New publication Michał Borodo
Translation, Globalization and Younger Audiences The Situation in Poland Oxford, 2017. XIV, 234 pp., 30 b/w ill., 21 tables New Trends in Translation Studies. Vol. 25 ISBN 978-1-78707-473-6
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eBook ISBN 978-1-78707-474-3
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ranslating for younger audiences is in need of critical investigation, as children’s and teenagers’ literature and media products are being increasingly globalized and glocalized, with translation playing an important role in the process. Media phenomena such as Harry Potter and animated Disney films travel across continents through hundreds of local cultures. These productions exert a homogenizing effect whilst at the same time undergoing transformation to adapt to new audiences. This book distinguishes between textual glocalization, anglophone foreignization and large-scale adaptation, illustrating them with examples of translations of animated films by Pixar/Disney and DreamWorks, locally produced versions of the Horrible Histories series, Harry Potter translations and transmedial adaptations as well as film tie-ins. The book argues that global exchanges largely depend on the creative efforts of local agents – professional translators, adapters, retellers, publishers, writers, editors – and sheds light on the initiatives of non-professional translators, including scanlators, fansubbers, hip-hop fans and harrypotterians. By examining globally distributed titles translated at the turn of the twenty-first century, the volume
aims at filling a gap at the intersection of translation studies, globalization research and the study of children’s literature and culture. CONTENTS: A theoretical framework: Translation and globalization • Translation for younger audiences • Globalization and the cultural other • Audiovisual translation and glocalization • Adaptations in the age of globalization • Translation, glocalization and edutainment • Comics and globalization • The rise of the amateur translator. Michał Borodo is Assistant Professor in the Institute of Modern Languages and Applied Linguistics at Kazimierz Wielki University, Bydgoszcz, Poland, where he is also Head of Postgraduate Studies for Translators and Interpreters. He has published on various topics in translation studies and his main research interests include translation and language in the context of globalization, the translation of children’s literature and comics, and translator training.
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pb. ISBN 978-1-78707-473-6 CHF 70.– / €D 59.95 / € A 61.20 / € 55.60 / £ 45.– / US-$ 67.95
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