overcoming barriers - Presentation Downloads - KNect365

OCTOBER 23-25, 2017 OCTOBER 22-25, Rosen Shingle Creek2017 Rosen Shingle Creek Orlando, FL Orlando, FL

100% FOCUSED ON THE EXECUTION

OVERCOMING BARRIERS: CREATIVE PATHWAYS TO SUCCESSFUL INNOVATION EXECUTION

THE NEXT CULTURE OF INNOVATION SHANE WALL Chief Technology Officer, HP

CULTURE CHANGE: WHAT ARE THE REQUIREMENTS FOR INNOVATION SARAH BROOKS Design & Government Program Director, IBM

THE POWER OF THE UNCONVENTIONAL MALCOLM GLADWELL Best-Selling Author, Blink, The Tipping Point, Outliers

THE RISE OF ADDICTIVE TECHNOLOGY ADAM ALTER NYT Best-Selling Author, Drunk Tank Pink, Professor of Marketing & Psychology, NYU Stern School of Business

WILL YOUR NEXT GREAT IDEA FLOURISH OR FLOP? www.BackEndofInnovation.com

WELCOME TO BEI 2017

BEI 2017 CORE FOCUS AREAS

Everyone loves to look back at the genius of an innovative idea. But ideas only take you so far.

PRIORITIZING WINNERS: Optimizing the Idea Portfolio What does it take to create a balanced portfolio that wins? Many companies struggle with striking the strategic balance between breakthrough and incremental, and are faced with uncertainty and conflicting objectives of which projects to move forward. This section of the program focuses on how to balance the innovation portfolio to ensure you are only pushing the best ideas forward.

The fate of your idea rests at the back end. That’s where your product or service will live or die, flourish or flop. It is THE most critical part of the innovation process. Do you have the right frameworks, cultures, teams, and resources needed to get your idea to market? The 2017 BEI event is where serious innovators go to roll up their sleeves and get to work. Designed around interactions, we’ll work together to solve the common challenges that all innovators face as we attempt to cross the business chasm and ensure flawless innovation execution, every time. BUSINESS CASES DELIVER REAL-WORLD, PRACTICAL APPLICATIONS Best in class corporate executives in the trenches of innovation present neverbefore heard insights on how they’ve successfully organized and mobilized innovation teams to push the best ideas forward on a repeatable basis. LEARNING LABS DELIVER REAL-TIME, IMMERSIVE LEARNING To really get business done, you need to get hands-on with content. Put innovation to work in real-time through prototyping sessions, workshops, and deep dive immersions and walk away with new structures and strategies to use back at the office. ROUNDTABLES DELIVER REAL-LIFE STORY SHARING Questions deserve answers, these informal industry expert led sessions draw you into the discussion. Working with peers you will share your experiences to find solutions to industry challenges. THINK TANKS DELIVER REAL-SOLUTIONS, COLLABORATIVE PROBLEM SOLVING Facilitated problem solving sessions ensure that you are putting key learnings into action. Don’t just listen to information given at the event. Make sure you understand it and feel armed to take action on it when you leave the event.

OVERCOMING RESISTANCE: Aligning Internal Stakeholders In large organizations, innovators face resistance from internal stakeholders reluctant to buy-in to a great idea. The challenge is making sure that the articulation of strategy and scope are crystal clear. This section will focus on how to ensure all business leaders have a clear understanding of the value proposition to align objectives and ensure buy-in across the organization. DRIVING MOMENTUM: Curating the Right Culture & Team Facilitated problem sharing and solving sessions at the end of each day ensure that you are putting key learnings into action. Don’t just listen to information given at the event. Make sure you understand it and feel armed to take action on it when you leave the event. ACCELERATING GROWTH: Structuring for Agility Can large corporate power-houses capture the spirit of a nimble startup? Smaller organizations have the ability to be nimble and make decisions quickly. For large organizations to make decisions faster, it is critical that they have the right processes, tools, and strategies in place. These sessions focus on how to organize to move forward quickly with the right idea, or pivot quickly from the wrong one. ALIGNING EXTERNAL RESOURCES: Creative Partnering & Funding Models From corporate venture models, to partnering with VCs, this section focuses on how establishing alliances with external organizations at the back end can help increase the chance of successful development and execution of a new business opportunity.

