63% of Vogue readers are regular Vogue.co.uk users (they access Vogue.co.uk
at least once a month) .... 6th February. International Collections Vogue. Festival.
BRITISH VOGUE MEDIA INFORMATION 2014 “Vogue is in a league of its own. We work with the best people in the international industry, whether they are photographers, stylists, hair and make-up people or set designers. We always produce unique pieces and we have the power gained over a long history to lure the most interesting creatives.”
Alexandra Shulman, Editor, British Vogue
MEDIA INFORMATION VOGUE OVERVIEW
Vogue is The Fashion Bible Since the launch of the British edition in 1916, VOGUE magazine has been the pre-eminent fashion magazine Almost one hundred years later, VOGUE continues to define fashion – now in print, on its award-winning website, and groundbreaking and astonishingly beautiful Apps
MEDIA INFORMATION READER PROFILE VOGUE MAGAZINE
VOGUE.CO.UK
CIRCULATION: UK ACTIVELY PURCHASED:
200,608 141,854
TOTAL READERSHIP: WOMEN: MEN:
1,398,000 1,210,000 (87%) 188,000 (13%)
FEMALE:
95%
AVERAGE AGE:
33
AVERAGE AGE:
28
ABC1: AB:
880,000 439,000
ABC1:
73%
PAGE IMPRESSIONS: UNIQUE USERS: EMAIL SUBSCRIBERS:
(63%) (31%)
39,277,184 1,698,862 76,286
Source: Combined Print and Digital ABC Jan-Jun 13 /NRS Jan-Jun 13/ Google Analytics Aug-Oct 13/ Lyris Aug 13/Vogue Website Survey May 13 (based on regular users, visit site once a month+)
MEDIA INFORMATION BRAND POWER
VOGUE BRAND POWER
63% of Vogue readers are regular Vogue.co.uk users (they access Vogue.co.uk at least once a month) 67% of Vogue.co.uk users regularly read Vogue (they read at least 1 in 4 issues) 17% of those who have a touch point with the Vogue brand, do so in print, digital AND online. This audience is referred to as Vogue3 668,257
Vogue Facebook ‘likes’
1,499,399
Vogue Twitter followers
Vogue iPad App published monthly since September 2012. Vogue Daily News and Vogue Fashion Night Out Apps have been launched on various platforms including iPhone, Blackberry and Android
Source: The Vogue Business Report 2013 (conducted by YouGov)/ Facebook/Twitter latest date October 13
MEDIA INFORMATION FASHION
“VOGUE has a clear brand position as the fashion bible; it is the place to discover new fashion trends, and is the pre-eminent magazine to feature the top fashion and beauty advertisers. Clients love that confidence and certainty.” Stephen Quinn, Publisher of Vogue
“Vogue is the Fashion Bible” 82% of Vogue readers agree 62% of female glossy magazine readers agree
VOGUE.CO.UK translates the style and intellect of the Vogue brand into an online experience that sates users' constant need for something new.
“Vogue has the most influential fashion website” 60% of Vogue.co.uk users agree 45% of female magazine website users agree
9 in 10 Vogue readers and Vogue.co.uk users buy premium fashion brands
Vogue readers collectively spent £1.2 on fashion in the last 12 months
billion
VOGUE.co.uk users spent £729 on fashion last year.
