through its in-house training and development center. The coaching .... call-centers in Croatia to large, fast-growing .
Mapping Global Talent Essays and Insights ARCTIC OCEAN
Russia B e a ufo r t Sea
Russia
Baffin Bay
Greenland
Nor wegian Sea cle tic Cir Arc
Canada
Sea of Okhotsk
Hudson Bay
France
China
Baffin Bay
Tropic of Cancer
Bangladesh
Kara Sea
Burma India Mongolia
Barents Sea Norwegian Arctic Sea Circle
United States Algeria
Russia
Bay of Bengal
Canary Islands
Sweden
Western Sahara
Tropic of
The Bahamas
Gulf of Mexico
Brunei
Jamaica Honduras
Czech Rep.
Liberia
Ivory Coast
Spain
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Albania
Romania
nc er Tunisia
French Guyana
Mediterranean Sea
Argentina
Uruguay
icorn of Capr
e
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Papua New Guinea
a
Solo
Bay of Bengal
New Cal Sri Lanka
Arabian Sea
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corn
of Capri
Australia
ua
Eritrea Niger
Sierra Leone Liberia
Cote D'Ivoire
OCEAN
Tasman Sea
Eq
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Somalia
Sudan Chad Ethiopia
Benin Nigeria
Ghana
Central African Republic
Togo
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Great Australian Bight
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Senegal
Guinea
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Tropic
U. A. E. Oman
a Se
Tropic
Paraguay
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East Timor
Saudi Arabia
d Re
Gambia
Guinea Bissau Brazil
Bolivia
India
Qatar
Jordan
Mauritania
Brazil Peru
Chile
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Iraq Kuwait
Israel
Egypt
Libya
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d
Madagascar Algeria
of Capric
Pakistan
Western Sahara
Ecuador
Cape Verde Islands
Tropic
n
Iran Syria
Cyprus Lebanon
Morocco
Canary Islands
OCEAN
Afghanistan
Azerbaijan
Turkey
Ca
Suriname
Equator
Georgia
Black Sea Bulgaria
Mac.
INDIAN
of
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French Guiana
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Turkmenistan
Greece
ic
Guyana Suriname
Colombia
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Mold.
Croatia Bosnia & Herz. Serbia Mont.
op
Venezuela
Equ ator
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Italy
Portugal Venezuela
Panama
Equator
Myanmar
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Uzbekistan Ukraine
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Austria Hungary
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France
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Malaysia Sing.
Kyrgyzstan
Aral Sea Belarus
Poland
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Bel.
ATLANTIC
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Neth.
Gambia Guinea Bissau Guinea
Ca r i b b e a n S e a
Guatemala El Salvador
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Kenya
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Hudson Bay
United States
AT L A N
Trop ic o
f Can
PA C I F I C
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contents Executive summary, 2 Essays and Insights, 4 Leadership Consulting – How to attract, develop and retain talent in a shifting global landscape, 4 Consumer – I shop therefore I am, 6 Professional services – Rising temperatures, 8 Technology – A future imperative, 10 Industrial – The tale of two worlds, 12
Mapping Global Talent Essays and Insights Welcome to the Global Talent Index, a unique research study designed to identify where talent is located in the world today and where it will be located five years from now.
Life Sciences – A healthy future? 14
The wall map demonstrates talent’s distribution in 2012, while this booklet of
Financial Services – Accounting for talent, 16
short essays examines the challenges and opportunities opening up in different
Appendices, 18 Methodology, 19 Global Talent Index maps, 20
industries. The theme that recurs repeatedly is that the successful organizations of the future will be those able not just to attract the brightest global talent, but nurture, develop and retain it by offering a compelling work environment and sophisticated succession strategies.
Global Talent Index weighting, 22 Overall GTI rankings, 23
I believe it will be the provision of a learning environment that will determine
Demographics, 24
the iconic market leading companies in years to come. We already know that
Quality of compulsory education, 25 Quality of universities and business schools, 26 Quality of the environment to nurture talent, 27 Mobility and relative openness of the labor market, 28
Generation Y – those born between 1977 and 2005 – will have had an average of fourteen jobs by the time they are 38. The next generation is more demanding, fickle and sophisticated than any other. Sophisticated talent demands sophisticated talent management.
Stock and flow of foreign direct investment, 29
I hope the Global Talent Index reveals a lot more about the future we face and
Proclivity to attracting talent, 30
how we can best prepare for it. Ignorance is bliss? Not in the world of talent.
Further reading, 31 Economist Intelligence Unit, 32
L Kevin Kelly CEO, Heidrick & Struggles, September 2007
Executive summary Talent is the new oil and just like oil, demand far outstrips supply
This combination of objective data and local
In early 2007 Heidrick & Struggles, in partnership
Economist Intelligence Unit to assess the more data-
The results in the lower half of the rankings are more
with the Economist Intelligence Unit, undertook a
poor economies: allowing us to tell a talent story that
ambiguous. Not all countries in the bottom ten
study to encapsulate the current state of global talent
would otherwise have remained hidden.
are equal: they range from Greece to Iran, through
knowledge proved particularly helpful in enabling the
and its future configuration around the planet. Which countries have the strongest pipeline? Where will talent thrive over the next five years? What will change? And what impact should that have on how companies plan strategically for the medium term?
Brazil and Saudi Arabia. In part this comes down to
Money talks The findings confirm a basic suspicion – talent follows where money leads. As a consequence, perhaps unsurprisingly, talent is most likely to be found in
the number of countries selected – analysis of thirty economies cannot fully reflect the different levels of development across the world. Nevertheless, certain themes emerge, particularly from the bottom five.
The resulting research, incorporating the data analysis
developed, wealthy economies, led by the US (which
A common trend is that several of the least promising
of thirty countries, shows subtle shifts and changes
tops the table in 2007 and 2012), followed by the UK
performers do not currently boast fully-functioning
as it measures global talent in 2007 and anticipates
and Canada and the two smaller, but open economies of
democracies. This opens up an interesting avenue for
future realities in 2012. Using a unique and proprietary
Sweden and the Netherlands. The inclusion of Sweden
further research into the links between an open society
algorithm, the Heidrick & Struggles Global Talent
and the Netherlands, along with Australia, in the Top
and the development of talent.
Index (GTI) uses quantitative and qualitative data to
10 talent rankings shows that this trend is consistent
measure the economic indicators, cultural contexts,
even in countries where demographic factors are weak.
trends in education, foreign direct investment (FDI),
Specifically: it is not just the size of the potential talent
mortality, health and market fluidity that will impact
pool that matters, but how it is nurtured.
the ability of talent to thrive within these countries.
Political structure influences talent growth
Heidrick & Struggles Mapping Global Talent: Essays and Insights
BRIC is IC by prior academic studies conducted by the Economist
Foreign direct investment remains a key catalyst for the development of talent
Intelligence Unit, is that the often repeated, media
Malaysia exemplifies the power of foreign direct
and 7th to 8th for Australia) is more the result of
friendly ‘BRIC’ story – the inexorable rise of Brazil,
investment (FDI) and achieves its 12th place position
China’s advance rather than any intrinsic deterioration
Russia, India and China – is more accurately expressed
(in both 2007 and 2012) largely because of the amount
of their talent pools – indeed, Germany’s overall score
as an ‘IC’ story.
of foreign investment flowing across its borders. FDI
actually improves by one point in the five year period
is at a premium within the talent index since it is
analyzed by this study. This note of caution should
normally accompanied by imports of technological
be borne in mind when examining any index as small
and managerial best practice. In addition, as foreign
changes in score can combine to result in significant
companies become established they often seek to replace
alterations in rank. A case in point is Argentina, which
expatriates with local employees, creating demand for
falls by four places on the back of a score that falls by
new jobs and new skills. Mexico is another example of
only two points.
