
Direction
Service
(Direzione
Servizi
"Florence
heritage
subjects,
the
Judging Commission, established that it was impossible
the webpage was enriched with new content and
to develop a script and realize a film about relevant
images," states Carlo Francini, head of the Historic
material. Although the results were of greatly diverse
Center Office of World Heritage UNESCO. "We wanted
and, in some cases, extremely creative, they lacked
to reorganize the website to conform it to the new
professionalism, productive realism and, in some cases,
homepage of the District of Florence and make it more
adequate linguistics necessary for a film's success.
simple and accessible. Material about the Historic
However, the Commission was very impressed by the
Center
Press
amount of works received, even from other countries.
Release(Rapporto Periodico), the Art Routes and film on
As established by the Fiorenza Project in article 6 of the
the Fiorenza Project , and the pdf of the Management
guidelines for the competition, the selction of the film's
Plan, all produced by the office in the past few years,
subject will be under the attention of the UNESCO
were inserted in the "Archive Documents" section." The
center of Florence. "The commercial promotion, either
insertion of a website-visits counter grants the ability to
way, had great success, particularly in the United
know the precise number of visitors. "In three months
States
we recieved over 2,500 visits. Other than giving us a
collaboration with the Italian Institute of Culture of Los
the
offer
Angeles. Now were are in anticipation to know if the
supplementary information about the visitors. We can
director Alessio Della Valle has decided on a possible
know from what Region or State they come from, what
subject for the development of the script" (interview on
information they research, and which pages they visit...
July 17, 2007 with M.L. Stringa, President of the
Thanks to this service, we were able to certify that an
UNESCO Center of Florence).
important percentage of visitors come from other
Meanwhile, the UNESCO Center organized a formative
countries; we have already provided, thanks to the
course, completed last spring, oriented for Florentine
collaboration of Judith Herrmann, a translation of the
high school teachers to make them more aware and,
site in English and German."
ultimately, to spread the project and knowledge of
precise
number
of
as
the
visits,
Periodical
presented
an
elaborate
such
the
After
and Oriano Brunetti. "In the months of March and Apri,
Florence
of
humanity".
Informativi) and, in a certain way, by Enrico Castagnoli
of
analysis
of
the
statistics
where
it
was
projected
more
times
in
cultural heritage among young people. 2.2.6 Monitoring the Fiorenza Project
The criticisms regarding the development of the project are the following: a weak interest and help from the
The Fiorenza Project is strategic for the diffusion of
media and a scarse financial resource, both caused by
knowledge about the exceptional value of Florence,
the difficulty to the diffuse knowledge of the project
heritage of humanity UNESCO, in particular for young
itself.
people. It was activated in the plan in 2006 through the diffusion of
short films (about 500 copies), produced
with care by the young director Alessio Della Valle, at official occasions such as national and international conferences
and
through
the
presentation
and
shipment to those with interest. A competition among
12
2.3 Plan of Action for the mobility of the environment
2.3.1 Monitoring of the Transit Point The Transit Point project has met various logistic and economic difficulties that has slowed down the initial plan to reorganize supplies in the historical center by creating a specific area to receive, sort, and mail merchandise. "In particular, the difficulties lie in finding
response within the month of July and the other to the
an area near the historical center that is large enough
Tuscan Region (Regione Toscana) that has already
to the have all the dealers, the costs of investment, the
granted 200, 000 euro for the PAC. We will use these
resistance of economic operators, and the difficulty in
200,000 euro to give incentives to whichever company
managing a single organization," explains Carla Gerrini,
is willing to adapt to electrical or hybrid vehicles. We
responsible for the Project for the Commune of Florence
would like to obtain the same risult that we had with
(PAC). "These issues have brought us to re-evaluate
the contribution to electric bicycles; giving everyone
the initial project and choose to continue on a more
the means to lower the emission in such a way that it
gradual model." In fact, the communal administration is
becomes a social phenomenon."
bringing
merchandise
Creation of a small company to handle and institute a
transportation named "Florence Merchandise" (Merci
van sharing service. This will give small vendors, that
Firenze) based on the following actions:
cannot acquire electrical means, an alternative solution
- A new law was launched for the ZTL that is not still
for the thir merchandise supply system. In one way,
based on working categories but rather on the tipology
this foresees the creation of service companies to
of useful means: the dealers that enter the historical
which vendors could comply with, and the possibility to
center with electric or hybrid vehicles and those of
rent an electric or hybrid vehicle with the van sharing
small dimensions will be accepted in the ZTL at any
system would be offered.
hour of the day with the only limitation being the
" The implementation of this new merchandise supply
duration of permittance. "With the new law we would
model will be gradual, the traders that use polluting
like to surpass the window of time in which all the
means will find themselves with a tight window of time
dealers are authorized to enter in the historic center
to be within the historic center. In the meantime the
and, in some cases,
to remain inside the
economic incentives will favor the acquirement and use
ZTL because the commercial enterprises are not open.
of low emission methods. We plan to realize this
The average stay of commercial means in the historic
project in about three year, it would be ideal to be able
center is around 4 hours. We must intervene in order to
to insitute the first restriction within 2009."
forward
a
new
project
obbligated
for
give dealers incentives to rduce their stay inside the ZTL". It would be possible to monito the stay of the dealers in the historic center with the data transmission doors system. "Currently, the data transmission doors only record entrances into the historic center, but one day
it
will
be
possible
to
also
detect
exits".
