NEW fOR 2015

BE IN CONVERSATION WITH THE MOST INNOVATIVE INFLUENCERS IN BROADCAST AND ENTERTAINMENT Early Bird Rates Now Available *Register before 1 May 2015 and save up to SGD 500

Delivering Experiential Content Anywhere 2 - 5 June 2015 • Marina Bay Sands, Singapore www.Broadcast-Asia.com

2015 SPEAKER HIGHLIGHTS

James Osmund Director, Non-Linear Product

Daina Middleton, Head, Global Business Marketing,

Henri Setiawan Vice President, Innovation Management

Parameswaran N Principal Advisor, Broadcasting and Cable Services

Peter Musngi Head, Manila Radio

Mette Charis Buchman Senior Manager of Archive

Rahul Thappa Vice President, Business Analytics

Patrick Tang Vice President, Retail Voice

Roger Gichuhi Chief Operating Officer

Jamie Mackinlay Senior Vice President, Sales and Marketing

Kazuhiro Chida Research Engineer

Martin Andanar Senior Manager and Project Director

Fox International Channels

Astro

Twitter

Philippines Long Distance Telephone Company

TELIN

Buni.TV

Telecom Regulatory Authority of India

PayWizard

UNCOVER NEW CONTENT CAPITALISATION STRATEGIES & DISCOVER THE LATEST BROADCAST TECHNOLOGIES

Crossing Borders – How to successfully expand your OTT offering beyond local markets Achieving reach, resonance and reaction with second screen services and social TV Innovating TV services with big data analytics and actionable intelligence Leveraging cloud-based TV technologies and network virtualisation to drive efficiencies Digital Broadcasting – Standards, technologies and implementation challenges Best practices in delivering an immersive TV experience Leveraging automation technologies to drive agility, scalability and modularity in your workflow Sustaining radio broadcasting in an online age

Organised by

Worldwide Associate

A Part of

Hosted by

Japan Broadcasting Corporation (NHK)

TV5 Philippines

NEW for 2015 Get Smart with your Data – Innovating TV Services

Key Topics Discussed: • • • • • • • •

Danish Broadcasting Corporation (DR)

ABS-CBN

Held Concurrently with

Cloud Distribution & Network Virtualisation Workshop A: Repurposing Content to Enhance your Viewer Engagement on Multiple Platforms Workshop B: Enhancing Efficiencies in your Data-Intensive 4K Workflows

CommunicAsia & EnterpriseIT incorporate

Endorsed by

BroadcastAsia2015 International Conference presents 700+ attendees | 120+ speakers | 25+ hours of networking | 4 action packed days | 1 stellar event!

www.Broadcast-Asia.com

Register before 1 May 2015 to save up to SGD 500

Welcome to BroadcastAsia2015 International Conference Today, rapidly escalating consumer demand for high-quality video streams and availability of mobile data across devices are threatening to eclipse traditional TV viewing habits. This has led to a fragmented, complex and chaotic market place. Traditional broadcasters and channels are now struggling to keep pace with an ever-evolving landscape of multiscreen access and a near infinite amount of content choices. How can stakeholders innovatively differentiate their service offerings and secure their foothold in this new environment? How can they sustainably engage viewers, personalise messages, and ensure seamless experiences, in order to expand their market share and retain eyeballs? Additive advancements are no longer acceptable. As technologies evolve, industry players need to leverage disruptive solutions to drive flexibility, scalability, agility in their networks, in order to deliver faster, high quality and interactive video experiences. Apart from cost savings, new advancements pave the way for the development of next-generation interactive TV services, and open new possibilities in revenue generation. With this in mind, BroadcastAsia2015 International Conference is specially designed to tackle these key development issues, and address the latest challenges in delivering experiential content anywhere.

Broadcast Asia is just the premiere broadcast conference in Asia. If you want to know all the trends and meaningful forecasts about the industry, this is the place to be. Martin Andanar, Senior Manager and Project Director, TV5 Philippines

Where the Global Broadcast Industry Gathers… Job Function 30% Top/Senior Management 2% Academia 10% Broadcast/Media 2% Consultancy 12% Engineering(General) 1% Finance/Administration 5% IS/IT Management 17% Operations/Maintenance/ Production 7% Programming/Content Development 14% Sales/ Marketing/ Business Development

It is Asia’s most definitive knowledge exchange and networking platform. Expect to gain exclusive insights and hear practical case studies from industry trail-blazers. Join us now! SAVE THE DATE! The top players in the broadcast and entertainment are convening at BroadcastAsia2015 International Conference from 2 – 5 June 2015, at the Marina Bay Sands, Singapore! To register, contact Cheryl Choy at +65 6233 6623 or [email protected]

REASONS TO ATTEND

1 2 3 4 2

Be a part of Asia’s leading event in the broadcast and entertainment space. With growing participation from all stakeholder groups including leading broadcasters, telecom operators, OTT players, channels, and solution providers, this is THE event you need to attend. Find solutions and innovative business growth ideas in a well-rounded programme that combines strategic, commercial and technical aspects. There is something to learn for every stakeholder group! Gain key insights from 120+ key industry speakers! Spotlighting the most comprehensive suite of influencers and innovators at the 2015 edition of BroadcastAsia International Conference.

Industry 2% Broadcaster (Mobile/ Internet/Streaming Media/ Web Services) 18% Broadcast System Solution Provider 6% Content Provider (Cable/ Satellite TV) 3% Distributor/Wholesaler/ Importer/Agent/Reseller 3% Film Production 12% Broadcaster (Cable/Satellite TV/Pay TV) 4% Broadcaster (Radio Station) 27% Broadcaster (Terrestrial Station) 1% Post-Production House 5% Production House 1% System Integrator 12% Governmental Organisation/ Academia 2% Operator (Telecommunications) 4% Others

Country/Region 82% 8% 4% 5% 1%

Asia Europe Australia/New Zealand USA Rest of the World

Leverage a world renowned networking platform where you get to meet 700+ of your industry peers, from 30+ countries

FOR CONFERENCE ENQUIRY AND REGISTRATION Please call +65 6233 6623 or email [email protected]

Join the conversation happening in our Broadcast Group via www.linkedin.com



CONTENT CAPITALISATION STRATEGIES

BROADCAST ENGINEERING AND TECHNOLOGY

MORNING PLENARY: OPEN TO ALL CONFERENCE DELEGATES

2 JUNE

Opening Keynote Address: How Has the Advent of Online VOD Services Impacted the Telco Business Model? Captains of Industry Dialogue1: How is OTT Redefining the Broadcast and Telecommunications Ecosystem? TRACK C1 TRACK T1 THE ROAD AHEAD FOR OTT IMMERSIVE TV TECHNOLOGIES • Outlook for OTT Players in 5 Years • 4K, UHDTV and HEVC Coding • Subscription vs. Advertising – Which Business Model is • Next Generation Connected Home Entertainment • The Role of STBs and Game Consoles Best? • Unbundled Services and Its Impact on the Broadcasting Space • Own or Partner? Content Acquisition Strategies • LTE Broadcast – Disrupting Multimedia Broadcast Services over Mobile Networks Opening Keynote Address Visionary Address: The Digital Convergence and How Social Media is Changing the Way People are Consuming Media Thought-Leaders Panel: Convergence or Collusion – Blurring Lines Between Broadcasting and Telecommunications (Combined with CommunicAsia Summit and BroadcastAsia International Conference)

3 JUNE

PROGRAMME AT A GLANCE


TRACK C2 SECOND SCREEN & SOCIAL TV – ACHIEVING REACH, RESONANCE, REACTION • UIs and Payment Gateways – Creating an Interactive Online Video Business • Is the “Second Screen Phenome non” Losing Traction? • Drivers for Multiplatform Audience Engagement – How to Gain Eyeballs and Earn Marketing Dollars

TRACK T2 NEXT GENERATION WORKFLOW & DIGITAL ASSETS MANAGEMENT • Automation Technologies to Drive Efficiencies as Quality and Size of Content Increase Exponentially • Subtitling, Metadata Insertion, DRM, Measurements and More… • Importance of Having Quality Monitoring Functionalities In Delivering Consistently High Quality Viewing Experience Across All Platforms

TRACK T3 DIGITAL BROADCASTING – STANDARDS, TECHNOLOGIES IMPLEMENTATION • DVB Technologies – Issues in Deployment and Coverage • DTT – The Digital Switchover • Looking Ahead: LTE Broadcast (Combining eMBMS, HEVC and MPEG DASH)

&


5 JUNE

4 JUNE

Opening Keynote Address: How is Social TV Marketing for OTT Different From Linear Broadcasting – Which is Easier, Which is More Difficult? Captains of Industry Dialogue 2: Examining the Collision of Traditional Broadcast Technologies with IP-based Platforms TRACK C3 GET SMART WITH YOUR DATA – INNOVATING TV SERVICES • T-Commerce: Converting Viewers into Buyers • Making Sense of Audience Behaviours – How Can This Boost Ad Revenues • Data Collection, Transmission and Use – Data Security and Privacy Issues

• • • •

TRACK T4 CLOUD DISTRIBUTION & NETWORK VIRTUALISATION Content Distribution to Global Audiences – How Can Cloud Enable Your Regional Reach? Live Video CDN Distribution – How to Make It Possible Promise of the Cloud – Speed, Flexibility and Cost Savings Security – Are Your Digital Assets Safe?