A key finding revealed by this research, and supported
India and China sit in the top ten (10th and 6th respectively in 2012) whereas Russia occupies 18th place both now and in 2012, and Brazil falls from 23rd place now to 25th place in five years time. The fact that Russia stays stable overall masks a gradual erosion in the quality of its compulsory education system, which has been steadily falling since the collapse of the Soviet Union in 1991. In spite of the increased investment in higher education, weaknesses in primary and secondary education provision are likely to have an adverse impact on the country’s ability to develop its talent resources over the longer term – a waste of Russia’s undoubted natural potential. China and India do benefit from their large populations but China also performs relatively well in terms of its educational infrastructure and its
than they are. Two slightly weakening performers would seem to be Germany and Australia, but their fall in the rankings by one place (from 6th to 7th for Germany,
the potential power of FDI, rising two places (from 21st place to 19th place) because of a strong rise in the stock of FDI over the forecast period. Mexico’s proximity to the US and its entry into the North American Free Trade Organization (NAFTA) in 1994 has given it the edge over other Latin American countries (for example Brazil), boosting annual FDI inflows to
Today’s leading pools of talent may not be under pressure just yet but companies who want to flourish in the future must adopt a global view of recruitment. China and India are emerging as significant players and cannot be ignored. All over the world employees are
around US$20bn.
behaving as consumers, able to pick and choose the companies they wish to work for: employers
ability to attract foreign investment. Meanwhile India
Black and white and shades of grey
out-performs China on several measures related to
The GTI concentrates on seven focus areas (see
a powerful, persuasive reputation for talent
the labor force – widespread knowledge of English
Methodology on page 19). The Index is a subtle tool,
management if they are to safeguard their
throughout the general population being an
but in certain cases the brushstrokes are too broad,
long-term talent resources.
obvious example.
making changes in the rankings appear more dramatic
must to do everything they can to cultivate
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
Leadership Consulting
How to attract, develop and retain talent in a shifting global landscape
The implications of the Global Talent Index
Executives are also expected to have far more cross-
(GTI) for identifying, developing and retaining
sector experience than before with a track record of
the best executive talent are four-fold:
making lateral moves during their careers. In response
• The search map – the area in which talent can be found – has changed. • New global leaders must have very specific competencies. • Development opportunities need to be much more targeted. • Retention should start on the first day of employment.
international high-fliers proactively and for the long term. For example, Heidrick & Struggles’ China initiative specifically tracks Chinese nationals with international backgrounds who want to return home. Search firms need to continue to work much more strategically with companies; the ad-hoc filling of empty posts as they arise needs to be replaced by a holistic, focused and flexible approach which incorporates the assessment, development and training of existing executives alongside the recruitment of new talent.
The search map Our research shows a significant expansion in the area
The new global leaders
of the search map. Most searches for large companies
The complexity, pace and global platform of today’s
are now global, targeting executives in Asia, Europe and
business environment demands a special set of
the US for key positions in international companies
characteristics. Apart from heightened requirements
all over the world. This new class of global executive
in terms of background and experience, the leadership
has common features: they have an MBA from a top
criteria have changed dramatically over the last 10
Dr Elisabeth Marx
business school; they have several years of international
years: there is now no substitute for global leadership
Leadership Consulting
experience and are typically fluent in several languages.
experience. However, when looking at the GTI and
[email protected]
My own research revealed that in 1996, only 42% of
the concentration of talent across the globe, one key
top CEOs in the United Kingdom had international
question emerges: how can we better assess the global
experience but by 2005, this figure had nearly
leadership capabilities of the various talent pools?
doubled with 79% of chief executives boasting experience abroad.
to the ‘War for Talent’, search firms are now tracking
Heidrick & Struggles Mapping Global Talent: Essays and Insights
From a search consultant’s point of view these are
common complaint is that while there are individual
negotiating and listening. In the future, to give
the essential characteristics to look for in the new
strengths, “the team is not working together”.
executives the support they require, we would expect
global leader.
Companies are already beginning to address this issue,
the provision of such skills to be provided by business
and we are seeing much more active intervention at the
school programmes and follow-up coaching.
International literacy • Operating in different geographic regions. • Understanding the cultural differences of employees and customers. • Dealing with ambiguity – those executives who
top level as CEOs engage external help in aligning the
Retention and career management of the best
team with business strategy.
The new development program
The best are constantly offered jobs by your competitors
demand an excessive amount of certainty and rigid
Large companies are increasingly creating their own
frameworks do not generally adapt well to the
universities to train staff from around the world.
complex cultural patterns of working in foreign
There has also been a rise in the provision of in-house
countries and with different sensibilities.
and bespoke programs from international business
• Enjoying diversity in a psychological sense.
schools. Samsung, for example, has created its own
Managing paradoxes • Taking a helicopter-view and think strategically whilst keeping the focus on operational results. • Switching easily between different modes: from
productive career support and development.
nationalities from leading business schools and
prevent sensible career discussions from taking place.
universities around the world, and then putting them
Bosses often completely avoid the subject with their
through its in-house training and development center.
employees, leaving the employee feeling under-valued
saving to expansion and growth.
is also exploding, answering a growing demand for
and unfulfilled, resulting in turnover at the most senior level. Having an internal or external career development function helps executives clarify what they want and
the development of ‘softer’ skills such as teaching,
what they would like the next step of their career to be.
the key characteristic of future top executives.
The emphasis on the CEO as the ‘hero’ is waning. Business success at the top (and farther down the organization) depends on the leader pulling effective teams together. Our research shows that very few companies have highly effective teams at the top and a
of their motivational make-up so that you can offer
Employer anxiety about top executives leaving can
The coaching industry, a largely unregulated area,
The ability to build successful teams
time? The answer is a better analysis and understanding
talent pipeline by first recruiting people of different
long-term thinking to short-term, and from cost• The flexibility to handle these potential paradoxes is
– how can you retain them over longer periods of
“The answer is a better analysis and understanding of their motivational make-up …”
The company is then able to construct a scenario where this can be achieved. The companies that will grow in this new talent geography are those which coach, motivate and develop their own talent in tandem with an inclusive, global recruitment process.
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
Consumer
How do you cater to a fickle global
– for example, in the US, Home Depot and Sears
consumer who wants the latest and greatest
hold sway in the homeware arena, in the UK grocery
I shop therefore I am
product for half the price? That is the
store Tesco is the leader, while Carrefour dominates in
question troubling the consumer industry.
France.
Higher levels of discretionary income
These giants expect the very latest in product
with the rise of the middle classes in India
development, durability, design and price and
and China, combined with ever more
small scale suppliers – finding it hard to keep up
sophisticated consumer tastes, have created
– are increasingly being incorporated into larger
a world where the customer is king (but
conglomerates with only the Nestlés, the PepsiCos and
always on the look out for a bigger, better
the Krafts able to square up to the big retail firms.
value crown!)
In talent terms this never-ending drive for innovation
The growing spending power of the developing world is startling. Today in China the middle class numbers over 300 million people – that is the same figure as the
Torrey Foster
current population of the USA. Meanwhile, assuming
Consumer practice
steady growth over two decades, India is poised to
[email protected]
overtake Germany as the world’s fifth-biggest consumer market by 2025.
Heidrick & Struggles Mapping Global Talent: Essays and Insights
will see an exponential increase in the value of R&D expertise. The pipeline must be primed to produce a constant stream of new products that will impress the consumer. Throwing money at innovation isn’t the solution – many large companies have been tripped up by this in the past and have in turn been outsmarted by smaller, more nimble competitors. Outsourcing will become an important pressure valve, as some companies
The developed world cannot match this aggressive
are already finding to their advantage. At Proctor &
consumerism, but the next five years will see a rise in
Gamble, 35% of all its new products have elements that
tempo as key retail giants fight over a population that is
originate from outside the company, up from about 15%
developing ever more precise ideas of what they want to
in 2000. They say this kind of collaboration has seen
spend their money on. The pressures this consumerism
R&D productivity increase by nearly 60%, while R&D
puts on product development, supply chain and price
investment as a percentage of sales has fallen from 4.8%
has resulted in strong retail concentration
in 2000 to 3.4% today.