Furthermore, the possibility to issue tickets that record the duration of stay in the historic center will be evaluated. This could establish a free amount of time in the historic center and distribute growing tariffs that would provide incentives not to stay inside the ZTL. -Incentives to acquire electrical and hybrid means: "economically,
the
project
holds
two
contribution
requests: one request to the Minister of Environment (Ministero dell'Ambiente) from which we will have a
13
2.3.2 Monitoring of the Tramvia
to begin work before the end of the year and to be fully active in the first months of 2008." An important news
The construction work on the tramvia line 1, which runs
story regards the pass of the tramvia line 2 in the
from
in
historic center of the city. The line that runs from the
December 2004 with the expectation to be completed
Scandicci
to
stop at the end of Via Cerretani to the stop near
within 2007. "It will not be possible to maintain this
Palazzo
deadline," explains the engineer Mantovani, responsible
established, in obedience with the limitations made by
for the Coordination and supervision of the Tramvia
the competent Superintendence, to eliminate the line
System
(Sistema
Santa
Maria
on
Via
Cavour
has
been
of in-air electrical currents and to make the tram proceed with installed batteries. Although this choice
many
increases
were
introduced
of
Medici-Riccardi
diverse
that
"because
began
criticisms and problems, some of which were driven by variants
Tranviario),
Novella,
for
different
the
construction
and
planning
cost,
it
reasons, like from archeological findings. We are now
represents a strong sign of respect for the preservation
defining a new completion date with the contracting
and conservation of the artistic heritage of the city.
company; the District Administration thinks to finish
Furthermore,
within 2008." It is difficult to precisely indicate the state
historic center
of advancement because the situation is complex and
will be accompanied by a pedestrian project which with
always changing throughout its course. The new bridge
consent
on the Arno is ready while the Moro viaduct and the
pollution and will allow a betterment of the quality of
adjustment of the Talenti underground-road are under
life for the citizens of Florence.
construction. The manufactured parts of the Scandicci
(cr)
the
the
tramvia's
reduction
of
passage
through
atmosphere
and
the
noise
depot-workshop that will also house the control room and offices are also taking shape. "The civil activities
2.2.3 Monitoring of the Bicycle Path Project
along the course proceed in an articulated manner. We have moved a great quantity of underground service,
The
the digging for the tramvia platform has already been
foresees the realization of some routes through the
executed on wide ways and some tracts. For example
Historic Center of Florence and a wider and more
the concrete piling for the plateau that will hold the
defined throughway in the neighboring and urban areas
platforms has been poured in Scandicci and on Via
of the city. "According to the bicycle path plan and the
Jacopo
fa
Florence.
new
bicycle
paths
Guerrini, the person responsible for the Bicycle Path for
around 40% of the work."
the Comune of Florence "the priority has been given to
"Regarding line 2 and the 1st fight for line 3, the
the perifery. We are working for the safety of the
projects have been objects of a revision phase that
streets, especially those that are most dangerous and
have brought about a conclusion. In the near future,
traffic-filled outside the historic center. In fact, we are
the concessionaire will give the revised projects to the
involved in a project of maintenance of the red stripes
district Administration, which will then formally approve
to guarantee the safety of the busy crossroads in
them
to
the
to
of
itinerary established by associations" explains Carla
then
Referring
construction
the
transmit
in
of
economic value, we can say that we have executed
and
Diacceto
project
of
Piazza Beccaria, Viale Redi, Zona dello Statuto." There
Transportation (Ministero dei Trasporti) for the approval
Minister
are many routes executed for the sustainment of
of its competence. It will then be possible to give way
bicycle mobility: from the construction of a tunnel at
to an executive program, with the objective to be able
the Fortezza da Basso, to the construction of bicycle
14
paths, to making these paths safe, to the placement of
bicycle paths that will comprehend all the bearers of
new bike racks. "The current actions being made are:
interest, including the Municipal Police Body (Corpo di
bicycle paths from the Cascine door to the Polo
Polizia Municipale), the Mobility Management (Direzione
Scentifico of Sesto Fiorentino, bicycle paths of Via
Mobilità),
Villamagna from Piazza Dresda to Piazza Ravenna,
infrastructure. Bicycle mobility is
bicycle paths of Via Venti Settembre (which are already
adapts to the city of Florence's strait streets. The
half finished), those of Via Erbosa (which are almost
bicycle is a modern means of transportation that is eco-
complete), Via Gran Bretagna (for which a bike path
friendly and economical. If we can guard the traffic
line on the inside of the pedestrain project for kids has
filled streets, is we can guarantee safety, if we can
already been realized). The finished routes are the
make a way for all new construction to realize bicycle
bicycle path of Lungarno Vespucci and Viale Strozzi and
paths, important results will be possible."
and
those
responsible
for
the
new
in evolution and
the realization of a tunnel at the Fortezza da Basso. Regarding the bicycle path of Lungarno Ferrucci, the
2.3.4 Monitoring of the Course of Agenda 21 of
contract was signed a few days ago and work will begin
the Florentine area
within one month." In order to complete the itinerary, the construction of 10 more kilometers of bicycle paths
The Course of Agenda 21 of the Fiorentine area is
in and around the historic center have been planned for
initiated with the stipulation of an agreement among
completion within 2008. Also of importance is the
the
inclusion of bicycle paths in the projection of new city
Calenzano, Campi Bisenzio, Fiesole, Florence, Lastra a
projects and routes, which suggests the need for wider
Signa, Scandicci, Sesto Fiorentine, and Signa) formed
and larger spaces: "many bicycle path construction
on November 26, 2004.
projects have been requested to the companies that
The many results obtained from the beginning of the
operate the territory, such as the New Marascialli
process consist of:
School (Nuova Scuola Marescialli) and the Sergeant of
- elaboration and publication of the Report (Rapporto)
Police of Florence Castello (Brigadieri dei Carabinieri di
on the State of the Environment (Stato dell'Ambiente)
Firence Castello), to the urban plan of San Salvi, and to
and on the Sustainability (Sostenibilità) that offer an
the tramvia. The intergration of bicycle paths in new
profound
construction and the collaboration of other subjects that
environmental
operate
the
legislature,
territory the
can
realization
allow, of
by
20-30
the
nine
initiative
analysis
communities
of
groups
the of
the
(Bagno
dynamic Florentine
a
Ripoli,
social area.