Anastasia Ioannou General Manager IMI: Insights, Marketing & Innovation Division KNect365, an informa business

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Kelly Schram Head of Product IMI: Insights, Marketing & Innovation Division KNect365, an informa business

www.BackEndofInnovation.com

Sherry Robinson Conference Producer BEI: Back End of Innovation IMI: Insights, Marketing & Innovation Division KNect365, an informa business

#BEIConf

LAUNCHING & SCALING: Commercializing New Opportunities The final step in the innovation process is often the most difficult- how do you ensure a successful go to market strategy? This sections brings together leaders to discuss opportunities and challenges associated with scaling innovation across large, complex organizations and penetrating crowded innovation marketplaces.

AGENDA AT A GLANCE

MONDAY, OCTOBER 23RD 9:30

Welcome: David Matheson, President and CEO, SmartOrg, Inc.

9:45

KEYNOTE: The Rise of Addictive Technology and the Business of Keeping Us Hooked: Adam Alter, NYT Best-Selling Author, Drunk Tank Pink, Professor of Marketing & Psychology, NYU Stern School of Business

10:30

Morning Break

BUSINESS CASE STUDIES

INTERACTIVE LEARNING LABS

PRIORITIZING “WINNERS”: OPTIMIZING THE PORTFOLIO

11:15 Strategically Balance & Manage your Innovation Portfolio to Elevate Winners - Rich Novak, USAA

11:45 How to Create a Portfolio That Has the Greatest Impact for Your Organization - Lorrie Vogel, Nike

Workshop delivered by David Matheson, President and CEO, SmartOrg, Inc

12:15 Get Involved! If you would like to speak during this session please contact Liz Hinkis, Sponsorship Director at [email protected] or (646) 616-7627 for more details. 12:45: Lunch & Solution Showdown

OVERCOMING RESISTANCE: ALIGNING INTERNAL STAKEHOLDERS

2:00 Behind The Product: The Untold Story of Front-to-Back Innovation - Cristin Moran, 3M Health Care Bonnie Lembitz Nichol, 3M Health Care 2:30 How Engaging Stakeholders Improved the Lives of Elephants - Len Ferman, University of North Florida Valerie Segura, Jacksonville Zoo and Gardens 3:00 Driving Ideas Forward by Making It Real - Yeneat Ophelia Chiu, Memorial Sloan Kettering Cancer Center 4:00

Get Involved! If you would like to speak during this session please contact Liz Hinkis, Sponsorship Director at Elizabeth.hinkis@ KNect365.com or (646) 616-7627 for more details.

3:30

PM Break & Demo Zone

4:30

KEYNOTE: Culture Change: What Are the Requirements for Innovation: Sarah Brooks, Design & Government Program Director, IBM

5:00

THE CIO TANK

5:30

Resolution Roundtables

BEI Opening Reception

TUESDAY, OCTOBER 24TH 9:00

10:00

KEYNOTE: Revisionist History: Uncovering Truths Hidden in Data Malcolm Gladwell, NYT Best Selling Author, David and Goliath, Blink, Outliers, and The Tipping Point Interview with Malcolm Gladwell: Unlocking New Opportunities for the Insights Industry

BUSINESS CASE STUDIES

10:20

Morning Break

INTERACTIVE LEARNING LABS

DRIVING MOMENTUM: CURATING THE RIGHT CULTURE & TEAM

11:00 Democratizing the Process: The Benefits of Making Opportunities Available to Everyone - Katherine Manuel, Thomson Reuters 11:30 Igniting a Grassroots Movement - Kimberly Bullock, ExxonMobil

Creating an Environment for Supporting Slow Innovation Sam Ford, MIT Comparative Media Studies/ Writing

12:00 Rejuvenating a Stale Category – Michael Graber, Southern Growth Studio 12:30 Lunch

ACCELERATING GROWTH: STRUCTURING FOR AGILITY

1:30

Unleash the Creativity: Make Your Department an Internal Start Up! Jennifer Hirsch, Janssen Pharmaceutical R&D

2:00

Accelerating Innovation: Market Validation in 8 Weeks - Chip Coffey, W.L. Gore

2:30

Are you Ready to Lead the Pace in the Digital Era of Generation IoT? Maciej Kranz, Cisco Systems

3:00

PM Break & Demo Zone

3:45

BEI THINKTANK

4:45

FEATURED PANEL: DESIGN + INNOVATION: WHY AREN'T THESE TWO DISCIPLINES BETTER FRIENDS?