The case of Proctor & Gamble highlights the fact that
consequence of heightened visa restrictions is that
also introduced a new pilot program through which
survival in the consumer industry will come to rely
the United States registers a low score for mobility of
employees can alert the company of their talents and
not just on investment of resources but also on good
labor and relative openness of its labor market. This
ambitions and, once assessed, managers recommend
management. Their R&D operation is working because
measure records the language skills of the population,
ways for them to pursue their skills, through
it is being well-directed with a clear strategy. This has
the number of international students studying in the
secondments, evening classes, language lessons etc.
important implications for managerial talent in the
country and the number of nationals studying in
This idea of temporary foreign work placements recalls
sector. Those individuals who will perform best in 2012
foreign universities. The USA scores 9th place in 2007,
that key talent trend – to be fully successful in the
and beyond will be those who are able to manage the
and falls to 10th place in 2012, overtaken by India.
world of tomorrow, international experience will
R&D function in a global context. These managers will
This is not the case in Canada, the UK or Germany,
be indispensable.
be skilled at forecasting customer and supplier behavior
which score 1st, 2nd and 3rd place respectively in this
and trends, and they will have an extremely detailed
particular ranking, both today and in 2012. This would
understanding of supply chain vagaries and imperatives.
suggest that, if it is to realize its full educational and
They will also need to be media-savvy. The single biggest challenge in the consumer sector over the next five years will be the increasing difficulty of communicating to consumers and potential employees. An astonishing range of media channels compete for the consumer’s
demographic potential, the US must encourage greater immigration and emigration, helping future American managers gain the international experience which will allow them to compete in (and fully understand) the global consumer market. American companies in the consumer sector have not
ensure their brand message – be it about online stores,
traditionally had a reputation for nurturing their own
green policies or the latest new products, is actually
talent, innovation being the key concern. However,
seen by their customers (before they see what the
there is evidence that the giants in the industry are
competition has on offer).
realizing the value of managing and developing the
ranking of the Global Talent Index indicates that unsurprisingly, over the next five years the US, Canada and Europe will be the predominant suppliers of top quality graduates. What is surprising and perhaps the
US must encourage greater helping future American managers gain the international experience which will allow
talent they have – Wal-Mart for example, has ongoing initiatives to develop its own talent, including a leadership-in-training program and a leader-to-leader project for managers, aiming to push decision-making power down the management ladder. They have
and demographic potential the immigration and emigration,
attention, and the industry’s dilemma will be how to
So where will this talent be found? The educational
“to realize its full educational
them to compete in (and fully understand) the global consumer market”
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
Professional Services
The professional services sector is
annual growth rates of more than 15%. By contrast the
developing a split personality. On the one
traditional professional services sector, will grow at
Rising temperatures
hand, it is made up of internationally-
around half that rate.
known US and European firms with
Given this, both sides of the sector will need to make
thousands of employees and years of experience, ready to perform almost any
years. Both will depend on similar methods for finding
task for a corporate client. On the other, it
their new hires – vigorous recruiting at the university
incorporates a myriad of young firms, from
level and strong networking skills for identifying
call-centers in Croatia to large, fast-growing
managers from other professions who might be
Indian outfits, all of which are low-cost and,
persuaded to change careers. Both sides of the business
in most cases, highly competitive in terms of basic skills and business processes. Historically, the two sides have co-existed fairly peacefully: increasingly over the next five years, the
Krishnan Rajagopalan
competition will start to heighten. With the outlook
Business & Professional Services practice
for global economic growth slightly less buoyant, the
[email protected]
traditional professional services industry will find quick wins harder to come by. Clients will increasingly pick and choose services by price and value, as opposed to reputation, depth of experience and international reach. At the same time, the young offshoring companies will continue to migrate into higher-end services, encroaching on more of the core activities of their wellestablished competitors. As a result, offshoring – “hiring” another company’s talent to cut costs – is expected to show compound
Heidrick & Struggles Mapping Global Talent: Essays and Insights
the procurement of talent a top priority in the next five
will also need to develop strong internal recruiters who know how to promote the firm and who are adept at building networks of qualified candidates in the communities where their companies operate. The first stop will be universities. Both at home and abroad, the reputation and quality of a country’s universities will be a key measurement for recruiters. The Global Talent Index’s ranking of the quality of universities and business schools – which assesses the number of universities ranked globally among the top five-hundred, the number of business schools ranking in the world’s top one-hundred and the spending per student on higher education as a percentage of GDP per capita – shows a number of important developments in this regard. In 2012, for example, the GTI score shows that the top five countries measured by the quality of their
Think creatively on channels for talent acquisition
universities and business schools will be unchanged
As the developing world continues to pile into the
from 2007 with the US, the UK, Sweden, South Korea
offshoring business, the range of industries “hiring”
and Australia scoring 78, 44, 38, 37, and 36 in 2012
capital will continue to grow over the next five years.
respectively (out of a possible 100 points). However,
Even the most conservative, security-conscious sectors
there will be significant movement below these top-
will be seeking to reduce costs by moving their more
ranked countries, with Germany, France, Russia, Japan
routine businesses to offshore facilities. In the legal
and Poland all moving up two places to 6th, 7th, 11th
profession, for example, more highly skilled work
12th and 16th respectively (out of the ranking of thirty
such as litigation research, traditionally carried out by
countries). Russia’s advance stands in stark contrast to
paralegals in-house, and intellectual property work
the lower quality of its compulsory education, where it
involving patent research, analysis, and drafting
ranks 22nd in the 2012 ranking, down two places from
of patent applications, is expected to move to
20th in 2007. The two measurements underline Russia’s
offshoring facilities.
growing commitment to higher education, with junior and high-school facilities receiving a lower priority. Given the advances of both Germany and France,
universities and business schools. Lower down the ranking, China will hold steady at 21st place with India moving up one level to 25th; these figures are naturally distorted due to the size of the population and the method of assessment, which is spread per capita. While both of these countries will continue to support highquality higher education over the next five years and will have tremendous talent pools, the sheer number
the industry’s own employees. In particular, employee referral programs will become more popular. These generally offer cash rewards and prizes to employees for successfully referred candidates. For KPMG, nearly 39% of the firm’s experienced hires came through employee referrals. For smaller firms the percentage will be less but just as valuable, particularly considering the low cost of acquiring talent in this manner.
Given the continued need for versatile, talented staff for both sides of the professional services sector – offshore and onshore – firms will need to do the following:
Innovate the HR function With talent in short supply, organizations should elevate HR to the highest levels, acknowledging that talent is
Canada and Saudi Arabia will both drop two places to 8th and 9th on the 2012 ranking of the quality of
One of the key resources in the years ahead will be
the only competitive advantage. Leading companies
Think globally regarding talent pools and talent competition
need to customize their HR processes to align with business objectives and create a results-oriented,
They will need to source globally for roles that they
performance culture. Be ready – the global talent war in
have previously looked to fill locally and they will need
professional services is just beginning to heat up.
to keep in mind that the talent competition is leveling out with the traditional competitor and the offshore company looking for exactly the same talent but with a different value proposition.
of their populations pulls down their ranking in the expenditure per student measurement.
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
Technology
After years of hype, the technological future
of web-based telephony and converged networks,
is almost here. The networked home, the
providing their customers with much more than plain
A future imperative
truly portable office, easy-to-use video
vanilla voice services.
conferencing and collaborative, online
Given these trends, a flexible, collaborative, global
project management all promise to become realities over the next five years. This will
multinationals in the IT and telecoms sectors. In order
have one effect – the search for talent in
to retain top-flight people around the world, companies
the IT and telecoms sectors will intensify as
are already developing techniques for plugging their
corporate and consumer spending outpaces
people into closed system internal corporate recruiting
global economic growth.
networks using the latest technology. For example,
Even the most traditional non-technical companies
system called Professional Marketplace, which provides
will need to upgrade to Web 2.0 online environments
rapid online access to the HR profiles of over 70,000
and the latest hi-tech equipment in order to maintain
employees. These profiles are updated regularly in
productivity and competitiveness. At the same time,
order to reflect work experiences and skills. Using this
Daniel Cheng
consumers will continue to demand the latest electronic
system, managers can quickly identify suitably-skilled
Technology practice
gadgets complete with internet access, such as designer
employees from around the world to meet the needs of
[email protected]
smartphones, portable gaming consoles, and networked
each project. Microsoft uses something similar, called
appliances for the home.
distributed engineering, where engineers around the
In the telecoms sector, sales of the ubiquitous mobile
10
workforce will be a top priority for virtually all
Heidrick & Struggles Mapping Global Talent: Essays and Insights
IBM now manages its workforce globally using a
world can collaborate online.
phone will continue to grow, even as world penetration
With the best IT and telecom companies experiencing
levels rise to over 50%. In addition to buoyant sales
turnover rates as high as 15%, retaining talent will
in emerging markets, demand will be sustained by
become an even greater concern in the years ahead.
upgrades to web-enabled handsets, which will be used
As a result, non-compensation based benefits – such
to pay for purchases, to check e-mails, download music,
as childcare and flexible working hours – will rise in
watch TV and make and receive texts and calls. Fixed-
importance. SAS Institute, the world’s largest privately
line telecom companies will need to meet the challenge
held software and related services provider, has a 4%
employee turnover, which it attributes in part to its on-
The ten countries with the greatest proclivity for
site day care center. The company also has around five
attracting talent (assessing the technical skills of the
employees who focus full-time on helping employees
work force, personal disposable income, employment
deal with the needs of their ageing parents.
