OFF SITE - Professional Salon Concepts

Class

Type

E Learning – PSC Men’s Barbering – Reuzel Illuminate – z.one concept™ E Learning – PSC Getting Piggy - Reuzel E Learning – PSC The World of XG – JPMS Taste of Color – JPMS First Impression – PSC Anna Pacitto & Sal Misseri – Davines Anna Pacitto & Sal Misseri – Davines E Learning – PSC Colorspace Experience – Davines Spring Trends – PSC Allure Collection – z.one concept™ Allure Collection – z.one concept™ MITCH®- - JPMS milk_shake® Hair Color – z.one concept™ E Learning – PSC Millennium Software Training – PSC Sam Brocato Sam Brocato Art of Bleaching – Davines infiniteSTYLE™ - flow™ Color Celebration – JPMS Color Celebration – JPMS E Learning – PSC PSCNET – PSC Colorspace Experience - Davines Collection Haircutting – JPMS Zipper Balayage – z.one concept™ E Learning – PSC Allilon Primary Shapes – Davines Taste of Color – JPMS milk_shake® Hair Color – z.one concept™ E Learning – PSC Gerard Scarpaci Gerard Scarpaci Salon Inc – PSC Kaizen Education: Lived In Color – Davines E Learning – PSC Styling Trends – JPMS Collection – z.one concept™ Collection – z.one concept™ Joseph DiMaggio: Core Styling 1 – Davines E Learning – PSC milk_shake® treatments – z.one concept™ infiniteSTYLE™ - flow™ Men’s Barbering – Reuzel Men’s Barbering – Reuzel Millennium Software Training – PSC E Learning – PSC E Learning - PSC

Business Workshop Workshop Business Look & Learn Business Workshop Look & Learn Business Look & Learn Workshop Business Look & Learn Look & Learn Look & Learn Workshop Workshop Look & Learn Business Business Look & Learn Workshop Workshop Look & Learn Look & Learn Workshop Business Business Look & Learn Workshop Workshop Business Workshop Look & Learn Look & Learn Business Look & Learn Workshop Business Workshop Business Workshop Look & Learn Workshop Workshop Business Look & Learn Look & Learn Look & Learn Workshop Business Business Business

OFF SITE Class

MarulaOil The Rare Luxury Experience - JPMS** MarulaOil The Rare Luxury Experience - JPMS** Color Code – Davines ION Flirty Hair & Making Waves Tea Tree – JPMS** Tea Tree – JPMS** Contemporary Cut and Color Foundations - Advanced Academy* Color Challenge – Davines Natural Tech - Davines Accelerated Cut and Color Evolution - Advanced Academy* Color Code – Davines Contemporary and Accelerated Cutting - Advanced Academy* Color Challenge – Davines Code Key:

Type

Workshop Look & Learn Training Workshop Workshop Look & Learn Workshop Workshop Training Workshop Training Workshop Workshop

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Lunch Provided One Mannequin Included in Price for Participant to Keep One Mannequin Provided for Class Use One Model Required for Participant to Bring One Model Provided for Class Use *To register please contact 877-903-5375. Lunch is provided on day one of class ** To register go to paulmitchell.com/springtours/

pscthespace

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Location

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1/10 1/16 2/6 2/14 3/6 3/7 3/13 3/13 4/3 4/10 4/10 4/11 4/17 4/17 4/24 4/24 5/1 5/8 5/9 5/15 5/22 5/22 6/5 6/12 6/19 6/19 6/20 6/26-6/27 6/26 7/10 7/17 7/18 7/23-7/26 7/24 8/7 8/8 8/14 8/14 8/21-8/22 9/10-9/11 9/12 9/18 9/25 9/25 10/1-10/2 10/17 10/23 10/23 10/30 10/30 11/13 11/14 12/12

Paul Mitchell® the school – Chicago, IL Paul Mitchell® the school – Chicago, IL French Pharmacie – Indianapolis, IN ION Academy – Soho New York Paul Mitchell® the school – Normal, IL Paul Mitchell® the school – Normal, IL Paul Mitchell® the school – Chicago, IL French Pharmacie – Indianapolis, IN French Pharmacie – Indianapolis, IN Paul Mitchell® the school – Chicago, IL French Pharmacie – Indianapolis, IN Paul Mitchell® the school – Lombard, IL French Pharmacie – Indianapolis, IN

Time

10a-11a 9a-1p 1p-5p 10a-11a 3p-5p 10a-11a 9a-1p 2p-4p 9a-5p 9a-12p 9a-6p 10a-11a 10a-12p 2p-4p 10a-12p 10a-6p 9a-1p 10a-12p 10a-11a 9a-5p 10a-12p 10a-5p 9a-6p 3p-6p 10a-12p 10a-5p 10a-11a 9a-5p 10a-12p 9a-1p 9a-1p 10a-11a 9a-5p 10a-12p 10a-12p 10a-11a 10a-12p 10a-5p 9a-5p 9a-5p 10a-11a 9a-1p 10a-12p 10a-6p 9a-6p 10a-11a 10a-1p 3p-6p 10a-12p 10a-4p 9a-5p 10a-11a 10a-11a

Day Date

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1/22 1/22 3/5-3/6 3/12-3/13 1/22 1/22 5/7-5/9 5/21 – 5/22 7/10 7/16-7/18 9/24-9/25 10/15-10/19 11/12-11/13

Price $150 $150 $50 $150 $25 $215 $75 $200 $25 $50 $50 $175 $150 $25 $50 $50 $175 $175 $50 $50 $150 $415 $25 $150 $150 $2185 $25 $25 $50 $150 $595 $300 $150 $50 $175 $300 $25 $50 $50 $125 $50

Time

9:30a-12p 1p-2p 9a-5p 10a-4p 9:30a-12p 1p-2p 9a-4p 9a-5p 9a-5p 9a-4p 9a-5p 9a-4p 9a-5p

CEU

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1 4 4 1 2 1 4 2 7 3 8 1 2 2 2 7 4 2 1 7 2 6 7 3 2 6 1 14 2 4 4 1 28 2 2 1 2 6 14 12 1 4 2 7 16 1 3 3 2 5 7 1 1

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Price CEU Code

$50

2 1 14

$100 $1750 $50 2 1 $1000 18 $150 14 $50 7 $1000 18 $150 14 $1225 30 $150 14

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ADVANCED REGISTRATION IS REQUIRED FOR ALL EVENTS Registration can be placed through your PSC Salon Consultant or by phoning the PSC Education Department at 800-343-5289 or 815-744-3384.

PAYMENT IS DUE IN FULL 30 DAYS PRIOR TO EVENT DATE

PSC accepts Visa, Mastercard, Discover and American Express. If you choose to pay by check or cash, payments must be received no later than 30 days prior to the event date. If payment is not received, you will forfeit your seat. If you register for an event within 30 days of the event date, payment is due in full at the time of registration and is non-refundable. If you are unable to attend an event, payment is fully refundable up to 30 days prior to event.

