Message Brief TechniData - MultiVu

Acquisition

Message Brief TechniData April 2010

Key Messages SAP intends to acquire TechniData AG, the world’s leading provider of EHS (environmental, health and safety) solutions. TechniData, based in Markdorf, Germany, employs nearly 500 people worldwide. SAP plans to broaden its sustainability product portfolio and thought leadership through this acquisition. SAP and TechniData have been partners for more than 15 years to deliver the value of sustainability solutions to customers, and this is a natural next step between the two companies that are both driven by the common belief that sustainability is core to all business processes in the future. In partnering for this length of time, we share a successful history based on mutual trust and respect. TechniData brings a group of world class sustainability professionals to the SAP family, enriching our combined expertise in sustainability. SAP’s acquisition strategy is to balance its product portfolio with purchases that offer innovative technologies and functional capabilities SAP’s scale in delivering business processes and analytics to customers will allow us to deliver world-class sustainability solutions to even more customers. As our product and service strategy has evolved, we see many opportunities for innovation in the area of sustainability, specifically in product safety and EHS, while further reducing customers’ cost of integration. The acquisition is expected to be complete at the beginning of Q3 2010.

TechniData at a Glance TechniData is the leading global provider of EHS (environment, health and safety) solutions. The company supports customers in protecting the safety of products, the health and safety of people and the environment. Its customers are industrial enterprises that represent the chemical, pharmaceutical, automotive, electronics, manufacturing and retail industries. TechniData also provides support to the public sector in many countries worldwide, with solutions including software, process expertise, implementation services, EHS content and managed services. TechniData offers customers holistic EHS Management Solutions that cover the following areas: Health and Safety: Proactively keeping employees safe and healthy and improving productivity Product Safety and Stewardship: Developing, producing and selling compliant and safe products Environmental Performance: Maintaining an operating license and conserving resources Since 1985, more than 6,000 users at more than 1,600 companies have used TechniData’s EHS solutions. In partnership with SAP, TechniData developed EHS Solutions, which are distributed by SAP and are being used by industrial enterprises in nearly all countries of the world.

© 2010 SAP AG. All rights reserved.

Acquisition

Message Brief TechniData TechniData & SAP TechniData has worked closely with SAP since 1995. A successful collaboration was launched with a strategic development partnership for the SAP® EH&S application, first released in 1997. This partnership has since been intensified with an extended cooperation agreement announced in 2001. Since then, TechniData has not only been responsible for the development of SAP EH&S, but also for its maintenance, rollout support and marketing — working in close cooperation with SAP product management. Aside from its software and services partnership with SAP, TechniData has also been an SAP xApps Partner since July 2003 and Special Expertise Partner for SAP® Product Lifecycle Management (SAP PLM). In 2008, SAP and TechniData signed a long-term contract to intensify their partnership – resulting in a strategic development cooperation to provide solutions for EHS management.

Benefit For customers: SAP will be able to provide customers a truly holistic approach to environmental, health and safety (EHS) solutions. TechniData has not only been responsible for the development of SAP EHS Management, but also for its maintenance, rollout support, and marketing. The strength of SAP combined with TechniData’s expertise in the EHS domain will help scale SAP’s offering to meet the growing need to manage risk and compliance For SAP: The acquisition will help SAP to underline our intent to become the market leader for sustainability solutions. It will strengthen SAP’s position in the product safety and EHS market through TechniData’s talented and skilled employee base.

Key Customers Air Products BASF AG Bayer MaterialScience AG BHP Billiton Cognis Deutschland GmbH & Co. KG Corus Steel B.V. Dow Corning Jabil

Kimberly-Clark LyondellBasell MBG Metro Group Buying International Gmbh Nestlé Nova Chemicals Sasol Ltd. Shell Siemens AG

Sika Deutschland GmbH Solvay S.A. Suncor Tesoro Companies Wacker Chemie AG WeylChem GmbH Zeiss AG

(The above companies are part of the TechniData Customer Advisory Council (CAC))

© 2010 SAP AG. All rights reserved.