High school degree or equivalent. Professional school degree. Doctorate degree. Associate's degree. Some college, but no
Non-Renewing Member Report July 2015
Research & Analysis
Table of Contents
03 04 05 16
Introduction Methodology & Sampling Data & Analysis 2014 to 2015 Comparison
INTRODUCTION
Toastmasters International conducted a quantitative research study analyzing the responses of non-renewing members. The results in this report reflect the data collected from a stratified sample by Toastmasters district, and are representative of the non-renewing Toastmasters member population.
Methodology & Sampling
Description of the methodology and sampling Methodology: • An online survey was conducted using the Qualtrics survey platform. The survey targeted the average non-renewing member. Sampling: • A stratified sampling method was implemented to select a representative sample of members at the district level. Only non-renewing members were invited to participate. Response Rate: • Overall, 47,752 members were invited to participate in the online survey, of which 3,817 responded for a total response rate of 8.0%. Of those who responded, 3,399 completed the survey for a completion rate of 89.0%. This gave the survey results a +/-2.1% margin of error with 99% confidence. The margin of error for each district ranges between 10% and 30%.
DATA & ANALYSIS
“
Everyone should join, participate, and experience the euphoria of beginning to conquer the apprehension we feel about public speaking. Everyone! Toastmasters makes it easy, relatively painless (we didn't develop this unease overnight and it won't be cured overnight), and pretty darn fun. Tremendous support and celebration as well as positive help.
“
Toastmasters Membership What is the status of your Toastmaster membership?
49.5%
22.7%
27.8% I do not plan to renew I intend to renew soon I may renew in the future
(n=3,711)
What are your top reasons for not renewing your Toastmasters membership? Time constraints 35.2% Personal, health, work or family 29.9% New interests or commitments 25.3% Moved or job transfer 19.0% Other 13.1% Meeting time or location 13.0% Interest, motivation or… 8.3% Membership dues 6.8% Completed goals 5.8% Other members 5.7% Club leadership 4.6% Member attendance 4.6% Not achieving goals 4.5% Club suspended or closed 4.2% Education program 3.0% District leadership 1.9% (n=3,583) The renewal process 0.9% 0%
25%
50%
Please explain why you selected membership dues as a reason for non renewal • • • •
Lack of money or unable to pay dues (n=210) Dues are expensive and high for many Student in school, can’t afford to pay dues Unemployed or unable to find work and cannot afford dues
Club Meeting Information How many people would typically attend your club meeting? Less than 10
What was the duration of your club meetings?
26.2%
17.3%
10 to 19
57.2%
20 to 29
10.2%
72.5%
13.3%
30 or more
3.3%
0%
Less than 1 hour
25%
(n=3,532)
50%
75%
1 to 2 hours
(n=3,518)
More than 2 hours
Non-Renewal versus Club Size Chart of reasons for non-renewal versus club size: Reason Time constraints
19 or less 36.0%
20 or more 31.9%
Personal, health, work or family
29.4%
32.9%
New interests or commitments
25.1%
26.1%
Moved or job transfer
18.3%
23.7%
Meeting time or location
13.7%
9.4%
Other Interest, motivation or encouragement
12.5%
14.5%
8.6%
7.7%
Membership dues
6.8% 6.2%
5.8% 3.7%
Member attendance
5.9% 5.4%
4.9% 0.9%
Club leadership
5.0%
2.9%
Club suspended or closed
5.0%
0.5%
Not achieving goals
4.6%
4.3%
Education program
3.0%
3.2%
District leadership
2.1%
1.2%
The renewal process
1.1%
0.5%
Completed goals Other members
•
Members that belong to clubs that had 19 members or less are more likely to report time constraints, meeting time or location, completed goals, member attendance, and club suspended or closed as reasons for non-renewal
•
Members that belong to clubs that had 20 members or more are more likely to report moved job or transfer as reason for non-renewal
Non-Renewal versus Status of Membership The members who did not renew for the following reasons do not plan to renew: • New interests or commitments • Interest, motivation or encouragement • Completed goals • Other members • Club leadership • Not achieving goals • Member attendance • District leadership The members who did not renew for the following reasons intend to renew soon: • Moved or job transfer • Membership dues • Education program • The renewal process The members who did not renew for the following reasons may renew in the future • Time constraints • Personal, health, work or family • Club suspended or closed
Reasons for not renewing:
Status of your membership:
I do not plan to renew
I intend to renew soon
I may renew in the future
New interests or commitments
31.6%
16.8%
26.9%
Personal, health, work or family
18.7%
31.2%
34.4%
Completed goals
12.5%
2.6%
4.4%
Club leadership
9.2%
3.0%
3.3%
District leadership
4.5%
1.5%
1.0%
Time constraints
29.1%
33.7%
38.8%
Meeting time or location
7.9%
15.1%
14.1%
Moved or job transfer
10.8%
24.4%
19.9%
Other members
10.0%
3.0%
5.2%
Membership dues
6.8%
6.9%
6.7%
Club suspended or closed
4.5%
3.3%
4.7%
Interest, motivation or encouragement
13.5%
5.1%
7.6%
Education program
3.1%
3.3%
2.8%
The renewal process
1.0%
1.6%
0.6%
Member attendance
5.7%
3.6%
4.7%
Not achieving goals
8.5%
2.6%
3.7%
Club Attendance and Ratings How often did you attend your club meetings? Never
Please rate your club in the following areas. Five is the highest possible rating. 5
0.7%
Rarely
4.2 4
7.0%
Sometimes
18.2%
4 3.4
4.0
3
Often
43.7%
I attended all scheduled…
4.1
2
30.4%
0%
25%
50%
1 0
(n=3,519)
(n=3,386)
3.8
4
Membership Renewal Did anyone from Toastmasters ever contact you about renewing your membership?
