Orca Social Success Story [PDF]

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The Oracle Partner Network encompasses over 25,000 companies worldwide, which ... partners on social selling best practices. ... >10 Oracle Partners to write ... Hashtagify for all our social media campaigns, I have enforced the importance of.
Orca Social Success Story Company Profile With more than 420,000 customers and deployments in more than 145 countries, Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems.

Challenge The Oracle Partner Network encompasses over 25,000 companies worldwide, which collaborate in various business areas with Oracle. It lies in Oracle’s own interest to train their partners, both on a product and soft-skill level. As social networks become an important part of every salesman’s toolbox, Oracle decided to up-skill their partners on social selling best practices. Who would be better suited for this job than yet another partner like Orca Social?

Company Cloud apps, platform services & engineered systems to 420,000 customers in 145 countries. Challenge Up-skilling members of Oracle’s partner network on modern social selling best practices.

Approach Oracle organised 2 social selling workshops delivered by Orca Social, one in London and one in Brussels. Oracle partners could sign up and join those sessions for free. In a full day event we discussed the basics of social media followed by an interactive deep dive into LinkedIn, Twitter, blogging and various tools to facilitate lead generation via social networks.

Approach Onsite training workshops with interactive exercises for LinkedIn, Twitter, blogging & other social selling tools.

Result In 2 workshops, each taking up a full day of the participants’ schedules, Orca Social trained close to 20 professionals from over 10 different Oracle Partners across the UK and Belgium. Some of the blog articles written and published during the workshop, got over 300 interactions. Since attending the workshop, Oracle Partners like AgileTS have put into practice a number of the strategies proposed by Orca Social, which have since delivered genuine net new business. “I would not hesitate to recommend the Orca Social workshop”, says Steve Bridle, Director at AgileTS.

Result Trained 20 professionals from >10 Oracle Partners to write blog posts causing >300 interactions and win net new business via social media.

“After the workshop I checked my team members' LinkedIn and Twitter accounts making sure all accounts are aligned with Namos' corporate identity. Next to using Hashtagify for all our social media campaigns, I have enforced the importance of blogging. My team now takes turns to write blog posts after every event. They are published on our company website and shared on social media, which increases backlinks and views on our website. Thanks to the Orca Social workshop our clients are now able to see how we’ve grown as a company with a consistent brand for Namos across all social media.” Tia Maletta, Marketing Assistant at Namos Solutions Ltd. Oracle Gold Partner and workshop participant

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