_Nina Thomas Social Media Marketing Strategist Socially Nina ...

NINA THOMAS Atlanta, GA 30318  678.613.4858 linkedin.com/in/sociallynina  [email protected]

QUALIFICATIONS PROFILE Highly creative and multitalented Marketing Consultant with extensive experience in marketing, project management, creative writing and social media branding. Skilled in translating concepts into concrete designs for a wide range of marketing campaigns. Exceptional collaborative, leadership and interpersonal skills. Passion for social technology universe includes adapting to evolving technologies. Excels within deadline-driven environments, operating with strict budget requirements. A REAS OF E XPERTISE SOCIAL MEDIA

MARKETING

WEB & MULTIMEDIA

Facebook & Twitter

Brand Awareness

YouTube Production

Instragram & SnapChat

Content Marketing

Video & Photo Editing

LinkedIn

Promotional Campaigns

Video Photomontages

Periscope Live Stream

Lead Generation

Web & Graphic Design

PROFESSIONAL EXPERIENCE NINA SIMONE CONSULTING, LLC “SOCIALLY NINA”, Atlanta, GA Owner / Social Media Marketing Strategist / Digital Marketer, 11/2014 – Present Created online reputation and loyal fan base of entrepreneurs under personal brand, “Socially Nina”. Manages several clients and projects simultaneously, handling personal, celebrity and start-up brands. Works with various social media companies, including YouTube and Vimeo to produce video tutorials and other marketing campaigns. Effectively builds, motivates, and directs design teams. Applies marketing research and development methods to discover and implement emerging trends and technologies. Executes digital marketing strategies, content and generating techniques as evidenced below… EVERYQ, Atlanta, GA (6/2016 – Present) Develops and maintains comprehensive social media strategies that defines how social media marketing techniques will be applied to increase visibility and traffic across company’s brand. Generate, edit, publish and share daily content (original text, images and videos) that builds meaningful connections and encourages community members to take action. Utilizes data gathered from Google Analytics to determine target market and adjust strategies based on data. Defines key performance indicators and implements enterprise level measurement, analytics, and reporting methods to gauge success. continued...

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Key Achievements:   

Grew Facebook following from 2K to 6K targeted followers in less than four months. Exceeded live event ticket sales goals by 50%. Increased average weekly Facebook reach by more than 600%.

SPIRIT & RICHES, Atlanta, GA (11/2015 – 6/2016) Created videos and managed YouTube channel to strengthen brand reputation. Designed graphics and collateral for digital marketing campaigns and Facebook advertising. Generated reports and analyzed success of advertisements, content, campaigns and marketing strategy on Facebook, Twitter, YouTube, and Periscope. Maintained proper company image and brand reputation. Key Achievements:  Decreased Facebook Ad campaign conversion costs for targeted leads by 80%.  Developed live stream marketing strategy to increase lead generation and provided live support during Periscope live stream videos. DEFY IMPOSSIBLE, INC., Atlanta, GA (2/2015 – 11/2015) Introduced innovative social media, live streaming and marketing strategies to increase brand awareness. Collaborated with creative team to manage reputation, clientele, and coordinate problem resolution. Moderated several Facebook communities, generated graphics and content as well as virtual event discussions. Assessed input vs. output and changed strategies where necessary to increase traffic and results. Key Achievements: 

Increased event registrations by 30% through social media and live stream marketing strategies as well as signups to the mailing list by 300%.

DPR CONSTRUCTION, Atlanta, GA IT Service Delivery Manager, 1/2016 – Present Develops technical training, curriculum, including weekly Office 365 training, application adoption webinars, IT blogs and other technical training deliverables. Manages vendor relationships including contract management processes, standards, and metrics tracking, review and negotiation of vendor agreements. Conducts review sessions with Business Leaders, internal IT members, and employees to ensure technology adoption. Ensures vendor compliance to agreement terms and conditions, company policies and standards. Plans, develops, coordinates and leads software release activities with application, data, infrastructure, and support teams including internal and external

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agencies. Trains, coaches, and mentors staff to ensure customer and business objectives are met. IT Project Manager / Business Analyst (8/2010 – 12/2015) Managed project execution to ensure adherence to budget, schedule, staffing and scope. Prepared project status reports by collecting, analyzing, and summarizing information and trends. Developed implementation of plans that included analyses such as cost-benefit or return on investment (ROI). Established and executed project communication plans. Negotiated with project stakeholders or suppliers to obtain resources or materials. Performed risk assessments to develop appropriate response strategies. Monitored and tracked project milestones and deliverables. Key Achievements: 

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Led two of DPR’s largest software upgrades; Customer Relationship Management (CRM) and Learning Management systems. Completed 40% under budget in regard to CRM. Executed full project management life cycle for multiple projects from gathering user requirements to deployment, communication and training.

ADDITIONAL WORK HISTORY CYCLE ELAN, Smyrna, GA Marketing Consultant, 10/2016 – Present WSGR, Palo Alto, CA IT / Project Coordinator, 6/2007 – 7/2010 WACHOVIA, Oakland, CA Senior Training Specialist / Manager, 6/2006 – 7/2007 WSGR, Palo Alto, CA Technical Trainer / Coach, 1/2004 – 6/2006 Senior Help Desk Analyst, 6/2002 – 6/2004

EDUCATION/TRAINING Coursework completed in Project Management, In Progress KELLER GRADUATE SCHOOL OF MANAGEMENT, Fremont, CA Bachelor of Science in Computer Information Systems, 2013 continued...

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DEVRY UNIVERSITY, Fremont, CA

TECHNICAL PROFICIENCIES & MISC. Platforms: Windows 7/10, Macintosh, Apple OS, Android Software: Adobe Creative Suite (Photoshop, Premiere, Illustrator), Microsoft Office 365 (Yammer, Skype for Business, OneDrive, SharePoint, Project), Google Suite, HighFive, SalesForce, ActiveCampaign, InfusionSoft, Ontraport, AdEspresso, GoToMeeting, EasyWebinar, WebinarJam, Zippy Courses, Member Mouse, Zoom, Wordpress, Shopify, Box.com, Enterprise, Slack, HipChat, BaseCamp. Hobbies: Cooking, Traveling, Photography, Food and Mother of “Princess”, a spoiled 13-year old Chihuahua. Social Media: YouTube: @sociallynina Twitter: @iamsociallynina, Facebook: @sociallynina, Periscope: @sociallynina, SnapChat: @sociallynina