Media kit 2018

Media kit 2018

+ Finance

+ Home & Lifestyle

+ Health

+ Travel

Engaging an active older audience on their terms Our audience is at the vanguard of the wealthiest consumer group in UK history. Fancy getting to know them?

62% of our audience is female

Geo

52%

Our audience spans the South East and London, South West, the Midlands & North West.

of our audience is aged 50 to 59

Socio economic status of 50connect readers spans

Mean age ar which those working past 65 think they will retire.

B, C1/2 & D

69.6 years

What’s so special about the over 50s? Purchasing power: They make up a third of the UK’s population but hold 80% of the wealth and their consumer spending has grown on average 4.4% annually for the past decade, compared with 1.2% for under 50s.* Property owners: The over 50s own more than £3 trillions worth of housing wealth, compared with £1.6 for all other age groups.** Leisure time: CEBR forecasts a 6% increase in over 50s spending on food and nonalcoholic drinks to £54.6bn by 2018. Did you know? 89% of over 50s don’t believe advertisers are interested in them. The average age of agency staff is 33**, maybe it’s time to start a new conversation! Sources: Sunlife*, Wealth Resolution Foundation**, Campaign***, Conlumino research*** 50connect | 020 7034 1909 | [email protected]

Bespoke creative solutions to suit all campaign needs 50connect offers a range of online advertising options using IAB standard, non-standard and custom-built formats to match your individual client needs.

Non-display:

Display: + Leaderboard

+ Billboard

+ Permanent channel / content hub

+ Solus email

+ MPU

+ Standard & video wallpaper

+ Non branded content outreach

+ Newsletter

+ Skyscraper

+ Homepage takeover

+ Advertorial package

+ Native adverts

+ Double MPU

+ Channel takeover

+ Competition package with data

+ Surveys

50connect | 020 7034 1909 | [email protected]

+ Tenancy box for iframe /sign-up form / video assett

How can we help you? Our campaign managers and creative solutions team have a wealth of experience in the mature market space and can work with you on bespoke campaigns: • Content hub packages • Wallpaper and display packages • Advertorial packages • Competitions & surveys including data option

50connect is an oasis for brands seeking to enage with the UK’s growing number of over 50s consumers through bespoke content and creative display. We’ll help you tailor your messaging to match the key emotional hooks that people experience at this lifestage: Money and pensions, health and wellbeing and family & relationships. Our creative solutions team drive brand awareness and consumer engagement across a variety of digital touch points and has a proven record of delivering compelling integrated solutions to support the campaign aims of charities such as Marie Curie, Cancer Research UK and Macmillan. We pride ourselves on our branded storytelling and can evidence the success of this in our work for DWP, Brittany Ferries, BUPA Global, Standard Life and GSK Direct. We never fail to deliver superior engagement and post-campaign awareness levels.

Content hub opportunities Our content hub solutions put your brand at the forefront of the storytelling experience, allowing complete control over themes and messaging. Through this you can inspire, advise and support our receptive older audience with unique, relevant content in an environment they feel secure and ready to engage. Key benefits • Permanent channel • Share of Voice exclusivity • Lifetime sponsorship and display inventory • Brand authority / exclusivity • Visibility and high traffic assurance • Engagement within a contextual channel • Control of the content and social experience


Previous clients:

Advertorial packages One of the most effective ways to introduce a message to our readers is through sponsored advertorial content. We can publish your branded content in an environment where it falls under the trusted umbrella of the 50connect brand while fostering engagement and extending brand reach.

Sponsored content packages include

• Placements in our weekly newsletter • One month homepage tenancy box • Sponsorship strip • Social media boost (Facebook, Twitter) Advertorial activity supports off-site SEO and link building strategies raising your profile over a longer period of time than that offered by conventional display advertising.


Data opportunities - surveys, polls & competitions Prize draws are a hugely popular data option on 50connect. We are also happy to promote and run multiple choice question and survey activity for clients. We can help define the mechanics such as the running period, restrictions as well as create the T&Cs. There is the option to build. All data capture is compliant with best practice and requires end-user opt-in.

