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Metro Shoes - MBASkool
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Metro Shoes - MBASkool
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Metro Shoes. Parent Company. Metro Shoes. Category. Footwear and Apparel. Sector. Lifestyle and Retail. Tagline/ Slogan. Happy feet Make Happy People.
Metro Shoes
Metro Shoes
Parent Company
Metro Shoes
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Happy feet Make Happy People
USP
1/5
Metro Shoes
Affordable fashion
STP
Segment
Style Conscious
Target Group
People who want style in budget and premium segment
Positioning
Stylish footwear to make you happy
SWOT Analysis
Strengths
2/5
Metro Shoes
1. A Strong Indian Brand with Strong Values
2. In house Private Labels for affordability
3. An assortment of all well known shoe brands found in store
4.It has a countrywide network of exclusive Metro showrooms at more thanĀ 70 prime locations across
5.Strong Focus on innovation 6. Advertising and branding by roping in celebrities
Weaknesses
1.Operates through Company Owned Models only and hence expansion is slower
2. Does not have an international presence
Opportunities
1.To expand in India as well as in International Markets
2.To capture the shoe and accessory market collectively
3/5
Metro Shoes
3. Tie-ups with international brands or adapting franchise model to grow
Threats
1.International Players with increasing privatization
2. Shoe brands available @ discount rates on Discount deal sites which affect its in house private label
Competition
Competitors
1. Liberty Shoes
2. Bata
3. Red Tape 4. Nike 5. Adidas
6. Puma
4/5
Metro Shoes
5/5
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