Ontario - Chichaku Marketing

WWW.CHICHAKU.COM

Accessing the affluent Chinese traveler We put your business at their fingertips Chichaku is a unique travel web site, customized for the sophisticated Chinese traveler. The on-line travel magazine format highlights where to stay, dine, go, shop and more. Your Chichaku listing will enable you to speak directly to the vast Chinese travel market. There are over four million wealthy Chinese in North America, and over 100 million outbound travelers in China. Make Ontario their destination of choice through Chichaku.

Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3 [email protected] www.chichaku.com

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World Travel Trends - 2012 Current Chinese Travel Trends The Sophisticated Chinese Traveler Reaching the Chinese Traveler Chichaku Brings the Chinese Traveler to Ontario Chichaku = Clean Clear Information in Chinese How Chichaku Will Affect Your Business Premium Listing Options Standard Listing and Banner Options Advertising Options Listing and Advertising Rates


World Travel Trends - 2012 Chinese travelers now account for almost 10% of the world’s tourism expenditure. If we include the Chinese speakers from Hong Kong, Singapore and Taiwan they account for over 14% of the world’s tourism market share. Russia –20% of Chichaku’s readership is from Russia – is the next fastest growing group of travelers.

These numbers seem fantastical, but these are real and point to the tectonic shift going on globally in travel and trade. Increased travel spend from developing countries and decreased budgets in Europe points the way to future travel trends. -Samantha Shankman


The Sophisticated Chinese Traveler The sophisticated Chinese traveler is experience and learning driven. He or she is also value driven. Perceived value ranks higher than cost when making travel choices. This traveler is looking for: • • • • • • • • • •

Quality golf courses Interesting wineries Honeymoon and wedding venues Unique bed & breakfasts Fine dining Spa experiences Surfing, diving and deep sea fishing Nature parks & wildlife sightings Unique shopping opportunities. The list is endless


Current Chinese Travel Trends • • • •

From 2011 to 2012 outbound travel from China to Canada increased by 22.9% The World Travel Organization (WTO) estimates the number of outbound Chinese travelers will reach 100 million by 2015 The average Chinese traveler stays 23 days in a country and spends an average of $7,200 per person. China’s internet user population is now over 538 million, making Chinese the number one internet language world-wide.

Declining numbers of English Speaking Visitors to Canada

300,000

3,600,000

250,000

3,400,000

200,000

3,200,000

150,000 3,000,000

100,000

USA

Australasia/UK

BC Visitors - English-speaking countries

Australisia UK USA

2,800,000

50,000 0

2,600,000 2005

2006

2007

2008

2009


Reaching the Chinese Traveler While word of mouth is and always will be important:

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Sources of Travel information in China

“Social media is quick, influential, popular and cool” – China Travel Trends

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95% of Chinese internet users find companies engaged in micro-blogging are more trustworthy

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A digital presence reaches a larger audience reaching out to where wealth is growing faster (2nd tier cities)

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Although Chinese tourists look online for their travel information, decision-making is based on more than the cost of a service, product or experience.

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Chinese travellers access information through social media, blogs/microblogs, traveller review websites

(daodao.com – Chinese version of tripadvisor.com)


Bringing the Chinese traveller to Ontario Chichaku readers are independent travelers between the ages of 26 and 44. They are well-travelled – 6 weeks a year on average, wealthy, and enjoy on-line travel magazines, with the option to read about destinations in their own language. These travelers read Chichaku because: 1. Over 2200 pages of content 2. Highly ranked on Chinese search engines 3. International coverage

Putting your listing on the Chichaku web site is the most cost effective and efficient way to reach affluent Chinese travelers, whether they come from North America or China. The sophisticated Chinese traveler can generally speak English, but their preference is to read about travel destination in their own language. When you work with the Chichaku team you are working with people who know the Chinese market. We are experts in marketing western businesses to the Chinese market Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3 [email protected] www.chichaku.com

Chichaku = clean & clear information in Chinese


How Chichaku will benefit your business Chichaku gives your Ontario based business access to two distinct markets. The travelers in each of these markets are intelligent, adventurous and on the move:

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With 1,000,000 Chinese living in Canada, the trend setters of Chinese culture are keen to explore Ontario. These potential travelers are already close by.

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Your business will also be presented to the potential 100 million outbound travelers from China.

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Affluent Chinese tourists are less inclined to travel with group and package tours. They prefer to be free to explore a variety of shops, activities and other attractions

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Flexible independent travel, or FIT and Fly & Drive are the fastest growing trends for Chinese travelers, giving them even more opportunities to visit your business


Chichaku Listing Options Standard Listing - $499 for one year This is the ideal entry package. It will establish your presence in the Chinese marketplace, yet give you options to expand the depth of your coverage as your business grows. There will be clickable links to your page in relevant feature articles. Included are: • • • • • •

Two pages, one in English and one in Chinese One banner photo and one or two smaller photos within the text area, if space is available A 250 word description of your business, translated into Chinese A map, showing your location Your contact information Additions, such as a video, may be added at extra cost


Chichaku Listing Options Premium listings - $999 for one year • • • •

12 page mini-site of information and a slideshow to fully showcase your business and differentiate from your competitors – 6 pages in English and 6 in Chinese A one year listing, 12 pages, for under $2.75 per day. Prominently displayed at top level theme pages Options to add supplementary pages

All these pages on one premium listing


Chichaku Advertising Options Banner images - $750 -$1500 (conditions apply –limited space)

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One large, eye-catching rotating top banner image linked direct to your listing Can be featured at global, continental, national, regional and city level to achieve desired level of exposure

Side bar ads - $300 to $700 (conditions apply –limited space)

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Can be page and topic specific – linked to relevant content pages and internal Chichaku listings as well as external websites

Footer Banner ads - $400 to $800 (conditions apply –limited space)

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Can be page and topic specific – linked to relevant content pages and internal Chichaku listings as well as external websites Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3 [email protected] www.chichaku.com

Chichaku Listing and Advertising Rates Listings Options

Frequency

Annual

Premium Plus

Size

Cost

12 pages plus banner image

$1600/year

Premium

Annual

12 pages

Standard

Annual

2 pages

Group/Association

Annual

2 pages

Advertising Options

4 months

$999/year $499/year Negotiable 8 months

12 months

Sidebar ads

$300

$500

$700

Footer banner ads

$400

$600

$800

Banner images (conditions

$750

$1000

$1500

apply –limited space)

Video Options

Hosting $100/2minute video/year

Mini-website – ask for quote

Subtitles $125/minute

Dubbing $250/minute

Marketing packages – ask for quote Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3 [email protected] www.chichaku.com