NO REFUNDS WILL BE ISSUED WITHIN 30 DAYS OF EVENT

610 Moen Avenue • Joliet, IL 60436 www.professionalsalonconcepts.com Official Cosmetology CE Sponsor Professional Salon Concepts

Day

7

Payments should be sent to: PSC Education Department • 610 Moen Avenue • Joliet, IL 60436 @pscspace

01/17

Our Story Professional Salon Concepts began in 1983 out of a passion and love for the hairdresser. Our goal was to develop a company that would: • Improve the position of the hairdresser • Become the Salon Owner’s best business relationship

TABLE OF CONTENTS Page 3. . . . . . . . . . . . . . . . . . . . PSC Education Page 4-5. . . . . . . . . . . . . . . . . . . . . PSC Brands Page 6 . . . . . . . . . . . . PSC Business Education Page 7 . . . . . . . . . . . Paul Mitchell® the school Page 8-9 . . . . . . . . . . . . . . . . . . Paul Mitchell® Page 10-11 . . . . . . . . . . . . . . . . . . . . . Davines Page 12 . . . . . . . . . . . . . . . . . z.one concept™

• Stand behind everything we did Today, we continue working hard to achieve that goal. PSC is the first beauty products distributor ever to join the prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care products and offer innovative educational programs. We are recognized as leaders in the industry who not only apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge, but most importantly, we work side by side with our clients. Listening to you. Evaluating your needs. Together we develop successful strategies and programs that make your salons the best they can be. At PSC, we have never lost sight of our dream. We ask that you let us work for you, and together we can build a strong foundation for the future.

Page 13 . . . . . . . . . . . . . . . . . Reuzel & flow™ Page 14 . . . . . . . . . . . . . Beauty Industry Icons Page 15 . . . . . . . . . . . . . . . . . . . . . . . Why PSC

REGISTRATION POLICY PAYMENT IS DUE IN FULL 30 DAYS PRIOR TO EVENT DATE. PSC accepts Visa, Mastercard, Discover and American Express. If you choose to pay by check or cash, payments must be received no later than 30 days prior to the event date. If payment is not received, you will forfeit your seat. If you register for an event within 30 days of the event date, payment is due in full at the time of registration and is non-refundable. If you are unable to attend an event, payment is fully refundable up to 30 days prior to event. NO REFUNDS WILL BE ISSUED WITHIN 30 DAYS OF EVENT. Payments should be sent to: PSC Education Department 610 Moen Avenue Joliet, IL 60436 Registration is required for all events. Space is limited and we encourage you register early. In the case of minimum attendance, a class may be subject to cancellation. Registration can be placed through your PSC salon consultant, emailing [email protected], or phoning the PSC Education Department at 800-343-5289.

Who Are Terri & Steve Cowan INDUSTRY EXPERTS, SPEAKERS AND COACHES Innovation-Education-Commitment. These are often the words used by members of the haircare industry when asked to describe Terri and Steve Cowan. Their company, Professional Salon Concepts, was the first beauty industry distributor to earn a place among Inc. Magazine’s list of the top 500 privately owned companies in America. They earned this honor not just once, but twice. They have been named Modern Salon’s “Distributor of the Year” and have been given the Diamond Award for Excellence in Customer Service by American Salon Magazine. In 1983, when Steve founded PSC, the hair care industry was a fragmented entity. With fresh ideas, and a deep commitment to his clients, Steve embarked on a new philosophy that would one day turn into an industry model. It was, and still is, PSC’s mission to grow this industry one hairdresser at a time, through a balance of technical skills, training, and business savvy. His goal is to make the salon business profitable and professional, an industry and career that people are drawn to and love. Utilizing his business savvy and unparalleled industry-specific dialogue, he can change a business by changing just a few of the words and phrases that are use behind the chair. Terri’s dynamic style was brought to the attention of famed entrepreneur and author, John McCormack, and his then business partner, Sam Brocato. Brocato had recently launched his own line of hair care products, Brocato International, and before long Terri had joined the team to eventually become Executive Vice President. It was during her association with Brocato that she first met Steve Cowan. Terri serves as one of the Salon Industry’s leading and most respected speakers and trainers. Her direct, common sense approach to measuring and quantifying extraordinary customer service, combined with her undeniable sense of humor is what her audiences enjoy the most. Steve is a powerful speaker in his own right with the ability to take everything that he has learned in his forty plus years in this industry and break it down to share with those around him. He has the ability to engage a room and to lift them to a new personal expectation level. Both Terri and Steve are dedicated to helping salon owners see their business through their customers’ eyes. They are committed to upgrading the image of the hair care industry, and firmly believe that quality service is the key. It is because of this insight and dedication that they continue to lead the pack in changing the industry through the belief that in this industry, as in all professional industries “Today’s Performance is Tomorrow’s Traffic”

610 Moen Avenue Joliet, IL 60436 Phone: 815-744-0976 Fax: 815-744-6931

Official Cosmetology CE Sponsor

www.professionalsalonconcepts.com Professional Salon Concepts pscthespace @pscspace

Cover photo courtesy of z.one concept™

Professional Salon Concepts 800-343-5289 or 815-744-3384 2

IT MATTERS Who You Trust for Education EDUCATION- THE CORNERSTONE OF PSC Education means motivation, and motivation means increased profits. PSC is dedicated to helping salon owners and hairdressers achieve their dreams and goals through high quality education. At PSC, we have the tools to set you up for success, and have fun while doing it. The Space is PSC’s education facility and is an environment where the hairdresser can learn, be challenged and pampered all in the same day. We believe in providing today’s top artists along with the latest education so that the hairdresser leaves feeling skilled, refreshed, creative and inspired. In November of 2015 PSC revealed an addition to The Space. This new 48,000 sq ft facility encompasses who we are and what we have to offer the hairdresser. Join us at The Space for the latest in cutting, coloring, styling and business education. Whatever the education, it is worth your trip to experience The Space! In addition to our education facility, we offer in-salon education as an added value to the salons that have made the commitment to PSC. At PSC we are always looking for talented hairdressers who want to share their passion as a hairdresser and become a PSC educator. Our educators are talented and dedicated professionals who have the passion to inspire creativity and helping other hairdressers succeed. In return, educators sharpen their own skills and excel behind the chair.