and The
end
of
report collects and analyzes the data between 2000
kilometers
of
and 2006 and attempts to indentify the environmental
bicycle paths." The construction of bicycle paths has a
critiques and problems of the territory and consists of a
double effect on traffic and urban mobility: on one
starting point for the definition of objectives and
hand, the new paths give incentives to use bicycles
strategies
thus reducing the number of automobiles in circulation
development of the entire Florentine area;
allowing for better fluency and fruitability of streets. On
-organization of the Forum of Agenda 21 and the
the other handon the other hand paths will occupy a
adoption of the Local Action Plan (Piano di Azione
part of the driving space which will reduce the number
Locale). "Between September and March 2006, we
of break areas and will require the making of more one
have organized the Forum of Agenda 21 that has
way streets. "It's important to create a work group that
allowed debate and discussion about the three principal
will face the difficulties tied to the construction of new
environmental themes of the area- Emission, Mobility
15
to
be
adopted
for
the
sustainable
2.4 Plans of Action for Tourism
2.4.1 Monitoring the Art Routes in Florence - Historic Shops The Art Routes in Florence project was included in the PdG's plan of action for tourism, considering the objectives intended to be followed were strictly related to cultural tourism. The and Garbage - and allowed for the elaboration of the
project's
main
characteristic
consists
in
choosing
and
Local Action Plan, presented on May 3, 2006 in the
proposing alternative itineraries directed in particular to the
salon of Dugento in Palazzo Vecchio";
city's residents but also to tourists so that they are motivated local
to follow new routes, allowing them to discover the city's less
administration about countable environmental matters
noted and renown aspects. The project, initiated in its trail
and the predisposition of the environmental balance.
phase in 2005 wih the publication of the route "Florence: The
"We have organized, on the inside of the comunal
Places of Perugino" (see PdG p.82) has since become one of
administration,
about
the office's main tasks and which to this day is accounted for
-
formative
activity
on
the
inside
formation
of
the
meetings
involved
by the publication of 3 brochures (dedicated to the places of
various internal offices of the public administration, the
Alberti and Saint Mary Magdalene de' Pazzi, as well as
authorities have put forth their part of the equation
Perugino) respectively published alongside 3 exhibitions.
classifying the office's activities in accordance with the
Specifically, the piece on Saint Mary Magdalene de' Pazzi
10 aspects of Clear. This effort has brought forth the
(2007) was executed in collaboration with the district of
environmental balance which was approved by the
Montemurlo, interested in the Saint's biography, which in turn
Giunta Communale in June, 2007."
marked for the first time an opening of the project towards
- activies of collaboration and coordination with other
the
comunal offices. "Within Ufficio Piano Strategico and
measure for the sharing of cultural activies amongst
Ufficio
were
institutions. In 2006 the project was further enriched by the
environmental
Agenda
countability,
21,
the
activies
of
work
has
coordination
territory,
furthermore
becoming
the
first
effective
sustainable
publication of a collection entitled, Florence Amongst Art and
development, the principles of Agenda 21 and the
Workshops which proposed a series of routes centered on the
Enviplan guidelines in the new strategic plan in order to
search for "minor" works of art and historical workshops in
favor the sustainable development of the area."
the vicinity of the city's historical center. In this way, two
"Currently," explains Riccardo Pozzi, " we are working
projects that coexisted independently of one another within
towards organizing a forum centered on the theme of
the PdG (including a guide to historical shops within its plans
energy to fulfill between the months of September -
of action, see PdG pp.81-82) gave way to a single, albeit
October of this year. We would like to accompany the
larger project which maintained the importance of potential
forum
the
art routes in Florence whilst opening itself to a variety of
district's administration and one directed towards the
publications - including the brochure, but expanding to
citizens. It is imperative to include those interested and
include a book - and itineraries (from Florence: The Places
the citizens in these processes, create a group identity,
of... to broad routes of art, history and culture).The collection,
recognize the importance of any one contribution."
which received a great deal of acclaim thanks in part to the
Another important new aspect put forth by the Ministry
work of photographer-graphic designer Fabio Chiantini and
of the Environment is the initiation of Agenda 21
the words of Francesco Vossilla and Carlo Cinelli, was effected
projects to reduce hazardous gas emission for Kyoto."
using part of the funds given by the project ResaturoNET
This way, the districts that respect the percentages of
which asked for the office's participation in 2006. The
gas emission allowed by the Protocol and those that
publication of the colletion also gave way for the creation of a
work towards promoting and sustaining improvements
logo which wil be embossed on future publications (it has
in behaviors towards the environment will obtain an
already been used on the brochure on Saint Mary Magdalene
economic bonus that be reinvested in projets to reduce
de'Pazzi) and will allow for an effective recognition of the
emissions."
project.
executed
allowing
with
practical
the
inclusion
activities,
one
of
within
in
Currently, we are weighing the possibility of an english
16
translation that can reach tourists for the second edition. We
2.4.2 Monitoring of the Museum Card project
are also planning new routes in the city's historical center, wchih will be released in conjunction wih the 2008 exhibitions
The project of the museum card, one aspect of the Plan that
put forth by the cultural insititutions of Florence. It is
was chosen to be continued in order to reach the goals set
necessary to note that during 2007 the project Art Routes
for tourism, underwent monitoring from its incenption as the
became the catalyst for various activities executed in
monitoring phase began almost in conjunction with that of
collaboration with local figures and private assiciations and
collecting information on Florence's historical center for the
insitutions involved in the propogation of culture. Specifically,
publication of the PdG. The project was created to answer to
a route has been engineered for the entire Santa Maria
a need, seemingly less frequent on behalf of the citizens and
Novella complex - but whose creation is difficult due to both
the toursts, for an offer from the city's cultural services that
public and private entities owning the property - and which
would consist of easier visits to the city's main monuments
today has become the object of free guided tours offered to a
and museums, as well as some additional services. One of
limited number of people within the region's "Amico Museo"
the first responses to the monitoring request, compiled in
in collaboration with the Administration of the District's
2006 by the Administration of Culture of the District of
Economic development (within the final attachment are
Florence, responsible for the project, discusses a phase of
avaibla the results of a survey taken by participants).
collection and analysis of data which would be used in the
Furthermore, onvember 17, 2007, several guided visits of the
publication of a report that would undergo criticism from the
Cenacolo di Ognissanti were organized, along with tasted of
deciding factors. Upon a second analysis of the situation
local products provided by the organization Slow Food. This
which took place in November, 2006, the scene presented
event was done in honor of the day "The taste of art, the art
with
of taste", in conjunction with the Headquarters of the Board
museumsand 19 public museums had shown interest and
of the Florentine Museums.
