Part two of this series of articles on design of experiments will cover the optimization via response surface methods (RSM). This article focuses on the screening.
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OPTIMIZE YOUR WEBSITE Follow these simple tips to help Google understand the content on your site. This information helps deliver great results to searchers (your future customers)!
1. LOOK GOOD IN THE SEARCH RESULTS A B
C
Your page title is used as a suggestion for the title in Google’s search results. Describe your business in a concise, informative phrase.
A
B
C
Stasia’s Bakery - The Best Bakery In New York www.stasiasbakery.com/ A family owned bakery located in the heart of New York’s cutest neighborhood specializing in custom cakes and pastries.
Domain names are an important part of Google’s search results. Choose a descriptive and easy-to- read domain name for your website. Sub-pages should also be easy to read. For example, use www.stasiasbakery.com/custom-cakes instead of www.stasiasbakery.com/prodid?12345.
Home Page/ www.example.com/
Meta descriptions are page summaries often used by Google and other search engines on the search results page. Write unique descriptions for each page in 160 characters or less.
Welcome to the home page of our new store! About I News I How to find Us
2. HELP GOOGLE UNDERSTAND IMAGES A
Give your images short, descriptive file names.
B
The “alt” attribute describes the image. This helps Google understand what’s in the image.
C
Write a short caption on the page below each image. Put important information in text rather than images.
A
High quality prints of Van Gogh’s Starry Night
C
3. UPDATE AND KEEP GOING PROVIDE USEFUL CONTENT AND KEEP IT UP TO DATE Your website is like a virtual storefront. You wouldn’t leave a store unattended for 6 months, right? Keep your site fresh by starting a blog, announcing new products, sales, and special offers. Remember to put yourself in your customer’s shoes and make sure you provide them with the information they need.
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