PSC EDUCATOR COMMITMENT • Committed to LOVE living the life of a hairdresser • Committed to be a licensed/working cosmetologist • Committed to working in a salon that uses the color brand from the manufacture in which you educate for • Committed to having an endorsement from salon owner • Committed to having an endorsement from PSC consultant • Committed to the process of becoming an educator; independent work is required • Committed to be willing to educate for PSC at a minimum of 2 days per month • Committed to attending educator updates and certifications, often at your own expense to develop your talent • Committed to be willing to be called upon to assist the manufacturer backstage should compensation be extended or not • Committed to carrying yourself in a professional manner at all times • Committed to partner with the manufacturer • Committed to partner with PSC • Committed to making a difference

PSC EDUCATOR PERKS • Product Kit • Special pricing on PSC business classes • Complimentary seats to look and learn events • Special pricing on tools • Creative and technical growth though advanced trainings • Compensation for in salon teachings • Opportunity to be featured on stage at The Space


Photo courtesy of Paul Mitchell®

Over 35 years ago, two friends were inspired to start a company that would support the success of hairdressers and provide luxury hair care at an affordable price. The rest is history. For Paul Mitchell®, producing the highest quality professional hair care available is simply not enough. Paul Mitchell® is (and always will be) dedicated to making our world a more beautiful place. They were the first professional beauty company to stand up against animal testing and their charitable efforts continue to set the standard for giving in our industry. A commitment to caring for people and the planet is a driving force in everything they do. Some things never change. Paul Mitchell® Co-founder and Chairman of the Board John Paul DeJoria and Co-owner Angus Mitchell still steer the company according to its original vision. Despite offers from public corporations to sell, they refuse because of their initial vow to stand by the professional beauty industry. The men behind the bottle make Paul Mitchell® one of the most recognized and respected names in the industry. www.paulmitchellpro.com

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating their own brand of Davines hair care products exclusively for salons. Davines’ style is a reflection of their curiosity and openness to the world; different cultures, customs, and people that truly inspire them. Their Italian perspective of history and art, design and fashion, culture and lifestyle is their heritage and who they are. Davines loves things that reflect simplicity and harmony because their beauty is always modern. Though they’re in tune with today’s mood, they set out to create concepts and products that are destined to become classics with their timeless appeal. Since the beginning, Davines has focused on crafting quality products that are scientifically engineered to work, and express their distinctive style and spirit. It is Davines’ aim to inspire and improve the work life quality of worldwide beauty professionals through concepts, products, and services that will allow them to offer unique experiences to clients. www.davines.com

The philosophy behind every z.one concept™ hair care and color product is to bring hair back to its natural state. From care and styling to bleach and hair color, their products go further to treat and condition hair. Their secret? The right combination of natural ingredients and the latest innovations in hair care and hair color technology. z.one concept™ was created in 1999 by Ivano Panzeri in Italy – known as one of the most competitive hair product markets in Europe. The z.one brand was quickly recognized by industry experts for its innovation. Panzeri’s goal was to provide hair stylists with a fresh approach to achieving success, through technological advances and effective commercial and marketing strategies. z.one concept™ offers a superior range of products, the latest in stylist education, and professional management training. z.one concept™ USA is the exclusive representative of milk_shake® and NO INHIBITON brands in North America. These product lines are part of the z.one concept™ family; a young, innovative and dynamic Italian brand offering professional hair and beauty products worldwide. From shampoos and conditioners to color and bleach, these product lines offer a solution for every scalp and hair need. z.one concept™ products make great hair easy to achieve while offering everything you need to look amazing 365 days a year; from never-fail styles to solutions for frizz, limp tresses, dull color, hair loss and more! www.z-oneconceptusa.com

Photos courtesy of Paul Mitchell®


Leen and Bertus started learning men’s haircutting when they were just fourteen years old. With their love of classic barbering and the influences of rock-n-roll, custom culture and its subcultures, it was inevitable that one day they would open Schorem Haarsnijder En Barbier. Schorem is an old school, men-only barbershop in the heart of the working class city of Rotterdam. The shop specializes in the classic cuts that have proven themselves over the decades: pompadours, flattops, contours and the other styles featured on Schorem’s famous barbershop posters. Since its opening, Schorem has been frequented by greasers, rockers, bikers, psychobillies, ruffians and other fine gentleman scumbags from every echelon of society. With more than fifty years of barbering and grooming experience, these Rotterdam Barbers have now formulated pomades worthy of their exacting standards. As old school barbers they dug deep into the history of pomades to formulate what they believe are the world’s finest, Reuzel. www.reuzelpomade.com

The flow™ story is one that has evolved from a passionate desire to provide a completely new level of performance to the professional hair care industry through radical reinvention and an unwavering commitment to sustainability. As they set out to understand the spectrum of today’s product options, they quickly realized that the marketplace has been singing the same tune for a very long time. Whether through emulated ingredients, borrowed technologies or dated formulation structures, the ultimate result has been steady repetition of the status quo. Similar products, similar performance, similar results. In an industry that demands innovation, they recognized a fundamental need for truly new technology. At flow™, they have meticulously crafted their formulations from the inside out. They harnessed performance at the source by revolutionizing hair care’s most important ingredient first…WATER. By starting with the purist, most crystalline foundation possible, they have developed hair care’s very first dynamic technology system called H5 ARCHITECTURE™. This customizable system strategically delivers the maximum benefit potential of every ingredient they use, directly to the hair. Instantly, weightlessly, and with unrivaled intensity. The result is a complete line of sustainably manufactured professional hair care products that provide a new and liberated sense of technical performance. www.flowhaircare.com


Photo courtesy of Davines

MILLENNIUM SOFTWARE TRAINING

FIRST IMPRESSION

Do you ever wish you knew what you could do today that will positively affect your salon tomorrow? Millennium is the #1 salon booking software made for you. It was built on the vision to not only help salon owners better manage their staff, guests and inventory, but to ultimately help owners make the right decisions and continuously grow their business. Understanding and keeping a forward focus on your business requires knowing 6 key indicators that go beyond basic revenue goals. During this class Steve Cowan will be focusing on these 6 key indicators that are the foundation for your success and predictable revenue growth in the future.

Creating a fantastic First Impression for your salon is a must. This seminar was created specifically for the front desk staff and inspires them to have passion for the position. The front desk staff is the face of the business and is the first interaction with the guest. Whether it’s serving the needs of guests, scheduling appointments, recommending take home, maintaining a great rapport with other salon staff or overcoming breakdowns, the front desk plays an important role in the salon. Some key topics that will be discussed: • Responsibilities of the front desk staff • 4 Cornerstones in the salon • Tracking to communicate with staff • Salon traffic, stylist traffic and occupancy ratio • Quality control checks • Developing systems that work • Rescheduling • Dialogue

SPRING TRENDS Spring has sprung. That means it is time to get creative and be prepared for wedding, prom and long hair looks. Get inspired by the latest emerging trends in hair. Wavy, wet, braided or slicked down, hair this spring is all about an overdose of texture and shine. During this fun event, PSC’s education team will showcase different ideas and techniques that will leave you feeling ready to go back to the salon and try them on your guests.