willingness with regards to the Museum Card project.
changed
drastically,
as
39
local
and
private
Moreover, the card was still in its planning stage, thus allowing for a better understanding of its characteristics: in brief, it consists in making access to museums and to cultural services in Florence easier, especially in terms of the cost of entry (methods of supplying ticket, validity of ticket, etc.) for turists and for residents to highlight the worth of the local cultural estate. The card will allow free and unlimited entry to the permament collections and temporary exhibits that are in line with the projects guidlines, as well as the annual activities made available in the annual program. All the information and characterisitics inherent to the card are made available in the "Preliminary project to effect a Florence card" published by the Associazione Torino Città Capitale Europea in May, 2006. Within the feedback received during the research and survey phases
of
the
project,
considering
the
number
and
characteristics of the subjects, the process to establish a single accepted solution was considered especially important
17
and complex. In particular, as stated in the July 3, 2007 interview with Giuseppe Gherpelli, Director of Culture for the District of Florence and head of the Project, the state-run museums, essentially represented by those that are part of the Board of Museums of Florence, have "about 80-85% of visitors with reservations, thus creating a conflict with the card that would be sold daily. This does not mean that we have decided to not follow through with the museum card becuase many state-run museums outside of the four already stated
aren't
reached
by
a
steady
flow
of
tourists.
Futhermore, with some of the museums, in particular Boboli, we have established for a while now funding from teh district in order that the pubblic can access the area and easily move from Forte Belvedere to Villa Bardini, whcih belongs to Ente Casse". Equally complicated is being able to locate those that need a more indepth evaluation. On this subject Giuseppe Gherpelli added that the project, "is definite but not 100% executed because it stalled on locating those that need the project... Despite the obstacles with this project, I am convinced that a similar tool lacks in this city...: it is necessary to continue this process and to move forward first and foremost for the citizens to give them the possibility to have a single tool with which to access the museums." We note that on December 27, 2007, within the confines the appropriate administrative measures, the District of Florence gave Linea Comune S.p.A. the task to finalize, produce and distribute the card and to carry out cultural events and manifestations connected with the success of this system for the museums.
18
STATO D'ATTUAZIONE
PROGETTI Regaining Piazza Santa Maria Novella
Initial work on first lot
"Il Grande Boboli", greenway of Oltrarno
Route active
Route of the Prince
Active route only by reservation
Policies on the Art Historical Estate of District of
Eliminated
Florence
The City of Restoration
Internet site activated
"History of Florence" site
Internet site activated
GIS for the plan and valorisation of archeological
Dig data updated
goods of Florence's historical cener SVD model created
Project DAVID Office
of
the
Historical
Center
-
World
Estate
Internet site activated
UNESCO Project Fiorenza
Competition closed
Transit point
Project revision
Tramvia
Line 1 under construction, Line 2 project decided
Bike paths
New paths created
Agenda 21
Process activated
Art and historical shops Routes
Three routes activated and guides to the historical shops created
Museum card
Delegated
19
3. NEW PROJECTS Il rapporto non è solo l'occasione di dare conto della verifica effettuata sui progetti già inseriti nel PdG ma anche l'opportunità di proporre l'inserimento di nuovi progetti coerenti con lo spirito del piano e condivisi con i portatori di interesse. La scelta non si è soltanto basata sul loro rilievo, ma soprattutto sulla volontà di creare sinergie che potrebbero rivelare la loro piena utilità in prospettiva per l’implementazione del PdG e delle attività di monitoraggio.
3.1 Plan of action for the protection, conservation and development 3.1.1 "New Uffizi" Project
administrative offices with a large number of personl that needs constant access to entry-ways.
"Engage in every initiative-opportunity for the timely
- the mandatory route within the galleries, which runs
and punctual fulfillment of the program with the stated
along the perimeter of the halls, that has made the
conditions of intervention" for the birth of the New Uffizi
possibility of horizontal scaffolding impossible.
project:
General
- limited availability of internal space that can be used
Director of Architectural and Landscape Assets, in
as areas to temporarily hold the personel and the
cooperation with the architects Laura Moro and Pia
equipment during the renovation.
Petrangeli,
- limited external space for scaffolding and renovation
this
is
the
addresses
how
the
Roberto
task
Cecchi,
he
was
given
to
coordinate this project in December, 2002. In the
equipment.
preliminary phase of the Coordination of the project,
- high index of crowding in the urban setting within the
Cecchi sought advice from Dr. Maddalena Ragni for
proximity of the work zone.
legal aspects and the architect Pia Petrangeli for the
- limited traffic zones which in turn limits access to the
organizational aspects.
work zone.
In a complete and dynamic context as that of the Uffizi, the operative project accounted for the particularly
As a result of the various degrees of uncertainty
complicated
The
expressed in the physical-environmental aspects that
operative problems, recognized and resolved during the
contingencies
stem from the nature and the complexity of the
planning, consisted of the choice of most appropriate
foreseen
materials,
preconfigure the possible scenes of renovation, thus
the
technical
and
aspects
constraints.
of
building
the
interventions,
necessary
renovation
particular
to
uncertainty and to continue regardless the orginal
guarantee full working conditions for the museum
plans for the project may compromise the technical
during the period of renovation. This led to influencing
qualtity, cost and time frame of the work.
able
to
operate
both the displacement of the work zone and the entire time frame of the renovation. The location of the Uffizi
Fonte: www.nuoviuffizi.it
in an urban surrounding of dense buildings, limited traffic constraints and limited areas of open space available has forced, for example, an evaluation of the "quality"
of
the
porticos,
external
pre-established protected
areas
areas,
(courtyards,
streets,
etc.),
adjusting due to these constraints an extension in the time frame. The main constraints have been: - the presence within the perimeter of the scaffolding of
20
organization in
the
for
to
potential organizational variables, strictly connected to needed
of
been
determining
conditions,
system
has
construction plant and new structural systems for environmental
a
it
conditions
the of
3.2 Plan of action for research and awareness 3.2.2
Project
for
"The
historical
center
of
points of weakness).