growth and GDP data) will remain largely unchanged
The Global Talent Index reveals that the tech sector will continue to recruit primarily from the US over the next several years as it retains its dominance in terms of the quality of universities and business schools – the key factor in developing new talent in these fields. The US will be followed by the UK and Sweden in Europe. Saudi Arabia will hold a similar position in the Middle East. The countries to watch in terms of an improving overall quality for nurturing talent are Australia and South Korea, as well as China, which will leap eight places to rank 14th by 2012. A declining country in this category is Russia, which is predicted to sink from 6th place to 11th over the next five years primarily due to the gradual erosion of its education system since the collapse of the Soviet Union in 1991. This trend will not be countered significantly by the rising investment the Russian government is putting into higher education as it will take more than five years for these improvements
over the next five years, with North America and Europe retaining their overall dominance. France will take over the number two spot currently held by Sweden, which will slip to 7th place. This leap can be attributed in part to Nicolas Sarkozy’s new government and his modernising of France’s traditional working practice restrictions. On demographics, China and India rank first and second place respectively. We can predict that these two countries will yield an increasing number of talented graduates in the hi-tech sector given their strong tradition of engineering and science at the university level. This, plus the increased presence of foreign multinationals in China, has helped boost the country up the overall ranking from 8th place in 2007 to 6th place in 2012. India holds firm at 10th overall, aided by its gradual improvement in the quality of its environment to nurture talent, the mobility of its labor and relative openness of its labor market.
“Even the most traditional nontechnical companies will need to upgrade to Web 2.0 online environments and the latest hitech equipment in order to maintain productivity and competitiveness.”
to have a significant effect on the Russian ability to nurture talent.
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
11
Industrial
Top-flight graduates will be harder to lure
logistics firm DHL has already set up its own
into the industrial manufacturing sector
Logistics Management University, which teaches
The tale of two worlds
over the next five years. Recruiters who
new recruits everything from courier business to
understand this fact will be at an advantage.
supply chain management.
The reasons are simple – the global manufacturing sector will grow at a relatively slow pace over the next few years, led by strength in emerging markets. Global passenger car sales, for example, will rise by an average of only 3.5% per year until 2012 and the increase will be driven by demand in China and India. Sales in the developed world will remain disappointing; with the US market set to stagnate and those in western Europe and Japan expected to grow by a modest 2 to 4%. The energy sector will exhibit similarly low-key
Dale Visokey
growth with global energy demand per head expected
Industry practice
to average 2.4% per year over the next few years.
[email protected]
Slower demand will be the result of high prices and an increased move toward energy conservation in the developed world. There will be a similar story in other major industrial sectors.
in China must contend with a 20 to 30% annual staff turnover rate and recruit 1,000 plus employees annually,” says Indranil Sen, a Vice President for strategic intelligence at DHL. “With two years’ experience in logistics, many employees will job-hop and start work for another firm, the incentive being a 50% pay increase.” In the developed world, manufacturing companies can retain trained staff if they are willing to give international opportunities to their top performers. And this trend will be seen all the way up the management structure. In a recent survey of US and European CEOs by the Economist Intelligence Unit, 60% of respondents said their senior management teams will become more international over the next three years. Opportunities for senior management in the emerging markets look
and energy companies will need to tackle their less
set to grow – Chinese automakers, for example, will be
than sparkling growth profile head on and wring as
keen to hire Western managers over the next five years
much talent as possible out of emerging markets. One
as they begin to expand into foreign markets.
in the fast growing markets. In China, for example, the
Heidrick & Struggles Mapping Global Talent: Essays and Insights
quickly as they are trained. “Multinational operations
Given this trend, traditional manufacturing industries
tactic will be the establishment of local training units
12
The downside, however, will be losing staff almost as
“In a recent survey of US and European CEOs by the Economist Intelligence Unit, 60% of respondents said their senior management teams will become more international over the next three years.” In the US and European aerospace and defense
graduates will be increasingly absorbed on their home
success of a business through a commitment to quality
industries, the major talent challenge over the next five
ground by native firms and the US and European
and productivity. Several fast growing developing
years will be a greying workforce. According to the
companies locating new manufacturing facilities in
markets – China in particular – will be an increasingly
Aerospace Industries Association, the average aerospace/
these faster growing emerging economies.
attractive source of these skills. The Global Talent
defense engineer in the US is currently nearly sixty years old. By 2008, approximately 27% of employed engineers will be eligible for retirement, and during the next decade, the number of employees with science and engineering degrees reaching traditional retirement age will triple.
Index’s ‘flow of foreign direct investment’ (FDI)
Given this imbalance, the aerospace and engineering
measurement reveals that some other countries are likely
industries will need to make a big effort to attract
to become more important in this regard. South Africa
and retain new graduates, through the establishment
will rise seven places to rank fifth on the FDI ranking
of programs that support research, pre-graduation internships, and mentoring activities once a new recruit signs on. Retention will be a major problem; in the aerospace industry, the attrition rate in the one to six
science and engineering degrees becoming increasingly
year range will be approximately two times greater than
popular as a means to move up the income ladder.
in the overall new graduate population.
limiting the immigration of foreign professionals, will remain tough. As a result, the growing ranks of Asian
role as a supplier of goods and services to the rest of the African continent as well as overseas. Other countries
In the developing world, the exact opposite is true, with
However, visa restrictions in the US and Europe,
by 2012, a movement that reflects the country’s growing
which will rise up the FDI ranking include Mexico (up five places to 11th) Egypt, Ukraine, and France.
The manufacturing sector also demands blue-collar talent – those steady workers who contribute to the
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
13
Life Sciences
The life sciences sector, in many ways, is
science, which promise more personalized drugs able
a victim of its own success. The medical
to target niche markets with greater efficacy. This
A healthy future?
and public health advances of the last
should deliver greater pricing power to the industry
several decades have translated into
but may require the sale of larger numbers of lower
healthier people, longer lifespans, reduced
revenue drugs rather than reliance upon the traditional
infant mortality and an expanding global population. It seems demand for healthcare
blockbuster model of selling a few key drugs to large segments of the global population.
services and products can only continue to
Whether due to costs, restructuring, mergers, a
increase globally.
reluctance to hire from outside the industry, the rapid growth of emerging markets or a combination of all
The prevalence of ‘lifestyle’ diseases – such as obesity
five, the pharmaceutical and biotechnology industries
and alcoholism – are already causing increased alarm
have historically failed to invest sufficient resources in
in the developed world, leading to a greater focus on
building their internal teams. The biotech companies
disease prevention and education in those economies.
have tended to rely on a pretty hand-to-mouth existence
Meanwhile concern over infectious diseases, particularly
while the more established firms in pharma have often
Jeff W Dodson
Avian Flu and HIV/AIDS, will facilitate greater
operated as exclusive US/European clubs, increasingly
Life Sciences practice
government cooperation with industry in both the
leaning on staffing organizations to fill their talent
[email protected]
emerging markets and the developed world, increasing
gaps in the short term, rather than applying long-term
the demand for multi-lingual healthcare policy experts
succession planning. As the influence of China and
with a global perspective in both the public and
India continue to rise over the next five years this trend
private sector.
cannot continue; already there is growing evidence of
The global pharmaceutical business will see continued growth, but at a slower rate, as more low-cost generics
14
Heidrick & Struggles Mapping Global Talent: Essays and Insights
the gradual move to outsourcing selected functions, an option the industry had previously been slow to accept.
become available, government pricing pressures
When assessing a move to outsourcing, biotech
continue, and truly innovative drugs come to market
companies will need to ensure they are able to access
at a slower pace. This steady growth will be sustained
similar talent pools and resources to those they have
by increasing knowledge about DNA and molecular
in their current locations. Existing biotech clusters
have the competitive advantage of being located close
scientists and researchers, in addition to top-quality
biggest changes ahead for talent trends in the life science
to many highly respected universities – for example
senior general management executives capable of
sector over the next five years. China, which advances
the cluster in Northern California which has twelve
leading and driving change across complex global
two places on the overall Global Talent Index for 2012,
major research universities and laboratories in the
organizations. This will necessitate a global talent
jumps eight places to 14th in this category between
region helping to drive innovation. The proliferation
search; for graduate level personnel this search will
2007 and 2012, its biggest advance among all seven
of collaborative working and knowledge sharing tools
be centered mainly on the top universities. For more
measurements used to make up the GTI. The increase
and technologies should help break down geographic
experienced individuals the hunt will be among the
reflects the Chinese government’s determination to
barriers over the next five years, allowing for an
world’s fast-growing biotech firms and university labs.
improve the quality of life for its population and
increasing level of outsourcing to countries in Asia and Eastern Europe.
develop the life sciences sector into one of its global
As with other high-growth sectors, not just the recruitment but the retention of talent will be a major
competencies.