E LEARNING Looking for some monthly business inspiration? Participate in PSC’s monthly 60 minute webinars no matter where you are. E Learning was created for salon owners and managers looking for some inspiration and guidance regarding common salon business topics. Best of all…it’s complimentary. What’s even better, if you are not available to log onto the call at the scheduled time, all registrants will receive an email with the links to the recording.

SALON INC. Don’t Go to Work IN Your Business – Go to Work ON Your Business. Take your salon business to the next level in this two day seminar and fall back in love with your business! Some key topics that will be discussed: • Seeing what your business is currently and what it is capable of becoming • Keep score to produce more • Every decision matters • Mission, vision, non-negotiables • Push number-when you push your staff and operation beyond its means • Prime time in the salon • Salon traffic • Creating a repeat guest • Compensation and career path

TOPICS Deliberate Practice Find and Know Your Strengths The Look Busy vs Getting Things Done Choose Wisely Apps That Make a Difference New Habits and Disciplines Decisions for Profit Fire Up Create a Community The Head Goose What’s Next?

PSCNET Perfect Service Creates Never Ending Traffic. Success behind the chair goes far beyond the technical. In this two-day seminar that was created for all service providers in the salon, the focus is on the guest’s experience from the moment they enter the salon until the time they leave the salon. Some key topics that will be discussed: • Honoring your craft as a hairdresser • E Gaps- the difference between what the guest expected and what they experienced • Building trust from your guest • Steps of the service • WOW thinking • Keeping score to produce more: key numbers to be tracking on a daily basis • Guest requirement and how to earn the income you are looking for • Rescheduling and how it guarantees your future income • Take Home and the effect it has on your income • Dialogue • Salon traffic



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After 40 plus years of serving salons, there was one thing that Terri and Steve Cowan could never provide to salons - hairdressers! In 2005 Terri and Steve made the commitment to get into the school business for one reason:

To help salons and provide a network of brilliant future team members for their clients! Along with local partners Tina and Jim Salerno and corporate partners, John Paul DeJoria, Winn Claybaugh and Angus Mitchell, Terri and Steve now own 3 school locations in the Midwest: Chicago (University Village), Lombard (Yorktown Center) and Escanaba, Michigan. At Paul Mitchell® Schools, career planning starts as soon as the education does. From landing that first job, to mapping out the long-range plan, to achieving the career of your dreams, Paul Mitchell® Schools support you every step of the way. As part of the Paul Mitchell® School curriculum, we believe that education is an adventure and the learning experience needs to be fun. The instructors- we call them Learning Leaders- aren’t just expert Stylists, they’re amazing educators who love what they do. A Paul Mitchell® School’s education goes far beyond the technical training needed in order to enter the beauty industry. It’s an intensive experience that’s designed to help identify career goals and develop all the skills needed to succeed. That means everything from giving a great technical foundation to nurturing as an artist and a person. It also means building business skills and helping with networking and job placement. We prepare our students, or as we call them, Future Professionals, for successful careers in the beauty industry as licensed cosmetologists. Future Professionals are guided through our program’s three levels Core, Adaptive and Creative, by expert, dedicated Learning Leaders, taking on more advanced techniques, real-world skills and independence as they move through each stage. Three ways that salon owners can get involved at Paul Mitchell® Schools are by attending one of our Career Fairs, Graduation Ceremonies, or by being a guest Artist.

CAREER FAIRS – Where Future Professionals and local salons and other industry professionals meet. Future Professionals can show off their work and market themselves to prospective employers, while salons get to share what they’re all about as well. GRADUATION CEREMONIES – Salon owners get the opportunity to meet and greet with graduates to celebrate acheivements and accomplishments.

GUEST ARTIST – Local salon owners and beauty industry professionals like to come in to meet Future Professionals. They may demo a favorite haircut or color technique or share their experiences working in the industry. It’s one of the networking perks that makes Paul Mitchell® Schools stand out from the rest.

TO FIND OUT MORE ABOUT PAUL MITCHELL SCHOOLS, PLEASE CONTACT: Paul Mitchell® the School Chicago @ 312-548-7588 Paul Mitchell® the School Lombard @ 630-691-1111


ADVANCED ACADEMY

MARULAOIL THE RARE LUXURY EXPERIENCE

A unique hands-on event featuring a new haircut designed for MarulaOil that you will not get anywhere else. Create the perfect blowout and make your style last longer with lightweight, layering styling essentials, with MarulaOil. Leave this event with long lasting style knowledge that you can bring back to the salon.

TEA TREE

Tea Tree indulges guests from head to toe and transforms an ordinary salon service into a feast for the senses. Ideal for ingredient enthusiasts and eco-conscious consumers who seek a sensory experience. Enjoy a unique hands-on event featuring a new haircut designed for the Tea Tree collection that you will not get anywhere else.

THE WORLD OF XG®

Take the opportunity to experience, hands-on, all the categories of the Paul Mitchell XG® color and what they have to offer. The color XG® is a rich, permanent cream hair color with performance you can trust and the reliability you crave. The breakthrough DYESMART® System provides results that are true to tone and resistant to fading. Shines XG® is a no-ammonia, demi-permanent cream hair color line that offers 51 easy-tomix, fade-resistant shades. A strengthening blend of cottonseed oil and rice milk help protect hair during processing. POP XG™ is a semi-permanent cream color formula featuring a rich conditioning base for soft, nourished hair with 13 electric intermixable shades. Leave this event with the knowledge and confidence to create new looks behind the chair on every guest.

MITCH®

Style isn’t born. Its groomed. Forget your father’s styling products. MITCH® meets the demands of today’s male consumer. Melding technology and current trends, MITCH® is modern manpower that makes great grooming easy. Keep the art and business alive as you explore the unique knowledge and skills to fulfill men's grooming needs and keep them coming back for more. This event will focus on the different lengths you need to master for men’s clientele: long, medium, and the fashionable short clipper work. Create multiple looks to build your professional skills and passion for the men’s market.

COLOR CELEBRATION

Paul Mitchell® professional hair color offers exceptional condition, brilliance and shine with a complete system of semi-, demi- and permanent color options, as well as a full range of lightners and toners to support your hair color needs. Join us as we showcase Paul Mitchell® professional hair color. During the hands-on portion, you will have the opportunity to explore and use everything that Paul Mitchell® professional hair color has to offer. You will leave with added strength to your color knowledge as you gain confidence in creating a strong technical foundation with any color option.

COLLECTION HAIRCUTTING

Push your talent and creativity to the limits! Find inspiration from Paul Mitchell®’s latest cut collection. This half day workshop will showcase some of the season’s latest looks from Paul Mitchell®’s latest collection in haircutting. Discover head-turning haircuts and techniques designed to take your artistry to new heights. You will leave feeling inspired to bring new looks back to your salon.

