MARKETING & COMMUNICATIONS. T +61 3 5423 4108 M 0412 263 595 E
W www.pearse.com.au. & SUBMISSIONS ▫ PUBLIC ...
MARKETING & COMMUNICATIONS
MARKETING STRATEGY DIAGRAM Key messages to communicate to the market
Marketing messages Key differentiators Key messages
Are the key messages clear in the marketing tools?
Test key messages for markets. Feedback on key message.
& SUBMISSIONS PUBLIC RELATIONS THE LITTLE YELLOW BOX
Marketing tools to take the messages to the market
The most appropriate Reflect key messages – Branding – Presentations – Submissions – Project Sheets – Brochures – Web Sites – Newsletters – General Advertising – Business cards – Displays
Are your people trained to deliver the marketing tools?
Delivers of the marketing tools to the market sectors Your people’s skills in: Presenting Communicating Networking Writing Preparing presentations & Submissions ‘Working’ business & social functions
Market Sectors
Existing clients Increase number New markets
T +61 3 5423 4108 M 0412 263 595 E
[email protected] W www.pearse.com.au