Workshop A Repurposing Content to Enhance Viewer Engagement on Multiple Platforms


TRACK T5 RADIO BROADCASTING & AUDIO TECHNOLOGIES • Still Going Strong – Where is Radio Headed? • Internet Radio Capitalisation Opportunities • Navigating New Opportunities in the Digital Media Landscape

Workshop B Enhancing Efficiencies in Your Data-Intensive 4K Workflows


3



FEATURING THE MOST COMPREHENSIVE LINEUP OF BROADCAST EXPERTS EVER BROUGHT TOGETHER AT A SINGLE EVENT

4

Jeremy Kung Executive Vice President, New Media, and Chief Executive Officer Telekom Malaysia Broadcasting Corporation (NHK)

Gajendra Tijare Senior Vice President, Broadcast Technology and Operations 21st Century Fox Star India

David Porter Director, TV Operations General Manager – News and Public Affairs Seven West Media Australia (Channel Seven)

N. Kumaresan Deputy General Manager SAFRA Radio

Narinder Chhibber President Telescan Global Connect

Martin Coleman Executive Director The Satellite Interference Reduction Group

Richard Chernock Chairman ATSC Technology Group Chief Science Officer Triveni Digital

Michiyo Gojima Engineer Japan Broadcasting Corporation (NHK)

Régis Saint Girons Marketing Chairman and Member of the Board HbbTV

Jacques Le Mancq Chief Executive Officer Broadpeak

Ricky Chau Vice President, Asia Pacific Region Level 3 Communications

Damien Lucas Chief Technology Officer and Co-Founder Anevia

Joshua Eum Chief Technologist, Asia Pacific ARRIS

Ben Morrell Senior Technical Consultant Brightcove

Ramki Sankaranarayanan Founder and Chief Executive Officer Prime Focus Technologies

Ian Trow Senior Director, Emerging Technology and Strategy Harmonic

Tony Taylor Chairman and Chief Executive Officer TMD

Abdul Haleem Technical Director ATEME

Gerard Faria Chief Technology Officer TeamCast

David Habben Chief Strategist, Media, Asia Pacific & Japan Akamai

Helge Høibraaten Chief Executive Officer Vimond Media Solutions

Tony Jones Head, Technology, TV Compression Ericsson

Robert Carroll Senior Director, Content Solutions (Imaging) Dolby Laboratories

Michelle Munson President and Co-Founder Aspera

Andy Zhenyu Li Director, Technical Services Ericsson

Rino Petricola Chief Operating Officer and Managing Director Oracle, Front Porch Digital

Zack Dugow Founder and Chief Executive Officer Insticator

Mike Powell Vice President, International Operations RCS

Kaiwei Chen Chief Consulting Officer 2359 Media

Thomas Van Den Driessche Chief Commercial Officer Newtec

Mihai Crasneanu Chief Executive Officer Grey Juice Labs

Oliver Madgett Head of APAC Tectonic Interactive

Kevin Campbell Sales Director, APT WorldCast Systems

Fares Lubbadeh Managing Director ATG Broadcast Middle East Director General SpaceTech TV Engineering

Gregory Shay Chief Science Officer The Telos Alliance

Peter Siebert Executive Director DVB Project Office

Martyn James Horspool Product Manager, TV GatesAir

Toni Fiedler Director, APAC Fraunhofer IIS

Tom Weiss Investor and Chief Executive Officer Genius Digital

Michael Lantz Chief Executive Officer Accedo





DAY 1 | 2 JUNE 2015 | TUESDAY

*Registration begins at 8.00 AM every morning

MORNING PLENARY SESSIONS Open to all Conference Delegates

9.00 AM

Chairman’s Welcome Address

9.10 AM

OPENING ADDRESS: How Has the Advent of Online VOD Services Impacted the Telco Business Model? • Is telcos’ entry into the OTT space necessarily a bad thing? • How can telcos ride the OTT bandwagon to expand customer reach? • Monetising your content archive: How to be efficient in launching new TV Everywhere services? • Case Study: StarHub TV Everywhere

9.30 AM

OPENING KEYNOTE ADDRESS: What It Truly Means to Go Over The Top: A HBO Go Case Study • How to go over-the-top directly to consumers? • Shedding ties with Pay TV operators: Challenges and Opportunities • Partnering with device manufactures to create customer-centric services • Achieving the right price point: Balancing market uptake and profit margin equation

10.00 AM

CAPTAINS OF INDUSTRY DIALOGUE 1 How is OTT Redefining the Broadcast and Telecommunications Ecosystem? Future TV Economies: • Extending your existing Pay-TV subscription to OTT devices • Integrating traditional MVNO and OTT offerings • How can you differentiate OTT offerings to gain viewer stickiness? • Future business models and cost structures – License vs. build? • Opportunities for MVNOs, telcos and broadcasters, and the risk of not offering OTT • Revenue distribution amongst stakeholders: Current situation and evolving trends • Launching commercially viable business models to future proof your broadcast business Confirmed Panellists: Jeremy Kung, Executive Vice President, New Media, and Chief Executive Officer, Telekom Malaysia Ramki Sankaranarayanan, Founder and Chief Executive Officer, Prime Focus Technologies Narinder Chhibber, President, Telescan Global Connect

10.40 AM

Morning Break and Refreshments

DAY 3 | 4 JUNE 2015 | THURSDAY

DAY 2 | 3 JUNE 2015 | WEDNESDAY

Combined with CommunicAsia Summit 8.55 AM

Chairman’s Welcome Address Mark Hukill, Consultant - Telecoms, Media & ICT Strategy and Member, Pacific Telecommunications Council

9.00 AM

OPENING KEYNOTE ADDRESS

9.10 AM

VISIONARY ADDRESS: The Digital Convergence And How Social Media Is Changing How People Are Consuming Media

9.40 AM

THOUGHT-LEADERS PANEL Convergence or Collision - Blurring Lines Between Broadcasting and Telecommunications • How are broadcasters and telecom operators faring in the digital age in attracting users? • Emerging technologies like LTE-B: Impact of LTE-B on the broadcast and mobile industries • Fighting for prized real estate: So who should the spectrum go to? • How do telecom operators and broadcasters work together to develop zero latency delivery and create seamless user experience • Future outlook: Telecom operators’ and broadcasters’ take on how their relationship/partnership will evolve to in 5 years’ time? Panellists: Jeremy Kung, Executive Vice President of New Media and Chief Executive Officer, Telekom Malaysia Wing K Lee, Chief Executive Officer, YTL Communications Sdn Bhd Eneng Faridah, Senior Director, Outreach and Engagement Division, Malaysian Communications and Multimedia Commission Moderator: Tony Poulos, Contributor, TM Forum

10.20 AM


9.00 AM


9.10 AM

OPENING KEYNOTE ADDRESS How is Social TV Marketing for OTT Different From Linear Broadcasting – Which is Easier, Which is More Difficult? • Overcoming the unique challenges OTT bring to social TV marketing • Examining the best strategies to repurpose your content for social channels • How to get your viewers talking about you on major social networks? • What are your Twitter-ratings telling you? • Revolutionary ways to boost your ratings Daina Middleton, Head, Global Business Marketing, Twitter

9.40 AM

CAPTAINS OF INDUSTRY DIALOGUE 2 Examining the Collision of Traditional Broadcast Technologies with IP-based Platforms In this panel discussion, we bring together a mixture of the key stakeholders in the industry – Telcos, broadcasters and technology gurus – to examine what is driving the convergence of IT and broadcast. They will share their vision of what the future broadcasting landscape holds, and provide advice on capitalising opportunities to come. Market Trends: • What’s the hold-up to direct-to-consumer services? Are we facing a business model or technology constraint here? • Dissecting the convergence of conventional broadcast and digital video • Key disruptors: What are they? What opportunities and challenges do they bring? • Joining up business models and technologies based around VAS, social TV and public services – How can TV and Telco operators work together? Converging Technologies: • Assessing the opportunities and savings that an IP-based infrastructure • Addressing transition issues from traditional broadcast infrastructures to IP-based platforms • Cord-cutting: Where is the future of traditional TV viewing headed? • How is this convergence transforming workflows?

10.20 AM

Morning break and Refreshments



5

www.Broadcast-Asia.com CONTENT CAPITALISATION STRATEGIES CONFERENCE TRACKS


TRACK C1: THE ROAD AHEAD FOR OTT

2.20 PM

Linear Broadcasting Over OTT Platforms • Where are the capitalisation opportunities in linear TV viewing? • As live viewing gains traction, especially in sportscasting, can OTT delivery networks handle high quality content delivery to a large number of simultaneous viewers from across the globe? • Integrating OTT delivery networks with existing non-linear delivery services • How do you get your existing viewers onto your OTT platform?

2.50 PM

Are STBs the Gateway to Regionalise Your OTT Video Streaming Service? • Making your TV Everywhere application available on existing STBs • Expanding your market reach through smart partnerships between Pay TV operators, OTT providers and STB owners • Overcoming compatibility, distribution and synchronicity challenges that come with such partnerships • What will new revenue models look like

3.20 PM

Afternoon Break

3.30 PM

How to Build Towards A Win-Win Telco-OTT Partnership • Understanding the implications of converging broadcast and telecommunications landscapes • Leveraging unique assets that each party brings to grow market share • Delivering and monetising cutting-edge services through a win-win partnership • Assessing the future of the telco multi-play service offering

DAY 1 | 2 JUNE 2015 | TUESDAY 9.00 – 10.40 AM

MORNING PLENARY SESSION Kindly refer to page 5 for details

As the OTT market matures, traditional broadcasters, pay TV operators and telcos are looking to secure their foothold in this evolving broadcasting ecosystem. This track will bring together different stakeholders who will share their perspectives of monetisation opportunities and business growth potentials, from their respective vantage points. This track, in addition to spotlighting how OTT players are innovating their services and looking to expand market reach beyond their local marketplace, will also showcase how traditional pay TV operators are hopping onto the OTT bandwagon to expand mobile content distribution service offerings. NEW DEVELOPMENTS IN OTT 10.45 AM

Chairman’s Address Reuben Verghese, Vice President, Asia, Accedo

10.55 AM

11.25 AM

KEYNOTE Key Strategies for OTT Success in Asia • Key ingredients for a successful OTT launch in Asia • Sustainability and longevity – What does it take to succeed, and continue succeeding? • Overcoming common challenges and pitfalls when deploying OTT in Asia • Planning your investment options and ROI outlook KEYNOTE Essential Lessons on Expanding Your Market Reach • Case study: HyppTV Over Broadband and HyppTV Every where • Creating commercially successful IPTV services through valuable content partnerships • Emerging market penetration strategies: Increasing consumer uptake through service bundling • Understanding the key market drivers: High quality content, flexibility in choice, and accessibility anytime and anywhere

