Pandora, the popular internet radio service, needed a BI solution that turned their
... Before GoodData, Pandora struggled to give their sales team direct access ...
Client Pandora Radio
Industry Broadcasting
Impact
Customer Story
In less than eight weeks, GoodData helped Pandora complete the first of several BI achievements. Without losing any momentum, GoodData quickly uncovered the data that helps Pandora improve results throughout their entire organization.
Pandora & GoodData: Working in Harmony
Reach 50 Employees 3 Departments 10 Data Sources
Analytics for Comscore, Demographics, Nielsen, Onsite & Hadoop For Spins, Salesforce, Stations Created, Thumbs, Top Artist, Top Listeners
Pandora, the popular internet radio service, needed a BI solution that turned their mass of sales and operations data into one straightforward system. Before GoodData, Pandora struggled to give their sales team direct access into their internal and external data around market share and product usage. “Every request for our business data went into the backlog and this took quite a bit of time and effort,“explains Mark Brennan. Pandora’s overall goal was to put data into the hands of the business user without having to expend technical efforts for each request made. The Challenge
The Solution
• Simplify IT process by getting rid of the backlog of reporting request
• One interface provides an easy way to deliver business metrics and automatic synchronization keeps all data current
• Easy to understand reporting methods that capture the analytics business people can use
“The best thing about GoodData is that it’s been valuable right from the beginning—no waiting game. Our sales team now has direct access to metrics that took days for our engineering team to produce.”
• Balance the long-term BI vision with the immediate demand for business metrics
• Customizable reports and dashboards give greater visibility into their users, which helps to quantify their audience • Each incremental dashboard allows for continual BI growth and expansion throughout the organization
– Mark Brennan, Senior Director Information Services
Learn how GoodData can help your business:
www.gooddata.com
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@gooddata
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(415) 200-0186
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[email protected]
Spin Report by Artist
Obtainable Business Intelligence
Extensive Accessibility
Pandora turned to GoodData to eliminate their ongoing BI frustration. “We have tried other BI services before and they all required us to know exactly what we wanted before we started. What I love about GoodData is the flexibility and autonomy to start small and build out data in a way that made sense to us,” said Brennan. Through GoodData, Pandora’s sales team can access all the data needed to sell advertising without incurring a load of engineering request.
Pandora is using GoodData to achieve a faster and easier way to organize, share and collaborate the valuable sales data that lives within several of Pandora’s data sources. “We ultimately wanted our business users to freely access all of our business data, but this takes time. With GoodData, we can get there incrementally and still have great success along the way,” says Brennan. Within one interface, business groups can analyze the data they need to see and in a way they want to see it.
Comprehensible Analysis GoodData’s user-friendly reports and dashboards are easy for Pandora’s sales team to access and manage. For example, the sales team uses a customized “Spin” report when selling potential advertisers ad space. The report allows the sales reps to get precise user information like age, gender and geography, along with preferences like music selection, popular listing times and length of listening. In just 3 clicks, the sales team can gain access to the targeted information needed to sell more targeted ad space.
Learn how GoodData can help your business:
www.gooddata.com
|
@gooddata
|
(415) 200-0186
|
[email protected]
