Multimedia request process

The ECA Multimedia Process Discover

1

Project Initiation

• Office identifies

2

Exploration

• Videographer searches

video need. request.

for video templates, stock images, audio, etc. if needed to come up with ideas.

• PASC Project Manager

• If needed a script is

• Office submits an online may meet with Office for further information.

• PASC leadership

discussed, office to work on for video plan.

• Project Manager works

discusses request and approves or denies.

• Project Manager assigns a videographer and schedules meeting with office.

3

Strategy

• PASC team develops

media delivery strategy.

• PASC team identifies potential audiences to target.

• Videographer develops

preliminary plans, an outline for the video design.

with contract firm to research any needed travel and costs.

• Initial project approval

• Clarify objectives and

• Establish basic project

• Set broad based

or denial.

goals of the video.

requirements.

Video Plan

Production

• Overall Strategy. • Concept created for

video design approach.

• Confirmed list

• Videographer works with

• Office agrees to the

• Videographer shoots

Videographer meet with office to discuss video plan. design direction and chooses a concept.

• Videographer completes draft video plan (script, style, production schedule, etc.).

• Discuss project more in depth and complete the creation of the video plan.

• Fully clear video plan. Ideate

Develop

• Project Manager and

office to schedule film shoots with participants. any needed footage (interviews, b-roll, etc.).

• Videographer works with

Project Manager to purchase any needed templates or footage.

• Videographer begins editing the video.

Deliver

6

7

Refinement

Post Production

• Videographer clears

video with PASC leadership then sends video draft to office.

• Videographer will work with office on any minor edits (text errors, for text errors, innacuracies, etc. No stylistic changes at this point.

• Videographer updates video for final approval.

• Final video file created by Videographer

• Videographer creates closed captioned text file.

• Videographer archives files to Dropbox and external drives.

• Video file or link is sent to office.

8

Distribution/ Launch

• Videographer uploads

video to YouTube with image card and closed captioning file.

• Videographer sends files to

PASC Social Media Specialists for Facebook, twitter, and instagram uploads.

• Videographer sends video file to office.

• A final clearance of the

video is completed by the requesting office.

Goals

Goals

of deliverables.

Understand

5

plan like paper as high and as wide as needed.

Videographer meet with Office to discuss video plan and project parameters.

Goals

4

• Office clears the video

• Project Manager and

Goals

paramaters.

Define

Goals

Goals

• All footage gathered or

• Small refinements

• Initial draft of video

• Final video approved

purchased. created.

made with office input.

Goals

• Completion of

post-production video work.

for release.

Execute

Goals

• Launch video.