3:30

Ready, Set, Innovate: How Videojet Built an Innovation Engine to Double its Growth Rate Chris Riley, Videojet Technologies

Afternoon Greeting

WEDNESDAY, OCTOBER 25TH 8:45

Welcome

9:00

KEYNOTE: The Next Culture of Innovation Shane Wall, Chief Technology Officer, HP

9:30

KEYNOTE: Predicting the Turn Dave Knox, Author, Predicting The Turn: The High Stakes Game of Business Between Startups & Blue Chips.

10:00

Morning Break

BUSINESS CASE STUDIES

INTERACTIVE LEARNING LABS

ALIGNING EXTERNAL RESOURCES: CREATIVE PARTNERING & FUNDING MODELS PORTFOLIO

10:45 How Finding the Right Partnerships Can Lead You to Your Next Big THING - Chris Varley, Goodyear 11:15 How to Evaluate Startups and Develop Creative Partner Models - Fred Tavan, Sun Life Financial

Business System Design for Innovators Tom Rideout, AAA

11:45 How Betting on the Philadelphia 76ers Paid Off - Dylan Elder, Monster Roster 12:15: Lunch

LAUNCHING & SCALING: COMMERCIALIZING NEW OPPORTUNITIES

1:15 The Success & Challenges of Scaling Innovation Across a Large Organization - Sean Collins, Fidelity Christine Wheatley, Fidelity Labs 1:45 Creating Global Champions to Enhance Commerciaization and Market Ownership - Santhi Ramesh, The Hershey Company 2:15 Session presented by - Andy Miller, SVP Innovation & Product Development, AARP

For updated session details visit – www.backendofinnovation.com

To Register Call 1.888.670.8200 Email [email protected]

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BEI DAY ONE: MONDAY, OCTOBER 23RD 9:30 Welcome David Matheson, President and CEO, SmartOrg, Inc.

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked 9:45

KEYNOTE Adam Alter, NYT Best-Selling Author, Drunk Tank Pink, Professor of Marketing & Psychology, NYU Stern School of Business What Makes New Technology So Irresistible? And How Can We Reclaim, and Command, Attention? Facebook, Twitter, Netflix, Instagram, and the latest app or game keep us glued to our screens. Adam breaks down the latest insights into behavioral addiction — investigating what separates the irresistible from the forgettable. The answers draw from a broad range of case studies and research—from as far afield as the world of video game design and television script writing to app design and digital advertising. Why do people play the lottery despite losing time and again and facing impossibly long odds? Should you release upbeat products when the economy is thriving or when times are tough? Alter answers these questions and more in a keynote that explains the sharp divide between the instant sensation and the forgotten disaster. 10:30 Morning Break

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11:00 See next page for concurrent track sessions.

12:45

Solutions Showdown

This client side moderated session brings together a panel of service providers from the same business category to present their solutions to specific industry challenges. Join us as they provide varied perspectives on how to navigate issues that hinder the back end process.

4:00

Resolution Roundtables

This facilitated problem sharing and solving session will focus on the core topics of the conference. Attendees will have the opportunity to exchange ideas and work together putting key learnings into action and coming up with practical approaches that they can institute after the conference.

4:30

Culture Change: What Are the Requirements for Innovation

KEYNOTE Sarah Brooks, Design & Government Program Director, IBM

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Innovation doesn’t happen by sticking to the status quo. To succeed at innovation, you must break the old habits that obstruct progress. Sarah Brooks reveals how you can successfully stimulate organizational change to move innovation forward in your organization. With over 20 years of experience spanning multiple sectors Sarah helps you explore real-world pragmatic methods that will change how you currently do business.

5:00

The CIO Tank

Join us as a panel of Chief Innovation Officers offer insight on how to navigate the challenges that impede the execution of innovation. These executives will provide real-time feedback on the issues that innovators are currently facing and provide effective strategies for back end success. Here’s your opportunity to play a major role in the conference and obtain first-hand intel from innovation leaders. Submit a brief summary of a back end issue that you are currently struggling with. During the session panelists, will address your challenges and provide antidotes to assist you. Submit summaries to Sherry Robinson at [email protected] 5:30 BEI Opening Reception

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www.BackEndofInnovation.com

#BEIConf

PRIORITIZING “WINNERS”: OPTIMIZING THE PORTFOLIO Choose between the business case studies and learning labs

BUSINESS CASE STUDIES

INTERACTIVE LEARNING LABS

11:00 Welcome

11:00 Welcome

11:15 Strategically Balance & Manage your Innovation Portfolio to Elevate Winners Rich Novak, VP of Innovation Planning and Operations, USAA

11:15-12:45 Workshop delivered by David Matheson, President and CEO, SmartOrg, Inc.

