Marketing and External Communications Manager Broad Functions As ...

2 downloads 135 Views 58KB Size Report
marketing experience within the performing arts, and a proven track record in ... Execute and maintain all online and so
Marketing  and  External  Communications  Manager Broad  Functions As  Dorset  Theatre  Festival  enters  into  their  40th  Anniversary  Season,  the  Marketing   and  External  Communications  Manager  will  play  a  vital  role  within  Dorset  Theatre   Festival’s  small  staff  in  supporting  audience  development  efforts,  fostering  the   ongoing  growth  of  this  exceptional  organization.  The  ideal  candidate  will  have   marketing  experience  within  the  performing  arts,  and  a  proven  track  record  in   forming  promotional  partnerships  that  directly  impact  sales,  audience  growth,  and   brand  awareness.  The  Associate  supervises  seasonal  staff,  including  the  Box  Office   Manager,  House  Manager,  and  Interns.  The  successful  candidate  is  driven  with  a   keen  ability  to  prioritize  and  thrive  in  juggling  a  large  number  of  projects.  We  seek  a   resilient  self-­‐starter  who  enjoys  working  in  a  rural,  yet  fast  paced  environment,  with   good  cheer.   Core  Duties  and  Responsibilities •

• • • • •

Collaborate  with  the  Managing  Director  to  plan,  develop,  implement,  and   analyze  successful  sales  strategies  to  broaden  audience  base  and  maximize   revenue. Coordinate  online  and  print  advertising,  digital  marketing,  and  public   relations  efforts. Design  digital  external  communication  and  promotional  items. Develop,  or  oversee,  the  development  of  promotional  audio/video  for  Dorset   Theatre  Festival. Execute  and  maintain  all  online  and  social  media  marketing  efforts. Provide  regular  analysis  to  improve  sales  efforts.  Work  closely  with   Managing  Director  to  identify  trends  in  audience  engagement  and  capitalize   on  opportunities  to  develop  relationships  with  audience,  supported  by   effective  use  of  the  CRM  system  (Patron  Manager)  and  targeted,  personalized   messaging.

    Knowledge  and  Skills • • • • • • •

Knowledge  of  performing  arts  subscription  package  promotion,  single  ticket   efforts,  and  industry  trends. Proven  history  in  accurately  reporting  data  and  efficient  data  management. Outstanding  written  and  verbal  communications. Superior  organizational  and  multi-­‐tasking  skills,  with  ability  to  take  initiative,   prioritize  projects,  and  exercise  good  judgment. Creativity  and  resourcefulness,  with  strengths  in  maximizing  limited   resources. Facility  with  a  CRM  software,  knowledge  of  Patron  Manager  preferred. HTML  and  graphic  design  proficiency

Education Bachelor’s  degree  (Theater,  Marketing,  Arts  Management,  or  related  field) Compensation Commensurate  with  qualifications  and  experience,  and  is  competitive  with   prevailing  compensation  for  similar  positions  in  the  surrounding  area.   To  apply,  please  email  resume,  writing  sample,  and  cover  letter  to  Molly   Hennighausen,  Managing  Director  at  [email protected].  For  more   information  on  Dorset  Theatre  Festival,  please  visit  dorsettheatrefestival.org.   Questions  about  Dorset  Theatre  Festival  or  the  position  are  welcomed,  and  may  be   addressed  to  Molly  Hennighausen  at  [email protected].