Florence in transformation. Critical survey for the
This allows elements that constitute chang and the
requalification of the urban landscape".
qualities and not the quality of the places to be emphasized; the vulnerability and potential strength of
The project is carried out in conjunction with the
the actors to be established; the guidelines to be
Department
recognized.
of
Architecture
of
the
University
of
Florence and the Region of Tuscany and is partially
The end goal is to provide support tool at the deciding,
funded by the Ente Cassa di Risparmio di Firenze. It
planning and implementing stages.
fulfills a role of specific interest with the goal of establishing a jurisdiction over the landscape which will
Subjects involved: District of Florence, University of
be under consant monitoring on behalf of the Office.
Florence - Forum UNESCO, Region of Tuscany
Within the various aspects that will be considered, attention will be especially given to the number of
Source: architect Carolina Capitanio, responsible for
noted panoramic or belvedere sites.
the project for the University of Florence
Synthsis of the project: Today the Historical Center of Florence, recognized by UNESCO in 1982, World Estate of the People, is a magnet of attraction at both national and international scale. This leads to the urban and rural landscape to change constantly. The theme of sustainable changes, intended to act as a balance
between
economic
goals,
overseeing
of
resources and quality of the environment is today a central theme when planning at all levels. In order to have a deeper understanding, jurisdiction, conservation and development of the site, we suggest a method of evaluation and a critical analisis of the urban landscape largely experimented with during the last years in the scientific
and
professional
fields,
based
on
visual
perception analisis, as well as qualitative surveying. Our eye must be accustomed to see (understand and recognize) the structural components of the urban landscape and to identify the elements that may constitute
a
deterioration,
as
well
as
those
that
constitute an improvement (points of strength and
21
3.3 Plan of action for mobility and the enviornment 3.3.1 Project for "Intervention of redevelopment of the urban spaces in the historical center" The necessity to intervene in a way that is both shared and organic to assure decorum and maintenance of the city's urban spaces has favored for creating pedestrian zones for the more important areas of the historical center. The advantages reached following the closing of certain piazze and streets (plan A): the -
facilitated
access
to
historical
buildings
and
district's
administration
and
the
Azienda
Quadrifoglio S.p.a have initiated two projects of great
monuments
importance for the decorum of the urban setting: the
- safety for pedestrians and disabled
first to create environmental islands, and the second to
- reacquisition of public areas for residents
physically clean the historical center. The project to
- awareness and maintenance of the artistic estate
bury the waste receptacles requires the creation of underground stations for the collection of waste with a
The results obtained today by creating pedestrian zones
volume of 20 cubic meters and a radius of 200 meters.
(Piazza della Republica, Piazza Strozzi, Piazza San
The first projects of underground stations that were
Pancrazio, Piazza Santissima Annunziata) were made
examined and approved by the District's Administration
possible thanks to the dialog and the collbaration
consist of 9 piazze in the historical center: Piazza Santo
between several of the district's administrative offices
Spirito,
and the participation of the Headquarters. The areal
Lorenzo,
surveys and technical encounters organized by the
Indipendenza, Piazza dell’Unità d’Italia, Piazza Madonna
Historical Center's World Estate Office UNESCO have
degli Aldobrandini, Piazza G. Salvemini, Piazza del
allowed for the recognition and adoption of solutions by
Carmine. The project of physically cleaning the streets
citizens and workers.
is foresees an intensification of the cleaning process in
The closing to traffic of these areas constitutes an
the historical center's major streets. The workers of the
important moment to reflect on the city's urban spaces
Azienda
and in many cases the pedestrian zones redevelop and
receptacles. They will be constantly covering these
increase the value of the spaces. To favor uniformity of
areas and ensuring more control and cleanliness.
Piazza Piazza
Santa del
Quadrifoglio
Maria
Novella,
Mercato
are
given
Piazza
Centrale,
carts
with
San Piazza
waste
these interventions and to avoid possible incentives to introduce new urban elements or elements that are not
Subjects
appropriate for the historical aritistic nature of the city
participating companies
it has been retained opportune to create a work group whose
purpose
is
to
establish
guidelines
for
the
maintenance of the urban setting. This group will work in conjunction with the Environmental Administration, the
Metropolitan
Administration,
the
Cultrual
Administration, the Mobility Administration and the Technical Service Administration. From the analysis of the city's historical center's weaknesses emerged several situations related to the high level of waste production in the city, which if not approached correctly or in a decent time frame can create serious problems for the city's decorum and the preservation of the city's cultural and artistic estate. This situation is tied to the areas of major production where the number of waste receptacles are insufficient in respect to what is produced. To face these problems,
22
involved:
District
of
Florence,
MiBAC,
3.4 Plan of action for tourism
3.4.1 New technologies for the valorisation of the historical center New forms of technology have become, in recent years, seemingly more present in daily life, even in areas of cultural development. Their potential reveal interesting possibilities which must be analyzed and approved with worthy
attention.
Today
digital
communication,
internet, i-pods are widely used, especially by younger generations, but increasingly in older ones, as well. It has been noted that new technologies can be of significant use in areas of cultural activity (guided tours on
mp3s,
virtual
reconstructions
of
places
and
buildings, for example) as well as in areas of territorial management
and
monuments.