In this session you will learn the importance of disciplined Portfolio Management; discover how to effectively build a diversified and well-managed Innovation portfolio. The speaker will cover objectives and KPIs; the valuation process; managing and measuring the innovation process; and ensuring alignment to strategy. The speaker will also discuss different types of Innovation and how to maximize those programs to meet strategic objectives and maximize impact.

OR

11:45 How to Create a Portfolio That Has the Greatest Impact for Your Organization Lorrie Vogel, Former Vice President, Material Sciences and Innovation, Nike It takes a lot of effort to push any new innovation out to commercialization; the Initiative has to be worth the effort. Discover proven techniques used to quantify and score early innovations to weed out the duds and push forward the most impactful programs. 12:15 Get Involved! If you would like to speak during this session please contact Liz Hinkis, Sponsorship Director at [email protected] or (646) 616-7627 for more details. 12:45 Lunch & Solution Showdown

OVERCOMING RESISTANCE: ALIGNING INTERNAL STAKEHOLDERS Choose between the business case studies and learning labs

BUSINESS CASE STUDIES

INTERACTIVE LEARNING LABS 2:00--3:30 Get Involved! If you would like to speak during this session please contact Liz Hinkis, Sponsorship Director at Elizabeth. [email protected] or (646) 6167627 for more details.

2:00 Behind The Product: The Untold Story of Front-to-Back Innovation Cristin Moran, Head of Front End Innovation, 3M Health Care Bonnie Lembitz Nichol, Head of Innovation Strategy, 3M Health Care All large companies have some inherent internal resistance to ideas outside their normal business. Overcoming that resistance means bringing your leadership on the journey with you. Join us for a revealing case study detailing the struggles that even the most innovative companies encounter while bringing new products to market. This behind the scenes tale exposes what it takes to tackle and triumph over the ever-present corporate challenges facing every innovation team. Hear the real and raw story about how we expanded an iconic corporate brand into a new market space from the people who lived it.

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2:30 How Engaging Stakeholders Improved the Lives of Elephants Len Ferman, Adjunct Professor of Management, University of North Florida Valerie Segura, Applied Animal Behavior Analyst, Jacksonville Zoo and Gardens Recently over 100 of the world’s leading experts on elephants came together at an academic conference to discuss the wellness of elephants. The objective of the conference was to share methods for improving the lives of elephants in human care. Taking advantage of this unique gathering, a brainstorming session was proposed. Initially the brainstorming idea was met with resistance from key stakeholders. In this session attendees, will gain specific insights on how we effectively engaged stakeholders in the innovation process and generated many breakthrough concepts for development. 3:00 Driving Ideas Forward by Making It Real Yeneat Ophelia Chiu, M.H.A, Director, Design Strategy and Innovation, Memorial Sloan Kettering Cancer (MSKCC) 3:30 PMCenter Break & Demo Zone Getting and sustaining buy-in is critical for moving new ideas into actuation. Accomplishing this in large, hierarchal organizations is especially challenging when you’re an innovation team outside of the core business and engaging across multi-stakeholders. Join me to learn how the Design and Innovation team at Memorial Sloan Kettering shepherded the ‘Exam Room of the Future’ from an initial observation through pilot by making the concept real through co-creation, physical prototyping and partnership.

3:30 PM Break & Demo Zone

To Register Call 1.888.670.8200 Email [email protected]

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BEI DAY TWO: TUESDAY, OCTOBER 24TH 8:15 Breakfast

45 9:

9:00

Revisionist History: Uncovering Truths Hidden in Data

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KEYNOTE Malcolm Gladwell, NYT Best Selling Author, David and Goliath, Blink, Outliers, and The Tipping

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Malcolm Gladwell is the author of five New York Times bestsellers. He has been named one of the 100 most influential people by TIME magazine and one of the Foreign Policy’s Top Global Thinkers. Malcom will speak on his latest book- released in a 10-party podcast titled Revisionist History. In the weekly podcast, Malcolm re-examined an overlooked or misunderstood aspect of past events. He’ll describe how he used data in new ways to uncover hidden truths, and how the shift from print to digital allowed him to “unleash his emotional ID” and connect with consumers in whole new ways and build greater levels of empathy and connectivity.