Co-Presentation: Martin Andanar, Senior Manager and Project Director, TV5 Philippines Patrick Tang, Vice President, Retail Voice, Philippines Long Distance Telephone Company 4.00 PM

Jeremy Kung, Executive Vice President, New Media, and Chief Executive Officer, Telekom Malaysia 11.55 AM

Power Panel: Advertising vs. Subscription Services – Where Does the Future of OTT Monestisation Lie? • Eyeballs and/or revenue – Can OTT players have both? • Which model is best suited to future-proof the TV business? • Accessing the potential spending capacity of viewers • Finding the right price point that maximises subscription uptake

Fares Lubbadeh, Managing Director, ATG Broadcast Middle East, Director General, SpaceTech TV Engineering

Panellists: Roger Gichuhi, Chief Operating Officer, Buni.TV Mihai Crasneanu, Chief Executive Officer, Grey Juice Labs Moderator: Reuben Verghese, Vice President, Asia, Accedo 12.35 PM

Lunch Break and Exhibition Viewing

1.30 PM

Extending Market Reach with New Direct-toConsumer Business Models • How can broadcasters and TV content providers differentiate their offerings with a range of compelling value-add services? • Understanding how consumer viewing trends are leading to a fragmented, complex and chaotic marketplace • Generating new revenues and fostering direct relationships with viewers by creating more engaging and interactive experiences • Leveraging opportunities and business models with direct-to-consumer offerings

NEW OTT TECHNOLOGIES AND DRIVERS 4.20 PM

OTT EXPANSION INTO NEW TERRITORIES

Crossing Borders: Expanding Your OTT Offering from Local to Regional Markets • How do you keep your local market constantly stimulated by your OTT offering? • Best strategies in increasing viewer reach in the region – From Africa to UK/US • Ensuring smooth entry into new markets through local partnerships • Overcoming network congestion issues as your number of simultaneous viewers increase

Ericsson LTE Broadcast: Disrupting Multimedia Broadcast Services over Mobile Networks • Overcoming network challenges to meet viewer demand for spontaneous access to high quality video content • Enabling more convergent mobile services to an unlimited number of users simultaneously with new LTE technologies • Maintaining efficient use of spectrum and network investments with LTE Broadcast technologies • Reducing buffering and latency issues as number of viewers increase exponentially Andy Zhenyu Li, Director, Technical Services, Ericsson

4.50 PM

Michael Lantz, Chief Executive Officer, Accedo 1.50 PM

Emerging Market Highlight: Exploring OTTv Opportunities in the Middle East • Understand the key drivers of OTTv penetration into the Middle East – Content, networks, smart devices and interfaces penetration • Understanding the potential roles of broadcasters, Telcos, pay TV networks and standalone OTTv service providers in the next 5 years • The potential of OTT in offering micro-segmentation and tailored pricing models • Boosting advertising revenue with demographic, geographical and behavioural targeting

HbbTV As An OTT Enabler • Hybrid Broadcast Broadband TV – Regulating the interaction and convergence between 2 mass mediums, Internet and TV • Update on the HbbTV broadcasting standard and market adoption trends • Accelerating your OTT service deployment with HbbTV technologies • Innovating advertising services and enhancing interactivity in your existing services Régis Saint Girons, HbbTV Marketing Chairman and Member of the Board, HbbTV

5.20 PM

Chairman’s Closing Remarks

5.30 PM

End of Conference Day 1

Roger Gichuhi, Chief Operating Officer, Buni.TV

6





TRACK C2: SECOND SCREEN & SOCIAL TV – ACHIEVING REACH, RESONANCE, REACTION

2.00 PM

DAY 2 | 3 JUNE 2015 | WEDNESDAY 8.55 AM – 10.20 AM


As “TV Everywhere”, “Social TV” and “Multiplatform Distribution” start becoming unfashionable, broadcasters are looking for inventive ways to engage their viewers. With the numbers of competitors increasing, broadcasters are finding it ever more difficult to retain viewers who are, spoilt for choice, have short attention spans, and who come from an age of “instant everything”. This track will look into the next level of viewer engagement through companion screens and social TV initiatives. It will provide you practical steps on reaching out to your viewers; how you can make your brand or content resonate with them on a deeper level; and how you can excite them to react and interact with your content.

2.40 PM

Chairman’s Address Natan Edelsburg, Senior Vice President, Sawhorse Media

10.55 AM

11.25 AM

KEYNOTE A Netflix Case Study: The Power of Social Media • Spotlighting Netflix’s success in “nostalgic” social media marketing and engagement • Leveraging the second screen as a key tool in driving social engagement and conversation • Keeping your viewers talking about you with interactive marketing strategies • Best strategies in growing your subscriber base – The power of word of mouth • Understanding how social engagement strategies for VOD services are different from linear television Creating Unique Interactive TV Services With the Help of Social TV Initiatives • Gamification – Including gaming elements that are synonymous with your content • Connecting with individual viewers, and monetising that relationship • Innovating how your viewers interact with your content with new technologies • Where are the monetisation opportunities in these initiatives? How Online Buzz is Correlated With Sales and How to Use Second Screen Technologies to Generate Buzz? • Online buzz as a predictor of sales prospects • How can brands adapt to the social TV trend? • Creating positive buzz to drive viewership and attract advertising using the second screen • How can content providers, app developers and advertisers work together to link products shown on TV to online purchasing opportunities?

12.25 PM

Lunch Break and Exhibition Viewing CONNECTED ENTERTAINMENT EXPERIENCE

1.30 PM

Challenging the Traditional Multiscreen Experience to Drive the Connected Entertainment Industry Forward – A Global Catalogue of Success Stories • Elements that create a compelling multiplatform experience that consumers want to use • Strategies to drive your viewers to access your content through different platforms • Moving from a content-driven business to a consumer-centric one • Launching new services that bring additional revenue opportunities by taking advantage of the transition to multi screens

Power Panel: Is the “Second Screen Phenomenon” Losing Traction? • Now that smartphones, tablets and laptops are replacing the first screen, what new challenges and opportunities does this pose? • Integrating various content forms from multiple sources onto one screen • How to integrate all screens when it comes to advertising campaigns • Potential service delivery models to enhance revenue generation • Second Screen and Social TV – Can you do one without the other? Panellists: Anil Jain, Senior Vice President, Media, Brightcove Oliver Madgett, Head of APAC, Tectonic Interactive Rob van den Dam, Global Telecommunications Industry Leader, IBM Institute for Business Value, IBM Moderator: Natan Edelsburg, Senior Vice President, Sawhorse Media

3.20 PM

Afternoon Break MONETISING TV EVERYWHERE SERVICES

3.30 PM

How to Future-Proof Your TV Everywhere Business Against Market Threats • How is the social TV trend debunking the value proposition of content windowing? • Piracy: Competing with un-governed torrent and peer-to-peer video sharing and download sites to remain as the primary source of content to your viewers • DRM in an unmanaged device ecosystem: Guarding your revenue streams by minimising leakages • Understanding media consumption patterns to design revenue- generating services

4.00 PM

Successful Interactive Video Case Studies: Innovation in Engagement • Boosting viewer engagement rates through interactive videos • Tracking viewer feedback and data via interaction points • How can TV companies easily create engaging and immersive new content? • Repackaging library footage using interactive formats for online viewers

Zack Dugow, Founder and Chief Executive Officer, Insticator 11.55 AM

Designed to Entertain: A Fox International Case Study • Creating an elegant video streaming app that value adds to existing subscribers • Leveraging mobile technologies to drive viewer accessibility and convenience • Connecting with subscribers at a deeper level • User-grabbing strategies: How to get your viewers to respond to your content? Co-Presentation: Kaiwei Chen, Chief Consulting Officer, 2359 Media James Osmund, Director, Non-Linear Product, Fox International Channels

SOCIAL TV ENGAGEMENT 10.45 AM

CONTENT CAPITALISATION STRATEGIES CONFERENCE TRACKS

Senior Representative, Some Kind of Wonderful 4.20 PM

Drivers for Multiplatform Audience Engagement – How to Gain Eyeballs and Earn Marketing Dollars • How to best present content being accessed through the respective second screens • Delivering a holistic second screen experience to drive monetisation • Deepening viewer engagement with easy-to-navigate EPGs that facilitate social discovery • Driving media consumption and brand loyalty with a personalised user experience

4.50 PM

Case Study: TV 2 in Norway – Capitalising Live LargeScale Sports Events through Audience Engagement • Creating engaging services to double/triple your subscribership • Capitalising real revenue opportunities with such spikes in audience and eyeballs • Building well-marketed subscription services to monetise audience engagement • Innovative tools to create on-demand assets delivered to audiences: How to efficiently enhance speed and quality

Natan Edelsburg, Senior Vice President, Sawhorse Media

Helge Høibraaten, Chief Executive Officer, Vimond Media Solutions


5.10 PM


5.20 PM



7

www.Broadcast-Asia.com CONTENT CAPITALISATION STRATEGIES CONFERENCE TRACKS


TRACK C3: GET SMART WITH YOUR DATA – INNOVATING TV SERVICES

2.30 PM

Understanding the Mobile Consumer – The Power of Demographic-Based, Personalised Advertising • How to create, bundle, and personalise content at different price points across multiple screens? • Supplementing your pay TV services and traditional monetisation models with an integrated multi-screen strategy? • Boosting ad revenues through careful assessments of audience behaviours • Turning your data into intelligent, actionable plans for business growth

3.00 PM

Afternoon Break

DAY 3 | 4 JUNE 2015 | THURSDAY 9.00 – 10.20 AM


As the TV industry evolves from a traditional one-way broadcast stream to a mobile, multi-screen, online ecosystem, broadcaster and network operators are now privy to an influx of individual viewer data. This track will look into how broadcasters can ride the big data wave to new heights. It will highlight how analytical tools can be used to create personalised TV experiences, create intelligent advertising models, and strengthen viewer stickiness.

