Manheim Interactive : selling cars online : case study - Semantic Scholar

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Massachusetts Institute of Technology .... including the auto auction businesses of Ford Motor ... CNW Marketing/Research, J.D. Power and Associates, the.
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CASE STUDY

Manheim

Interactive:

Selling Cars Online

Richard

Woodham and

Peter Weill February 2001

CISR

WPNo.

Sloan

WP No.

©2001

314

4160

Massachusetts Institute of Technology and Melbourne Business School

All rights reserved.

Center for Information Systems Research Sloan School of Management Massachusetts Institute of Technology

Three Cambridge Center, NE20-336 Cambridge,

MA 02142

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