Consequently,
access
to it
major seems
musuems necessary
and to
initiate studies and research in this field in congruence with the formalities that arise with our project. Subjects involved: District of Florence, MiBAC
PLAN
OF
ACTION
JURISDICTION,
CONSERVATION,
PROJECTS NEW UFFIZI
INDICATORS ADVANCED
STAGE OF WORK
AND VALORISATION
RESEARCH
AND UNDERSTANDING
THE HISTORICAL CENTER OF FLORENCE IN TRANSFORMATION. SURVEY FOR THE
PROJECT
ADVANCED
NUMBER
OF INTERVENTIONS
REQUALIFICATION OF THE URBAN LANDSCAPE
ENVIRONMENT
AND
CIRCULATION
INTERVENTIONS
OF
REQUALIFICATION OF THE URBAN
ACCOMPLISHED
SPACES IN THE HISTORICAL CENTER
TURISM
NEW
TECHNOLOGIES FOR THE
VALORISATION OF THE HISTORICAL CENTER
23
NUMBER
OF AGREEMENTS AND
TOOLS CREATED
4. Appendix
4.1 Funding ballots law 77/2006 Art routes and Historical shops
Funding requests for 2006 G.I.S.
for
the
archeological
handling
heritage
in
and
of
The Office of the Historical Center World Estate Unesca
Historical
has already published a series of art routes creating
valorisation
Florence's
widely spread large brochures circumstantial to certain
Center
events, such as the reopening of the Cenacolo del Main goals:
Perugino, the exhibit on Leon Battista Alberti at Palazzo
•
Strozzi and recently the exhibit dedicated to Santa
build a uniform updated plan with which to
manage in an efficient way archeological sites for both
Maria
archeological digs and consequent studies
Archivescovile del Cestello. The popularity rating of this
•
initiative found within various institutions and with the
make tools necessary for the handling of the
Maddalena
dei
Pazzi
at
the
Seminario
cultural estate available to the public
citizens pushes us to use this tool to its full potential by
•
publishing other brochures, such as one dedicated to
organize and make usable information for an
appropriate volarisation and conservation
the next opening of the exhibit organzied by the Board
•
of Museums on Francesco Furini. The fundamental goal
create tools for the pubblication and circulation
of date at both a scientific and popular level
is also to create interactive brochures available for
In this phase it is necessary to emphasize how the data
download from the District of Florence's website. In
bank,which will be implemented in cooperation with the
conjunction with the Financial Promotion of the District
Archeological Headquarters, will be a useful tool for the
of Florence, the collection "Florence through art and
collection and interpretation of data for the upcoming
workshops" has been published which offers citizens
City Museum's part on the Medievil stages of the city.
and tourists a guide that provides them with detailed
Moreover, considering the realization of infrastructure
information on city monuments and emphasizes the
for circulation within the perimeter of the UNESCO area
comercial and artisan forces present in Florence's
(e.g. the Tramvia), the Gis will make itself available as
Historical Enterprises. The main goal will be to initiate
a tool to address and handle potentialy delicate stages
the publication of these audio/visual formats ready to
of archeological digs.
be downloaded from the district's webpage and to
The coordination of this phase of the project forsees a
provide an english translation for the collction in oorder
conjoined efforts from the Office of the Historical
to publish a new bilingual edition.
Center's World Estate UNESCO and the University of Siena. A close collaboration will also be required between the entities of the Archeological Headquarters of Tuscany and the University of Florence. Expected result: significant increase of available data in the GIS platform.
24
Monitoring, updating and spreading the Handling Plan
- residents - researchers
Keeping with the spirit of the PdG which constitutes itself as a
The project will be coordinated by the Office of the Historical
flexible and updatable tool, we retain it necessary to provide
Center
an editing of a report that accounts for the monitoring
Administration of Culture of the District of Florence
of
the
World
Heritage
UNESCO
under
the
undertaken during this time. The possibility of being able to spread the Plan at an international level through an english
Euro 110.000 of which 10.000 funded
edition which we have already carried out and with the potentiality of an internet site that has already been activated and updated since last month, is a strategic goal which we
Project "Route of the Prince"
plan to persue thanks to the requested financial support. The Route of the Prince was active from 1996 to 2003 Euro 55.000 of which 5.000 funded.
allowing the visits to the most important monuments of the Historical Center according to an itinerary which began at Palazzo Vecchio and ended at Palazzi Pitti through the Uffizi
Project DAVID
and the Corridoio Vasariano In 2003 the route was closed to the public because the costs
Activity:
of security and of the personel required to accompany the
- completion of cataloging and archiving infomration relative
vistors were too high for the administration involved in the
to the state of conservation of certain manufactured goods
project.
- organization of the archive with cards and digitial images
The work group instituted January 25, 2005 between the
acquired by the previous SIT office for the Structural Plan for
Ministry of Cultural Heritage, the Region of Tuscany and other
the Historical Center of Florence
public entities had already shown an interest in reopening
- interface betwen research of the Urban Landscape
this route.
(University of Florence) and the data acquired for the
Thus we suggest to reopen the route for 6 months as a trial
Historical Center for the Structural Plan
period to allow the citizens of Florence and tourists to use an
- main historical sites of the city: resarch, digital rendering of
single itinerary to discover the strong architectural ties that
the objects, and organization in a digital archive
unite the monuments within the itinerary, contributing to the
- reconnaisance and acquisition of urban images from public
spread of the city's history and culture.
and private archives.
Moreover, the projecet will allow for the strengthening of the
The following are the expected results:
relationship between the District of Florence and the Board of
- knowledge of the urban territory and landscaoe of the
Museums contributing to the realization of the PdG's main
historical center
goal, thus the coordination of the activities within the
- monitoring of the urban weave with the possibility of
historical center and the implementation of shared projects.
predisposing temporal interventions under the tutorage of the
Predicted phases:
artistic and environmental heritage of the city.
- signing of an agreement involving the District of Florence
Beneficiaries:
and the Board of Museums
- all the entities in charge of the UNESCO site: District of
- implementation of the route
Florence, Tuscan Region, Regional Administraion for the
- verification of the initiative's success
Artistic and Cultural Heritage of the Tuscan Landscape
25
4.2 25th anniversary of the registration of the Historical Center of Floence in the List of World Heritage UNESCO On December 17, 1982 Florence entered the List of World Heritage UNESCO for well-known reasons. Twenty-five years later, the decision was made to celebrate its anniversary with various initiatives, including the desire to celebrate the city's formal and "popular" values. The day has been planned for the end of the 5th National Conference on Italian UNESCO sites in Florence from The Office of the Historical Center of the World Estate
December
15,
and
has
already
received
promise
of
UNESCO will be responsible for the project. Their task will be
participation from local and national authorities that have
to coordinate the intiative and to verify its success by
proposed brief yet substantial speeches, bringing attention, in
accounting for the usage of the route by checking the number
some cases, to the personal and priveleged relationship they
of tickets purchased during the 6 month trial period.
