marketing strategy diagram - Pearse Marketing & Communications

MARKETING & COMMUNICATIONS

MARKETING STRATEGY DIAGRAM Key messages to communicate to the market   

Marketing messages Key differentiators Key messages

Are the key messages clear in the marketing tools?

Test key messages for markets. Feedback on key message.

& SUBMISSIONS  PUBLIC RELATIONS  THE LITTLE YELLOW BOX

Marketing tools to take the messages to the market  

The most appropriate Reflect key messages – Branding – Presentations – Submissions – Project Sheets – Brochures – Web Sites – Newsletters – General Advertising – Business cards – Displays

Are your people trained to deliver the marketing tools?

Delivers of the marketing tools to the market sectors Your people’s skills in:  Presenting  Communicating  Networking  Writing  Preparing presentations & Submissions  ‘Working’ business & social functions

Market Sectors   

Existing clients Increase number New markets

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