NPD Music Consumer Profile 2014.xlsx - RIAA

Music Consumer Profile - 2014 Total Internet Population 13+

Music Buyers

CD Buyers

Digital Buyers

P2P Downloaders

Music Streamers

Paid Subscribers

Downloaders/ Streamrippers

Gender Men Women

49% 51%

49% 51%

51% 49%

47% 53%

58% 42%

49% 51%

57% 43%

57% 43%

Age 13-17 18-25 26-35 36-50 51+

10% 14% 20% 26% 30%

10% 14% 20% 26% 30%

8% 11% 18% 28% 35%

12% 17% 24% 28% 19%

18% 23% 30% 18% 11%

12% 16% 22% 27% 24%

5% 23% 36% 29% 8%

16% 26% 31% 19% 8%

Race Black/African American Not Black/Not Specified

11% 89%

11% 89%

8% 92%

8% 92%

12% 88%

11% 89%

7% 93%

11% 89%

Ethnicity Hispanic Ethnicity Non-Hispanic Ethnicity

14% 86%

14% 86%

10% 90%

15% 85%

22% 78%

15% 85%

20% 80%

20% 80%

Classic Rock ('60s-'80s) Pop/Top 40/ Current Hits

Classic Rock ('60s-'80s) Pop/Top 40/ Current Hits

Classic Rock ('60s-'80s)

Pop/Top 40/ Current Hits

Pop/Top 40/ Current Hits Classic Rock ('60s-'80s)

Country

Country

Pop/Top 40/ Current Hits Classic Rock ('60s-'80s) Alternative/Modern/ Indie Rock

Favorite Genres (Rank)* 1 2 3

Country Pop/Top 40/ Current Hits

Rap/Hip-Hop Classic Rock ('60s-'80s)

Country

Pop/Top 40/ Pop/Top 40/ Current Hits Current Hits Alternative/Modern/ Rap/Hip-Hop Indie Rock Classic Rock Alternative/Modern/ ('60s-'80s) Indie Rock

Source: MusicWatch/2014 Annual Music Study Definitions: Music Buyer: Purchased at least one full/single CD or digital track/album or paid to listen to online radio or on-demand music services in the past year. CD Buyer: Purchased at least one full/single CD in the past year. Digital Buyer: Purchased at least one digital track/album in the past year. P2P Downloaders: Downloaded at least one track for free from a file-sharing service in the past year. Music Streamers: Listened to music via free/paid online radio or on-demand services for at least one hour in an average week in the past year (i.e., Pandora, Spotify, YouTube) Paid Subscribers: Paid to listen to online radio or on-demand music services in the past year (i.e., Pandora One, Spotify Unlimited/Premium, Rhapsody Premier) Locker Downloaders/ Streamrippers: Downloaded at least one song from online digital storage locker (i.e. Mediafire, Rapidshare) or streamripped at least one song (copied a music video or audio into a digital music file) *Question: Of the types of music listed below, which are the three that you are most interested in? That is, you not only listen to them occasionally but you actually buy the music, pay to go to concerts, etc. (Select up to 3) For more information contact, MusicWatch, Inc. http://www.musicwatchinc.com