INNOVATING YOUR TV EXPERIENCE – VIEWER LOYALTY & STICKINESS

RIDING THE BIG DATA WAVE 10.45 AM

Chairman’s Address

10.55 AM

KEYNOTE The Convergence of TV, Social, Second Screen and Big Data • What is the current position of the big data and TV landscape? • Tracking advertising trends to grow advertising revenues by utilising Trendrr’s data • Strengthening your TV monetisation strategy by partnering with social networks • Understanding media consumption behaviours across different platforms

11.25 AM

How Can Broadcasters Ride the Big Data Wave to New Frontiers • Achieving crucial visibility into performance, engagement and profitability of your online video content • Supporting planning and delivery of optimal video ads at the individual user level • Identifying the strongest and weakest assets to promote and address them respectively • Demo: What does a robust and accurate analytics platform look like?

3.30 PM

Joshua Eum, Chief Technologist, Asia Pacific, ARRIS 4.00 PM

How Can You Reduce Churn With Business Intelligence Tools • Delivering personalised content to individual viewers using the power of subscriber analytics • Reducing churn by ensuring relevance and context of content • Keeping your viewers glued to your content smart, adaptable TV experiences • Deepening viewer loyalty with intelligent campaigns

4.30 PM

Establishing A Strong Commerce and Micropayments Platform to Monetise Multiplatform Services • Designing an easy to use and flexible service to monetise content in a TV Everywhere age • Enabling your viewers to seamlessly purchase content with the help of synchronised apps on companion screens • Increasing the conversion rate from viewers to subscribers by providing a personalised experience, through recommendations, offers and discounts • Payments and security gateways – How can you enable seamless payments from multi-devices regardless of payment type or territory

Ben Morrell, Senior Technical Consultant, Brightcove 11.55 AM

Using Big Data to Bring Asian Pay TV into the Digital Age • Eyeballs and/or revenue – Can OTT players have both? • Understanding exactly what your viewers like to watch, when they watch it, on what devices, and what they will want to watch next • Growing ad sales on TV using learnings from online • Beyond demographics: Targeting viewers with dynamic profiles • Driving acquisition and retention of customers by understanding their viewing preferences • Avoiding analysis paralysis – Intelligent, actionable strategies from data

Supporting Emerging Rich, Interactive TV Experiences Through Big Data Technologies • Understanding the evolution of media consumption habits • Enabling efficient, informed and interactive TV experiences • Collecting, storing and analysing federated events to create usable information • Supporting interactive experiences: o Network DVR o Advanced targeted advertising o Interactive content discovery and consumption

Jamie Mackinlay, Senior Vice President, Sales and Marketing, PayWizard 5.00 PM


5.10 PM


Co-Presentation: Rahul Thappa, Vice President, Business Analytics, Astro Tom Weiss, Investor and Chief Executive Officer, Genius Digital 12.35 PM


1.30 PM

The Impact of Data on Multiscreen Advertising • Game of Thrones Case Study: Innovating marketing • Ensuring a sustainable source of advertising revenue with straightforward multiscreen campaigns • Bringing creativity into the way brands interact with your viewers – their target audiences • Understanding the power and potential of second screen engagement

NEXT GENERATION ADVERTISING MODELS

2.00 PM

8

Real-Time Data Analytics Tools: Building A Strong Advertising and Content Personalisation Strategy • Bringing context and relevance to your advertising and cross- selling strategies using real-time individual viewer tracking • Creating an adaptable and constantly-learning algorithm for improved metrics • Adapting your TV experience based on what data and algorithm is telling you • Generating new revenues and fostering direct relationships with viewers by creating more engaging and interactive experiences


Attractive hotel rates starting from SGD139++ Contact Crest Travel today at [email protected]




TRACK T1: IMMERSIVE TV TECHNOLOGIES

2.30 PM

DAY 1 | 2 JUNE 2015 | TUESDAY 9.00 AM – 10.40 AM


Developing next generation TV services has moved beyond just increasing the number of pixels, or the size of the screen. Higher dynamic ranges and frame rates; wider and more vibrant colour spaces; and advanced audio technologies are necessary in creating an all new viewing experience. In addition, the advent of broadband-enabled mobile devices is driving the demand for readily-accessible, high quality and seamless playback experience. This track will spotlight the latest advancements in TV sets, encoding and transmission technologies, as well as explore how next generation connected home entertainment can be made possible. 10.45 AM

Chairman’s Address Peter White, Chief Executive, IABM

10.55 AM

Making HD Everywhere and UHD Now Possible with HEVC Encoding Technologies • Understanding the driving factors for HEVC penetration and future dominance • How will HEVC be the key driver to the renewal of the TV distribution infrastructure? • How will the encoding and decoding landscape evolve for distribution, OTT and Greenfield deployments? • Addressing the differences between the theoretical potential and the practical capabilities of HEVC solutions Power Panel: Debating Spectrum Issues in the Future of Broadcasting • Enabling new TV services with more spectrum allocation to broadcasters • Understanding the importance of spectrum in the development and innovation of TV services • Best strategies in improving spectrum efficiency • How can stakeholders work together to get support for more spectrum • Spectrum: The major threat to DTT broadcasting Panellists: Parameswaran N., Principal Advisor, Broadcasting and Cable Services, Telecom Regulatory Authority of India (TRAI) Ian Trow, Senior Director, Emerging Technology and Strategy, Harmonic Martin Coleman, Executive Director, The Satellite Interference Reduction Group

12.25 PM


1.30 PM

Beyond HD: Utilising High Dynamic Range (HDR) in 4K UHDTV • Exploring complementary technologies applicable to both HD and UHD: High Frame Rate (HFR), Wider Colour Gamut (WCGs) and High Dynamic Range (HDR) • Understanding the changes required that will affect content flow, from capture through to production to display • How do these technologies affect complexity, and in turn cost and availability of HDR content to subscribers? • Accommodating to different display capabilities – All about the viewing experience

3.00 PM

Afternoon Break

3.10 PM

LTE Mobile Offload: Supplementing Capacity for Live Services over Bandwidth-Constrained Mobile Networks • Applying traditional broadcast’s model for efficient use of wireless spectrum to one-to-many live delivery • Exploring new ways to increase viewership and monetising spectrum • Overcoming previous barriers to HD video delivery over mobile devices • Creating synergistic, revenue-generating partnerships with mobile network operations through spectrum leasing Martyn James Horspool, Product Manager, TV, GatesAir

3.40 PM

HTTP2.0: Improving End-User Perceived Latency During Playback • How is the demand for more data-intensive content and inter active TV services driving the need for this upgrade? • Understanding the current limitations in existing perf techniques: Spriting, Inlining, Sharding, Concatenation • Substantially and measurably improve end-user perceived latency • Improving the use of TCP for congestion control

4.10 PM

Leveraging HTML5 Technologies for Immersive Smart TV Experiences • Providing a single mark-up language for the web • Providing cross-device portability • Simplifying the integration of compelling graphics and multimedia for enriched content • Enabling simpler coding across different devices, models, chipsets and geographies

4.40 PM

Making 8K Super Hi-Vision Possible with HEVC/H.265 Hardware Codec System • Taking a closer look at the world’s first MPEG-H HEVC/H.265 hardware real-time codec system for 8K Super Hi-Vision (SHV) • Current insights into NHK’s preparation for SHV trial broad casting set to happen in 2016 • Achieving better coding efficiency relative to prior schemes • Encoding and decoding the 22.2-ch multichannel sound system using MPEG4-AAC Kazuhiro Chida, Research Engineer, Japan Broadcasting Corporation (NHK)

5.00 PM

Tony Jones, Head, Technology, TV Compression, Ericsson 2.00 PM

Next Generation Connected Home Entertainment • Understanding multiple viewer consumption habits within a home • Enabling seamless connectivity throughout the home with hybrid wired-wireless networking systems • Bringing home connectivity to the next level with the Multi- Room DVR • Providing whole home coverage to enhance the viewing experience Senior Representative, Broadcom


Bringing Entertainment to Life with Dolby Vision: More Pixels, Faster Pixels or Better Pixels? • Is 4K and faster frame rates enough to drive the market to the next level? • Allowing viewers to perceive more resolution in HD and UHD with more dynamic range regardless of distance from screen • Production and post-production best practices for EDR • Mastering and delivery for Dolby Vision • Astonishing brightness, incomparable contrast and brilliant colour • Enabling real-world clarity with cutting-edge transmission technologies • Capturing the vibrancy of the real world in rich detail • Bringing a world-class viewing experience to your viewers Robert Carroll, Senior Director, Content Solutions (Imaging), Dolby Laboratories

Abdul Haleem, Technical Director, ATEME 11.25 AM

BROADCAST ENGINEERING & TECHNOLOGY CONFERENCE TRACKS

MPEG-H 3D Audio: Delivering Immersive Audio for Next Generation Broadcast • Achieving immersive audio production, transmission and rendering through the MPEG 3D Audio open standard framework • How does this new standard complement the MPEG HEVC / H.265 video codec? • Evaluating how the standard relates to other ongoing standardisation activities (FoBTV, ATSC, DVB) • Examining the unparalleled set of features then MPEG 3D Audio can deliver Toni Fiedler, Director, APAC, Fraunhofer IIS

5.20 PM


5.30 PM



9

www.Broadcast-Asia.com BROADCAST ENGINEERING & TECHNOLOGY CONFERENCE TRACKS


TRACK T2: NEXT GENERATION WORKFLOW & DIGITAL ASSETS MANAGEMENT

2.00 PM



With the continued trend towards IP based content delivery, broadcast stakeholders are looking to drive further efficiencies and productivity in their workflows to keep pace with the exponential demand for multi-platform, multilanguage, multi-format distribution of multimedia content. This track will look into how key technologies can be leveraged to bring agility, modularity, flexibility and scalability into a file-based workflow. It would also look into the benefits that automation technologies brings, that would enable broadcasters to reduce redundancies, lower operating costs, and launch new services.