have had the chance to develop with the city. The celebration will take place during the ceremony of the
Euro 33.000 of which 3.000 funded.
unveiling of hte plaque that the city of Florence has dedicated to its insertion in UNESCO's List of World Heritage - a formal obbligation which had yet to take place - hosted by Vice Mayor Giuseppe Matulli and the Secretary of Cultural Heritage Danielle Mazzonis. Finally, there will be an hommage to the Convetion UNESCO for immaterial heritage, recently ratified by the Italian State: the show "Grida e canti per le strade Fiorentine" has suggsested, through means of dance and song, the rediscovery of the city's ancient popular traditions. The entire ceremony was uploaded to the District of Florence's website. In the afternoon, the music of Sound Street Band with the Palazzo della Signoria as a backdrop amused the numerous residents and tourists that crowded the historical center. The celebration of the 25th Anniversary of Florence entering the world heritage has become, since the month of November, an occassion to develop and carry out several activities: 1. The day entitled, "The taste of art, the are of taste", in collaboration with Slow Food and the Headquarters for the Board of Museums, ok place on November 17, and llowed people to taste wine and foods tipical of this region within the Cenacolo di Andrea del Castagno; 2. On November 22, the openeing reception for the exhibit "New Images of Florence's Monuments" was organized by the Department of Architecture of the University of Florence; 3. On December 16, TCI gave homage to Florence as a UNESCO site, anticipating a day dedicated to the "Peninsula of Treasure" in proximity to celebration of the 25th anniversary; 4. On December 10th, a day dedicated to the studies of "Rights of safeguarding artistic estate" was held in Palazzo Vecchio in collaboration with Centro UNESCO Florence; 5. The days of December 15, 16 and 17 postcards with
26
4.3 Notes on the 5th National Conference on Italian UNESCO sites (Florence, December 1516, 2007) The celebration in honor of the 25th anniversary of Florence's historical center's acceptance in the List of World Estate UNESCO aided the Ministry of the Cultural Heritage in determining where the 5th National Confernce on Italian UNESCO sites would be carried out, which explains why it was held in Florence during the 15-16th of December. During the work, which received participation from several images of Florence, produced especially for this ocassion by
enitites at the national and international level, including the
Poste Italiane, were printed;
Ministry of Cultural Heritage, Franceso Rutellli, and the
6. On December 17, the exhibit "The world estate: the
Director of the World Estate, Francesco Bandarin, several
publications of UNESCO" held its opening reception a the
themes inherent to the handling and conservation of
National Library.
UNESCO sites, especially landscape, were dicussed. The first day took place in Palazzo Vecchio where, after intial
These events were successfully carrid out thanks to the help
greetings and brief speeches given by guests of honor, the
and cooperation of several people. A special thanks to Ataf,
conference took on a more technical tone thanks to the
Centrica, Media Firenze, Silfi s.p.a.,
participation of specialisits in this field.
la Soprintendenza Speciale per il Polo Museale Fiorentino,
December 16th, when the meeting was held in the Palazzo
Slow Food, il Centro UNESCO di Firenze, il TCI, la Facoltà di
Medici Riccardi of the District of Florence. It soon became an
Architettura dell’Università di Firenze, il Gabinetto Vieusseux,
opportunity for dialogue and sharing of information on the
Davide Ciaroni, Emiliano Scampoli.
projects, as well as the difficulties. Representatives of the Italian UNESCO sites were invited to intervene to promote the projects. It is necessary to underline certain aspects of this conference that can be redefined as more recretional in character, such as the presentation of the film on the Italian UNESCO, produced by the Ministry of Cultural Heritage and narrated by Giancarlo Giannini. The film depicts, through interviews with entities involved in Italian cultural studies and servies, as well as takes from famous films, the wonders of our heritage. Another point of interest in terms of understanding the cultural heritage was experienced during the guided tour of the Complesso Mediceo Laurenziano at Santo Spirito, given by the administrators of the cultural aspects, enabling a more complete explanation of the less renown works that are just as important to the cultural heritage we conserve.
27
4.4 2007 Amico Museo Questionaire Explanation of data, statistical analysis of the Museo Amico initiative based on the questionaire given to the subjects. Laura Carsillo Premise Due to issues of ownership and other historical events, the understanding of the church, the museum with the cloisters and the Office of Perfumes as a single entity vanished. Originally, these three entities were part of a single monumental complex dated to the period when Dominicans
Florence's Historical Center of World Heritage UNESCO;
settled in Florene. The "Amico Museo" initiative organized by
c. questions concerning the experience with Amico Museo
the Tuscan Region, who in 2007 suggested the creation of an
"the complex of Santa Maria Novella by way of history, art
alliance between museums and hitorcal shops with the
and perfumes in its entirety."
prospect of increasing one anothers' worth, transformed into
The choice and wording of the questions were carefully
an opportunity to emphasize the relationship betwteen
studied to avoid possible misunderstandings, ambiguities,
various institutionalized areas in order to provide citizens the
confounding
possibility of a cultural visit with emphasis on the historical
understanding the questions. Moreover, it was considered
and artistic worth of the complex on a whole.
oportune to create a quick and accessible questionaire,
With this in mind, the Office of the Historical Center World
administered at the beginning of the tour and turned in to the
Heritage UNESCO of the District of Florence, in accordance
Workshop's personnel at the end of the tour, in order to avoid
with the financial and political P.O. Promozione of work, with
possible refuals or protests on behalf of the visitors in the
the Museum of Santa Maria Novella, with the Opera of Santa
event that it cut into their tour time. Consequently, yes or no
Maria
Perfumes
questions were favored and a "suggestions" section was
Workshop, proposed an initiative named. "the complex of
added at the end in order to provide visitors with a chance to
Santa Maria Novella by way of history, art and perfumes in its
express their opinions in more aticulate manners.