In cases where medicines need to be developed for
headache for the life sciences sector over the next
Another strong performer in this category is South
large regional markets, it will make sense for companies
five years. To address this problem, pharmaceutical
Korea, which advances four places to 10th place in the
to locate their facilities closer to the population in
companies will need to start looking at recruiting
rank in its ability to nurture talent. Unsurprisingly, the
question, where the demand is higher and where these
outside of their traditional hiring range. For example,
US ranks top in this category, given its long history
companies can access the local skilled talent pool.
companies will need to be more involved at high
of innovation in the sector, followed closely by the
Multinationals in this sector will invest in global regions
school and college level to generate interest and educate
Netherlands, Canada, Japan and Australia.
where there is a high supply of technical and scientific
students on the skills needed for the industry. In
professionals, such as China, India and Brazil, which
addition, these companies will need to begin targeting
rank 1st, 2nd and 5th, respectively, in the demographics
the 60+ market, which is looking increasingly likely to
category of the Global Talent Index both in 2007 and
seek supplemental income after retirement age and may
2012. To build the scale of talent needed in markets
continue to work in the field through reduced work
like China and India to better serve large local markets,
programs.
pharmaceutical multinationals will need to play an
Developing an awareness of these emerging trends and making the recruitment, development and retention of top talent a strategic imperative is critically important for every life sciences company competing in the global market. Equally important is the establishment of strong partnerships with world class agencies
The Global Talent Index’s measurement of the quality
capable of recruiting the best talent in key functions
of the environment to nurture talent – which puts
in all established and emerging regions. The most
a strong weighting on the percentage of university
proactive industry players have already made significant
Globally, the life sciences sector will need to keep
students in the sciences, numbers of R&D researchers
investments in talent, and these are the companies that
working hard to attract the most skilled and committed
and meritocratic remuneration – reflects one of the
are best positioned for the future.
active role in recruiting and developing people at junior, middle and senior levels in their organizations.
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
15
Financial Services
Young graduates often look to the financial
challenges, the industry will still offer big rewards for
services sector as a path to big salaries and
those who can thrive in a risky environment and the
Accounting for talent
bonuses, but in the future a number of
need for high-quality talent in the financial services
risks will balance the opportunities faced
sector will be undiminished. “If there’s one limiting
by the sector. Slower global economic
factor to growth, it is people and talent,” says Tejpreet
growth and rising interest rates, especially in the countries of the European Union and
Chopra, the president and CEO for GE’s Commercial Finance business in Europe.
Japan, will lead to a rise in corporate loan
One of the key areas of scarcity will be the fast-growing
defaults in many countries. A slowdown
markets of India and China. Despite the vast numbers
in the property market in developed
of graduates entering the workforce every year in both
economies will put pressure on the banks that favour lending to this sector.
of these countries, a relatively low proportion of them have the skills required by global financial services firms. As a result, these few will be highly sought-after and
To combat this, many banks have diversified their
those firms which hope to hire them will need to offer
businesses, strengthened their reserves and improved
top-flight compensation and opportunities.The financial
Valerie Germain
the quality of loan recipients. Risk-transfer techniques
services companies will increasingly hope to boost their
Financial Services practice
have become more widespread and sophisticated. Fee-
knowledge of emerging markets by recruiting talent
[email protected]
based income will grow as companies increasingly move
in India and China for their offices in London, New
away from debt financing, towards raising money on
York, Hong Kong and Singapore. Crucially, they will be
the capital markets and paying banks to act as
offering these graduates exactly the same compensation
their advisors.
packages as graduates coming out of Harvard or any of
Merger and acquisition activity, led in part by private
the other globally renowned business schools.
equity funds, will continue but not at such heady
Another major hiring challenge for the financial services
levels as in the past. The sharp rise in debt associated
sector – not known for its hip image – will be its
with leveraged buyouts (LBOs) by private equity firms
need to appeal to graduates who have grown up with
will also be a source of risk to lenders. Given these
the internet. Banks and insurers who fail to properly understand the web-based culture run the risk of
16
Heidrick & Struggles Mapping Global Talent: Essays and Insights
running up against a brick wall of distrust and cynicism,
trends in financial services. In terms of its proclivity to
the talent pool created by its huge population, will
which could damage their brand and cause them to lose
attracting talent – a vital measurement for the sector
jump four places from 17th to 13th place in its ability to
their competitive advantage.
which assesses technical skills of the workforce, personal
attract talent in 2012. This is the country’s biggest single
disposable income, employment growth and GDP data
improvement among all seven indices used to create
– France leaps three places over the next five years to
the overall index and reflects the country’s continued
rank second behind the US by 2012. This will largely be
emphasis on technical training at the secondary and
the result of the new government’s more flexible view
tertiary levels of education as well as the country’s
toward working practices and compensation. Canada,
rapidly-expanding middle-class.
‘Generation Y’, those born between 1977 and 2005, have grown up with computers, show no fear of technology, take risks and are media-savvy and brand conscious. They are an online generation, whose new social spheres are social networking sites such as MySpace and FaceBook. Within a few years, job podcasts by even the most conservative of employers will become a reality. According to the Global Talent Index, the next five years will produce a few surprises in terms of talent
Germany, Australia and the UK follow in 3rd, 4th, 5th and 6th place respectively in this category.
Japan will also gain competitive advantage, jumping from 14th to 11th place over the next five years as
Intriguingly, India, which earns its overall Global
its financial services institutions begin to realize the
Talent Index 10th place ranking primarily because of
importance of attracting global talent.
“Generation Y, those born between 1977 and 2005, have grown up with computers, show no fear of technology, take risks and are media-savvy and brand conscious. They are an online generation, whose new social spheres are social networking sites such as MySpace and FaceBook. Within a few years, job podcasts by even the most conservative of employers will become a reality.” Global Talent Index, developed in co-operation with the Economist Intelligence Unit
17
Greenland Sea
Greenland
Kara Sea
Appendices
Mongolia
Barents Sea
Arcti
c Cir
cle
Norwegian Sea
Russia
Iceland
Sweden
Chin
Finland
Norway
Appendix A Methodology, 19
Appendix D Overall GTI ranking, 23 Appendix F
Lithuania
Czech Rep. Switz.
Islands Appendix G Azores Quality of universities and business schools, 26
Portugal Mobility and relative openness of the labor market, 28
Appendix J
Stock and flow of foreign direct investment, 29
Spain
Uzbekistan
Slovenia
Italy
Slovakia
Albania
Caspian Sea
Mold.
Croatia Bosnia & Herz. Serbia Mont.
Romania
Black Sea
Georgia
Turkmenistan Afghanistan
Azerbaijan
Pakistan
Bulgaria
Mac.
Turkey
Iran
Greece
Appendix K Proclivity to attracting talent, 30
er
Cyprus Lebanon
Morocco
Canary Islands
Tunisia
N
Ukraine
Austria Hungary
Appendix H Quality of the environment to nurture talent, 27 Appendix I
Tajikistan
Poland
Germany
Bel.
France
Kyrgyzstan
Aral Sea Belarus
Demographics, 24 Quality of compulsory education, 25
Kazakhstan
Latvia
Neth.
Appendix C Global Talent Index weighting, 22
NTI
Baltic Sea
Denmark
Appendix B Global Talent Index maps, 20 Ireland
CAppendix E
Estonia
North Sea
United Kingdom
Mediterranean Sea
Israel
Syria
Iraq Kuwait
Arabian Sea Qatar
Jordan
U. A. E. Oman
Western Sahara Algeria
Egypt
Saudi Arabia
d
Re Se
Libya
a
e Verde Islands Mauritania Gambia
Yemen
Senegal
Mali Niger Guinea Burkina Faso
Eq
18
Sierra Leone uHeidrick and Insights ato & Struggles Mapping Global Talent: Essays Cote r Liberia
D'Ivoire
Ghana
Somalia
Sudan Chad Ethiopia
Benin Nigeria
t
ua
Eq
Eritrea
Guinea Bissau
INDIA OCEA
Appendix A
The Global Talent Index is the result of a
Applying their respective areas of expertise in talent
collaboration between Heidrick & Struggles
assessment and data gathering, the project team from
Methodology
and the Economist Intelligence Unit; the
both organizations drew up a list of variables with
vision of the former was matched by the
which to measure the seven areas of interest. These
research expertise of the latter. The Index
variables combine quantitative measures drawn from a variety of local and international data sources,
measures not only a country’s natural
with qualitative assessments from the Economist
potential for producing talent in sociodemographic terms, but also the conditions necessary to realize this potential. A country may exhibit heady population growth but
Intelligence Unit’s network of country analysts and local contributors. Forecasts were based on the Economist Intelligence Unit’s macroeconomic model and country analysts’ projections for qualitative variables. Some
without a supporting infrastructure and the
variables, particularly for education, had to be assumed
right cultural contexts, the talent margin
to remain equal in five years, owing to the lack of
will not be able to fully develop.
time on which to base projections. The data was then normalized in order to obtain scores from 1 to 100
To reflect this multi-layered analysis seven major
(where higher scores meant better performances on the
areas were determined to be of importance:
talent measures).
