Our closed-loop marketing automation application, Salesforce ... AdWords lets
you manage and track search marketing campaigns from Salesforce alongside ...
D A TA S H E E T
Salesforce Marketing Increase the Value of Every Part of the Customer Lifecycle As the leader in on-demand customer relationship management (CRM), salesforce.com understands the importance of integrated sales and marketing. Our closed-loop marketing automation application, Salesforce Marketing, empowers you to centrally manage multichannel campaigns. Included integration with Google AdWords lets you manage and track search marketing campaigns from Salesforce alongside other initiatives. Lead hand-off is automated to ensure that no opportunity is missed, and collateral management and email templates ensure sales always has up-to-date information and messaging. Real-time analytics and reporting give marketers the tools to evaluate results and adjust campaigns for maximum results.
Salesforce for Google AdWords gives us a clearer picture of where leads are coming from and which words are tied to actual sales… We can see the highest revenue-generating ad words. — ServePath
All the Marketing Functionality You Need. None of the Headaches. Only salesforce.com offers an on-demand solution that meets the varied needs of everyone from small businesses to large, global organizations. Salesforce provides your marketing team with a complete customer view that is shared with sales and support in real time. You’ll better understand which marketing campaigns are performing, why they’re performing, and the types of leads they attract. ::
Manage Your Entire Marketing Mix. With powerful contact management and campaign management capabilities, you can maximize the efficiency of your entire online and offline marketing mix, including search marketing. Use Salesforce to manage leads, convert them to opportunities, ensure data quality, and analyze and report campaign results.
::
Empower Your Channel. Make the latest versions of critical collateral available quickly to your channel with the document management capabilities of Salesforce. Use asset management to learn which products your customers already own so you can target cross-sell campaigns more effectively.
::
Measure Your Revenue Impact. Generate, manage, and report on leads and sales within a closed-loop system that integrates sales and marketing. Report on campaign results with sophisticated real-time analytics. Quickly create reports and dashboards to provide business insight. Get a real-time view of the business with packaged and customizable reports, charts, and graphs.
Salesforce.com’s award-winning solution offers more features, more powerful customization, easier integration, and the best end-user experience. And best of all, thanks to our on-demand model, it can all be deployed immediately around the globe, freeing you from traditional CRM software and its hidden costs, high failure rates, unacceptable risks, and protracted implementations.
Salesforce Marketing Features: The Details Campaign management. With Salesforce Marketing, you have a single spot for effectively planning your marketing spend, managing all your online and offline initiatives and campaigns, and analyzing performance and results. Email marketing. The email tools provided by Salesforce help you plan and execute high-impact email campaigns targeted at prospects and customers. Salesforce also includes integrated response tracking to help you easily measure the results of your email campaigns. Search marketing. Salesforce for Google AdWords makes it possible for companies to manage and measure search engine marketing campaigns directly from within Salesforce. Now marketers can enjoy complete visibility and control over their search engine marketing investments—all the way from keyword selection to closed deal. Auto-response email. Personalized responses to customer inquiries go out immediately and automatically with Salesforce’s auto-response email. You can tailor responses based on the nature of the inquiry or specific information supplied by the customer. Lead management. Managing leads effectively and optimizing lead flow across sales and marketing are critical to achieving sales success. With Salesforce you can track prospect inquiries and seamlessly route qualified leads to the right people so sales reps get instant access to the latest prospects and leads are never dropped or lost. List management. Powerful list management capabilities help you easily capture, organize, and manage all of your customer, lead, and contact information. You can segment customers and prospects to create targeted, effective campaigns.
With Salesforce, we’ve been able to get more aggressive and analytical with our marketing. Every month we launch several campaigns across numerous vertical markets globally. We track their progress and justify the campaigns that pay off, and marketing adjusts its focus accordingly.
Marketing analytics. Salesforce’s easy-to-use marketing analytics tools help managers analyze the impact of their marketing campaigns, determine which activities generate the most revenue, and measure and demonstrate the results of marketing spending. Dashboards. Customizable dashboards provide instant access to the real-time data and analysis you need to run your business. Only Salesforce gives you step-by-step wizards you can use to pull critical metrics from many departments into a consolidated view. Easy-to-use data visualization tools enable you to identify trends using charts, tables, and other graphics. Data quality management. Maintaining data quality is critical, especially when it comes to information about your prospects and customers. Salesforce provides data quality management capabilities to ensure that your lead and customer database has valid data and is free of duplicates. Workflow automation. Salesforce provides workflow automation capabilities that you can easily customize to better manage your organization’s marketing processes. The result is greater control over routine activities and the elimination of redundant tasks. Sales Communication Management. Why should salespeople have to start with a blank page when writing emails to customers and prospects? Marketers can manage text and HTML email templates for the sales team to further personalize so that sales always has well crafted tools that include the latest marketing messages to ensure professionalism and brand consistency. Collateral management. Salesforce provides instant access to the most recent versions of the sales and marketing documents and materials your teams need—all in one place. Salesforce acts as your on-demand resource for critical business materials by providing a common document repository to enable consistent and effective communications from anywhere in the world. Asset management. Knowing precisely which products your customers have purchased and installed is essential to world-class sales and service. With Salesforce you can track which of your products or services each of your customers has purchased. And you can broaden your view of sales opportunities by tracking which competing products they are using.
— Harris Interactive
For More Information Contact your account executive to learn how we can help you accelerate your CRM success.
06.2328_DS_Marketing_0907_rb.doc
