Next Generation Internet - IBM

9 downloads 2455 Views 2MB Size Report
2007 IBM Corporation. Emerging Business. IBM Property. Sandra Kearney. Global Director 3D Internet and v-business. July - 2007. Next Generation. Internet : Fit ...
Emerging Business

Next Generation Internet: Fit for Business, Government and Society Sandra Kearney Global Director 3D Internet and v-business July - 2007

IBM Property

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

Agenda ƒ Perspective ƒ Virtual Worlds Potential ƒ Applications for Business and Government ƒ Opportunities to Collaborate

2

IBM Property

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

Struggling to Survive Information Overload

newspapers

e-mail IM

audio/video business data

Web

3

IBM Property

market reports

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

Visualizations: A Cure for Information Overload?

4

IBM Property

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

Visualizations: A Cure for Information Overload? Social Interactions More Like Real Life

5

IBM Property

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

Level of Interaction

Towards 3-D Internet

Inside

Connected

Individual Time 6

IBM Property

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

Why now? ƒ ƒ

ƒ ƒ ƒ

ƒ ƒ ƒ

7

It’s a flat world with urgent, real time implications Business, Societies and Governments can closely operate within and between human groups – the world is rapidly becoming globally integrated with little law, policy or treaties to govern or guide Business, Societies and Governments are more easily disrupted by small, adaptable and flexible groups and activities (Increased systems sensitivity) Stability is more difficult to create and maintain in light of sensitive and easily disrupted systems Virtual Worlds have moved 3D Internet to the forefront  they are enabling the Flat World to stay connected and bring the potential of stabilizing these sensitive systems These virtual world environments have now taken on the characteristics of “RICH” – Realtime, Interactive, Collabortive, Homogeneous and Hybrid systems Real operations are being conducted today via 3D Internet platforms Simulations and modeling can now be more robust than ever  Allowing solutions on the fly and narrowing the lines between decisions and action or execution

IBM Property

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

3D Internet: Emerging Applications

8

IBM Property

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

Internet and 3D Internet: the common phenomenon

Critical and Differentiating Similarities 2D to 3D Components for 3D Internet ƒRequires traffic for effective • Emotive Network business • User Created Content ƒRequires simple end user use • Single Interface For All Participants ƒCommon platform sitting on • Uses additional Protocols HTML, WWW protocols • Platform must be more robust ƒIncorporates Media of all types • Lag time is less than desirable ƒIntergenerational use • Incorporates the use of Web 1.0 and Web 2.0 ƒSingle threaded collaboration • Quicker acceptance of tools • Levels playing field of culture • True Social Aspect • Robust Multi Threaded Collaboration

9

IBM Property

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

Evolving to a 3-D Internet ƒ Immersive, social attributes reflect real life experience ƒ Move towards open standards will reduce interoperability challenges ƒ Faster computers, improved graphics, more bandwidth continuing to improve user experience ƒ Beyond Second Life, moving toward a 3-D Internet, integrated with current 2-D Net ƒ Significant potential for all industries

10

IBM Property

© 2007 IBM Corporation

3-D Internet – Applying Virtual Worlds to Business

…this is just the beginning………. ƒ Transforming Experiences to increase capability ƒ Improving Business and Government Process to reduce cost ƒ Customizing Commerce and Transactions to increase profitability ƒ Connecting Real World and Virtual World experiences to reduce complexity ƒ Leveraging Modeling and Simulations to unleash understanding and new insights 11

IBM Property

© 2007 IBM Corporation

Suggest Documents