• demographics • quality of compulsory education systems
Finally, the project team set the weights of the different
• quality of universities and business schools
variables in the overall Index by assigning scores from
• quality of the environment to nurture talent
1 to 5 for each variable (where 1 = less important and
• mobility and relative openness of the labour market
5 = of critical importance).
• trends in foreign direct investment • proclivity to attracting talent
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
19
Appendix B
ARCTIC OCEAN
Russia B e a ufo r t Sea
Baffin Bay
Greenland
Nor wegian Sea ircle tic C Arc
Norway
Iceland
Global Talent Index maps
United Kingdom
Gulf of Alas k a Canada
France
Spain Portugal
the world at 2012
The map uses color to represent thirty countries’ overall talent
Ireland
Hudson Bay
Azores Islands Morocco United States Algeria
AT L A N T I C
Canary Islands
Western Sahara
Trop ic o
f Can
PA C I F I C
Mali
cer
ncer
Ca Tropic of
The Bahamas
Gulf of Mexico
Mauritania
Mexico
ranking at 2012, indicating at a glance how countries score at
Senegal Cuba Belize
nurturing talent, from red-hot beds to blue cooler climates.
Jamaica Honduras
Cape Verde Islands
Dominican Republic Puerto Rico
Gambia Guinea Bissau Guinea
Haiti
Sierra Leone
Ca r i b b e a n S e a
Guatemala El Salvador
Liberia
Nicaragua Costa Rica
Venezuela
Equ ator
Guyana Suriname
French Guiana
r Equato
Colombia
Global Talent Index scores in 2012 – numbers represent how countries score at nurturing talent
Ivory Coast
Panama
OCEAN OCEAN
Ecuador
Brazil Peru
Tropic
Bolivia
of Capr icorn
Tropic
n pricor
of Ca
Paraguay
Chile
Argentina
Uruguay
Antarctic Circle
the top 30 in 2012 20
Heidrick & Struggles Mapping Global Talent: Essays and Insights
2012 country rank
1
United States
2
rank GTI change 2012
GTI 2007
0
53
52
United Kingdom
+2
48
46
3
Canada
-1
47
47
4
Netherlands
-1
46
46
5
Sweden
0
45
45
6
China
+2
44
42
Russia
Chukchi Sea
Beaufort Sea
Sea of Okhotsk
Sea of Okhotsk
Mongolia
Sea of Japan
North Korea South Korea Canada
ARCTIC OCEAN
Hudson Bay
Japan
Yellow Sea
Leptev Sea
China
Baffin Bay
East China Sea
Tropic of Cancer
Bhutan
Nepal
Greenland Sea
Greenland
Bangladesh
Kara Sea
Burma India
United States Mongolia
Barents Sea Arcti
c Cir
cle
Norwegian Sea
Russia
Bay of Bengal
South China Sea
Laos
Thailand
PACIFIC
Philippines
Vietnam
Cambodia
Iceland Sweden
Brunei
China Finland
Malaysia
Sri Lanka
Malaysia
Norway
Ireland
Lithuania
Belarus
Czech Rep.
Italy
Portugal Spain
Slovakia
Albania
Romania
Georgia
Black Sea
Afghanistan
Azerbaijan
Pakistan
India
Bulgaria
Mac.
n
d
o
n
e
s
i
Papua New Guinea
a
Solomon Islands
Nepal
INDIAN
Turkey
Bay of Bengal Vanuatu
Iran
Fiji
of Syria
Ca er nc
Suriname
Cyprus Lebanon
Morocco
Canary Islands
Tunisia
French Guyana
Mediterranean Sea
New Caledonia
Iraq Kuwait
Israel
U. A. E. Oman
d a
Mauritania
Yemen
Senegal
Mali Niger
Brazil
Cote D'Ivoire
Ethiopia
Benin Nigeria
Ghana
Central African Republic
Togo
OCEAN
New Zealand
Chad
Burkina Faso
Liberia
corn
Tasman Sea
Somalia
Sudan
Guinea Sierra Leone
OCEAN
r
to
ua
Eq
Eritrea
Guinea Bissau
Capri
Great Australian Bight
INDIAN OCEAN
Se
Cape Verde Islands
tor
Trop
ic of
Saudi Arabia
Re
Egypt
Libya
ua
Australia
Madagascar Algeria
Eq
Trop
Qatar
Jordan
rn
prico ic of Ca
Sri Lanka
Arabian Sea
Western Sahara
Gambia
OCEAN
East Timor
Turkmenistan
Greece
ic
Guyana
Caspian Sea
Mold.
Croatia Bosnia & Herz. Serbia Mont.
op
Tr
Venezuela
Slovenia
I
Uzbekistan Ukraine
Austria Hungary
Switz.
France
Azores Islands
Myanmar
Tajikistan
Poland
Germany
Bel.
ATLANTIC
Kyrgyzstan
Aral Sea
Neth. Puerto Rico
Kazakhstan
Latvia
Baltic Sea
Denmark
Equator
Sing.
Estonia
North Sea
United Kingdom
Cameroon
Uganda
Kenya
Equatorial Guinea Sao Tome & Principe Gabon
Congo
Rwanda
Dem. Rep. Of Congo
Burundi
Tanzania
Madagascar
Antarctic
Mozambique Angola
Tropic of
Zimbabwe
Capricorn
Circle
Zambia
Ross Sea
Antarctica
Botswana
Namibia
South Africa
2012 country rank
rank GTI change 2012
GTI 2007
2012 country rank
rank GTI change 2012
GTI 2007
2012 country rank
rank GTI change 2012
GTI 2007
2012 rank
country
rank GTI change 2012
GTI 2007
7
Germany
-1
44
43
13
South Korea
+2
37
34
19
Mexico
+2
33
31
25
Brazil
-2
29
30
8
Australia
-1
43
43
14
Japan
+2
36
34
20
Greece
0
32
32
26
Turkey
0
29
27
9
France
0
43
41
15
Poland
-2
35
35
21
Argentina
-4
32
34
27
Saudi Arabia
+1
26
23
10
India
0
41
39
16
Italy
-2
34
34
22
Thailand
0
30
31
28
Nigeria
-1
23
25
11
Spain
0
37
37
17
Ukraine
+2
34
33
23
South Africa
+1
30
29
29
Indonesia
0
22
23
12
Malaysia
0
37
37
18
Russia
0
34
33
24
Egypt
+1
29
29
30
Iran
0
21
21
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
21
Appendix C
indicator
weight: 1 to 5
Demographics
Global Talent Index weighting
5
CAGR Population aged 20-59 (%)
0
nnnnn
Quality of compulsory education sectors
weight: 1 to 5
R&D as % of GDP
5
nnnnn
Cost of living
3
nnn
Degree of restrictiveness of labor laws
4
nnnn
Wage regulation
1
n
Duration of compulsory education
4
nnnn
Quality of workforce
4
nnnn
Starting age of compulsory education
1
n
Local managers
4
nnnn
Current education spending (% of GDP)
2
nn
Protection of intellectual property rights
1
n
Current education spending per pupil as a % of GDP per capita
4
nnnn
Protection of private property
3
nnn
Primary school enrollment ratio (%)
2
Meritocratic remuneration
4
nnnn
nn
Secondary school enrollment ratio (%)
4
nnnn
a country’s potential for producing talent. These are
Mean years of schooling
4
nnnn
listed here in the tables on the right. As the final step
Adult literacy rate (% of pop over 15)
5
in the data analysis, the project team from Heidrick &
Pupil/Teacher ratio, primary
Seven major areas were determined to be of importance in researching and analysing the factors that determine
Struggles and The Economist Intelligence Unit applied their judgement to set the weights of the different
Mobility and relative openness of the labor market Number of students studying overseas
2
nn
4
nnnn
nnnnn
Number of overseas students studying in country as a % of tertiary enrollment
2
nn
Language skills of the labor force
5
nnnnn
Pupil/Teacher ratio, lower secondary
2
nn
Hiring of foreign nationals
4
nnnn
Pupil/Teacher ratio, upper secondary
2
nn
Openness of trade (exports + imports % of GDP)
3
nnn
Quality of universities and business schools
Stock and flow of foreign direct investment
variables in the overall ranking by assigning scores from
Gross enrollment ratio ISCED 5 & 6 Total
4
nnnn
1 to 5 for each variable (where 1 = unimportant and 5
Number of business schools ranked in world’s top 100
2
nn
Average flow of FDI in previous five years (% of GDP)
0
3
nnn
Average stock of FDI in previous five years (% of GDP)
2
nn
quality of compulsory education, the starting age of a
Number of universities ranked in world’s top 500
country’s compulsory education was judged to be much
Expenditure per student for higher education (as % of GDP per capita)
3
nnn
Technical skills of the workforce
4
nnnn
less significant than its adult literacy rate which were
Quality of the environment to nurture talent
nnnn
Share of the population aged 25-64 with tertiary level education
3
nnn
Personal disposable income per capita (US$ bn)
4
weighted 1 and 5 respectively. This process ensures that
Employment growth
3
nnn
Percentage of higher education graduates in the Social Sciences, Business and Law
2
nn
GDP per capita
0
Percentage of tertiary graduates in the Sciences
4
nnnn
GDP per capita (PPP)
4
nnnn
Nominal USD GDP
3
nnn
Researchers in R&D (per m pop)
4
nnnn
PPP GDP
3
nnn
Technicians in R&D (per m pop)
1
n
Real GDP growth (%)
3
nnn
= critical importance). For example, in assessing the
the final scores include a degree of insight from the project team based on its specialist knowledge of the subject.
