MESSAGING AND DESIGN | BRAND ALIGNMENT ... - WordPress.com

STEPHANIE A. WHITED | PORTFOLIO MESSAGING AND DESIGN | BRAND ALIGNMENT | DIGITAL MEDIA | COPYWRITING | MEDIA PRODUCTION | MULTIPLATFORM CAMPAIGNS 326 East 17th Street, Brooklyn, NY 11226
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MULTI-PLATFORM CAMPAIGN | RESEARCH LAUNCH DATNAV GUIDE | THE ENGINE ROOM CollaboraYng with the Research Lead, launched The Engine Room’s most viewed and shared research to date: #DatNav. Components: •

Led communicaYons plan and strategy internally and with partner organizaYons: Amnesty InternaYonal and Benetech

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Content markeYng plan

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Brand aligned digital media

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Social media posts

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SEO opYmizaYon

MULTI-PLATFORM CAMPAIGN | CONFERENCE PROMOTION STC 2015 NATIONAL FORUM | SCHOOLS THAT CAN NATIONAL Led strategy and markeYng iniYaYves for a yearly Forum filled to capacity in 2014 and 2015 at 350 and 175 acendees, respecYvely. Components: •

Eventbrite page integrated into homepage

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Content markeYng plan

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PromoYon specific postcard

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Blog and e-newslecer arYcles

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Logo and agenda design, campaign graphics

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Swag design and producYon

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Event specific PowerPoint template

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Event app creaYon (Yapp)

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Live tweeYng

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AnalyYcs reporYng

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Post-event takeaway summaries

DIGITAL MEDIA AND PRINT STC 2015 NATIONAL FORUM | SCHOOLS THAT CAN NATIONAL Designed in Pages and used both on social media and as a printed postcard mailed to contacts in Los Angeles.

MESSAGING AND DESIGN | DEVELOPMENT EVENT SPONSORSHIP BROCHURE | SCHOOLS THAT CAN NATIONAL Created a sponsorship package for a naYonal conference featuring original photos taken at member schools. IdenYfied key components with a development team member, researched examples to inspire layout and presentaYon, and designed to stylisYcally align with the naYonal brand.

MULTI-PLATFORM CAMPAIGN | PROGRAM PROMOTION ROBERT F. KENNEDY URBAN EDUCATION AWARDS | SCHOOLS THAT CAN NATIONAL Working in partnership with RFK Human Rights, led promoYon before and aier the RFK Urban EducaYon awards including gathering stakeholder nominaYons, designing custom graphics and posts for the website and social media outlets, and announcing award finalists and winners. Components: •

Custom logo, graphics, and campaign messaging

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Branded Google nominaYon form

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MulYple blog and social media posts

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Newslecer features

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Press releases

MESSAGING AND DESIGN | PROGRAM PROMOTION PROGRAM PROMOTION | SCHOOLS THAT CAN CHICAGO Worked with Schools That Can Chicago’s ExecuYve Director to create event specific markeYng materials, suited for print and web.

MESSAGING AND DESIGN | COMMUNITY BUILDING NEW SCHOOL WELCOME PACKET | SCHOOLS THAT CAN NATIONAL Regional markeYng collateral aligned with the naYonal brand. Created in coordinaYon with the NaYonal Director of Growth and Chicago ExecuYve Director. Full packet: bit.ly/stc-welcome

MESSAGING AND DESIGN | PROGRAM PROMOTION 11X17 BIFOLD BROCHURE | HURIDOCS Local markeYng collateral aligned with the naYonal brand. Wrote copy and designed mockup. Created in coordinaYon with designer and HURIDOCS Project Manager for Africa, Eugene Nyawara.

MEDIA PRODUCTION 2015 NYC TEACHER-TO-TEACHER EDUPRENEUR SUMMIT INTERVIEW | SCHOOLS THAT CAN NEW YORK CITY bit.ly/STC-Ed2EdNYC

TESTIMONIAL VIDEO | SCHOOLS THAT CAN NATIONAL bit.ly/STC-TesYmonial Conducted and filmed on-site parYcipant interviews at a local programming event. Edited into two videos: an event-specific piece and naYonal tesYmonial. Compiled longer text excerpts along with survey feedback into a blog post wricen in the voice of STC NYC’s ExecuYve Director. AddiYonal Components: •

TesYmonial quote graphic sized for Instagram and Facebook

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On-site event photography edited with branded overlay for social media

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Branded photography and custom social media posts pre and post event

DIGITAL MEDIA AND PRINT TWITTER CARD AND PRINTED POSTCARD | THE ENGINE ROOM Created in Photoshop by adapYng the custom design of the two resources. Used both on social media and as a printed postcard distributed at an event for human rights defenders hosted by The Engine Room.

DIGITAL MEDIA TWITTER CARD | THE ENGINE ROOM CoordinaYng with a team member who was onsite at an event in South Africa, created a brand aligned Twicer card with a workshop parYcipant's photo and quote used during live-tweeYng the event.

BRAND ALIGNMENT | TEMPLATE CREATION THE ENGINE ROOM Fully equipped Pages template for use with documents, presentaYons, contracts and reports. Aligned with The Engine Room's branded styles and smart, yet accessible, conversaYonal tone.

BRANDING AND COPYWRITING 2016-17 STRATEGIC PLAN | HURIDOCS Led a team-wide workshop to refresh HURIDOCS’s branding and develop the mission as a team. Aligned the brand idenYty across plamorms, including the strategic plan. Heavily edited the introducYon lecer.

MESSAGING | WRITING FOR THE WEB UWAZI.IO | HURIDOCS With feedback from the Project Manager and CTO, wrote the copy for the web-based tool, Uwazi, a HURIDOCS innovaYon supported by the MacArthur FoundaYon. See it online: uwazi.io/our-story

WANT TO CHAT OR SEE SOMETHING ELSE? I’ve been privileged to work across typically divided roles and enjoy sharing and strategizing. I can be reached at [email protected]. Thank you, Steph