Source: The Vogue Business Report 2013 (conducted by YouGov)/TGI Apr 12 – Mar 13/TGI Clickstream GB Q2 2013 (Jan-Dec 12)
million
MEDIA INFORMATION BEAUTY
Premium beauty remains an area of no compromise for Vogue readers and Vogue.co.uk users
93% of Vogue readers own premium beauty 90% of Vogue readers own premium make-up 70% of Vogue readers own premium skincare 94% of Vogue readers own premium fragrance
92% of Vogue.co.uk users own premium beauty 87% of Vogue.co.uk users own premium make-up 70% of Vogue.co.uk users own premium skincare 94% of Vogue.co.uk users own premium fragrance
Vogue readers collectively spent £275 million on beauty products in the past 12 months
“Investing in skincare is an investment in my
83% of Vogue readers
“I enjoy owning designer label make-up”
and Vogue.com users think that beauty is an essential part of the whole fashion look
skin” 85% of VOGUE.co.uk users agree
68% of VOGUE.co.uk users agree
“Vogue Beauty continues to be the freshest, most original, most talked about and most relied upon beauty section in the market. We’re first with the big stories, we’re the definitive word on the latest trends and we’re the most authoritative guide to the latest products – all showcased in stunningly beautiful, super-glossy pages.” Nicola Moulton, Vogue Beauty & Health Director Source: The Vogue Business Report 2013 (conducted by YouGov)/TGI Apr 12 – Mar 13
MEDIA INFORMATION WATCHES & JEWELLERY
“Jewellery and watches have never been so closely associated with fashion, making them an integral part of the Vogue girl’s wardrobe” Carol Woolton, Jewellery Editor, Vogue
Vogue readers collectively spent £690 months
million on watches and jewellery in the past 12
76% of Vogue readers agree it is important for
76% of Vogue.co.uk users agree it is important for
them to complete their fashion look with a fashionable watch or beautiful piece of jewellery
them to complete their fashion look with a fashionable watch or beautiful piece of jewellery
When asking for jewellery as a gift, 86% of Vogue readers are very specific about what they ask for
When asking for jewellery as a gift, 86% of Vogue.co.uk users are very specific about what they ask for
Source: Premier TGI Doublebase 2012-2013 *spend based on reader’s average spend x Vogue readership figure/The Vogue Business Report 2013 (conducted by YouGov)
MEDIA INFORMATION RATE CARD: VOGUE MAGAZINE
NATIONAL ADVERTISING RATES
BOUND-IN/SCENT STRIPS*
DISPLAY PAGE SIZE/POSITION Page Run of Paper Page Facing Matter Page Specified Position Contents/Masthead Inside Back Cover Outside Back Cover
SINGLE PAGE
£26,550 £31,630 £34,170 £36,810 £39,890 £42,530
DPS Inside Front Cover Gatefold-4pages Barn Door Standard 4 Page Gatefold 1st DPS DPS Sous/Specified Position DPS Run of Paper ½ Masthead ½ Page
£141,110 £141,110 £97,220 £67,490 £60,290 £52,050 £18,200 £13,760
National: 2 sides 4 sides 8 sides 16 sides
London & South East:
£31,840 £56,700 £112,980 £211,460
2 sides 4 sides 8 sides 16 sides
£21,370 £33,410 £56,700 £112,880
*Subject to approval
LOOSE INSERTS/TIP-ONS Costs are based on media space taken and quantity. Accepted by arrangement only. For more information contact Rose Lander on 0207 152 3198
PROMOTIONS Costs are made up of a space rate (as above plus an average production charge of £4,000 per page. Special terms and conditions apply. For individual costings and creative ideas, please contact Vogue Promotions on 020 7152 3028.
RATE CHANGE Please note that the ad rates have moved up by 2.8% to reflect current inflation in the UK economy according to The Consumer Price Index 2013.
MEDIA INFORMATION RATE CARD: VOGUE.CO.UK
VOGUE.CO.UK Leaderboards: MPUs: Double Sky:
£30cpm £45cpm £95cpm
Homepage Takeover Article Page In-Content Ads Gallery Interstitials
£45,000 (7 days) £95cpm £100cpm
Overlay Pre-roll: Email Sponsorship: Email List Purchase: Custom Solutions: Sponsorship:
£50cpm £70cpm £65cpm £250cpm POA POA
MEDIA INFORMATION PRODUCTION SCHEDULE 2014
2014 SCHEDULE
ISSUE 2014
BOOKING DEADLINE
COPY DEADLINE
INSERT DEADLINE
ON SALE DATE
ISSUE THEMES
Events
February
16th November
26th November
11th December
9th January
March
13th December
2nd January (no
16th January
6th February
International Collections
Vogue Festival
Couture
extensions)
April
24th January
31st January
17th February
10th March
Miss Vogue April
17th January
31st January
N/A
10th March
May
21st February
28th February
17th March
7th April
