Rajasthan Patrika. > Pvt Ltd of Jaipur, India, is the publisher of the. Hindi daily
newspaper. Rajasthan Patrika and the magazine Balhans. Tel: +91 141
39404142.
» www.iframagazine.com
IFRA Bulletin
October/November 2008
IFRA Magazine
Memo to members IFRA welcomes new members
> Cross Media – die Publisher Portal GmbH, based in Gütersloh, Germany, a provider of software solutions for the complete publishing area. Tel: +49 5241 7433630 www.publisher-portal.de
> Rajasthan Patrika Pvt Ltd of Jaipur, India, is the publisher of the Hindi daily newspaper Rajasthan Patrika and the magazine Balhans. Tel: +91 141 39404142 www.rajasthanpatrika. com
> ISCPA Institut des Médias, based in Lyons, France, is an institute for communication studies and journalism. Tel: +33 472857168 www.iscpa-lyon.com
> GEW (EC) Limited, based in South Nutfield, Surrey, U.K., is a supplier of UV curing systems for drying ink on coated and uncoated paper. Tel: +44 1737 824 500 www.gewuv.com
> Druckhaus Ulm-Oberschwaben GmbH & Co.KG, based in Ulm, Germany, is the printing site of “Südwest Presse” and “Schwäbische Zeitung.” Tel: +49 731 9459-0
> M & M Technologies based in Hyderabad, India, is a supplier of mailroom equipment and systems. Tel: +91 40 4011 3129
Beyond the Printed Word
Jacob joins IFRA as deputy CEO, managing director in Asia / Pacific
When: 20-21 November. Where: Budapest, Hungary. What: Under the motto “Cashing in on Digital Success,” the key point on the agenda of this year’s conference is to take maximum advantage of digital technology. Digital revenue, relevance and reach are this year’s hot topics. Now in its 16th year, Beyond the Printed Word is the meeting place for all leading media strategists and decision-makers in the news publishing industry from all over the world. Kjell Aamot, CEO of Schibsted ASA, the leading Scandinavian media group, will give the keynote address. Schibsted, the Scandinavian media giant is represented in 22 Theo Blanco countries and owns Norway’s largest newspapers, Verdens Gang (VG) and Aftenposten, the Swedish newspaper Aftonbladet, Europe’s leading online newspaper. Following the main focus of the conference, Aamot will show how Schibsted is going to fulfil its ambition to increase the revenues by 7 percent each year and how crucial innovation is in a rapidly developing market. All presentations will be translated into English, German, French and Spanish. Co-Chairpeople: Jennifer Carroll, vice president, New Media Content for Gannett Digital, USA, and Theo Blanco, senior sales and marketing director, for Upsala Nya Tidning, Sweden will serve as co-chairs of the event. We spoke to Blanco about some of the latest trends in the industry.
Thomas Jacob has joined IFRA as deputy CEO and managing director in charge of the Greater Asia / Pacific Region. He will be based in Singapore, and share the deputy CEO responsibilities with IFRA’s Research Director, Manfred Werfel. “As a part of senior management team, Thomas will be responsible for IFRA activities in South Asia, South and North East Asia, Thomas Jacob Japan, Australia and New Zealand. We plan to significantly expand our services in the region, and Thomas’s appointment clearly reflects the importance of the aforementioned markets for the future of IFRA,” says Reiner Mittelbach, IFRA’s CEO. Before joining IFRA, Jacob worked for Associated Newspapers Limited (ANL), publisher of Daily Mail and Metro in the U.K. At ANL, as the international development director, he conceptualised a compact mid-market newspaper for India and initiated a joint venture with the India Today Group to launch the new newspaper, Mail Today. Jacob is not new to the IFRA world either. Before joining ANL, he established IFRA’s presence in Asia, where he set up the two subsidiaries IFRA Asia and IFRA India. He also started the Chinese edition of IFRA’s former newspaper techniques, brought out the Asian Newspaper Directory and launched the Publish Asia Conference Expo and the Asian Media Awards events during his previous tenure with IFRA. Jacob earned an MBA with high honours from the University of Chicago, Graduate School of Business. As a summa cum laude, he was inducted into Beta Gamma Sigma, the U.S.-based honour society for management. He is a trained engineer in electronics and telecommunications, having graduated with distinction from the prestigious Karnataka Regional Engineering College in India. He also underwent advanced studies in computer networking at ICIS, Singapore. Thomas Jacob can be reached at
[email protected] or +65.6562.8442.