Mohit Goyal, Associate, EVERTZ 2.30 PM

DRIVING EFFICIENCIES IN YOUR WORKFLOW 10.45 AM

Chairman’s Address

10.55 AM

Constructing An Efficient File-Based System for Drama Production • Connecting all facilities to production servers through efficient network planning • Simultaneously transcode materials to various file formats and resolution sizes • Automation technologies to back-up to near-line archive storages and LTO tapes • Omitting lengthy data-exporting work in your workflow Hiroyuki Takeichi, Engineer, Japan Broadcasting Corporation (NHK)

11.25 AM

Multiple System Consolidation and Integration to Drive Efficiency and Productivity • Reducing the amount of manpower and workload throughout your broadcast facility • Consolidating multiple systems into one using integration technologies • System-system communication – Enabling collaboration and prompt communication throughout your facility • Driving efficiencies and productivity in your workflow to improve cost savings How Can You Achieve Modularity, Agility, Scalability and Customisation in Your Workflow? • Integrating your workflow to enable seamless content flow through public, private and hybrid cloud • Tackling security, bandwidth, cost and compliance concerns • Facilitating integration of different existing platforms and solutions • Get the best of breed by adopting a service-oriented approach to your workflow

3.30 PM

4.00 PM

Overcoming the Challenges In Your Media Asset Management System to Deliver On the Full Promise of A File-Based Infrastructure • Achieving a well-managed and accessible archive – An essential part of any content operation • Ensuring that the right information is presented to the right people at the right time and right point in the workflow • Making metadata entry intuitive to ensure your assets are easily accessible and findable from any location • The importance of a scalable MAM solution in handling mass ingest, content repurposing and metadata insertion

4.30 PM

Centralising Your Content Archive to Facilitate Collaboration Across Media Partners • Distributing and sharing content easily with media partners globally with a centralised platform • Gaining access to emerging markets through micro distribution channels • Building a content sharing network between broadcasters and networks to foster content sharing • Case Study: Channel Seven

Lunch Break and Exhibition Viewing Advancing Your Workflow Facilities to Drive Productivity in Multi-Platform Broadcasting • Handling large amounts of metadata for multi-language, multi- format, multi-platform multimedia content distribution • Overcoming complexities that come with a multi-platform strategy • Churning out different content versions for respective distribution needs with automation technologies • Subtitling, metadata insertion, DRM, measurements and more • Delivering consistently high quality viewing experience across all platforms with the help of quality monitoring functionalities systems

The Role of the Archive in Transitioning from Public Service Broadcasting to Multimedia Distribution • Overcoming fallen share points, budget cuts and media audience fragmentation • Maximising the reuse of content with an efficient idea-to publication workflow • Understanding the importance of archiving and metadata in achieving workflow efficiencies • Insights into DR’s new workflow and MAM-system Mette Charis Buchman, Senior Manager of Archive, Danish Broadcasting Corporation (DR)

NEXT GENERATION WORKFLOW MANAGEMENT 1.30 PM

Afternoon Break DIGITAL MEDIA ASSET MANAGEMENT

Rino Petricola, Chief Operating Officer and Managing Director, Oracle, Front Porch Digital 12.25 PM

Metadata – The Key to Automated Workflows and Accelerated Non-Linear Content Delivery • How has the move to an IP-connected, software-defined infras structure transformed the broadcast industry? • Metadata – What is it? How can we use it? And why is it so crucial? • How the new AS 11, DPP (Digital Production Partnership) standards impact content delivery and metadata? • Increasing productivity, lowering operational expenditure and improving agility with a comprehensive metadata schema • Seizing new business opportunities and increasing monetisation through smart investments in the right metadata and asset management systems Tony Taylor, Chairman and Chief Executive Officer, TMD

3.00 PM

Michelle Munson, President and Co-Founder, Aspera 11.55 AM

Multi-Channel Playout: Automation Technologies for Easy Management • Ensuring the right content is delivered at the right time, across all channels by managing complexities in your workflow • Managing global playout schedules remotely with flexible systems to maximise reliability during peak busy periods • Next level of automation: Enabling easy recognition of content and reducing error rates by using thumbnails • A BBC World Service Case Study

David Porter, Director, TV Operations, General Manager – News and Public Affairs, Seven West Media Australia (Channel Seven), Chief Executive Officer, Media Beach 5.00 PM


5.10 PM


Co-Presentation: Ankur Jain, Vice President, Sales, South Asia, Prime Focus Technologies Gajendra Tijare, Senior Vice President, Broadcast Technology and Operations, 21st Century Fox Star India

10





TRACK T3: DIGITAL BROADCASTING – STANDARDS, TECHNOLOGIES & IMPLEMENTATION

BROADCAST ENGINEERING & TECHNOLOGY CONFERENCE TRACKS

3.00 PM



Sharper pictures, quality sound, cost savings and efficiencies are all widely known benefits of digital broadcasting. But what are the pain points in the trails, deployments and implementations of digital technologies? This track will address these challenges and highlight solutions that smoothen this transition to digital. Case studies will highlight the latest developments in the DVB standards, identify the business case for DVB deployment, and provide an update on the latest technological trends.

Hans Hoffmann, Head of Media Fundamentals and Production, EBU 4.00 PM

In collaboration with: 10.45 AM

Chairman’s Address Amal Punchihewa, Technical Director, ABU

10.55 AM

Opening Address: Updates on the Latest DVB Activities • Insights into DVB’s latest activities and initiatives • Overview of the region’s latest activities and stages of development • Results of related trials and deployments • Future plans for 2016 and beyond

11.55 AM

Digital Switchover: Navigating the Journey • Common implementation challenges and how to overcome them • Coverage issues: Ensuring maximum coverage over different geographical landscapes • Pre-empting roadblocks in implementation and deployment stages and how to circumvent them • The challenges of mobile reception Sharing Practical Lessons and Experiences in Deploying DVB-T2 • Overview of the DVB-T2 market • Case studies on recent T2 implementations – Lessons learnt • Driving next generation TV services by leveraging DVB technologies

DVB-S2X: Readying for a New Decade of Successful Digital Satellite Broadcasting • Improving operating performance in core satellite market segments • Increasing operating range to cover emerging markets and new applications • Understanding second generation framing structure, channel coding and modulation systems • “Satellite Calculator” to get the best of the DVB-S2 eXtensions! Gerard Faria, Chief Technology Officer, TeamCast

4.30 PM

Peter Siebert, Executive Director, DVB Project Office 11.25 AM

DVB-UHDTV: Going Beyond HD • DVB-UHDTV specifications – How they are defined and what is the current status of development? • The role of the HEVC compression system in developing the DVB-UHDTV standard • Updates on the results of initial testing and Phase 1 • How will this specification open the floodgates of 4K TV services over satellite and OTA paltforms? • The road ahead to Phase 2

DVB-S2X and 4K: An Industry in Transition • Increasing transmission efficiency for new services launches, and OPEX reduction • How does the DVB-S2X standard complement the H.264 and HEVC compression standard? • Paving the way for next generation TV services with DVB-S2X • Case Studies: Who was first to implement? And who had the greatest gains? Thomas Van Den Driessche, Chief Commercial Officer, Newtec

4.50 PM

Power Panel: The Future of DTT Technologies • What is the current stage of existing DTT technologies? • What are the enhancements and development plans for each? • Transport Stream vs. IP Delivery – How are DTT technology developments expected to shift preferences? • Insights into future DTT technologies: What to look out for?

5.30 PM


5.40 PM


Yan Mostovoy, Director, Market Development, Broadcast, Harmonic 12.25 PM


1.30 PM

ATSC3.0: Powering Next Generation Broadcasting • What are the major improvements in video encoding efficiencies that ATSC 3.0 can offer? • Configurable, scalable, efficient, interoperable and adaptable • How is ATSC 3.0 making 4K broadcast to mobile devices possible? • Global adoption update and future plans Richard Chernock, Chairman, ATSC Technology Group, Chief Science Officer, Triveni Digital

2.00 PM

LTE Broadcast Technologies: Combining eMBMS, HEVC and MPEG DASH • How can you meet viewer demand for spontaneous access to high quality video content? • Offering more convergent mobile services to an unlimited number of users simultaneously • Maintaining efficient use of spectrum and network investments with LTE Broadcast technologies • Reducing buffering and latency issues as number of viewers increase exponentially • Case Studies: AT&T and Verizon Senior Representative, Ericsson

2.30 PM

DVB T2 Deployment: Key Takeaways and Future Opportunities • Who are the stakeholders involved in the deployment of such standards? • Ensuring smoother transition by getting stakeholder buy-ins • What are the benefits for each stakeholder group? • What are the cost reduction benefits for broadcasters?

3.00 PM

Afternoon Break


The content track in this year’s BroadcastAsia Conference has definitely provided me with a great deal of insights and case studies that makes it a lot easier for me to plan and execute all these new business developments in the years to come.

Vu Dang Yen Hang, Channel Development Director AVG – An Vien Television, Vietnam

Thoughts, insights and case studies shared by the speakers broaden our view both in technological and business issue. Hopefully, we could do better in the future to fulfil user’s needs in media and also create business models (monetisation) sustaining all of the shareholders – Telcos, OTTs, and Content Providers. Joddy Hernady, Group Head of Innovation & Design Centre, Telekom Indonesia


11



TRACK T4: CLOUD DISTRIBUTION & NETWORK VIRTUALISATION

2.00 PM

DAY 3 | 4 JUNE 2015 | THURSDAY 9.00 AM – 10.20 AM


The ongoing surge of new introductions of digital and over-the-top TV services from both traditional and new stakeholders in the multimedia environment has brought about new challenges in the storage, management and delivery of digital multimedia content. This, coupled with the growing importance of reaching viewers in multiple geographical regions, has also fuelled the need for technologies that would enable them to operate growing, complex, global businesses.

