marketer - BIC Agency

THE

!

Nov-Dec

2016

MARKETER

Production

Audio&Video Audio Production Video Production Voice Overs Jingles Documentaries Neo Track Recording Pangani, Nairobi Mobile Phone: +254711732618 +254710910674

www.neotrackrecords.co.ke

STARTING FROM

KES 8000 PER MONTH Social Media Management Services

+254 713 516 000

T

he beauty of the business of marketing is always in a storm of disruption & opportunity. The Highway Marketer is definitive source for new product, technology and services in the market. We help businesses by delivering what they need to win in today’s fast-changing industry – on our digital and print platforms, in The Highway Marketer advert magazine. Our mission is to engage, inspire and inform with great graphical and pictorial presentations that makes sense of disruption and change. Our key audience is currently geographically limited to the Thika Road corridor and both end terminals at Nairobi and Thika. These are the areas we currently circulating in print but with plans to expand. The Highway Marketer is also circulated in electronic format (eMagazine) through our mailing list and cross breed of Social Media Platforms. Did you know that advertising campaigns combining printed media with internet advertising achieve up to a 25% higher response rate than an internet-only campaign? The span of both print and web can draw on the strengths of both. One of the basic axioms of print marketing is that it takes multiple impressions on target buyers to induce them to make a purchase. The more varied these touchpoints, the greater the impression and motivation to favorable action. A strategic combination of print and digital communication can maximize the impact of your message because print offers benefits that digital doesn’t, and that digital combined with print advertising is more powerful than digital alone. A strategic use of print media can most effectively and efficiently increases your sales, revenue and profits.

Till Number 89740 Note that 0723221022, 0713516000 and 0706660499 are the only numbers in service. Please ignore any call or SMS from any other number. All Mpesa Payment should be done on BIC Agency Till Number 89740 only.

Disclaimer While every effort has been made to ensure the accuracy of the information contained herein, the publisher and its agents cannot be held responsible for any errors contained, or any loss incurred as a result. Articles published do not necessarily reflect the views of the publishers. The editor reserves the right to alter or cut copy. Articles submitted are deemed to have been cleared for publication. Advertisements, inserts and company contact details are printed as provided by the advertiser. BIC Agency cannot be held responsible for the accuracy or veracity of supplied material.

Great Support WITH EVERY ADVERT BOOKING

FreeGraphics

Design

Limited to 2 Reviews

facebook.com/highwaymarketer facebook.com/groups/thehighwaymarketer [email protected] +254 723 22 10 22 +254 713 51 60 00 Page #2 | The Highway Marketer, Nov/Dec 2016 Issue | Download a eCopy from www.issuu.com/bicagency

CONTRACTORS

Our Services: • Security Surveillance System Installation • Access Control Installation • Speed Stiles and Boom Barriers • Electrical Systems Installation

WeAre LicensedContractors Email: [email protected] phone:+254.722.626.005 Contrust House, Arkland Exhibition, Rm 25 Moi Avenue, Nairobi Page #3 | The Highway Marketer, Nov/Dec 2016 Issue | Download a eCopy from www.issuu.com/bicagency

DONATE SUPPORT Vulnerable Children

• Daily Meals • ECD Structures • Access to Health Services

@strcturesofhope

@structuresofhope

ACCESS ECD

SERVICES

www.structuresofhope.com

SECURITY & POS

SYSTEMS MANAGEMENT

Supply and Installation

We supply and Install security systems in residential homes, companies and government institutions among other facilities.

Contact: Mobile: +254 713 778 016/+254 722 321 623 Email: [email protected] www.technohubsolutionskenya.com Gituamba Plaza, Opp Ruiru main stage 3rd Floor, Suite 16

Other systems supplied by Techno Hub: POS Softwares and Hardwares, Access control, Alarm Systems, Fire Suppression equipment, Time and Attendance, Electric Fence among others. Page #5 | The Highway Marketer, Nov/Dec 2016 Issue | Download a eCopy from www.issuu.com/bicagency

UNLIMITED

ACCESS DOWNLOAD all ebooks online

3,150/visit our website www.booknmoney.com

EnergyAUDIT Other Services: Energy Management System Steam Systems Audit Pump Audits Compressed Air Audit

