Sep 29, 2011 ... Sanjeev Kapoor, celebrity chef, television star, bestselling author and successful
... class restaurants in India and around the globe" ... Cookery Pvt Ltd (ICPL) is
looking for a huge scale up of its operations and targets to reach ...
Master Chef Sanjeev Kapoor announces special franchise opportunity for women entrepreneurs in restaurant business Sanjeev Kapoor, celebrity chef, television star, bestselling author and successful entrepreneur today announced a special opportunity open only to women entrepreneurs to become a franchisee of his rapidly growing chain of restaurants. New Delhi, Delhi, September 29, 2011 /India PRwire/ -- Sanjeev Kapoor, celebrity chef, television star, bestselling author and successful entrepreneur today announced a special opportunity open only to women entrepreneurs to become a franchisee of his rapidly growing chain of restaurants. Speaking on this occasion Master Chef Sanjeev Kapoor said, "When Khana Khazana started 18 years ago it was a pioneering show on Indian television. Today we have launched our own television channel, "Food Food". I would like to thank the women of India for the tremendous support I have received from them over the years in all my ventures, be it television shows, books, or food products. We would like to play a small role towards empowering women entrepreneurs by making franchises available to them on a special basis till 31st October this year. Our success so far came through our passion, dedication, energy and understanding of the Indian consumer. Our mission now is to approach dining with the same passion and to leverage our consumer insights to build world class restaurants in India and around the globe" Already with some 25 restaurants in over 12 cities across 3 countries Chef Kapoor's restaurant venture - Indian Cookery Pvt Ltd (ICPL) is looking for a huge scale up of its operations and targets to reach 100 restaurants in the next year. In this project Chef Kapoor has partnered with Better Value Brands whose promoters have over the past few years been responsible for the phenomenal growth of Talwalkars Better Value Fitness, India's largest chain of fitness centre's with over 105 health clubs in over 52 cities as also Brainworks Learning, one of the leading chain of preschools in India with over 50 preschools across the country. According to Mr. Harsha Bhatkal, Director, Better Value Brands Pvt Ltd, "Our learning and understanding of the retail services business as seen through the phenomenal growth of both Talwalkars and Brainworks will be of great value as we take Sanjeev Kapoor's restaurant brands across the world. The power of Brand Sanjeev Kapoor along with his incredible understanding of food will, we hope, enable us to create a paradigm shift in the business. We congratulate Chef Kapoor on taking this step towards empowering the women of India through the medium of food." The coming months will witness Indian Cookery launching a number of restaurants all over India based on different themes and cuisine styles. The flagship brand Khazana is the perfect destination for upscale dining with Indian food while The Yellow Chilli is a casual Indian dining concept and Signature by Sanjeev Kapoor is a super fine dinning restaurant that serves Sanjeev Kapoor authentic Indian and signature dishes. Two new concepts are about to be launched: Sura Vie, will be a Lounge Bar that features contemporary live Indian music while Pin Yin Café will be for casual Asian Cuisine. With a variety of menus that are enhanced by sophisticated table settings of international standards every restaurant will be managed by a team of chefs and managers certified by Chef Sanjeev Kapoor. Indian Cookery will appoint franchisees for Khazana, The Yellow Chilli and Pin Yin Café in 40 select cities as part of this new initiative to empower women entrepreneurs. Women entrepreneurs who may be interested can get details of the same at www.indiancookery.comand www.sanjeevkapoor.com. Notes to Editor About ICPL Indian Cookery Private Limited (ICPL) is a company that was created to launch high quality restaurants and banquets globally specialising in Indian and other popular cuisines. The restaurant chains are positioned towards different SEC categories to be accessible to a wide base of customers.
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ICPL aspires to deliver top quality consumer experience, with high levels of quality and operational efficiency reflected in the food, service, and ambience. ICPL is the Brainchild of Chef Sanjeev Kapoor executed in collaboration with Better Value Brands, a company experienced in managing and developing scalable brands like Talwalkars and Brainworks. With a team of talented hospitality professionals, ICPL is dedicated to making a world-class dining experience more accessible and affordable in India while promoting the Indian dining experience internationally. For more information, please contact: Sowmya Iyer Sr VP (L) 011 47529212, (M) 9999561984
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