Panellists: Representatives from various government stakeholders from SG, MY, Indonesia, Thailand Parameswaran N., Principal Advisor, Broadcasting and Cable Services, Telecom Regulatory Authority of India (TRAI)

This newly introduced track will look into how new cloud technologies and functionalities can enable broadcasters and OTT players overcome challenges, drive innovation and reduce redundancies in their digital multimedia content delivery business. CONTENT DELIVERY NETWORKS 10.45 AM

2.40 PM

Chairman’s Address Ian Trow, Senior Director, Emerging Technology and Strategy, Harmonic

10.55 AM

The Future of CDNs: The Potential in Virtualisation • Understanding market shifts in driving virtualisation and cloud trends • Public vs. private cloud: What works best for your business? • Future-proofing your architecture to drive efficiencies, scalability, elasticity; and ultimately improve your bottom-line • Cloud for Video on Demand: Understanding the importance of CDN in delivering new TV service launches Exploiting the Benefits of A CDN to Extend Your Services Beyond Traditional Infrastructures • Customising your CDN functionalities to deliver a high quality, personalised and interactive viewing experience to your viewers • Monitoring the network and introducing CDN switches to provision the best CDN for the respective contents to optimise content delivery • Accelerating and improving the quality of content delivered to end users, while lowering network congestion and bandwidth costs • Reducing latency and buffering issues for a seamless video viewing experience

3.00 PM

Solving the ‘Content Problem’ in Delivering High Quality Linear TV and VoD Services • Identifying and understanding the key challenges in delivering live video – Scale, quality, and diverse devices • Overcoming problems domestically and globally – How can you leverage a CDN network? • Delivering high quality content to countless simultaneous viewers from across the globe with the help of a robust CDN • Case Study: Delivering large live events including Football World Cup and Cricket World Cup

Jacques Le Mancq, Chief Executive Officer, Broadpeak Afternoon Break

3.30 PM

Virtual Network Infrastructures for Digital Broadcasting with Broadband Services of NHK • Realising interactive services with smart network infrastructure • Achieving real-time control of interactive contents in live broadcasting programmes • Security concerns and standards – How to keep your content safe? • Designing a flexible network that is suitable for respective interactive services • Combining broadcast and internet content – NHK’s Hybridcast Service

NETWORK VIRTUALISATION

Michiyo Kojima, Engineer, Japan Broadcasting Corporation (NHK) 3.50 PM

David Habben, Chief Strategist, Media, Asia Pacific & Japan, Akamai 12.25 PM


1.20 PM

Power Panel: Revenue Sharing Vs. Infrastructure Investment Costs Amongst Stakeholders • Build or Partner? Should you own your underlying network infrastructure? • Examining which is best for your business: Public, private or hybrid cloud? • Can the current revenue sharing model justify costs to infrastructure investors? • Who gets the lion’s share of the consumer dollar? • Are current revenue splits sustainable in the long run? • Addressing security and privacy concerns

How to Cost-Effectively Satisfy Increased Consumer Demand for Multiscreen Content of Live Events • Achieving efficiencies in live OTT delivery to multiple devices • Predicting the popularity of live video content – Major news and sporting events • Balancing bandwidth and investment costs with quality of service • Designing a cost-efficient nanoCDN to cater to unpredictable, high-traffic events

3.20 PM

Henri Setiawan, Vice President, Innovation Management, PT Telekomunikasi Indonesia International 11.55 AM

Cloud or Not to Cloud – Case for Hybrid Cloud for Broadcasters • Enabling broadcasters to boost their speed to market with a hybrid cloud model • Analysing the transformation of OTT technology models from onsite hardware to cloud-based Software as a Service and future trends • The critical ROI metric for a dynamic flexible platform • Safeguarding your digital assets through robust security Ben Morrell, Senior Technical Consultant, Brightcove

Damien Lucas, Chief Technology Officer and Co-Founder, Anevia 11.25 AM

Regulatory Panel: Collaborating Across A Segmented Asian Market • Challenges faced when establishing a cross-border multimedia distribution network • Standards, technologies and regulations – Collaborative efforts taken to come to a common consensus in the region • Achieving the right balance between protectionism and healthy competition • Ensuring that your CDN and tools comply to ISPs of each country • Issues in using cloud – Data centres for regional/national broadcasters

The Promise of the Cloud – Revolutionising Second Screen Experiences • APIs – A key driver to audience engagement and transactional purchases • Employing cloud technologies to deliver flexible APIs quickly and efficiently • Leveraging Cloud-based analytics to track and generate fan momentum • Measuring customer engagement with your content on various platforms • Revolutionising participation TV – Cloud-enabled quantitative measurements of the success of your marketing campaigns Michelle Munson, President and Co-Founder, Aspera

Panellists: Henri Setiawan, Vice President, Innovation Management, PT Telekomunikasi Indonesia International Ricky Chau, Vice President, Asia Pacific Region, Level 3 Communications Lionel Lapras, Head, Worldwide Media and Entertainment, HP

12





4.20 PM

Augmenting and Replacing Baseband Broadcast Infrastructures with Deterministic, Standards-Based IP Technologies • Assessing the business case for the use of IP based IT infrastructures in broadcast TV • Driving OPEX and CAPEX efficiencies perspectives by repurposing and deploying IP-based technologies • Delivering real-time content exchange in a reference application with a SDN friendly approach • Managing the complexities of a WAN network consisting of multiple elements and systems • Taming the complexities of IP delivery through smart SDN management • Ensuring QoS from capture to delivery with a single SDN media network

11.55 AM

N. Kumaresan, Deputy General Manager, SAFRA Radio 12.25 PM


1.30 PM

Podcasting: Where the Future of Radio Lies? • Combing the powers of audio and video using podcasting to supplement your radio business • Turning Radio-On-Demand into a new source of revenue stream • Gaining access to “listener” demographics, to better understand content consumption behaviours, and drive advertising revenue • Monetising your existing digital multimedia assets on independent platforms

Chin Chye Koh, Senior Solutions Architect, Ph.D., Nevion 4.50 PM

Cloud Adoption: Extending the IT Landscape and Boundaries of your Broadcast Workflow • Achieving scalability, accessibility, speed and availability with a cloud infrastructure • Replacing traditional physical elements of your facility with virtual IT resources interconnected under a cloud environment • Ensuring newly implemented framework is reliable, powerful and easy to use • Lowering operating costs and avoiding capital expenses with a virtualised network

Martin Andanar, Senior Manager and Project Director, TV5 Philippines 2.00 PM

Key Strategies to Keep Listeners Going Back to Your Radio Station • Social media and websites have their advantages, but how do you get listeners to tune back into your station? • Accessing the effectiveness of competitions and prizes effective in keeping listeners tuned in • Compelling your fans to go back to your radio content using social media strategies • Leveraging new alternative platforms to grow station loyalty

2.30 PM

Making Powerful Decisions about Radio Advertising to Maximise Revenues • Prospecting and generating instant sales leads using Radio Spot Data • Verifying the effectiveness of your advertising campaign • Making powerful decisions with real-time information to maximise your share of every dollar spent from every media campaign • Gaining insights into occurrence and expenditure information to boost revenues

3.00 PM

Afternoon Break

3.30 PM

Music Licensing and Copyright Issues in a Global, Multiplatform Strategy • What platforms are listeners playing music on and how do broadcasters actually exploit music? • Keeping music licensing costs low as more people tune in on connected devices • What are the logical fees to charge for the use of music? • Global licensing strategies to extend your presence in target markets

4.00 PM

Achieving Interoperability in High Fidelity Audio Over IP Networks with AES67 • Beyond surround: Handling the coming needs of object audio • Insights into the up-to-date minute status of AES67 • How is the inter-vendor operability bringing economic power beyond the technology? • Audio over IP: Allowing the twin advantages of audio over IP networking and freedom of choice for the best in class equipment

Fabio Gattari, Senior Architect, Etere 5.10 PM


5.20 PM


TRACK T5: RADIO BROADCASTING & AUDIO TECHNOLOGIES DAY 3 | 4 JUNE 2015 | THURSDAY 9.00 AM – 10.20 AM


Radio is one of the oldest forms of broadcasting, and for a long time now, people have been predicting the death of radio. Although radio is still alive to date, it faces tough competition against new sources of music, news and traffic updates. This track will analyse how radio as we know it has disappeared, and what the radio has transformed into today. With accompanying websites, mobile apps, and social pages, radio broadcasters are looking to gain a foothold in the ever competitive multimedia disruption landscape. It would also spotlight new monetisation strategies in an environment where radio advertising budgets are shrinking, and how radio broadcasters are leveraging new platforms to reach and retain viewers and listeners. RADIO BROADCASTING IN AN ONLINE AGE 10.45 AM

Chairman’s Address Mike Powell, Vice President, International Operations, RCS

10.55 AM

KEYNOTE Radio On Demand: A Spotify Case Study • How is Spotify changing the radio broadcasting landscape and would they outpace the traditional radio broadcasters? • Which is more successful in generating revenues? Premium vs. Freemium business models • Determining the best market adoption price point for a subscription-based model • With music licensing fees increasing, are there new ways to generate revenue?

11.25 AM

Engaging With Millennials: How to Make Radio Interesting to Them • Speaking their language: Engaging millennials and make them love radio again • Making your radio content available on platforms that they frequent • Simplifying the way youths can integrate radio easily into their daily lives • Important content that would keep young listeners glued to your radio station

The Future of Radio: Adapting Old Mindsets to Take On “New” Markets • Taking stock of how radio has transformed in the Asian market • “New Markets”: How are the different generation of listeners accessing radio content? • Adapting your listener outreach strategies as content consumption behaviours shift • Ensuring that every marketing campaign or investment, is spent on driving listeners back to your radio content

AUDIO TECHNOLOGIES

Gregory Shay, Chief Science Officer, The Telos Alliance 4.30 PM

Peter Musngi, Head, Manila Radio, ABS-CBN

The “Audio Cloud”: Decreasing Cost and Improving Reliability for Audio Links • Improving reliability and adding greater redundancy through Audio over IP • Achieving resilience system for audio transport via: a. Redundant Streaming b. Packet Forwarding c. Distributed Intelligence • Redundant Streaming • Packet Forwarding • Distributed Intelligence • Producing highly resilient IP audio networks – Examining real world and theoretical scenarios Kevin Campbell, Sales Director, APT, WorldCast Systems


5.00 PM


5.10 PM



13

www.Broadcast-Asia.com POST-CONFERENCE WORKSHOPS


WORKSHOP A: Repurposing Content to Enhance Viewer Engagement on Multiple Platforms DAY 4 | 5 JUNE 2014 | FRIDAY 9.00 AM

Registration and Refreshments

Workshop Highlights: Interactive storytelling & crossplatform narratives combine strategic, crafted story experiences that can be constructed over television, novels, cinema, theatre, internet and mobile. These scripts will be cleverly structured within an architecture for gameplay and levels of immersion for the viewer/user/player/ reader and also allow options for interactivity and sharing storyworlds. This 1/2-day workshop is infused with case studies and will explore how story and gameplay combine, showcasing the tools to recognise the opportunities within a storyworld to expand it over timelines, territories and audiences, with a critical eye on evolving and emerging opportunities through Netflix, Amazon Prime, Hulu and a host of upcoming Multi Channel Networks.