Interview with Malcolm Gladwell: Unlocking New Opportunities for the Insights Industry 10:00

Malcolm Gladwell, NYT Best Selling Author, David and Goliath, Blink, Outliers, and The Tippi ng Point Dawn Cunningham, Chief Insights Officer, 3M Malcolm Gladwell is the most prominent thought leader of our time. He has explored how ideas spread in the Tipping Point, decision making in Blink, the roots of success in Outliers, and the advantages of disadvantages in David & Goliath. 3M’s Chief Insights Officer will get in depth on how his big picture theories can be made actionable for the research industry. It will serve to unlock new opportunities for the industry as a whole, and reflect on how we need to adapt to the changing needs of our customers.

11:00 See next page for concurrent track sessions.

3:45

BEI Think Tank

This facilitated interactive problem solving session gives you the opportunity to work together to brainstorm and share personal insights about the various challenges at the back end. This session is designed to use the exchange of ideas to equip you with new techniques that you can implement immediately after the conference.

Featured Panel: Design + Innovation: Why aren’t These Two Disciplines Better Friends? 4:45

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Moderator: Julie Anixter, Executive director of AIGA, the professional association for design, and co-founder of Innovation Excellence

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Panelists: Sarah Brooks, Design & Government Program Director, IBM Sara Frisk, Ignite Incubation Partner, Salesforce Patrick Meyer, CEO Futurist, Business 3.0 Expert Join us for a robust dialogue and inquiry into the myriad ways designers support the implementation of new products, services and business models; and how a more integrated relationship is a true success factor. While the interdependencies might seem obvious, this panel will explore the numerous ways that both sides can dial up the process and results at an enterprise level.

www.BackEndofInnovation.com

#BEIConf

DRIVINGING MOMENTUM: CURATING THE RIGHT CULTURE & TEAM Choose between the business case studies and learning labs

BUSINESS CASE STUDIES

INTERACTIVE LEARNING LABS

10:50 Welcome

10:50 Welcome

11:00 Democratizing the Process: The Benefits of Making Opportunities Available to

11:00 – 12:30 Creating an

Environment for Supporting Slow Innovation

Everyone

Katherine Manuel, SVP, Innovation, Thomson Reuters Learn how a 100-year-old company with operations in over 100 countries and fragmented business silos was able to successfully innovate as an enterprise. Innovation is more than just getting your next product to market; it’s also about streamlining solutions, testing and learning to benefit the business. Innovation is something that everyone should be able to participate in yet employees often struggle to get their ideas heard. This session will explain how Thomson Reuters successfully launched a tracking system to capture all ideas and a seed fund that paid itself back in 36 months, generating $4 million in revenue and countless learning opportunities.

Sam Ford, Research Affiliate, MIT Comparative Media Studies/Writing

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11:30 Igniting a Grassroots Movement Kimberly Bullock, Knowledge Management Manager, ExxonMobil Many companies struggle to find ways to embed innovation into their business. In this session, you will learn 5 critical success factors to creating a molecular innovation culture. From idea to commercialization with epic learnings and pivots along the way; hear first-hand how a journey fueled by innovation and knowledge sharing is shaping a culture. 12:00 Rejuvenating a Stale Category Michael Graber, Managing Partner, Southern Growth Studio, Former VP Innovation, Hunter Fan To effectively change the culture of a company it is imperative that change starts at the executive level. In this session, you will learn how Hunter Fan changed their metrics and operating model to be a company committed to a winning innovation strategy. Learn tips on how to champion corporate wide change.

As companies have invested in innovation, most organizations have been more adept at building infrastructure focused on rapid response to fast-changing cultural trends than on sustained attention to recognizing and responding to slowly developing cultural patterns. In this workshop, we’ll discuss how to invest in slow innovation. How do companies keep a sustained focus on the questions that perpetually remain “#6 on the list” for operational leadership? How do organizations make steady progress on emerging patterns that won’t impact business this quarter but may become vital in the months or years ahead? How do organizations watch for signs of environmental shift in the culture outside their walls that might indicate business models or practices adopted no longer hold as true?

12:30 Lunch

ACCELERATING GROWTH: STRUCTURING FOR AGILITY BUSINESS CASE STUDIES

INTERACTIVE LEARNING LABS

1:30 Unleash the Creativity: Make Your Department an Internal Start Up! Jennifer Hirsch, Senior Director PMO Strategy & Innovation, Janssen Pharmaceutical R&D

1:30 – 3:00 Ready, Set, Innovate:

This session will share the innovative approach used by one department to shift from a typical organizational model with defined roles to a thriving internal start-up model; where product offerings are designed, and delivered with a maniacal focus on internal customers. Learn one team’s journey of identifying internal customer needs, designing product offerings, “selling” services within the organization, and measuring impact. See how when team members are “owners”, engagement is dramatically impacted and clearly defined departmental values and guiding principles are embedded in the culture.