Novella
and
with
the
Pharmaceutical
variables
in
the
answers
or
difficulty
entirety": free guided tours that took place along a path that began at the Church, proceeded through the Musuem and ended at the Workshop. This opportunity was readily taken over by the Office of the Historical Ceneter World Heritage UNESCO in order to acquire information about the participants of the guided tours in order
Results
to better understand the public interested in this type of vent in the attempt to offer more specific and effective services.
"Personal Information" section
Method
During the two scheduled days (May 9 and 16, 2007) 224
The decision to administer a questionare to the participants
people participated in this event, giving way to 8 groups and
was determined by the Office of the Historical Center World
28 units equally distributed during teh two days. Questionaire
Heritage UNESCO's need, recently instituted, to adequately
results from the second day were favored and the following
define the profile of the individual that tends to partake in the
data was taken from the afore mentioned results. The results
city's cultural activities and, consequently, can be identified as
allowed us to outline the average age of the visitors, which
a possible target for future events. The opportunity of guided
falls somewhere between 40 and 65 years of age with the
tours, morever, seemed particularly disposed to verify the
following breakdown: 27% between 41 and 50, 19%
understanding on behalf of the citizens aware of cultural
between 51 and 60 and 14% between 61 and 65; this age
events, of UNESCO's themes, especially those related to
range makes up 60 % of the visitors.
World Heritage. With this in mind, three different areas of
The gender-based data saw a substantial number of female
inquiry were determined:
presences, constituting 73% of the population.
a. personal infomoration: age, sex, degree of instruction,
In regards to degree of schooling reached, 44% of the
provenence,
visitors had a secondary school diploma, followed by 36% of
b. questionson UNESCO, on World Heritage and on
the visitors having a college degree.
28
In the attempt to create a profile for the "average" visitor it is possible to affirm that it constitues a woman between the age of 40 and 65 with a secondary school degree. As far as provenence is concerned, it is important to emphasize that most visitors were locals of Florence or nearby areas, with only sporadic visitors from elsewhere.
29
30
Knowledge on UNESCO and the World Estate. The analysis of the data shows that 94% of the visitors know
for all sites on the List, several information signs stating
of UNESCO, 75% knows the World Estate and 90 % knows
"Florence Humanity's Heritage" with the logo were placed
that Florence's Historical Center is comprised in the List of
within the perimeters of the Center, roads that are used by
World Estate.
thousands of vehicles daily. If the interpretation of this data
The data collected leads to a in-depeth analysis primarily
accurately reflected reality, as it seems it does, it would allow
concerning the relationship between the the knowledge
the Office to focus its attention on spreading information
regarding the World Estate and the knowledge regarding
regardins, besides the logo of the World Estate, its meaning,
Florence's Historical Center being comprised in the List: if one
its mission and the activities it carries out.
does not know about the World Estate, how can one know that Florence is part of it? A possible answer to this question can be reached through the campaign to inform citizens of the above-mentioned parameters put forth by the Office of the Historical Center's World Estate UNESCO from the moment of its inception, that is in the last two years. In this arc of time, all the material circulated by the Office and from its partners in the projects, has included the logo of the World Estate with constant reference to the Historical Center and the District of Florence. Moreover, as requested by UNESCO
31
The spread of the initiative.
Appreciation of the initiative and suggestions.
The date collected and analyzed in occasion of the Amico
The intiative brought forth great interest amongst the locals
Museo confirmed that in Florence the principle means of
and it was not possible to satisfy the wants of all those who
spreading the initiatives is through the press. Thirty-two
would have liked to participate as it consisted of a trial run
percent of the participantse confirmed that they came to
and we were not aware of the effects it would have had on
know about this program as a result of reading daily papers,
the public, nor could we predict the potential requests to
27% by word of
mouth and only 19% through on-line
participate. Thus, 8 guuided tours of 28 people were
information. Some explanation of this phenomenon can be
organized, for a total of 224 participants, constituting though
found in the fact that the "average" individual is of an older
that these numbers revealed themselves to be inadequate for
age and does not fall within the age range that is most
the number of actual requests. In fact, the suggestions
acquainted with new technologies, such as the internet.
consisted largely of the possibility to repeat such events with
This data certainly brings about an in-depth analysis on the
more frequency and to increase the number of available
means the Office intends to use for the spread of future
spots. Furthermore, within the suggestions it was repeated
events.
several times to continue the visits free of charge, regardless that 47% of the subjects answered that they would be willing to contribute between 1 and 5 euros and 45% between 5 and 10 euros. The appreciation of the intiative was expressed in the mark given to the organization and to the guides, although in some cases it was pointed out that the visits were too quick, or at times too long.
32
33
QUESTIONARIO REGARDING THE APPRECIATION OF THE INITIATIVE "THE COMPLEX OF SANTA MARIA NOVELLA BY WAY OF HISTORY, ART MUSEUM FRIEND 2007 AGE
_____________________
SEX:
F
M
SCHOOLING DEGREE CITY
AND PERFUMES IN ITS ENTIRETY"
_____________________
_______________________
1) DO
YOU KNOW OF
2) DO
YOU KNOW OF THE
3) DID YOU NO
UNESCO?
KNOW THAT
YES
NO
WORLD HERITAGE - UNESCO?
FLORENCE
IS ON THE
LIST
OF
YES
NO
WORLD HERITAGE - UNESCO?
YES
4) HOW DID YOU LEARN ABOUT THE MUSUEM FRIEND INITIATIVE ON "THE COMPLEX OF SANTA MARIA NOVELLA BY WAY OF HISTORY, ART AND PERFUMES IN ITS ENTIRETY?" INTERNET..... BROCHURE..... PRESS..... WORD OF MOUTH.... OTHER..... 5) APPRECIATION
OF THIS INITIATIVE ON A SCALE OF
ORGANIZATION:......
1
TO
10:
GUIDE:.................
6) WOULD
YOU BE WILLING TO PAY FOR INITIATIVES SIMILAR TO THIS ONE?
IF YES, HOW MUCH? FROM 1 TO 5 EUROS.....
FROM 5
TO
10
7) SUGGESTIONS
34
EUROS.....
OVER 10
YES
EUROS.....
NO
Graphics and layout Emiliano Scampoli, Caterina Rizzetto Printed by Tipografia del Comune di Firenze