WORKSHOP B: Enhancing Efficiencies in Your Data-Intensive 4K Workflows DAY 4 | 5 JUNE 2014 | FRIDAY 9.00 AM

With files quadrupling in size, current workflow, and playout facilities need to be upgraded to handle the exponential increase in data. This workshop will identify the common challenges when handling 4K content, and provide practical steps to help you navigate the road to successful 4K production and broadcast About the Workshop Leaders:

About the Workshop Leader: Alison Norrington is an English writer/producer, Founder & Chief Creative Director of storycentral, an entertainment studio that incubates and develops ground-breaking IP with global partners in film, television, publishing and gaming - designing participative experiences, production, story architecture, mythology, prototyping, audience development & engagement and utilising social media. Alison Norrington

Chief Executive Officer, Founder, Storyteller & Strategist, storycentral

Geoff Stedman

Senior Vice President, StorNext Solutions,

Alison is a best-selling novelist and playwright, an MA in Creative Writing & New Media and a PhD researcher. She has worked with Walt Disney Imagineering R&D, SundanceTV, FOX International, Harlequin Mills & Boon, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre.

Skip Levens

She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain and Women in Film & TV.

14

9.20 AM

Workshop Leader Opening Remarks

9.30 AM

Crossplatform Storytelling and Development • Definitions and overview • Examining top down / bottom up approaches to storytelling • Building a storyworld • Understanding best practices in assessing and invigorating potential for crossplatform • Recognising the suitability of a story

10.30 AM


10.50 AM

Interactive Storytelling and Expanding on Existing Storyworld • Understanding your audience and fans • Identifying and accessing points of entry and jump-off points • The importance of immersion, genres, and behaviours • Utilising character-centric storytelling to drive story interaction • ARG/LARP/MMORP – Approaching a story like a game developer

12.00 PM

Q&A

12.30 PM

End of Workshop

Geoff Stedman is Quantum’s senior vice president of StorNext Solutions, focused on expanding the company’s leadership in scale-out storage solutions across current and new vertical markets. Stedman has a broad range of storage experience and has held a number of executive positions leading go-to-market strategy and execution. Before joining Quantum in March 2014, he was head of marketing at Tintri, where he played a key role in helping the company achieve record revenue growth.

Quantum

Alison is the European Academy (EBU) Transmedia Masterclass trainer and runs workshops, training programs and labs globally. She is a judge for a series of global media festivals including Canada Media Fund, Banff World Media Festival, Publishing Innovation Awards and IFP Fund.

Who Should Attend: Storytellers, Writers, Producers, Directors, Social Media Strategists, Brand Managers, Creative Thinkers, Networks, Broadcasters, Radio Broadcasters

Registration and Refreshments

Workshop Highlights: The advent of smartphones, tablets and 4K television sets, continue to shift viewer behaviours and drive the demand for high resolution digital content. As investments pour into developing 4K content with higher resolution and frame rates, broadcasters and content creators, alike, face new sets of challenges.

Director, Media and Entertainment Technical Marketing,

Skip Levens serves as Quantum’s director of technical marketing for media and entertainment. In this role, he helps to evangelize the use of Quantum’s industryleading collaborative, shared storage solutions for television and film production, from the building of high-performance 4k workflows to the newest cloudenabled global collaborative workflows. Prior to joining Quantum, Skip was a founder at Active Storage and the server and storage evangelist at Apple.

Quantum

Who Should Attend: Engineers, Workflow Managers, Technical Services, Infrastructure, Producers, Content Creators, Broadcasters, Production Houses 9.20 AM

Workshop Leader Opening Remarks

9.30 AM

Navigating the Growing 4K Landscape • Spotlighting the key drivers in 4K adoption • Understanding the practical advantages that 4K production has to offer • What does it really mean to have to deal with data-intensive 4K content? • Broadcast and post requirements for working with 4K content and higher frame rates

10.30 AM


10.50 AM

Driving Efficiencies in Your Playout Facilities to Offer Next Generation 4K TV Services • Analysing the different workflow options when switching to 4K • Practical steps to upgrading your workflow and playout facilities to support 4K TV services • Best practices in making the transition process smooth and efficient • Achieving an efficient workflow that can handle the exponential increase in data

12.00 PM

Q&A

12.30 PM

End of Workshop




VISIT THE BROADCASTASIA2015 EXHIBITION

BroadcastAsia2015 is Asia’s truly international exhibition that is recognised as THE networking, knowledge and sourcing platform for the pro-audio, film and TV industries. 2-5 June 2015 • Marina Bay Sands, Singapore www.Broadcast-Asia.com

Be awed by the comprehensive of the latest technologies from production and post-production, management to distribution and professional audio.

Key Technologies in 2015

• • • • • •

NextGen Broadcasting – IP / OTT/ Hybrid / LTE / Broadband / Cloud 4K / UHD Sportscasting Multi-Platform Streaming Satellite / Terrestrial / Cable Broadcasting Video Content Delivery Network

• • • • • •

Broadcast IT Networking / Automation Content Security File-based Management Systems Live Production Systems Microwave / RF Transmitters ProAudio and many more

Sourcing for the best solutions in the non-linear broadcasting value chain? Looking at the technicalities of streaming beyond TV and monetising their content? Check out the newly unveiled TV Everywhere! Zone at Level 4 that has the strongest representative of brands showcasing related solutions. Confirmed exhibitors include ALi Corporation, ARRIS, Aveco, Brightcove, Maike Industry, MStar, Quickplay Media, Shenzhen Greatvision Network, Tulix Systems and many others.

VIP Programme Are you a senior executive* in the film and broadcast industry? Enjoy privileges such as: - Invitation to networking events / receptions - Interview opportunities with BroadcastAsia2015 Show Dailies - Access to VIP Lounge

*Do note that VIPs are subject to the approval of the organiser

*Do note that VIPs are subject to the approval of the organiser

Group Delegation Programme

Come in a group of 10 or more and enjoy exclusive benefits when you visit BroadcastAsia2015. Contact Colleen Yong at [email protected] for more information.

Register your visit at www.Broadcast-Asia.com/visitor-registration now

ALSO HAPPENING

Register before 1st May to enjoy SGD500* off

Defining What’s Shaping the Future of The Global ICT World 2 – 5 June 2015 | Level 3, Marina Bay Sands, Singapore

The Only ICT Conference in Asia Pacific That You Need To Attend in 2015! 200+ Industry Leaders Speaking Include: Paul Brown Kenyon President; CEO APSCC; MEASAT

Bernie Trudel Chairman; CTO Asia Cloud Computing Association; CISCO

Phil Braden Chief Operations Officer PCCW Global

Magnus Ewerbring Chief Technology Officer – APAC Ericsson

Bill Chang Chief Executive Officer Enterprise Group SingTel Group

N Parameswaran Principal Advisor (Broadcasting & Cable Services) TRAI

Sundi Balu CIO Telstra Global

Jason Hoffman Global Vice President – Cloud Ericsson

12 Tracks Presenting Key topics: • • • • • • • • •

Updates on latest broadband investments and regulations Opportunities in Asian Satellite Industry Why 5G is different from 4G and what new enhanced applications it can bring forth? Develop practical strategies for betterimplementation of Cloud, IoT and Enterprise Mobility Address security issues through global best practices Harness Big Data and change it to commercially Smart Data Implement your own Mobile-First strategy Learn to monetise telecom applications and know how telcos and app developers can create winning partnerships Get ready for the value proposition of Software Defined

Register today by emailing to [email protected] or by calling +65 6233 6627 15

CommunicAsia & EnterpriseIT incorporate

16


6th Creative Content Production Conference 2015

Achieving Success In Asia’s Film & TV Industry

3 – 5 June 2015 | Marina Bay Sands, Singapore www.Broadcast-Asia.com DAY 1 | 3 JUNE 2015 | WEDNESDAY

DAY 2 | 4 JUNE 2015 | THURSDAY

8.00 AM

Registration

8.00 AM

9.00 AM


9.00 AM

CO-PRODUCTION & COLLABORATION

Registration Chairman’s Welcome Adwdress FINANCING & DISTRIBUTION BEST PRACTICES

9.10 AM

OPENING PANEL: How is the Thai Film Office Encouraging Foreign Producers to Enter their Film Industry?

9.10 AM

OPENING KEYNOTE: What Does Malaysia Have to Offer to Entice Foreign Producers to Go Into Their Film Industry?

9.50 AM

Power Panel: Fostering Pan-Southeast Asian Collaborations and Co-Productions

9.40 AM

Programmers Dialogue: What are Content Buyers Willing to Pay for?

10.40 AM


10.30 AM


11.00 AM

Lanun: Lessons Learnt from Singapore–Indonesia Co-Production

11.00 AM

Financier’s Dialogue: Understand the Funding Criteria of the Film Finance Landscape

11.30 AM

Sneak Preview: What is Brewing in Asia’s Incubator?

11.40 AM

Distribution Best Practices: How to Get Your Content to as Many Eyeballs as Possible?

