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Manheim Interactive : selling cars online : case study - Semantic Scholar
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Manheim Interactive : selling cars online : case study - Semantic Scholar
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Massachusetts Institute of
Technology
.... including the
auto
auction businesses of Ford Motor ... CNW Marketing/Research, J.D. Power and
Associates
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CASE STUDY
Manheim
Interactive:
Selling Cars Online
Richard
Woodham and
Peter Weill February 2001
CISR
WPNo.
Sloan
WP No.
©2001
314
4160
Massachusetts Institute of Technology and Melbourne Business School
All rights reserved.
Center for Information Systems Research Sloan School of Management Massachusetts Institute of Technology
Three Cambridge Center, NE20-336 Cambridge,
MA 02142
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