June
21st March
26th March
10th April
5th May
Summer Style/ Vogue Festival Coverage
July
18th April
25th April
12th May
2nd June
Ageless Style
August
23rd May
30th May
16th June
7th July
September
20th June
27th June
14th July
4th August
International Collections
October
25th July
1st August
18th August
8th September
Couture
Miss Vogue October
25th July
TBC
N/A
8th September
November
22nd August
29th August
15th September
6th October
December
19th September
1st October
16th October
6th November
Christmas
January 2015
24th October
31st October
17th November
8th December
Looking forward to 2015
Trend Talks
Trend Talks
MEDIA INFORMATION SUPPLEMENT GUIDE
2014 SUPPLEMENT GUIDE ISSUE 2014
ON SALE DATE
SUPPLEMENT
FEBRUARY
9th January
Catwalk Supplement
MAY
7th April
More Dash than Cash Supplement (Sponsored by H&M)
AUGUST
7th July
Catwalk Supplement
NOVEMBER
6th October
More Dash than Cash Supplement (Sponsored by H&M)
DECEMBER
6th November
Christmas Supplement
MEDIA INFORMATION
AWARDS
JULY 2013:
Fashion Monitor Journalism Awards 2013 – Jo Ellison – Feature Writer of the Year
JULY 2013
Lucinda Chambers – Editorial Campaign/ Shoot of 2012
MARCH 2013:
Jasmine Awards – Francesca Segal – Jasmine Literary Award (magazines)
MARCH 2013:
Jasmine Awards – Words by Sophie Dahl, Photographer Jenny van Sommers, Food Stylist Clare O’Connell, Art Director Rebecca Mason, Beauty Director Nicola Moulton – Jasmine Visual Award
DECEMBER 2011:
Digital Magazine Awards – Digital Fashion Magazine of the Year
NOVEMBER 2010:
Fragrance Foundation Awards – Stephen Quinn – Lifetime Achievement Award
SEPTEMBER 2010:
Coolbrands – Vogue wins magazine category
APRIL 2009:
13th Annual Webby Awards – VOGUE.CO.UK selected as Official Honoree
NOVEMBER 2008:
BSME Awards – Alexandra Shulman – Editor of the Year, Women’s
New Ad Formats HOMEPAGE TAKEOVER HOMPAGE FILL (position 1,2&3)
Homepage Fill (100X300)
Homepage Fill (100X300)
Homepage Fill (100X300)
Homepage Fill expanding to (100X700)
New Ad Formats FASHION HOMEPAGE TAKEOVER
Pushdown (970X90) expanding to (970X415)
PUSHDOWN (position 1)/ DOUBLESKY OR MPU/MPU (position 2&3)
Double Sky (300X600)
MPU (300X250)
New Ad Formats Pushdown (970X90) expanding to (970X415)
SPONSORED SECTION SPLASH PAGE PUSHDOWN (position 1)/ BILLBOARD X2 OR DOUBLE SKY/MPU (position 2&3)
Billboard (970X250)
Billboard (970X250)
New Ad Formats ARTICLE PAGES
Leaderboard (728X90)
LEADERBOARD/ IN-CONTENT ADS X2/ OR LEADERBOARD/ DOUBLESKY/ MPU 300X250/ OR LEADERBOARD/MPU/MPU
Double Sky (300X600)
In Content HTML Full Responsive OR 3 Sizes: (420X160)/(520/160)/(650X160)
New Ad Formats GALLERY INTERSTITIAL (FULL CONTENT AREA)
Gallery Interstitial Full Content Area (100X100)
New Ad Formats CUSTOM SOLUTIONS (100%X100%)
Custom Solutions (100X100)
MEDIA INFORMATION CREATIVE SOLUTIONS One of the strongest ways to communicate your brand, and to extend the brand partnership with Vogue, is through bespoke reader events. These are organised and hosted by our Executive Retail Editor, Ginnie Chadwyck-Healey. The events are flagged to the public via the pages of Vogue Notebook and specific targeting can also be forged, using Vogue’s extensive subscriber database. Such events are highly sought after and in order to retain the premium calibre and exclusive nature of such events, Vogue limits these to one per month. The size of the event can range from an intimate afternoon tea for thirty guests for example at a fragrance launch, to a vast shopping event within a flagship store, catering for over a thousand guests. Reader events are reserved for those investing in Vogue at the very highest level. Ginnie Chadwyck-Healey, Executive Retail Editor, British Vogue Tel: 020 7152 3193
MEDIA INFORMATION CONTACTS
LONDON OFFICE
DIGITAL LONDON OFFICE
STEPHEN QUINN – PUBLISHING DIRECTOR EMILY ARMSTRONG – ASSOCIATE PUBLISHER LEYLA REVELLE - PROMOTIONS DIRECTOR The Condé Nast Publications Ltd, Vogue House, Hanover Square, London. W1S 1JU Tel: 020 7152 3198 or 020 7152 3415
JAMIE JOUNING - DIGITAL DIRECTOR For all advertising enquiries, please contact:
[email protected] or call 020 7152 3147
REGIONAL REPRESENTATION NORTH & MIDLANDS KAREN ALLGOOD – REGIONAL SALES DIRECTOR The Condé Nast Publications Ltd, Suite 1 Ground Floor, Block A Barons Court, Manchester Road Wilmslow, Cheshire SK9 1BQ Tel: 0207 152 3280 Email: karen.
[email protected]
by case basis by CNP in its discretion and are subject to extra fees.