Chris Riley, President, Videojet Technologies

2:00 Accelerating Innovation: Market Validation in 8 Weeks Chip Coffey, Innovation Leader, Performance Solutions Division, W.L. Gore After repeated lackluster financial results, W.L. Gore (makers of everything from guitar strings to GORETEX fabric to medical devices) had a mandate to “increase the sense of urgency for innovation, and the speed at which we innovate.” The company immediately looked to market validation, a process that typically took them two years, as a great place to start. The company adopted a lean innovation program, teaching employees value of customer discovery by conducting over 100 customer interviews in an eight-week span. As a result, W.L. Gore is validating innovation projects 13x faster than before. This talk will provide a case study in which moving fast has enabled W.L. Gore to spend far less time and resources on individual projects, maximizing the throughput of technology, and increasing its overall success and maximizing investment.

How Videojet Built an Innovation Engine to Double its Growth Rate

OR

Growing a company year after year is not a happy accident, but the result of the purposeful alignment of strategy, organization, processes and technology. Hear how a leading industrial technology company centered its business on innovation to sustainably grow. In this workshop, you will learn why investing in R&D process excellence is the only way to innovate, how to structure your organization to identify innovation opportunities, along with methods to accelerate innovation and growth from a leading company who walks the talk.

2:30 Are you Ready to Lead the Pace in the Digital Era of Generation IoT? Maciej Kranz, VP, Strategic Innovation, Cisco Systems The mass digitization of business and society, driven by the Internet of Things (IoT), forces businesses in every sector to reinvent their companies, cultures and work forces. In this time where constant, rapid and disruptive change is the status quo; to survive this accelerated pace companies of all sizes must embrace the entrepreneurial mindset of Generation IoT. To unleash this talent, organizations must foster an innovative culture of open collaboration, empowerment, open standards, flexible business models and co-development with an ecosystem of partners. Generation IoT requires hard technical and soft people skills that bridge business siloes to co-innovate new business models.

To Register Call 1.888.670.8200 Email [email protected]

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BEI DAY THREE: WEDNESDAY, OCTOBER 25TH 8:45 Welcome 9:00

The Next Culture of Innovation

KEYNOTE Shane Wall, Chief Technology Officer, HP 30 years ago, the world’s population first topped five billion. By 2050, it’s estimated we will be approaching twice that. 60 years, almost double the people. Rapid population growth like that is just one of dozens of global socioeconomic, demographic and technological megatrends that will constantly change businesses, economies and our personal lives. Embracing this sustained transformation is critical to the advancement of companies big and small – and indeed how we as innovators make life better for everyone, everywhere. There is no formula for innovation in this ever-changing world. But there are several truths and proven paths to success - the most effective of which is understanding and driving the belief that Innovation Is Culture. That it is a widespread, shared conviction that every action must be imbued with the “maker spirit,” an entrepreneurial, pioneering mindset open to change and without fear of failure.

9:30

Predicting the Turn

KEYNOTE Dave Knox, Author, Predicting The Turn: The High Stakes Game of Business Between Startups & Blue Chips.

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In a business environment constantly disrupted by innovation, it’s important to understand a few factors: today’s competition is not your future competition, innovation-driven acquisition can be great R&D, and incumbents have the infrastructure to disrupt the disrupters. In his Predicting The Turn talk, Knox teaches the world’s largest companies how to foresee the future of their industry and respond to these new competitive challenges. Learn first-hand this one-of-a-kind worldview into the changing relationship between disruptive startups and Fortune 500 companies

10:00 Morning Break

11:15 See next page for concurrent track sessions.

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JOIN THE CONVERSATION ON SOCIAL: www.frontendofinnovationblog.com Back End of Innovation @BEI_innovation #BEIConf BackEndofInnovation

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www.BackEndofInnovation.com

#BEIConf

ALIGNING EXTERNAL RESOURCES: CREATIVE PARTNERING & FUNDING MODELS PORTFOLIO Choose between the business case studies and learning labs

BUSINESS CASE STUDIES

INTERACTIVE LEARNING LABS

10:30 Welcome

10:30 Welcome

10:45 How Finding the Right Partnerships Can Lead You to Your Next Big THING Chris Varley, Global Program Manager for Goodyear’s External Science and Technology Programs, Goodyear

10:45- 12:15 Business System

Open Innovation acknowledges that the best ideas often can be found outside the corporation’s walls. Well-structured partnerships can enable both firms to continue to do the things they do best. In this session participants, will learn how to develop the right kind of network; identify potential partners and how to deal with cultural barriers.