STYLING TRENDS

Style starts with what’s inside. Whether your guests have short, medium or long hair, learn how intelligent styling skills can impact your bottom line. You will also learn ways to let your styling skills have a young and modern feel. Create looks that celebrate what makes each of us unique. You will be excited to go back to the salon and add something new to your repertoire.


Paul Mitchell® Advanced Academy offers information-packed continuing education covering advanced haircutting, hair coloring, and makeup. Advanced Academy courses are 3-day or 5-day hands-on retreats, taught by a team of nationally recognized artists and educators. The multi-tiered curriculum, providing in-depth technical guidance, includes intermediate and advanced education that is called CONTEMPORARY FOUNDATIONS (learn the hows and whys) and ACCELERATED EVOLUTION (expand the possibilities of your originality, creativity, and imagination). Whether you're an experienced stylist or barber, or just starting out in your career, you can rejuvenate yourself and fine-tune your craft in a relaxing, personalized, compassionate educational experience.

CONTEMPORARY CUTTING FOUNDATIONS AND ACCELERATED CUTTING EVOLUTION This in-depth Advanced Academy course expands the foundational principles of technique, shape, and body position through evolutionary methods of cutting, freehand cutting, and razor cutting. Cement your new skills into your mind and body with 5 days of intensive, hands-on practice. Get on the right track and take your skills to a new level! Course Features: • Learn to visualize three-dimensionally • Understand suitability related to bone structure • Become efficient with the disciplines of hand and body positions • Choose appropriate section angles for desired effects • Understand the phases of a successful haircut • Judge and understand distinctions in hair texture, density, and formation *Location: Paul Mitchell® the school Lombard

CONTEMPORARY CUT AND COLOR FOUNDATIONS We all have heroes we want to emulate. In Contemporary Cut and Color Foundations, you'll discover the language and discipline that the masters use every day to work miracles. Strengthen your salon work by learning the cutting theory, design principles, and skills that lead to consistency. This 3-day combination course also features color theory and techniques to enhance your cutting shapes with the ideal color, turning your cut and color into a relationship that creates an overall look of beauty. Leave with the inspiration, confidence, and foundational skills to make you a more profitable professional in today's modern salon. Course Features: • Principles of hair design • Dynamics of shape design • Expert foiling techniques to compliment any haircut • Comprehension of placement and formulation to suit every salon guest • Key elements to successfully blueprint and place dimensional color • Conquer awkward hairlines and cowlicks

ACCELERATED CUT AND COLOR EVOLUTION After learning the foundations of shape and color, you're ready to step into the world of creativity and discover new cut and color ideas that combine shapes and designs into original salon-ready styles. This 3-day course takes you to the next level of color exploration. Learn to enhance your cutting techniques with dimensional color placement, making the connections between cut and color more visual and easier to apply in the salon. Use your newfound cut and color techniques to become more creative, more alive, and a leader in your market. Course Features: • Creative cutting tools • Shape and balance techniques • Disconnection and finishing skills • Dimensional color placement • A new understanding of the male color market and formation *Location: Paul Mitchell® the school Chicago


IN SALON EDUCATION STYLE-LIST

COLOR BARTENDER

• Let Paul Mitchell® brands help you explore the business of the blow out • Learn smoothing, body, wavy, curly and elegant styles • Drive frequency of visit while improving pace

• Make the transition to Paul Mitchell® Professional Hair Color easy and fun • Have a Paul Mitchell® color expert on site to help transition your guests to Paul Mitchell® formulas • Ideal for new Paul Mitchell® Professional Hair Color users • Learn the art of the upgrade to grow your color business

MARULAOIL: A RARE OIL LUXURY • From the shampoo to the finish-see the power of MarulaOil come to life • Treat hair while you dress hair with luxury MarulaOil styling products • Choose from a variety of looks for any occasion-from everyday to runway

PM SHINES® • Introduction to PM SHINES® and Flash Back® • Learn various uses and applications to increase color business in the demi-permanent category

SHINES XG®

AWAPUHI WILD GINGER®

• Learn how shines XG® can help grow color services in the salon • Grow non-color stylists into color stylists through confidence with shines XG®

• Rebuild hair with keratin conditioning treatments • Polish hair from the blow-dry • Choose your look: silky smooth with MirrorSmooth, style with waves or elegantly up

DIMENSIONAL FOILING*

BIG NIGHT OUT

• Learn the effects of horizontal, vertical and diagonal placement • Utilization of various foiling techniques and execution of creative color placement using color and lighteners

• Holiday, wedding and prom styles-explore how to promote and perfect services for your guest’s special celebration • From the Wash House™ to the blow-dry and set • Learn creative ways to use basic techniques to expand your special event portfolio

THE COLOR XG® • Gain confidence in using the color XG® • Focus on consultation, formulas, and techniques for every salon guest

TEA TREE: INDULGENCE IN WATER • Enjoy sensory shampoo services with luxury perks for the Wash House™ featuring all categories of Tea Tree • 12 different experiences to customize every guest’s Wash House™ service • Learn a Scalp Care upgrade

BLONDE AMBITION • Become successful and confident in using Paul Mitchell® Blonding products • Demonstration of two blonding techniques • Discover the beauty in refining blondes

TEA TREE: SCALP CARE

THE DEMI

• Learn how Tea Tree Scalp Care products featuring Regeniplex® help maintain a healthy scalp, promoting stronger, thicker hair • Get an in-depth tutorial on how to apply the Scalp Care Anti-Thinning Tonic and how to teach guests proper usage at home • One male and one female volumizing haircut and style

• Introduce stylists to The Demi • Focus on consultation, formulation, application and Color Bar™ opportunities

POP XG™ • Introduce stylists to POP XG™ • Focus on consultation, formulation, application and Color Bar™ opportunities

®

MITCH *

• Create male guest traffic in your salon • Cut and Style-your men demand it • Change behavior through words and actions

COLLECTION COLOR*

• Features haircuts from the current haircutting collection • Multiple finishes, multiple styles • Great for all levels of stylists

• Features hair color techniques the current color collection • Multiple finishes, multiple styles • Encompasses all Paul Mitchell® Professional Hair Color Brands

NEON: STYLE THAT STANDS OUT

TEXT(URE) ME

COLLECTION HAIRCUTTING*

• Master Paul Mitchell® relaxers and perms • Get to know all aspects of multi-textured hair

• Learn inspiring ways to give a young and modern feel to haircutting and styling skills • Build confidence with one of the two Neon haircuts and follow with a few energetic styling accents featured in the Neon Collection • Tour through all the salon economies to learn how to best integrate Neon into your business

*SELECT IN SALON CLASSES AVAILABLE AS HANDS ON WORKSHOP IN SALON. Contact your PSC salon consultant or PSC Education Department for more details.