12.10 PM


12.10 PM

Tackling Distribution and Marketing as 2 Distinct Objectives

12.40 PM


2.00 PM

Making a Million Dollar Film with a Hundred Thousand Budget

TRANSMEDIA STORY-TELLING & SOCIAL REPURPOSING 1.30 PM

Creating “Social” Content to Reach Out to Connected Viewers

2.00 PM

How can You Monetise One Good Story Across all Platforms

3.00 PM

Trans-Platform Marketing: From Screen to Facebook, Twitter, YouTube, and More…

2.30 PM

Crowd-Funding 101: Fundamentals You Need to Know

3.30 PM

Branded Content / Entertainment: Delivering a Good Story that Viewers Want to Share

3.00 PM

Crowd-Funding Panel: Making Crowd Funding Work for Filmmakers in Asia

4.00 PM


3.40 PM

Closing Panel: Impact Content Investment

4.10 PM


4.20 PM


4.30 PM


ALTERNATIVE FINANCING OPTIONS

ALL NEW POST-CONFERENCE WORKSHOPS DAY 4 | 5 JUNE 2014 | FRIDAY WORKSHOP A: Repurposing Content to Enhance Viewer Engagement on Multiple Platforms

WORKSHOP B: Enhancing Efficiencies in Your Data-Intensive 4K Workflows

Workshop Highlights: Interactive storytelling & crossplatform narratives combine strategic, crafted story experiences that can be constructed over television, novels, cinema, theatre, internet and mobile. These scripts will be cleverly structured within an architecture for gameplay and levels of immersion for the viewer/user/player/reader and also allow options for interactivity and sharing storyworlds.

Workshop Highlights: The advent of smartphones, tablets and 4K television sets, continue to shift viewer behaviours and drive the demand for high resolution digital content. As investments pour into developing 4K content with higher resolution and frame rates, broadcasters and content creators, alike, face new sets of challenges.

This 1/2-day workshop is infused with case studies and will explore how story and gameplay combine, showcasing the tools to recognise the opportunities within a storyworld to expand it over timelines, territories and audiences, with a critical eye on evolving and emerging opportunities through Netflix, Amazon Prime, Hulu and a host of upcoming Multi Channel Networks. Workshop Leader: Alison Norrington, Chief Executive Officer, Founder, Storyteller & Strategist, storycentral Who Should Attend: Storytellers, Writers, Producers, Directors, Social Media Strategists, Brand Managers, Creative Thinkers, Networks, Broadcasters, Radio Broadcasters

With files quadrupling in size, current workflow, and playout facilities need to be upgraded to handle the exponential increase in data. This workshop will identify the common challenges when handling 4K content, and provide practical steps to help you navigate the road to successful 4K production and broadcast.

Workshop Leaders: Geoff Stedman, Senior Vice President, StorNext Solutions, Quantum Skip Levens, Director, Media and Entertainment Technical Marketing, Quantum Who Should Attend: Engineers, Workflow Managers, Technical Services, Infrastructure, Producers, Content Creators, Broadcasters, Production Houses

REGISTRATION FORM On-site Rate 30 May - 5 June 2015 (SGD)

Regular Rate Register & pay by 29 May 2015 (SGD)

Early Bird Rate Register & pay by 1 May 2015 (SGD)

Registration Fees The fees entitle you access to the registered track(s), lunches, proceedings, refreshments & BroadcastAsia2015 exhibition.

Overseas Delegate (SGD)

Local Delegate* (includes 7% GST)





BCA Full Passport Access to all 8 Tracks & 2 Workshops

$1,850.00

$1,979.50

$2,100.00

$2,247.00

$2,350.00

$2,514.50

Content Capitalisation Strategies Passport (3-Day) * The Road Ahead for OTT * Second Screen & Social TV – Achieving Reach, Resonance, Reaction * Get Smart with Your Data – Innovating TV Services

$1,600.00

$1,712.00

$1,800.00

$1,926.00

$1,950.00

$2,086.50

Broadcast Engineering & Technology Passport (3-Day) * Immersive TV Technologies * Next Generation Workflow & Digital Assets Management OR Digital Broadcasting – Standards, Technologies & Implementation * Cloud Distribution & Network Virtualisation OR Radio Broadcasting & Audio Technologies

$1,600.00

$1,712.00

$1,800.00

$1,926.00

$1,950.00

$2,086.50

BroadcastAsia2015 International Conference

1-Day Track

$730.00

$781.10

$830.00

$888.10

$930.00

$995.10

Workshop

$400.00

$428.00

$430.00

$460.10

$500.00

$535.00

$950.00

$1,016.50

$1,050.00

$1,123.50

$1,150.00

$1,230.50 $1,155.60

Creative Content Production Conference CCP Full Passport Access to all 2 Tracks & 2 Workshops CCP 2-Day Passport (excluding workshops) Access to 2 Tracks

$780.00

$834.60

$980.00

$1,048.60

$1,080.00

1-Day Track (Each)

$530.00

$567.10

$630.00

$674.10

$730.00

$781.10

Workshop

$400.00

$428.00

$430.00

$460.10

$500.00

$535.00

* A 7% Goods & Services Tax (GST) is applicable to all companies in Singapore WHICH TICKET WOULD YOU LIKE TO PURCHASE?

Delegate’s Details [Please make copies of this form to register additional delegates]

BroadcastAsia2015 International Conference BCA Full Passport – Access to all 8 Tracks & 2 Workshops (2 - 5 June) Content Capitalisation Strategies Passport (3-Day) (2 – 4 June) * The Road Ahead for OTT (2 June) * Second Screen & Social TV – Achieving Reach, Resonance, Reaction (3 June) * Get Smart with Your Data – Innovating TV Services (4 June) Broadcast Engineering & Technology Passport (3-Day) (2 – 4 June) * Immersive TV Technologies (2 June) Next Generation Workflow & Digital Assets Management (3 June) OR Digital Broadcasting – Standards, Technologies & Implementation (3 June) Cloud Distribution & Network Virtualisation (4 June) OR Radio Broadcasting & Audio Technologies (4 June) 1-Day Conference Track The Road Ahead for OTT (2 June) Immersive TV Technologies (2 June) Second Screen & Social TV – Achieving Reach, Resonance, Reaction (3 June) Next Generation Workflow & Digital Assets Management (3 June) Digital Broadcasting – Standards, Technologies & Implementation (3 June) Get Smart with Your Data – Innovating TV Services (4 June) Cloud Distribution & Network Virtualisation (4 June) Radio Broadcasting & Audio Technologies (4 June) Workshop Workshop A: Repurposing Content to Enhance Viewer Engagement on Multiple Platforms (5 June) Workshop B: Enhancing Efficiencies in Your Data-Intensive 4K Workflows (5 June) Creative Content Production Conference CCP Full Passport – Access to all 2 Tracks & 2 Workshops (3 – 5 June) CCP 2-Day Passport (excluding workshops) (3 – 4 June) Day 1 Single Day Track (3 June) Day 2 Single Day Track (4 June) Workshop A: Repurposing Content to Enhance Viewer Engagement on Multiple Platforms (5 June) Workshop B: Enhancing Efficiencies in Your Data-Intensive 4K Workflows (5 June)

N AME: JOB TITLE: DEPARTMENT: COMPAN Y: ADDRESS: TEL: EMAIL: CONTACT PERSON(FOR

Broadcaster (Mobile/Internet/ Streaming Media/Web Services) Broadcast System Solution Provider Content Provider/Publisher/Aggregator Distributor/Wholesaler/Importer/Agent/ Dealer/Reseller Equipment Rental House Film Production Broadcaster (Cable/Satellite TV/Pay TV) Broadcaster (Radio Station) Broadcaster (Terrestrial Station) Operator (Cinema) Photo Studio Post-Production House

Post-Production House (Audio)

Mode of Payment

Please indicate clearly on your cheque / bank draft / telegraphic transfer the event your payment is for. All bank charges and returned cheque charges must be borne by the delegate.

Bank draft/ cheque (drawn on a Singapore bank account) in SINGAPORE DOLLARS only made payable to “Singapore Exhibition Services Pte Ltd” Please send it to: Singapore Exhibition Services Pte Ltd 10 Kallang Avenue, #09-16 Aperia Tower 2, Singapore 339510

Payment to be made to Singapore Exhibition Services Pte Ltd. Please fax payment advice to  +65 6533 6633. SGD40 should be added to the total fees to cover bank charges.  All bank telegraphic transfers must reach SES by 29 May 2015 for your seat to be confirmed. Account Name: Account Number: Bank Name: Bank Address: Swift Add:

Card Holder’s Name: Card no.:

HOW TO REGISTER?

Expiry Date:

(Please use only ONE method to register to avoid duplicate charges)

Singapore Exhibition Services Pte Ltd 01-060-2565-1 Standard Chartered Bank Battery Road Branch, 6 Battery Road, #01-01 Singapore 049909 SCBLSG22XXX Bank Code: 7144 Branch Code: 001

Please charge the amount of SGD ____________________ to my AMEX / VISA / MASTERCARD (delete where applicable)

Substitutions or cancellations should be made in writing before 22 May 2015. Refunds will be subjected to an administrative charge to be borne by the registrant. Bank charges that occur will also have to be borne by the registrant. No refunds will be provided for cancellation or no-show after 22 May 2015.

Website: www.Broadcast-Asia.com OR Fax: +65 6233 6633 OR Email: [email protected]

Discounts are not cumulative. Only one discount will be applicable at any one time. 10% discount to BroadcastAsia2015/CommunicAsia2015/EnterpriseIT2015 Exhibitors Name of Exhibiting Company : ____________________________________ 15% discount to BroadcastAsia2015 Supporting Organisations Name of Supporting Organisation : _________________________________ 15% discount for registering for 3 or more tracks 20% discount to groups of 4 or above registering from the same organisation. Delegates must register as a group.

System Integrator (Broadcast) System Integrator (Digital Entertainment) Academia/Training Institute Governmental Organisation Operator (Telecommunications) Consultancy (ICT) Others:________________

SUBSTITUTIONS / CANCELLATIONS

Discounts - NOT Applicable to Passports

Production (Entertainment/Live Events) Production House Production House (Audio)

The information you provide may be made available to third parties whose products and services may interest you. If you DO NOT wish to be included in such marketing activities, please tick here. [ ]

BUSINESS NATURE [PLEASE TICK THE MOST APPROPRIATE OPTION]

MOBILE: GROUP REGISTRATIONS) :

CVV2 Code: (3 digit at the back of Credit Card)

Signature

Please DO NOT send in your registration form after 29 May 2015. Instead, please register on-site at the BroadcastAsia2015 International Conference Registration counter at Marina Bay Sands, Level 3 Foyer. For questions regarding registration, please call Cheryl Choy at +65 6233 6623 or email [email protected].

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