Design for Innovators

Tom Rideout, Ph.D., Vice President, Innovation, AAA

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11:15 How to Evaluate Startups and Develop Creative Partner Models Fred Tavan, Global Head of Innovation Lab, Sun Life Financial The financial services industry faces a disruptive challenge that can no longer be ignored. That challenge can be summed up in a few words: FinTech and InsurTech. Startups backed by venture capitalists are disrupting the traditional financial services industry by offering focused offerings and technologies that provide lower transaction costs and exceptional customer experience. This group is rapidly entering the mainstream and becoming a new source of competition for the larger more established players. This is the future and Sun Life Financial strives to position itself at the forefront of this paradigm. Learn how Sun Life has established a framework for generating advanced analytic ideas and leveraging ideation with FinTech/InsurTech start-ups. Discover how to effectively establish criteria to evaluate startups based on your business objectives and identify the right partners. 11:45 How Betting on the Philadelphia 76ers Paid Off Dylan Elder, Chief Executive Officer, Monster Roster

In this interactive workshop participants, will discuss some of the unique challenges that innovation efforts face in getting solutions built, tested, and rolled out. Innovation efforts may not have access to internal resources, or in the case of disruptive innovation, they may simply not exist internally. Participants will work through the process of defining an example business system for an innovation that they are working on or from a case shared with the whole group. Be prepared to walk away with new insights and tools to align the right external resources to create business systems that support the initial development and rollout of your innovations.

Learn how a 20-year old entrepreneur’s love for sports and fantasy sports led his startup to be the first business in the Philadelphia 76ers Innovation Lab. Dylan Elder the CEO of Monster Roster will detail how his affiliation with the Philadelphia 76ers has catapulted his company’s growth.

12:15 Lunch

LAUNCHING & SCALING: COMMERCIALIZING NEW OPPORTUNITIES Choose between the business case studies and learning labs

BUSINESS CASE STUDIES

INTERACTIVE LEARNING LABS

1:15 The Success & Challenges of Scaling Innovation Across a Large Organization Sean Collins, Director, User Experience Design, Fidelity Christine Wheatley, Principal Design Strategist, Fidelity Labs The most promising new products can fail Without the right go to market strategy. In this session, you’ll hear first-hand from people on both sides of the critical transition. Discover how an innovation team from Fidelity’s Labs division worked with partners in Fidelity’s User Experience Design (UXD) to successfully scale a new estate planning service from a small four state pilot to a full national launch while maintaining a focus on core user needs. Learn how to structure teams for success and how to transition user-driven design principles, all while taking into account stringent brand guidelines and industry regulations.

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1:15 – 2:45 Learning Labs deliver realtime, immersive learning to really get business done, you need to get handson with content. Put innovation to work in real-time through prototyping workshops and walk away with new structures and strategies to use back at the office For updated session detail visit www.backendofinnovation.com

1:45 Creating Global Champions to Enhance Commercialization and Market Santhi Ramesh, Director, Global Innovation & Commercialization, The Hershey Company Uncover opportunities in developing markets (India, China and Mexico) by customizing the innovation 3:30 PM to Break Demo Zone process local&needs. Learn how to articulate challenges, similarities and differences in local vs global innovation. This session will demonstrate how to Identify appropriate go-to market platforms in emerging markets and pinpoint commercial levers to deliver sustainable profitability and growth. 2:15 Session presented by Andy Miller, SVP Innovation & Product Development, AARP For updated session details visit www. backendofinnovation.com

To Register Call 1.888.670.8200 Email [email protected]

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Add-On Sunday, October 22, 2017

DIGITAL NATIVES: POST-MILLENNIAL SUMMIT

LEVERAGING INSIGHTS TO WIN THE NEXT GENERATION OF CONSUMERS

Millennials are all grown up now. How are you positioning to win market share with the next generation of consumers? Over 75 million digital natives make up the strongest and most powerful consumer market we’ve seen in recent history. Brands need to understand this very targeted and demanding demographic to ensure they are communicating with them over the right channels, with the right content, and the right products. Unite with a group of brand and insights leaders to ensure you get a better picture of how to penetrate this hot new market.