What’s on the menu? Data opportunities

Available formats:

• Name

+ Wallpaper

+ MPU

• Email address

+ Native Advertisement

+ Double MPU

• Postal address

+ Channel takeover

+ Leaderboard

• Telephone number

+ Expandable formats

+ Skyscraper

• First party cookie data

+ Embossed tenancy box


Display packages We believe in providing a data-driven flexible menu of display packages that appeal to direct clients, agencies and trading desks alike. We take all IAB standard and rich media formats but don’t set limitations on creative execution. We’ll work with you to deliver bespoke assets that distil your message to the one consumers want to hear. Display packages are available as direct sale, private market place, programmatic and header bidding deals. We’d be delighted to talk you through our past campaigns and what works best on our sites. Give us a call, we actually listen! + IAB standard assets

+ Large formats

+ Rich Media

+ Channel takeover

+ Homepage takeover

+ Video content


Wallpaper packages Better creative = greater consumer impact and influence. Wallpaper bookings provide high-visibility brand exposure fully wrapping the content of your booked site/channel. Our in-house team can help build your creative assets. Wallpapers can be offered as monthly homepage or channel takeovers (uncapped impressions) or on a traditional CPM model. Creative can include video assets and be supported by embeddable video content at homepage and channel level. Did you know? 57% of older consumers agree that they have a more favourable opinion of a brand if it advertises on a trusted content-based site.* Reuters* 50connect | 020 7034 1909 | [email protected]

50connect - Homepage 50connect is the largest independent and longest established web site in the mature market, attracting a sophisticated, affluent audience. Our content-rich site attracts more than 500,000 unique visits per month and provides an engaging mix of consumer and commercial content consistent with the needs and aspirations of our visitors. Did you know? Record numbers of older people are embracing smart and social technology, with half of online baby boomers taking to social media.* Adults’ Media Use and Attitudes Report 2017, Ofcom*

Stats / Views / Formats

Available formats:

Monthly unique users: 350,400+

+ Wallpaper

+ MPU

+ Native advertisement

+ Double MPU

+ Homepage takeover

+ Leaderboard

+ Lead gen iFrames

+ Skyscraper

Average time on site: 4 mins 8 secs

+ Embossed tenancy box + Video content 50connect | 020 7034 1909 | [email protected]

50connect – Finance Our Finance channel brings news and opinion on the issues that matter to people over 50. Our experts deliver tips and impartial guidance for managing personal finance – from saving and investing to property and bills. We also reach 34,000 subscribers through our monthly finance newsletter. Did you know? £7 in every £10 of spending growth in 2017 and 2018 will come from over-50s households – 40% from the 50-64s and 29% from 65+ households.* *ConsumerCast 2017


Available formats:

Monthly unique users: 200,580

+ Wallpaper

+ MPU


+ Double MPU

+ Channel takeover

+ Leaderboard

+ Billboard

+ Skyscraper

Average time on channel: 3mins 58secs

+ Embossed tenancy box 50connect | 020 7034 1909 | [email protected]

50connect – Food & Drink The Food & Drink channel combines a healthy mix of in-house, user generated recipes and commercially sponsored content. Opportunities exist for themed content and channel take over both display and written content. Did you know? Over 50s discretionary spending on leisure and going out is growing at more than three times the rate of under 50s. £119 billion contributed to UK economy.* Centre for Economic and Business Research and Hitachi Capital UK*


Available formats:


+ Wallpaper

+ MPU


+ Double MPU

+ Channel takeover

+ Leaderboard

+ Billboard

+ Skyscraper

Average time on channel: 4mins 48secs


50connect – Health For 50connect members living well in later life and health are at the forefront of their thinking. With expert health contributors and regular wellness updates, we can seamlessly integrate sponsored messaging into our content offering. Did you know? Those in the poorest UK wealth quintile had a more than 50% higher risk of onset of moderate visual impairment than those in the highest wealth quintile and an almost 80% higher risk for onset of severe visual impairment. Onset of, and recovery from, visual impairment: analysis of causes & consequences using the English Longitudinal Study of Ageing Pocklington Trust*


Available formats:


+ Wallpaper

+ MPU


+ Double MPU

+ Channel takeover

+ Leaderboard

+ Billboard

+ Skyscraper

Average time on channel: 4mins 18 secs


50connect – Travel Travel is one of the most popular channels on 50connect and is a key pillar of our content offering. Our audience trusts and values the opinion of our travel mavens whose news, reviews and tips for planning holidays are read by more than 220,000 people each month. Our content is created to inspire and feed the imagination and we’d be happy to talk about how we could sensitively integrate your brand alongside. Did you know? The over-50s spent £39bn on travel, including £2.1bn on cruises in 2015.* Centre for Economics and Business Research and Saga*


Available formats:


+ Wallpaper

+ MPU


+ Double MPU

+ Channel takeover

+ Leaderboard

+ Billboard

+ Skyscraper



50connect – Home & Lifestyle The over 50s have the highest amount of discretionary spend in the UK. Home and Lifestyle is a consistently popular content channel. We cover everything from fashion, beauty and antiageing tips to furnishings, room makeovers and how to make the most of your garden. Did you know? The GDP supported by the silver pound has increased by 30% since 2011 and is expected to rise by another 57% to £187 billion in 10 years’ time.* *Hitachi Capital Economic Impact of the Silver Pound


Available formats:


+ Wallpaper

+ MPU


+ Double MPU

+ Channel takeover

+ Leaderboard


+ Embossed tenancy box + Skyscraper + Billboard 50connect | 020 7034 1909 | [email protected]

50connect – Competitions Older people love competitions - the thousands of entries we receive each month prove it! Competition opportunities for brand activity exist on 50connect on a first-come first-served basis - subject to minimum prize value terms. Opportunities for paid activity include fixed prime page position and data share. Did you know? 75% of losing competition entrants expressed positive brand association one month after prize draw close.

What’s on the menu? Stats / Views / Formats

Data opportunities


• Name


• Email address • Postal address • Telephone number • First-party cookie data


50connect – Newsletter opportunities We offer a range of customisable placements to talk to our active and engaged 36,000+ weekly newsletter subscribers. Each of our themed newsletters has a selection of placement options from sponsorship to small placements and full takeovers. Our newsletters are weekly and segmented by interest to our subscribers’ most popular channels - Finance, Travel and General.

What’s on the menu? • Newsletter takeover • Newsletter sponsorship • Newsletter placements 50connect can also offer solus email broadcasts to selected brands. 50connect | 020 7034 1909 | [email protected]

50connect – Solus email opportunities Solus email broadcasts offer clients exclusive brand message exposure to our subscribers with the reassurance of a 50connect send address. Each campaign is bespoke to the client, the look and feel of the email is entirely your choice, including the text copy, use of images and even the subject line. You can provide your own HTML, or the 50connect digital team can build the solus for you*.

What’s on the menu? • 50connect - 27,000 subscribers • LaterLife - 20,000 subscribers • Skilled People - 11,000 subscribers

*Six working day turnaround


Private marketplace opportunities We offer a range of brand-safe PMP packages that are customisable and guarantee your brand only ever appears alongside quality content. Once only available through premium sales, this option is now among the most flexible ways of using programmatic display.

What’s on the menu? • Run of channel - Travel, Finance & Health • Run of site • Run of network • All AIB standards formats covered • Large formats Click here for our Rubicon

Storefront


Programmatic opportunities 50connect offers a range of programmatic solutions that can be tailored to your campaign needs. Audience extension: 50connect is one of a portfolio of sites owned by Olderiswiser Media Limted that engage over 50s consumers. Campaigns can be delivered to individual sites or across the network. Extended reach: Our programmatic solution can provide maximum brand exposure with smart and efficient placements through display assets. Taking advantage of new opportunities: Programmatic advertising cuts through the digital clutter and allows your ad to be seen by the right people at the right time.


Opportunities - your ideas with our implementation. A winning combination! We can help your digital marketing goals with 50connect’s loyal audience - whether it’s brand building, direct response, product testing, research or database building.

Olderiswiser Media Limited The Woodlawns Centre, 16 Leigham Court Rd, London, SW16 2PJ www.50connect.co.uk

George Kosa Tel : 020 7034 1909 Email: [email protected]

Micheal Hawes Tel: 020 7034 1904 Email: [email protected]