TASTE OF COLOR • Introduction to Paul Mitchell® Professional Hair Color • Discover how Paul Mitchell® Professional Hair Color meets stylists’ and salons’ goals and needs • Ideal for salons and stylists contemplating a switch to Paul Mitchell® Professional Hair Color

COLOR WITH CONFIDENCE • Gain confidence in using Paul Mitchell® Professional Hair Color • Focus on consultation and formulation • Ideal for new Paul Mitchell® Professional Hair Color users


ANNA PACITTO AND SAL MISSERI

ART OF BLEACHING WITH CHRISTINA DOMINELLI “Be daring, be different, be magical, be anything that will assert integrity and purpose,” Christina Dominelli. After being introduced to Davines in 2002, Christina spent 10 year of her career as the Education Director for one of the top salons in Edmonton and was also brought on as the lead educator for the local distributor. In 2009 Christina went on to compete in the World Style Contest at the World Wide Hair Tour in Berlin and won “Best in Color.” For the next three years she had the honor of working among talented stylists, traveling and doing color on stages across North America, Paris and London. This has provided her with opportunity to share her passion. Learn consultations, application for desired looks, techniques, and toning formulas. Leave with the knowledge and confidence to complete a bleaching application with your desired end results all while keeping the integrity of the hair structure.

Strongly encouraged into her career by her father, barber and businessman himself, Anna Pacitto has soared to the highest levels of international recognition in our industry. Multiple salon owner, co-owner and artistic director of the prestigious Salon Pure and Pure Academy in Montreal. She feeds her boundless creativity through art, culture, fashion and other such giants as Trevor Sorbie and Angelo Seminara. An international platform artist, with numerous top award wins behind her belt, she has a passion and dedication to generously share and see others thrive from her knowledge. Sal Misseri, Creative Director for Kaizen Education, attended Brown Aveda Institutes, earning top honors and shattering the school’s record for retail sales. Yet even after he graduated, Misseri’s pursuit of excellence didn’t end. He enrolled at Vidal Sassoon to learn different approaches and hone his skills, while at the same time apprenticing under Holly Brown and Stephen Moody—two stylists whose tough mentorship, disciplined mentalities, thoughtful styling, and client-centered service would elevate Misseri’s technique and inform his approach. Misseri continually seeks growth opportunities and learning experiences to constantly advance his craft. He was named one of the top 30 colorists under 30 in the U.S. in 2014, and has won numerous awards, such as Esteticas Choice Men’s Hairstylist of the Year (2013) and NAHA Newcomer of the Year (2012). He has been an eight-time NAHA finalist in four categories since 2012. Most recently nominated for NAHA Hairstylist of the year (2016). During the Look and Learn Anna and Sal will take you on a journey through the process of what it takes to create an award winning collection. Witness the creative process of building a theme, selecting models, makeup and wardrobe with guidance for photography. If you choose to stay all day for the hands-on portion, recreate the looks that were created during the Look and Learn, followed by a photoshoot.

JOSEPH DIMAGGIO: CORE STYLING 1

KAIZEN EDUCATION: LIVED IN COLOR

From the Japanese word for continuous self-betterment, Kaizen is all about getting to the top of your game. Kaizen creates a comprehensive toolkit that enables you to discover your true potential, draw out your inner creativity, and showcase your work in its best light. As a student of Kaizen, you’ll learn directly from Sal Misseri and his hand-picked team of professionals. Each excels in his or her art form. It’s an immersive educational experience like no other. Explore new techniques that will enable stylists to create beautiful dimensional color results that can be natural or bold. This course will explore multiple foil and balayage placements as well as techniques to achieve a natural, dimensional, "lived in" look. The skills you will take away are guaranteed to boost your creativity and build your clientele behind the chair.

COLORSPACE EXPERIENCE

Colorspace offers a collection of professional products, education and tools designed to enhance the experience for both the hairdresser and guest. A comprehensive range of products helps actualize the hairdresser’s creative vision while always maintaining the health of hair, and creates new opportunities for services and additional revenue. Witness the collection of hair colour products Davines has to offer. Have the opportunity to ask questions and work interactively with Davines Colour.

Davines Master Session Ambassador, Joseph DiMaggio, was born and bred in New York City. He is right at home in the fashion and editorial worlds, working as an in-demand, published editorial and session Hairstylist. Working alongside top designers at New York Fashion Week, the seasonal trends he creates for the runway are also the foundation for much of his education curriculum. While mastering his craft, Joseph developed a strong dedication to sharing his personal and artistic philosophies and experiences to motivate, inspire and improve the craft of his fellow artists. This led Joseph to begin educating salons and academies. During this 2 day hands-on event, learn the six foundations for creating any and every style you want. From down hair to up hair. Leave with a clear understanding and confidence in your hairstyling.

ALLILON: PRIMARY SHAPES

Allilon means’ one to another’, a phrase that encapsulates their purpose. Through connection they infuse their knowledge and mechanics into the craft. Allilon’s aim is to elevate the industry by creating a communal language of hairdressing that connects one artist to another globally. The concept and philosophy are built on the underlying principals of hairdressing through passionate education. Primary Shapes course is designed to introduce Allilon’s principles of haircutting. A clear and detailed philosophy, which aims to help at any stage of your career, improving your skills and helping you understand the foundation of your craft. Working methodically with discipline and pride, giving you the confidence to understand when, why and how to make decisions in choosing the most suitable length and shape of a haircut and executing it with a strong technique. This unique course will consist of demonstrations, lectures and hands-on workshops, which are designed to give you a great understanding in creating beautiful shapes. Through concise visual and technical language of haircutting you will leave the course with a clear, confident, fresh approach to your craft. The skills learned will allow you to enjoy a new level of control and understanding within the shapes you are creating, giving you the tools to further your creative vision. By taking the Primary Shapes course you will build a comprehensive understanding of the foundational elements needed to become a complete haircutter. www.alliloneducation.com

Photos: rebel by Angelo Seminara for Davines


COLOR CODE

IN SALON EDUCATION

Journey with us as we explore hair philosophy, along with the foundation of color in theory and formulation. Partnered with color demonstrations, hands-on workshops and fun games, this event provides an opportunity to experience the simplicity, performance and beauty of Davines colour.

COLOR DEMO • Overview for those who are exploring Mask with Vibrachrom, A New Colour, Finest Pigments, Alchemic, or L’Art Decolor • Explore unique characteristics and benefits of Mask with Vibrachrom, A New Colour, Finest Pigments, Alchemic, or L’Art Decolor

COLOR CHALLENGE Advanced knowledge to open the door to more creative freedom. This training is an intensive look at how to determine and utilize all the lightening products in colorspace, and how to re-pigment and experience creative pigmentation options. The interactive session provides valuable insight into the importance of balancing product performance, knowledge and artistry.