IFRA: Which recent electronic media trends do you think offer the most potential for news publishers? Blanco: Initially, I feel there is quite a ways to go with online
publication in the areas of design and “catching the reader” with well-written gripping stories in a short and concise version. At the same time great reader generated, hyper-local material is essential to bringing back the “next to me” feeling for the readers. Community and niche sites filled with journalist’s soul and passion, niche expertise, will be the next sellable product within the media house of tomorrow. In four to five years when wireless broadband is antique and replaced by a signal over the Earth, and 3G has evolved to 5G... the mobile phone or e-paper/e-reader device will definitely be the trends of the near future... Considering that today’s average 13-year-old will be 18 (then) and their digital competencies will be far beyond the average 45-50-yearold, they will be looking for a device that can offer everything. IFRA: You have considerable experience with cross-media sales. How is this area developing? What are the main challenges today? Blanco: I feel the area of cross-media sales is growing very slow-
ly worldwide within the newspaper industry compared to other media, mostly due to: 1) non-commitment of upper management, 2) lack of education, 3) afraid of change within the organisation, 4) competitor strength, and 5) internal prestige, etc. The challenges for tomorrow’s media house cross-media sales organisations is simply sales education and practice. Sales teams need to implement “scientific sales teams” and win the customers back with facts and integrity with a 100 percent focus and service toward the customers’ ROI. 116
» www.iframagazine.com
October/November 2008
IFRA Bulletin
IFRA Magazine
Classified Advertising Seminar set for 22-23 October in Prague
IFRA: What’s in it for me?
Six Study Tours planned for 2009
The annual IFRA/INMA Classified Advertising Seminar will take place this year on 22-23 October in Prague, Czech Republic. Pioneers in classified advertising have been invited to speak, chair and moderate the seminar so that participants get maximum output from it by sharing ideas and knowledge from across the globe with a workshop-style programme. Topics will include: monetising classified advertising, profiting from interactivity and new ways newspapers can capitalise on Web 2.0. For details and to register, visit www.ifra.com/events or contact Ioana Sträter, Events programme manager, IFRA: phone +49.6151.733-769, e-mail
[email protected].
IFRA is much more than IFRA Expo. These are some of the services that IFRA offers to the industry on a daily basis: > IFRA makes sure you are a step ahead – IFRA’s work is dedicated to assisting news publishing companies to better manage challenges, to improve, develop and prepare for the future. Extensive research activities pick up trends in technology and communication. Findings are published in several languages and on multiple platforms. > IFRA keeps you up to date – Once a year the industry meets at IFRA Expo, THE world’s largest and most focused exhibition for this industry. The Birke Becker monthly IFRA Magazine, in print and ePaper, covers all sectors, and a daily e-mailed newsletter with the latest news, keeps you well informed. Focused on the industry, IFRA Search facilitates research and points you the right way. > IFRA facilitates exchange of experiences – IFRA functions as a platform for sharing ideas, information and experiences. More than 50 annual regional and international conferences and study tours present case studies, expert opinions and solutions for all industry sectors. IFRA Committees link publishers with technology and service providers for the industry’s best. > IFRA assists with expertise and professional consulting – IFRA Newsplex stands by its members in the areas of newsroom organisation and re-structuring. Additionally, iMedia is our specialised partner with a pool of industry experts to help find strategic or operational solutions in print and online. IFRA’s training courses provide hands-on information and help implementing business strategies. > IFRA members drive industry development – IFRA’s work is steered by its members: The Board and IFRA’s Committees determine the strategic focus of IFRA.
Beyond the virtual Study Tour that we highlighted in this month’s FOCUS package, IFRA will offer the following six real Study Tours in 2009. IFRA Study Tour: Innovative Concepts in Advertising, 15-21 February, Europe (Language: English) BDZV/IFRA Focus Tour: Mobile Services and Video, 10-13 March, Europe (English) IFRA Study Tour: Discovering the Scandinavian Media, 27-29 April, Scandinavia (English) IFRA Study Tour: Changing Newspaper Production, 21-26 June, Canada/U.S.A. (English) IFRA Study Tour: Multimedia Newsrooms in Europe, 4-10 October, Europe (English) IFRA Study Tour: Strategies of Local and Regional Media Companies, 17-29 November, Europe (Spanish, English) For full details and to register, contact IFRA’s Christiane Schmidt at:
[email protected]
IFRA Middle East Conference 25-26 November in Cairo The IFRA Middle East Conference has established itself as the meeting point for publishers from the Middle East. It will give an up-to-date overview of pressing business issues as well as technical topics. High calibre speakers from different countries will present case studies and international suppliers will show their latest products. Chairmen are: George Simonian, professor of Print Media at Helwan University, Egypt and Moritz Schwarz, iMedia, Germany.
New IFRA reports available soon The following two new IFRA Special Reports will be available soon from IFRA: > Press Acceptance – Replaces 3.16.3 (in German and Spanish) > Strategies in Advertising – Customer Centric Communication (in English, French and Spanish). IFRA members can download them from the IFRA website at www.ifra.com. Non-members may order print copies by contacting IFRA’s Ulrike Leis-Kolb at
[email protected].
IFRA members are always the first to benefit from this extensive product and service portfolio. Find out more about the benefits of IFRA membership by contacting: Birke Becker, membership development manager, at:
[email protected].
> > > > >
In-line stitching adds value to your newspaper
Erratum In the July issue of IFRA Magazine (page 45) we presented the newly published IFRA Special Report on the topic of Printing Blanket Specifications. In the introduction it was stated that IFRA conducted the research project. In fact, in this case the project was managed by Bundesverband Druck und Medien e.V.
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