We have CertifiedAUDITORS P.O Box 1749-00100 Nairobi. Phone: +254 (0) 722237155 Email: [email protected] Salama House, Mama Ngina Street 3rd floor room 313

Sustainability Through Energy Management And Innovation Page #6 | The Highway Marketer, Nov/Dec 2016 Issue | Download a eCopy from www.issuu.com/bicagency

IMPORTERS

& DISTRIBUTORS

Veterinary Equipment & Supplies

Products Range

• Artificial Insemination Equipment • Syringes • Castrating & Clippers Equipment • Hoof Tools & Wool Equipment • Identification/marking Equipment • Milking Equipment • Veterinary/livestock Needles • Protective Wear And Equipment • Restraining Equipment • Surgical Equipment • Thermometers & Heat Detectors • Teat Equipment & Instruments • Drenching Guns • Dehorning & Weighing Tools

CONTACT GPH [email protected] [email protected] [email protected] +254 700 247 255 - Office Line | +254 725 116 058 - Caroline | +254 721 756 244 - Patrick www.greenpakholding.com Page #7 | The Highway Marketer, Nov/Dec 2016 Issue | Download a eCopy from www.issuu.com/bicagency

Kefa DAVID Director, NeoTracks mainstream artists. Our blend of excellent quality and reasonable prices has made us a fashionable choice since we started. N Our Team eo Track Records has a team of able and energetic personnel. The music industry is evolving into a more vibrant independent scene.

Neo Track Records is a multi-purpose recording studio in Nairobi. We started with the vision of creating an environment for achieving a professional sound, which has seen us work with clients of diverse talents. The dream of Neo Track Records is to go beyond the ordinary remit of a sound recording studio and to become an innovative center where artists, bands, songwriters, musicians and producers can realize their sonic potential. Neo Track Records has taken on the responsibility of helping the upcoming artists get an edge to compete with

Here at Neo Track Records, we don’t only help you achieve great quality sound, but we aim to help you succeed. Our staff comprises of independent artists, producers, promoters, bloggers, business owners and other professionals who make the system and synergy in Neo Track Records exceptional and powerful. We truly believe that by working together, we can change not just Africa’s music industry, but the music industry as a whole. Welcome to Neo Track Records at Pangani, Nairobi any time.

Kefa David God Bless!

Kefa OLIVER Audio Production When it comes time to record in a professional recording studio, you want to be sure you make the right choice. There are practical sides and there are emotional sides to the equation. Here are four things to consider when shopping for a recording studio: The people: Get to know the people behind the studio – the owners and the staff. If there are areas where you are incompatible, ask yourself if it will be a roadblock or helpful in bringing a different perspective to the recording process. The facility: There are two sides to deciding if the facility is a good fit – the practical and the inspirational. Ask yourself practical questions like: is the live room big enough for the band? On the inspirational side, ask questions like: do I like the way the rooms sound? Will I be comfortable performing here? The equipment: You certainly want to assess studio equipment to determine whether it fits your wants and needs. Do they have high-quality professional recording equipment that will produce good results? The rates: Obviously, money is an important consideration.

Keep in mind, the cheapest rates don’t always mean the worst quality, and the highest rates don’t guarantee the best results. Take a tour Now that you’re armed with the right questions to evaluate a recording studio, what’s next? Call the studio and take a tour.

Lino O. Video Production Here are some of the top things you should do while choosing a video production company if you are serious about filming a quality video for your Music. 1. View Their Portfolio Testimonials from previous clients or a client list detailing other customers that they have worked with are also helpful. 2. Know How Your Project Will be Managed It is crucial you hire a production company that can handle every aspect of the production process. 3. Get a Quote Price is not always the best indicator of quality. Sometimes you’ll find that a company that charges less offers a higher quality product than their more expensive competitors. 4. Other Considerations As you continue your search for the right company, here are some other considerations to keep in mind: Consider the production team. Are they experienced industry professionals? What is their process?

Understand how the production process will play out from start to finish. How will they get the final okay on decisions? What role will you play in the process? Making sure your voice is heard is crucial. Check the lines of communication.