COLOR CODE

NATURAL TECH

COLOR TECH

Natural Tech offers Innovative solutions that target hair and scalp problems while bridging sustainable beauty practices with cutting edge technology. You will be exposed to fundamental scientific information and procedures of the Davines Natural Tech System as well as the Davines Well-being culture. This training enables the stylist to confidently use the Natural Tech products in the salon. Stylists will interact with each other by “trying on” the products.

ATELIER ION STUDIO Less is more. Culture is contagious. Atelier classes are held at ION Studio, Davines' North America flagship salon and atelier located in SoHo, NYC. The space was designed to strike a balance between high design and sustainability using a range of upcycled and reclaimed materials. Everything from the lighting to the furniture, with the exception of the Maletti styling chairs and backwash units, was custom-crafted. Atelier's culture creates a unique and inviting experience tailored for each client. With their carefully selected and thoroughly educated craftsmen and artists, Atelier is a breeding ground for new ideas. Atelier's education is a call to action. The methods are best utilized by stylists who are looking to improve their styling proficiency and comprehension. They bridge the gap between a freelance environment and the everyday salon experience, aiding in the transformation from stylists to artists and expert craftsmen. The curriculum will inspire and bring out your inner artist, the musician, the poet and the writer through styling. To register for a class at ION Studio or for more information, call 212-924-2470 or email [email protected] www.ionstudionyc.com

• First step in the Davines color sequence as the staff begins the journey with Davines color • Extensive look at Mask with Vibrachrom, A New Colour, Finest Pigments, Alchemic, or L’Art Decolor • Learn the most important elements of Davines color theory

• Second step in the Davines color sequence ensuring confidence with staff • Gain confidence in transitioning into Mask with Vibrachrom, A New Colour, Finest Pigments, Alchemic, or L’Art Decolor • Davines educator in salon working with staff as they are working with their guests • Helping with guest formulations

ALCHEMIC - TEMPORARY COLOR SYSTEM • Learn philosophy, characteristics and benefits of the Alchemic temporary color system

FINEST PIGMENTS DIRECT COLOR LINE • Learn philosophy, characteristics and benefits of Finest Pigments direct color line

L’ART DECOLOR - BLEACHING AND TONING SYSTEM • Learn philosophy, characteristics and benefits of L’Art Decolor bleaching and toning system

FLAMBOYAGE* • Introduction to Davines’ innovative color tool; Flamboyage Meche, a tool for a revolutionary new approach to color

NATURAL TECH • Learn product philosophy, characteristics and benefits of using Natural Tech - Products and treatments to solve the most common problems of scalp and hair

ESSENTIAL HAIRCARE • Learn product philosophy, characteristics and benefits of Essential Haircare – Daily hair care line

MORE INSIDE • Learn product philosophy, characteristics and benefits of More Inside – Styling line to shape your creative expression

YOUR HAIR ASSISTANT • Learn product philosophy, characteristics and benefits of using Your Hair Assistant *SELECT IN SALON CLASSES AVAILABLE AS HANDS ON WORKSHOP IN SALON. Contact your PSC salon consultant or PSC Education Department for more details.


milk_shake® HAIR COLOR: EXPRESS YOUR CREATIVITY

IN SALON MENU

There are many options when it comes to choosing hair color. Does your color give you all the possibilities for the creative expression you are looking for? The innovative formulas behind the next generation of milk_shake® hair color products result in radiant, shiny, soft and easy to style hair. The color is vibrant, intense and long-lasting. During the color process, hair is deeply conditioned while the scalp and skin are protected from harsh chemicals. The high stability dyes deliver excellent gray coverage and intense radiant results. During this class, experience the endless results that are achieved from milk_shake® Creative Permanent and milk_shake® Smoothies, conditioning semi-permanent hair color. Bring your guests back to the salon with milk_shake® color.

• Be introduced to the world of milk_shake® Treatments • Discover ways to add pre and post treatment options to your service menu to ensure the perfect end result and how it can make your business more profitable

ILLUMINATE

NO INHIBITION SMOOTHING

To Illuminate is to brighten with light. Discover how to Illuminate your guests with lightening techniques. During this hands-on event, learn balayage, color melting, color blending, and foiling techniques. These techniques will take your artistry to new heights.

• Learn the philosophy, characteristics and benefits to using the NO INHIBITION Smoothing/Anti-Frizz system • educator will perform a smoothing treatment on a live model

milk_shake® TREATMENTS

• Learn how milk_shake® Treatments restructure the hair from inside out

milk_shake® LIFESTYLING LAB • Explore the unique characteristics and how to use milk_shake® products for maximum results • Gain knowledge of the products, their usage, and explore layering ideas

NO INHIBITION STYLING LAB • Be introduced to the world of NO INHIBITION’s sophisticated styling products • Interactive experience of learning the philosophy, characteristics and benefits • Opportunity to experience its simplicity and performance

COLOR EXPERIENCE

ALLURE COLLECTION The woman of the Allure Collection exudes a mysterious alchemy of charm. A refined elegance and sophisticated tone perfectly describes her style, which evokes an impeccable look and original attitude that are simply sublime. With this aura surrounding her, she knows she will always be noticed because of her originality as well as her forward thinking style. Discover the inspiration and creativity behind the Allure Collection as you learn the latest in color and cutting techniques. If you choose to stay for the workshop you will practice new techniques from one of the looks showcased in the morning.

ZIPPER BALAYAGE

• Overview for those exploring milk_shake® or NO INHIBITION color • Introduction to the unique characteristics and benefits of milk_shake® or NO INHIBITION color

FOUNDATIONS OF COLOR • For those new to milk_shake® or NO INHIBITION color • In-depth information on the proper usage of milk_shake® or NO INHIBITION color ensuring staff feels confident

COLOR TECH • Gain confidence in transitioning into milk_shake® or NO INHIBITION color • z.one concept™ educator is in salon working with staff as they are working with their guests. • Helping with guest formulations

THE ART OF DEPENDABLE GRAY COVERAGE

Balayage is a hand painting technique for highlighting hair that creates a graduated, natural-looking effect. z.one concept™ has created a technique to help you perfect your Balayage skills. During this hands-on workshop you will have the chance to perfect your technique. The Zipper Balayage will have your salon guests coming back for more!