22
Population aged 20-59
indicator
Heidrick & Struggles Mapping Global Talent: Essays and Insights
Proclivity to attracting talent
Appendix D
Overall GTI rankings
2007
2012
rank
country
GTI score
rank
country
GTI score
1
US
52
1
US
53
2
Canada
47
2
UK
48
3
Netherlands
46
3
Canada
47
4
UK
46
4
Netherlands
46
5
Sweden
45
5
Sweden
45
6
Germany
43
6
China
44
7
Australia
43
7
Germany
44
of the thirty countries achieved in the study in 2007 and
8
China
42
8
Australia
43
the projection forward five years to 2012. The arrows
9
France
41
9
France
43
10
India
39
10
India
41
11
Spain
37
11
Spain
37
The two tables on the right show the ranking that each
between the columns show movement in rank over the five-year period. Red arrows show warming talent, blue
12
Malaysia
37
12
Malaysia
37
shows where talent is cooling and green indicates where
13
Poland
35
13
South Korea
37
no change has occurred.
14
Italy
34
14
Japan
36
15
South Korea
34
15
Poland
35
16
Japan
34
16
Italy
34
17
Argentina
34
17
Ukraine
34
18
Russia
33
18
Russia
34
19
Ukraine
33
19
Mexico
33
20
Greece
32
20
Greece
32
21
Mexico
31
21
Argentina
32
22
Thailand
31
22
Thailand
30
23
Brazil
30
23
South Africa
30
24
South Africa
29
24
Egypt
29
25
Egypt
29
25
Brazil
29
26
Turkey
27
26
Turkey
29
27
Nigeria
25
27
Saudi Arabia
26
28
Saudi Arabia
23
28
Nigeria
23
29
Indonesia
23
29
Indonesia
22
30
Iran
21
30
Iran
21
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
23
Appendix E
Demographics In assessing the demographic factors that affect talent, the team analysed how many people of working age, 20-59 years old, there were in each of the thirty countries.
24
Heidrick & Struggles Mapping Global Talent: Essays and Insights
2007
2012
rank
country
score
rank
country
score
1
China
100
1
China
100
2
India
73
2
India
76
3
US
21
3
US
20
4
Indonesia
17
4
Indonesia
17
5
Brazil
13
5
Brazil
14
6
Russia
10
6
Russia
10
7
Japan
8
7
Nigeria
8
8
Nigeria
7
8
Japan
7
9
Mexico
7
9
Mexico
7
10
Germany
5
10
Germany
5
11
Turkey
5
11
Turkey
5
12
Iran
5
12
Iran
5
13
Egypt
4
13
Egypt
5
14
Thailand
4
14
Thailand
4
15
UK
4
15
UK
4
16
France
4
16
France
3
17
Italy
4
17
Italy
3
18
South Korea
3
18
South Korea
3
19
Ukraine
3
19
Ukraine
3
20
Spain
3
20
Spain
3
21
Poland
2
21
Poland
2
22
South Africa
2
22
Argentina
2
23
Argentina
2
23
South Africa
2
24
Canada
2
24
Canada
2
25
Malaysia
1
25
Malaysia
1
26
Saudi Arabia
1
26
Saudi Arabia
1
27
Australia
1
27
Australia
1
28
Netherlands
1
28
Netherlands
1
29
Greece
0
29
Greece
0
30
Sweden
0
30
Sweden
0
Appendix F
Quality of compulsory education In assessing the quality of compulsory education,
2007
2012
rank
country
score
rank
country
score
1
UK
74
1
UK
75
2
Canada
73
2
France
72
3
Germany
72
3
Netherlands
71
4
Sweden
71
4
Canada
71
5
France
70
5
Germany
71
6
Netherlands
70
6
US
70
7
Australia
70
7
Sweden
69
8
US
70
8
Australia
68
9
Spain
66
9
Japan
66
the team looked at eleven variables which impact the
10
Japan
66
10
South Korea
66
effectiveness of schooling as follows:
11
South Korea
66
11
Spain
66
12
Italy
64
12
Ukraine
65
• duration of compulsory education
13
Poland
64
13
Italy
64
• starting age of compulsory education
14
Ukraine
63
14
Poland
63
15
Argentina
62
15
Argentina
60
16
South Africa
59
16
Mexico
58
17
Malaysia
59
17
Thailand
58
18
Mexico
58
18
South Africa
57
• primary school enrolment ratio (%)
19
Thailand
57
19
Greece
57
• secondary school enrolment ratio (%)
20
Russia
56
20
Malaysia
57
21
Greece
55
21
Turkey
54
22
Turkey
51
22
Russia
53
23
Brazil
50
23
Brazil
48
• pupil/teacher ratio, primary
24
India
44
24
China
46
• pupil/teacher ratio, lower secondary
25
Iran
42
25
India
42
26
China
41
26
Iran
40
27
Egypt
39
27
Egypt
39
28
Indonesia
37
28
Indonesia
38
29
Nigeria
35
29
Saudi Arabia
35
30
Saudi Arabia
33
30
Nigeria
30
• current education spending (% of GDP) • current education spending per pupil as a % of GDP per capita
• mean years of schooling • adult literacy rate (% of pop over 15)
• pupil/teacher ratio, upper secondary
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
25
Appendix G
Quality of universities and business schools The following variables were used as a measure of
2012
rank
country
score
rank
country
score
1
US
76
1
US
78
2
UK
43
2
UK
44
3
Sweden
37
3
Sweden
38
4
South Korea
35
4
South Korea
37
5
Australia
35
5
Australia
36
6
Canada
33
6
Germany
34
7
Saudi Arabia
33
7
France
34
8
Germany
32
8
Canada
33
9
France
32
9
Saudi Arabia
33
both the reputation and resources of the business
10
Netherlands
30
10
Greece
30
schools and universities in each country as well as
11
Greece
30
11
Russia
30
their enrolment records:
12
Spain
29
12
Japan
30
13
Russia
28
13
Spain
30
• gross enrollment ratio ISCED 5 & 6 total
14
Japan
28
14
Egypt
28
15
Egypt
28
15
Ukraine
27
16
Ukraine
26
16
Poland
27
• number of business schools ranked in world’s top 100
17
Italy
26
17
Italy
27
• number of universities ranked in world’s top 500
18
Poland
25
18
Netherlands
25
• expenditure per student for higher education
19
Malaysia
22
19
Malaysia
23
20
Argentina
21
20
Argentina
22
21
China
19
21
China
20
22
Thailand
16
22
Thailand
17
23
Turkey
14
23
Mexico
15
24
Mexico
12
24
Turkey
15
25
Brazil
12
25
India
12
26
India
11
26
Brazil
10
27
South Africa
9
27
South Africa
10
28
Iran
8
28
Iran
9
29
Nigeria
6
29
Nigeria
7
30
Indonesia
5
30
Indonesia
6
(as % of GDP per capita)
26
2007
Heidrick & Struggles Mapping Global Talent: Essays and Insights
Appendix H
Quality of the environment to nurture talent Assessing the quality of the environment involved analysis of the following factors: • share of the population aged 25-84 with higher education • percentage of higher education graduates in the Social Sciences, Business and Law • percentage of tertiary graduates in the Sciences
2007
2012
rank
country
score
rank
country
score
1
US
64
1
US
64
2
Netherlands
60
2
Netherlands
60
3
Canada
57
3
Canada
58
4
Japan
56
4
Japan
56
5
Sweden
53
5
Australia
55
6
Russia
52
6
Sweden
53
7
Australia
52
7
Germany
53
8
Germany
52
8
UK
53
9
France
49
9
France
52
10
UK
49
10
South Korea
51
11
India
48
11
Russia
50
12
Spain
48
12
Spain
49
13
Ukraine
47
13
India
48
14
South Korea
46
14
China
47
15
Malaysia
45
15
Mexico
46
16
Argentina
44
16
Malaysia
43
17
Mexico
44
17
Ukraine
43
• researchers in R&D (per m pop)
18
Brazil
43
18
Poland