58.5%
41.5%
Yes
Is there something that could have been done to convince you to renew your membership?
30.8%
69.2%
No
(n=3,479)
Yes
No
(n=3,489) Please explain what could have been done to get you to renew your membership.
Membership Renewal What is the likelihood that you would recommend Toastmasters to a friend, family member or colleague?
Is there any feedback that you would like to share about your Toastmasters experience? Text analysis of open-end responses
8.1
0
2
4
(n=3,453)
6
8
10
Respondent Demographics Gender
Age
Female
18 to 24
5.4%
25 to 34
54.3%
21.1%
35 to 44 45.7%
21.9%
45 to 54 Male
25.8%
55 to 64
17.7%
65 or over
8.2% 0%
(n=3,398)
5%
10%
15%
(n=3,385) Education Bachelor's degree
36.5%
Master's degree
30.6%
Some college, but not a degree
13.2%
Associate's degree
5.9%
Doctorate degree
4.4%
Professional school degree
4.3%
High school degree or equivalent
4.2%
Less than high school degree
(n=3,363)
1.0% 0%
10%
20%
30%
40%
20%
25%
30%
Respondent Demographics Employment Status Employed for wages Self-employed Retired 6.7% Student 5.8% Unemployed 3.4% Homemaker 1.4% Disabled or taking a leave of absence… 1.1% Volunteer/Intern 0.8% 0%
64.7% 16.0%
10%
20%
30%
40%
50%
60%
70%
(n=3,432) Role in Organization Specialist/Coordinator/Analyst
39.3%
Manager/Supervisor
24.6%
Sole Proprietor
11.8%
Assistant/Admin
11.4%
Sr. Leadership (VP, Sr. Director, Director)
6.8%
Executive
6.2% 0%
10%
(n=2,666)
20%
30%
40%
50%
12.6%
Information and Communications (including IT)
11.5% 11.0% 10.9%
Educational Services Finance and Insurance Professional, Scientific and Technical Services…
7.7% 7.7% 7.6%
Other Services (excluding Public Administration) Health Care and Social Assistance Public Administration (including Government)
5.7%
Manufacturing Wholesale/Retail Management of Companies or Enterprise Construction Mining, Quarrying, and Oil and Gas Arts, Entertainment and Recreation Transportation and Warehousing Real Estate, Rentals and Leasing Agriculture, Forestry, Fishing and Hunting Utilities Administration and Support and Waste… Accommodation and Food Services
0%
4.3% 3.5% 3.3% 2.8% 2.7% 2.2% 2.1% 1.3% 1.2% 1.0% 0.9% 2%
4%
6%
8%
10%
12%
14%
2014 TO 2015 COMPARISON
Toastmasters Membership What is the status of your Toastmaster membership?
2014
2015 49.5%
55.1%
29.5%
15.4% I do not plan to renew I intend to renew soon I may renew in the future
(n=501)
22.7%
27.8% I do not plan to renew I intend to renew soon I may renew in the future
(n=3,711)
Toastmasters Membership What are your top reasons for not renewing your Toastmasters membership?
2014 Time constraints New interests or commitments Personal, health, work or family Moved or job transfer Meeting time or location Other Interest, motivation or… Completed goals Membership dues Member attendance Other members Club leadership Not achieving goals Club suspended or closed District leadership Education program The renewal process
2015 45.7% 32.8% 27.9%
18.7% 15.4% 12.3% 8.5% 6.9% 6.2% 5.4% 5.2% 4.4% 3.5% 2.5% 1.7% 1.2% 0.2%
0%
(n=481)
25%
50%
Time constraints 35.20% Personal, health, work or family 29.90% New interests or commitments 25.30% Moved or job transfer 19.00% Other 13.10% Meeting time or location 13.00% Interest, motivation or… 8.30% Membership dues 6.80% Completed goals 5.80% Other members 5.70% Club leadership 4.60% Member attendance 4.60% Not achieving goals 4.50% Club suspended or closed 4.20% Education program 3.00% District leadership 1.90% The renewal process 0.90% 0%
(n=3,583)
25%
50%
Club Meeting Information How many people would typically attend your club meeting?