• • • •

Complete guide to achieving dependable color results Guidelines to accurately determine the percentage of gray Formulate to enhance or neutralize warmth Learn the three key points in successful gray coverage

INNOVATIVE BLONDES • Better understanding of high lift blonds, lighteners, and toners • Gain confidence when selecting tonal choices to help achieve your ultimate blonde • Methods essential to creating results while respecting the integrity of the hair

COLLECTION The artist inside every hairdresser is exploding with creative ideas. Get inspired from this season’s z.one concept™ collection. Discover the inspiration and creativity behind the collection as you learn the latest in color and cutting techniques. Even the most seasoned hairdresser must be inspired in order to keep their guests happy behind the chair.

BRUNETTE BRILLIANCE • Be exposed to the wonderful world of brilliant varieties of brown • Experience the limitless combinations of chocolate, coffee, sensual warms, and exotic shades • Achieve beautiful multi-dimensional results

RADIANT REDS • Gain a solid understanding of how to achieve targeted results • Focusing exclusively on red tones • Achieve optimum results when creating rich, reflective reds, red coppers, and red violets

Photos courtesy of z.one concept™


MEN’S BARBERING

The profession of barbering is one of the oldest in the world. Expand your knowledge of the craft of barbering. Perfect your technique by cutting live models under the watchful eye of a Reuzel Scumbassador. During this hands-on event you will take men’s hairdressing and barbering to the next level. You will leave motivated, inspired and confident to bring barbering into the salon.

GETTING PIGGY

Classic Barbering, for Reuzel, is beyond a profession, beyond a skill, beyond a craft. It’s a mission, a calling- a commitment to provide nothing but the very best pomps, quiffs, flat tops, fades and razor shaves on the planet. During this look and learn event you will discover techniques and tools used to create a signature look. As well as the products used to style a variety of looks.

IN SALON MENU INTRODUCTION TO REUZEL • History of Reuzel • Demonstration by Scumbassador on a live model • Extended product and styling knowledge

HANDS-ON CUTTING • • • •

Half day History of Reuzel Demonstration by Scumbassador on a live model Group consultations, hands-on cut and styling on one live model

ADVANCED HANDS-ON CUTTING • • • •

Full day Extended styling knowledge Multiple demonstrations by Scumbassador on a live models Group consultations, hands-on cut and styling on two live models

The flow™ infiniteSTYLE™ Discover the Movement! Beautiful hair is defined by its movement. That’s why flow made it their mission to passionately pioneer luxuriously exclusive, professional hair care products that defy convention in incredibly innovative ways. Introducing the industry’s first dynamic Technology System called H5 Architecture™, offering elevated, luxury performance to restore lightweight movements to the hair. As a result we are introducing the most extraordinary concentrated system of salon products available. Join flow™ for an intimate evening of styling and finishing! Learn critical finishing tips, tricks and foundations while watching the latest trends of the season unfold as flow™ Style Team artist Melanie Bourne (Bolton) brings infiniteSTYLE™ to the stage. Melanie Bourne (Bolton) brings a passionate, contagious energy to the flow™ Style Team having trained for over 20 years with incredible mentors from all over the world. As a production and media specialist based out of Toronto, Melanie continues to work with many celebrities on productions with ABC, NBC, Warner Bros and Disney when she is not educating for flow™. Her versatile, well-honed skills offer something for everyone and her genuine dedication to making a difference to the industry is both motivating and inspiring.

IN SALON MENU flow™ CONCEPT

• Discover proper usage and recommendations for your guest from consultation, to back bar treatment, blow dry and styling • Discover different blow-drying techniques for different results or hair types • Interactive workshop


Photo courtesy of Reuzel

B E AU T Y I N D U ST RY I CO N S SAM BROCATO With a career spanning three decades, Sam Brocato is one of the beauty industry’s leading hair designers and product innovators. Perpetually committed to uplifting the salon profession, Sam authored a best-selling business book, Beautiful Business and traveled the globe sharing his acumen as hairdresser, artistic educator, motivational speaker and visionary. He has a long list of honors, including Editorial Stylist of the Year and Lifetime Achievement Awards from NAHA, World’s Top Hairstylist and induction into London’s hairdresser Hall of Fame among a myriad of others. Sam is also active in numerous organizations. As a master hairdresser, his hair design philosophy is the guiding principle at Sam Brocato Salon. He is devoted to creating healthy, beautiful hair using his iconic haircutting techniques. Sam Brocato is also a businessman. He built an immensely successful multilocation salon and school empire in his native Louisiana. Then he relocated to New York City, where in July 2008 he debuted Sam Brocato Salon, a thriving Soho beauty destination. For Sam, it’s all about great hair and creating a connection. It’s what inspired him to open his first salon; it’s what inspires him today. Witness Sam’s mastery on stage during a look and learn event. You can also choose to stay all day and work side-by-side Sam Brocato as you re-create looks from the look and learn.

GERARD SCARPACI Gerard Scarpaci is a well-rounded hairdressing veteran, with 25 years experience as an educator, salon owner and marketer. During his career Gerard has worked with the most successful and influential brands in the industry, including Vidal Sassoon, Paul Mitchell®, Aveda, and Arrojo. In 2008 Gerard Co-Founded www.hairbrained.me with Randy Taylor. Hairbrained is a global community of hairdressers connected through social and digital technology, supporting each other in elevating the craft by sharing their work views and insights daily, via the Hb App. In 2012, Hb launched www.hairbrained.pro, a pro shop, which touts the finest tools available for discerning hairdressers. In 2015 Hb created a revolutionary, master-jam style class called “Teach In.” Teach In allows educators to set aside their brand affiliations, and work together on one platform as craft focused hairdressers. Delivering non-product oriented education to the hundreds of attendees. In July of 2016, Hb held it’s seventh Teach In. He currently divides his time between growing the Hairbrained community, and working as an independent stylist/educator/consultant. Experience the opportunity to witness Gerard on stage creating everyday looks using fundamental techniques.

Photos courtesy of Gerard Scarpaci


Why PSC IT MATTERS…… That we set the example as the industry’s top distributor That our service ethic is legendary That we continually upgrade the image of the hairdresser That we help every salon to be more profitable That we treat every PSC client as our friend That we make the most of every single moment of every day

IT MATTERS…… That we support every PSC client • Outstanding Customer Service • Reputation • Advanced Education • In salon Education • Next Day Delivery • 100% Money Back Guarantee • Business Coaching • Salon Business Consultant • PSC Scorecard • PSC Business Seminars • Rewards Programs • 24-hr Live Operator • Paul Mitchell® School Networking • Warm Baked Chocolate Chip Cookies • M&M’s • Official Cosmetology CE Sponsor

IT MATTERS…… From Whom you buy your products from What lines you choose Who you trust for education What you expect from your distributors and manufacturers That you chose to become a hairdresser That you chose PSC; thank you for your loyalty


Photo courtesy of z.one concept™

7

610 Moen Avenue • Joliet, IL 60436 Phone: 815-744-3384

www.professionalsalonconcepts.com Professional Salon Concepts pscthespace @pscspace