BEI: SPEAKERS KEYNOTES

Adam Alter, NYT Best-Selling Author, Irresistible, Professor of Marketing and Psychology, NYU Stern School of Business Sarah Brooks, Design & Government Program Director, IBM Malcolm Gladwell, Best-Selling Author, Blink, The Tipping Point, Outliers Dave Knox, Author, Predicting The Turn: The High Stakes Game of Business Shane Wall, Chief Technology Officer, HP

CORPORATE INNOVATORS

Julie Anixter, Executive Director, AIGA The Professional Association for Design Kimberly Bullock, Knowledge Management Manager at ExxonMobil Yeneat Ophelia Chiu, M.H.A, Director, Design Strategy & Innovation, Memorial Sloan Kettering Cancer Center (MSKCC)

1:30 Gen Z & The Engagement Economy Jake Katz, VP, Audience Insights & Strategy, REVOLT MEDIA & TV 2:00 Share Your Story Contact elizabeth.hinkis@ KNect365.com to speak during this session. 2:30 Afternoon Networking Break 3:00 The Story of Kids Media Theresa Pepe, VP, Marketing & Partner Insights, Viacom 3:30 The New Living Room Renata Policicio, VP Fan and Media Intelligence, International, Global Markets, ESPN

Cross-Industry Innovation Experts Come Together to Facilitate Real-Time Problem Solving Chip Coffey, Innovation Leader, Performance Solutions Division, W.L. Gore Sean Collins, Director, User Experience Design, Fidelity Dawn Cunningham, Chief Insights Officer, 3M Dylan Elder, Chief Executive Officer, Monster Roster Len Ferman, Adjunct Professor of Management, University of North Florida Sam Ford, Research Affiliate, MIT Comparative Media Studies/Writing Jennifer Hirsch, Senior Director PMO Strategy & Innovation, Janssen Pharmaceutical R&D Maciej Kranz, VP, Strategic Innovation, Cisco Systems Bonnie Lembitz Nichol, Head of Innovation Strategy, 3M Health Care Katherine Manuel, SVP, Innovation, Thomson Reuters Cristin Moran, Head of Front End Innovation, 3M Health Care Rich Novak, VP of Innovation Planning and Operations at USAA

Santhi Ramesh, Director, Global Innovation & Commercialization, The Hershey Company Tom Rideout, Ph.D., Vice President, Innovation, AAA Valerie Segura, Applied Animal Behavior Analyst, Jacksonville Zoo and Gardens Fred Tavan, Global Head of Innovation Lab, Sun Life Financial Chris Varley, Global Program Manager for Goodyear’s External Science and Technology Programs, Goodyear Lorrie Vogel, Former Vice President, Material Sciences and Innovation, Nike Christine Wheatley, Principal Design Strategist, Fidelity Labs

SOLUTION PROVIDERS

Michael Graber, Managing Partner, Southern Growth Studio David Matheson, President & CEO, SmartOrg, Inc. Chris Riley, President, Videojet Technologies

THANK YOU TO OUR SPONSORS & SUPPORTERS

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REGISTRATION DETAILS 3 WAYS TO REGISTER

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CALL: 888.670.8200 or Intl: 941.554.3500 EMAIL: [email protected] Include code M2914 ONLINE: www.backendofinnovation.com

DATE & VENUE October 22-25, 2017 Rosen Shingle Creek 9939 Universal Blvd., Orlando, Florida 32819 Conference room rate is $215 a night plus taxes and fees.

Call Rosen’s reservations department directly at 1-866-996-6338 using booking code 51690. Cutoff date for room reservations is Wednesday, October 4th or until sold out.

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$3,090

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Digital Natives Summit October 22

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For information on KNect365’s cancellation and substitution policy, please visit www.backendofinnovation.com.

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Program content subject to change.

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OVERCOMING BARRIERS: CREATIVE PATHWAYS TO SUCCESSFUL INNOVATION EXECUTION OCTOBER 23-25, 2017 Rosen Shingle Creek Orlando, FL

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3M Health Care • AAA • Cisco ExxonMobil • Fidelity • Goodyear The Hershey Company • HP • IBM Jacksonville Zoo and Gardens Janssen Pharmaceutical Memorial Sloan Kettering Cancer Center MIT • Monster Roster • Nike NYU Stern School of Business Sun Life • Thomson Reuters University of North Florida • USAA W.L. Gore & Associates