What was the duration of your club meetings?
2014
2014 Less than 10
24.1%
19.3%
10 to 19
60.4%
20 to 29
71.0%
9.7%
12.7%
30 or more
2.8%
0%
(n=465) 25%
50%
Less than 1 hour
More than 2 hours
(n=462)
75%
2015
2015 Less than 10
1 to 2 hours
26.2%
17.3% 10 to 19
57.2%
10.2% 20 to 29
72.5%
13.3%
30 or more
3.3%
(n=3,532) Less than 1 hour
0%
25%
50%
75%
1 to 2 hours
(n=3,518)
More than 2 hours
Club Attendance and Ratings How often did you attend your club meetings?
Please rate your club in the following areas. Five is the highest possible rating.
2014
2014
Never
1.1%
Rarely
6.7%
Sometimes
12.7%
Often
46.9%
I attended all scheduled…
5 4 3 2 1 0
4.1
3.8
4.2 3.3
4.0
4.1
3.8
3.8
4.0
32.7%
0%
25%
50%
(n=465)
2015 Never
5
0.7%
Rarely
4 7.0%
Sometimes
3 18.2%
2
Often
43.7%
I attended all scheduled…
0
30.4%
0%
25%
(n=3,519)
1
50%
2015 4.2
4.1 3.4
4
4.0
3.8
4
Membership Renewal Did anyone from Toastmasters ever contact you about renewing your membership?
2014
Is there something that could have been done to convince you to renew your membership?
2014
57.2%
(n=449)
19.1%
(n=450) 80.9%
42.8%
Yes
No
Yes
2015
No
2015 30.8%
58.5%
(n=3,489)
(n=3,479) 41.5%
Yes
69.2%
No
Yes
No
Respondent Demographics Gender
Age
2014
2014 18 to 24
Female
4.1%
25 to 34 54.3%
23.4%
35 to 44
20.7%
45 to 54
45.7% Male
25.7%
55 to 64
18.5%
65 or over
7.7% 0%
(n=446)
5%
10%
15%
20%
25%
30%
(n=444)
2015
2015
Female
18 to 24
5.4%
25 to 34
54.3%
21.1%
35 to 44 45.7%
21.9%
45 to 54 Male
25.8%
55 to 64
17.7%
65 or over
(n=3,398)
8.2% 0%
5%
10%
15%
(n=3,385)
20%
25%
30%
Respondent Demographics Education
Employment Status
2014
2014
Bachelor's degree
42.7%
Master's degree
26.8%
Some college, but not a…
6.5%
Professional school degree
5.4%
Doctorate degree
4.5%
High school degree or… Less than high school degree
13.7%
Retired
6.7%
Student
2.9%
(n=447)
0.2% 0%
71.0%
Self-employed
11.0%
Associate's degree
Employed for wages
10% 20% 30% 40% 50%
4.3%
Unemployed 0%
20%
2015 36.5%
Master's degree
30.6%
Associate's degree
5.8%
Professional school degree
4.3%
Student
4.2%
Unemployed
(n=3,363)
1.0% 10%
20%
30%
40%
16.0% 6.7%
4.4%
0%
80%
64.7%
Retired
Doctorate degree
Less than high school degree
60%
Employed for wages Self-employed
13.2% 5.9%
High school degree or…
40%
2015
Bachelor's degree Some college, but not a…
(n=445)
1.8%
(n=3,432)
3.4% 0%
20%
40%
60%
80%
Respondent Demographics Role in Organization
Industry
2014 Sole Proprietor
2014 Finance, Law and Insurance
8.7%
Executive
Professional, Scientific &…
4.6%
Sr. Leadership (VP, Sr.…
26.3%
Specialist/Coordinator/… 9.8% 20%
10.1%
Eduation 40.5%
0%
17.3%
Other Services (excluding…
10.1%
Manager/Supervisor Assistant/Admin
17.8%
40%
8.5%
Health Care and Social…
7.2%
Public Administration…
7.2%
60%
0%
(n=376)
10%
20%
(n=346)
2015 Sole Proprietor
2015 Information and…
11.8%
Executive Sr. Leadership (VP, Sr.…
6.2%
Educational Services
6.8%
Finance and Insurance
11.0%
Professional, Scientific and…
10.9%
Manager/Supervisor
24.6%
Specialist/Coordinator/… Assistant/Admin
39.3% 11.4%
0%
12.6%
20%
(n=2,666)
40%
60%
11.5%
Other Services (excluding…
7.7%
Health Care and Social…
7.7%
0%
5%
10%
(n=2,601) 15%