43
• technicians in R&D (per m pop)
19
Italy
43
19
Brazil
41
• R&D as % of GDP
20
Poland
41
20
Greece
41
21
Thailand
41
21
Italy
41
22
China
41
22
South Africa
39
23
Greece
41
23
Argentina
39
• wage regulation
24
South Africa
39
24
Thailand
39
• quality of work force
25
Iran
38
25
Iran
36
26
Nigeria
35
26
Egypt
35
27
Egypt
35
27
Turkey
34
• cost of living • degree of restrictiveness of labor laws
• local managers • protection of intellectual property rights
28
Indonesia
35
28
Indonesia
32
• protection of private property
29
Turkey
33
29
Saudi Arabia
32
• meritocratic remuneration
30
Saudi Arabia
28
30
Nigeria
29
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
27
Appendix I
Mobility and relative openness of the labor market
2012
rank
country
score
rank
country
score
1
Canada
73
1
Canada
74
2
UK
62
2
UK
64
3
Germany
59
3
Germany
61
4
Netherlands
58
4
Netherlands
60
5
Australia
58
5
Australia
59
6
Sweden
54
6
Sweden
57
7
Malaysia
52
7
Malaysia
56
8
France
51
8
France
53
9
US
49
9
India
53
10
India
47
10
US
51
The variables used to measure the mobility and relative
11
China
46
11
China
48
openness of the labor market focus not only on the
12
South Africa
43
12
South Africa
46
13
Thailand
41
13
Poland
43
14
Greece
41
14
Greece
42
number of people studying outside of their home country and their language skills, but also on a country’s
15
Poland
41
15
Ukraine
42
tendency to hire foreign nationals to add diversity to its
16
Nigeria
40
16
Mexico
41
workforce. These characteristics along with openness to
17
Turkey
40
17
Italy
41
18
Italy
39
18
Turkey
40
19
Spain
38
19
South Korea
40
20
Argentina
38
20
Spain
40
21
Mexico
38
21
Russia
40
22
Ukraine
38
22
Argentina
39
23
Brazil
37
23
Brazil
39
24
Egypt
36
24
Egypt
39
25
Russia
34
25
Nigeria
37
26
South Korea
34
26
Thailand
36
27
Indonesia
30
27
Japan
35
28
Japan
30
28
Saudi Arabia
32
29
Saudi Arabia
27
29
Indonesia
29
30
Iran
20
30
Iran
20
other cultures are crucial to creating and maintaining talent flow: • number of students studying overseas • number of overseas students studying in country as a % of enrollment in higher education • language skills of the labor force • hiring of foreign nationals • openness of trade (exports + imports % of GDP)
28
2007
Heidrick & Struggles Mapping Global Talent: Essays and Insights
Appendix J
Stock and flow of foreign direct investment To determine the scores for this pillar of the research,
2007
2012
rank
country
score
rank
country
GTI score
1
Netherlands
100
1
Netherlands
100
2
Malaysia
73
2
Sweden
71
3
Sweden
69
3
UK
56
4
UK
50
4
Malaysia
53
5
Nigeria
47
5
South Africa
47
6
Spain
45
6
Canada
45
7
Argentina
42
7
Egypt
42
8
Australia
42
8
France
41
9
Canada
41
9
Australia
40
the project team looked at the average stock and at the
10
Thailand
40
10
Spain
38
average flow of foreign direct investment (FDI) for
11
Egypt
39
11
Mexico
37
each country in the previous five years as a percentage
12
South Africa
39
12
Poland
37
13
Poland
38
13
Thailand
31
14
France
36
14
Nigeria
30
15
China
36
15
Argentina
30
16
Mexico
35
16
Ukraine
28
17
Germany
30
17
Germany
28
18
Brazil
29
18
Brazil
26
19
Ukraine
23
19
China
25
20
US
15
20
Turkey
22
21
Italy
14
21
US
18
22
Turkey
13
22
Italy
16
23
Saudi Arabia
12
23
Russia
13
24
South Korea
12
24
Indonesia
9
25
Greece
10
25
South Korea
9
26
Russia
10
26
India
9
27
India
7
27
Greece
8
28
Indonesia
5
28
Saudi Arabia
8
29
Iran
0
29
Japan
0
30
Japan
0
30
Iran
0
of GDP. However, it only used the figures for each country’s average stock of FDI when calculating this index.
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
29
Appendix K
Proclivity to attracting talent
2012
rank
country
score
rank
country
score
1
US
39
1
US
41
2
Sweden
37
2
France
35
3
Canada
36
3
Canada
35
4
Germany
35
4
Germany
34
5
France
35
5
Australia
33
6
Australia
34
6
UK
33
7
UK
33
7
Sweden
32
its cultural nuance, is a country’s proclivity to attract
8
Spain
31
8
Spain
31
talent. In other words, why would anyone want to work
9
Netherlands
31
9
Italy
30
10
Italy
30
10
Netherlands
29
11
Poland
29
11
Japan
28
12
Greece
26
12
Malaysia
27
13
Argentina
25
13
India
27
14
Japan
25
14
South Korea
27
Perhaps the most difficult area to define because of
there? In assessing this final pillar of the research, the project team looked at the following variables: • technical skills of the workforce • personal disposable income per capita (US$ bn)
15
South Korea
23
15
Greece
26
• employment growth
16
Malaysia
23
16
Poland
24
• GDP per capita (PPP)
17
India
23
17
Argentina
24
18
Egypt
23
18
Mexico
24
• nominal USD GDP
30
2007
• PPP GDP
19
Russia
20
19
Russia
23
20
Mexico
20
20
Saudi Arabia
22
• real GDP growth (%)
21
Brazil
19
21
Turkey
22
22
Iran
19
22
Egypt
22
23
Saudi Arabia
19
23
Ukraine
21
24
Turkey
17
24
Brazil
20
25
Nigeria
16
25
Thailand
18
26
China
16
26
China
18
27
Ukraine
15
27
Iran
17
28
Indonesia
15
28
Nigeria
17
29
Thailand
14
29
Indonesia
14
30
South Africa
11
30
South Africa
11
Heidrick & Struggles Mapping Global Talent: Essays and Insights
Further reading available on www.heidrick.com ‘The Leadership Team: Complementary Strengths or Conflicting Agendas’, Stephen A Miles and Michael D Watkins, Harvard Business Review, April 2007 ‘Roller Coaster Leadership’, Kevin Kelly, Business Strategy Review, Spring 2007 Getting Results in China: How China’s Tech Executives are Molding a New Generation of Leaders, (A joint research project between Heidrick & Struggles and The Stanford Project on Regions of Innovation and Entrepreneurship) Route to the Top, Dr Elisabeth Marx, Heidrick & Struggles, 2006 Executive Leadership in China, (A joint study between Heidrick & Struggles and the Economist Intelligence Unit) Benchmarking Corporate Governance in China, (A joint research project carried out by Heidrick & Struggles and the School of Management, Fudan University)
Global Talent Index, developed in co-operation with the Economist Intelligence Unit
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South China Sea
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Equator
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I
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a
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of C Tropic
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