Winners. 6 March 2014 OTC bulletin Winners Supplement. S21. Most Innovative. New OTC Product. An easy-to-use and complet
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Winners
Most Innovative New OTC Product An easy-to-use and complete solution for a difficult-to-treat problem, Bayer’s Canespro Fungal Nail narrowly sees off competition from Scholl Express Pedi and takes the Award for Most Innovative New OTC Product.
Runner-up: Scholl Express Pedi
Award Winner: Canespro Fungal Nail Treatment Set
What our judges said about the leading entries:
“
Canespro Fungal Nail offers the user a novel way of attacking a difficult-to-treat problem while leveraging the well-established and trusted Canesten brand.
”
“
A clever and well-made piece of technology, Scholl Express Pedi simplifies the process of dealing with tough, hard skin.
Highly-commended: ActiPatch Smart Insole
”
“ BioElectronics’ Smart Insole rides the wave of ‘wearable tech’ that looks likely to crash into the consumer healthcare market. It offers an innovative way to deal with an unglamorous and difficult-to-treat problem. ” “ Boots Pharmaceuticals’ Knee Arthritis Orthotic brings the benefits of orthotics to a wider market without losing any of the efficacy that is crucial when dealing with arthritis. ” Judges’ scores (from a maximum of 60 points)
Rank
Innovative Product
Company
1
Canespro Fungal Nail Treatment Set
Bayer
35
2
Scholl Express Pedi
Reckitt Benckiser
33
3
ActiPatch Smart Insole
BioElectronics
32
4
Knee Arthritis Orthotic
Boots Pharmaceuticals
30
Highlycommended: Knee Arthritis Orthotic
Award sponsored by
Other Nominations: Needle Bay, Diabetes Care Technology; NiQuitin Pre-Quit Patch, GlaxoSmithKline; Voltarol 12 Hour Emulgel, Novartis This Award was judged by six members of the Expert Judging Panel
6 March 2014 OTC bulletin Winners Supplement
S21
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Winners
Best New OTC Packaging Design Striking gold metallic livery helped Thornton & Ross’ Hedrin Protect & Go regular-use head-lice conditioning spray to pip the competition from ActiPatch, Sudocrem and Tixylix for the Best New OTC Packaging Design Award. What our judges said about the leading entries:
“ Hedrin Protect & Go’s bold packaging delivers an excellent and easilyidentifiable product extension, as well as keeping it within the range of treatment products, so as to avoid purchase confusion.
Runner-up: ActiPatch
”
“
Hedrin Protect & Go features an imaginative use of graphics and colour to differentiate this product from the rest of the range.
”
“
The new ActiPatch brand provides a striking and distinctive design to help differentiate this new Award Winner: Hedrin Protect & Go and alternative product in a sector that is already dominated by other leading brands.
”
“
Sudocrem Care & Protect benefits from an intelligent use of rebranding and graphics to support a new product.The clean lines reflect the efficacy of the product.
”
Highly-commended: Sudocrem Care & Protect
Award sponsored by
Highly-commended: Tixylix
“
The packaging revamp for Tixylix has modernised the brand through an effective blend of photos and illustrations.
”
Rank
Brand
Company
Agencies
Judges’ scores (from a maximum of 60 points)
1
Hedrin Protect & Go
Thornton & Ross
Bray Leino
47
2
ActiPatch
BioElectronics
In-house
46
3
Sudocrem Care & Protect
Forest Laboratories
Touch of Mojo
44
4
Tixylix
Novartis
Bob’s Your Uncle, Design Bridge, Itarus
39
Other Nominations: Balance Activ, BBI Healthcare (Agency – Big Communications); Durex Embrace, Reckitt Benckiser (Agency – Brand Union); Nicorette Icy White Gum, Johnson & Johnson (Agency – In-house) This Award was judged by six members of the Expert Judging Panel