Jeniah SYOMBUA Musician were unbeatable! We began tracking a couple weeks later. We all felt very comfortable getting the best take possible. Not only does Kefa’s recording experience make for a great final product, but his experience as a musician is great toohe makes suggestions that definitely improve the sound of your music. We finally feel like we have recordings that make us sound how we are supposed to sound. The video shoot and editing was awesome. After recording at a much more expensive, industry-leading studio across town and only being semi-satisfied with the results, I decided to try NeoTrack Records. Kefa quickly arranged a time for me to come by the studio for a tour. I was immediately sold on the great setup and top-notch equipment, as well as David’s helpfulness. Booking time was a breeze, and the rates

Neo Track Recording Pangani, Nairobi Mobile Phone: +254711732618 +254710910674 www.neotrackrecords.co.ke

• Water Treatment • Swimming pool services • Borehole Services • Pumps • Generator • Electrical Works • General Plumbing • Solar System

CONTACT +254 706 510 102 +254 722 572 814 +254 733 572 814 [email protected]

Page #10 | The Highway Marketer, Nov/Dec 2016 Issue | Download a eCopy from www.issuu.com/bicagency

We do honeymoons like no one else We listen and give you what fits you Contact [email protected] +254 790 504 178 www.mousebear.co.ke

www.finesounds.co.ke


HIKVISION | Authorised Distributors

Other Systems:

Burglar Alarm, Intercom, Access Control, Gate Automation, Time and Attendance, Fire Suppression, CCTV Cameras and Accessories, Scanners and Detectors among other security systems.

SECURE DIGITAL LIMITED Vision Plaza, Msa Road, Ground Floor, Suite #2 P.O. BOX 55986-00200 Nairobi, Kenya [email protected] [email protected] +254 20 2622944 | +254 20 828994 +254727909060 | +254786909070 +254734390000 | +254725099090

Be Safe, Be Secure www.securedigitallimited.com Page #12 | The Highway Marketer, Nov/Dec 2016 Issue | Download a eCopy from www.issuu.com/bicagency

Fine Entertainment

Weddings | Corporate Events

[email protected]

www.finesounds.co.ke


Automate Your OPERATIONS Desktops, Laptops, Servers, Networking and Cabling, Web Design and Hosting +254 729 864 378 | +254 732 559 627 www.net-link-solutions.com

NEW STOCK GREAT DISCOUNT


Got Your COPY? Secure S Magazine KES 450 | UGX 13500 |Rwf 3500 | TZS 8500 | US$ 6.5

ISSUE#002

ecureM Secua2015 gazine reM KES 45

0 | UG

X 1350 0

Securing Your World

ISSUE#

003

|Rwf 35 00 |

Sept/Dec

ISSU

MAY

201

E#0

04

-AU

G

6

Securing

KES

TZS 85 00 |

KES

US$ 6. 5

o a g S 2016 a 450

| UG

Your W

X 1 350

0 |R

Jan/Ap rld ril

ecu

ring

wf

zine

350

You r

0|

TZS

850

0|

US$

6.5

450

Wor ld

INSIDE: Industry News Security Policies Trending Technologies Case studies Events Mini Directory Technical Tips Advertisement Platform Advertorial Company Profiles

Your Your Security Guide Securi

ty Gui

www.securemagazineltd.com www.s

You r

ecurem

Sec

agazine

ww

w.se c

urit

urem

ltd.com

de

y Gu

aga

zine

ide

ltd.c om

YOUR SECURITY Kenya | Uganda | Rwanda | Tanzania Available in: ALL NAKUMATT OUTLETS IN EAST AFRICA, AIRPORT SHOPS IN KENYA AND ALL LEADING BOOKSHOPS IN THE REGION

GUIDE

Book Your Copy: +254 734 39 00 00 | +254 723 39 27 24 Advertisement Space: [email protected] [email protected]

www.securemagazineltd.com Page #15 | The Highway Marketer, Nov/Dec 2016 Issue | Download a eCopy from www.issuu.com/bicagency

PRODUCT phot ography • Digital Assets Management and Strategies • Web Design • Content Creation (For web, Blogs, Magazines and Social Media) • Digital Products development (eMagazine and eBooks Development) • Marketing Strategies • Product Photography • Corporate identity development. • Signage and advertising design • Graphic Design. • Branding & Brand management. • Mobile Marketing • Email marketing

BIC Agency +254723221022 +254713516000 [email protected] www.bicagency.co.ke

GRAPHICS

DESIGNS

marketer - BIC Agency

marketer - BIC Agency

Suggest Documents