pearl awards 2015 shortlist - The Content Council

PEARL AWARDS 2015 SHORTLIST OVERALL AWARDS Best Blog / Series of Blog Posts Company C3 Creative Code and Content GmbH Campbell Ewald Imagination MSP Communications Overit

Client Telefonica Deutschland GmbH OnStar Project Management Institute McKesson Corp. Megalytic

Publication on! The simyo magazine OnStar Connected Journey Blog Voices on Project Management blog McKesson.com Megalytic Customer & Marketing Blog

Best Cover Company BauerWorks Cedar Communications iostudio MXM Plot Content Agency

Client INTHEBLACK British Airways/Comair Army National Guard ACLU Montepio Geral – Associação Mutualista

Publication INTHEBLACK magazine High Life South Africa GX Magazine/Man vs. Bomb cover, Sept.-Oct. 2014 STAND Summer 2015 Montepio 16

Best Digital Design Company D Custom Journal International Verlag MXM Screen Interaction Story Worldwide

Client HP Enterprise Services Deutsche Telekom Lowe's TV4 RCI

Publication HP Enterprise Forward TELEKOM LIFE Lowe’s Creative Ideas February 2015 The New Football Channel Endless Vacation

Best Evolution of Print to Digital Company CPA AUSTRALIA MXM MSP Communications muehlhausmoers corporate communications muehlhausmoers corporate communications

Client CPA AUSTRALIA Lowe's IBM Vattenfall AB muehlhausmoers corporate communications

Publication INTHEBLACK/intheblack.com Lowe’s Creative Ideas Summer 2015 IBM Systems Media Vattenfall Magazine # Horst und Edeltraut

Best Short-Form Video (Under 3 Minutes) Company Aetna Campbell Ewald Magnet Media MXM OTW

Client Aetna Cadillac Nutrisystem Bank of America, Merrill Edge Scandinavian Airlines (SAS)

Publication The 11 Initiative Cadillac Magazine (Tablet): Joseph Valerio #NowBelieveIt The longevity factor SAS Travel Hacks

Best Long-Form Video (Over 3 Minutes) Company Hanley Wood Marketing iostudio Maxwell PR and Micro-Documentaries

Client Sherwin-Williams Army National Guard Dave's Killer Bread

Publication Sherwin-Williams STIR: Imogene + Willie Video GX Magazine / Man vs. Bomb Video Storytelling: Bread Company Bakes in Second Chances for Employees The Content Council | 355 Lexington Avenue | 15th Floor |New York NY 10017 www.thecontentcouncil.org | [email protected] | 212-297-2191

PEARL AWARDS 2015 SHORTLIST MXM Time Inc. Content Solutions

Bank of America, Merrill Edge U.S. Trust

3 unique retirement challenges women face today “Alister and Cecile’s Story” video from Capital Acumen issue 29 “Memory & Your Family”

OTW and Isobar

Client FedEx Chase National Insurance Brokers Association Arm & Hammer Baking Soda NordicBet

Publication FedEx Access Executive Thought Leadership Platform From The Ground Up NIBATV Insurance Explainers Martha Stewart Rapping For The First Time Garpen's Europe

Best Long-Form Writing (Over 1000 Words) Company Cedar Communications iostudio McNeill Media Group MXM MSP Communications

Client British Airways/Comair Army National Guard Capital Health State Farm Mutual Insurance Company Delta Air Lines

Publication High Life South Africa GX Magazine/"Home of the Brave," Jan-Feb. 2015 Real Woman goodneighbor Spring 2015: Public Service Paws Delta Sky Magazine

Best Video Series Company Hanley Wood Marketing Magnet Media Mahlab Media Maxus

Best Special Issue/One Off Campaign (Print, Digital) Company Client Cypres Cypres Imagination National Restaurant Association Educational Foundation MXM Lowe's Rogers Media Inc. Walmart Canada Spafax Air Canada

Publication Content marketing under the spotlight Advance Restaurants: Industry of Opportunity Lowe’s Creative Ideas Kitchen Planning Guide (August 2014) Walmart Live Better/Back to School with Papermate Air Canada enRoute / Canada's Best New Restaurants

Best Use of Illustration/Infographic Company gyro Spafax Chile Time Inc. Content Marketing & Strategies Time Inc. Content Marketing & Strategies Time Inc. Content Solutions

Client SAP LAN PBS/The Roosevelts Symantec U.S. Trust

Publication “Ready to Wear: Track the Fashion Trends from the Runway to the Retailers’ Stores” In Magazine Time Fortune.com “A Guide to Disruptive Technology” from Capital Acumen issue 29 “Memory & Your Family”

Best Use of Mobile and Responsive Design Company Campbell Ewald D Custom Pacific Plus Screen Interaction

Client Cadillac HP Enterprise Services Virgin Australia TV4

Publication Cadillac Magazine (Tablet) HP Enterprise Forward Virgin Australia Voyeur travel guide app The New Football Channel

Best Use of Native Advertising Company Rogers Media, Inc. Rogers Media, Inc. Rogers Media, Inc.

Client Walmart Canada Walmart Canada Walmart Canada

Publication Walmart Live Better Pet Guide Walmart Live Better Mix and Match Lunches Walmart Live Better Summer Hair Package The Content Council | 355 Lexington Avenue | 15th Floor |New York NY 10017 www.thecontentcouncil.org | [email protected] | 212-297-2191

PEARL AWARDS 2015 SHORTLIST The Globe and Mail Nativo Inc

Thomson Reuters HISTORY

Capitalize Multiple publications

Best Use of Photography Company Campbell Ewald Ink Global Ink Global Spafax Chile Story Worldwide

Client Cadillac United Airlines Celebrated Living LAN RCI

Publication Cadillac Magazine: Deep Devotion Rhapsody magazine Celebrated Living - Spring 2015 Issue In Magazine Endless Vacation

Best Use of Social Media Company Aetna Cedar Communications Hanley Wood Marketing Manifest Spoon

Client Aetna British Airways Sherwin-Williams CDW Volvo Trucks

Publication The 11 Initiative #FlyBA2015 Sherwin-Williams BizTech - March Madness Volvo Trucks vs. Koenigsegg

Best Use of Typography Company MSP Communications MSP Communications New Media Publishing

Client Teradata Teradata First National Bank of South Africa

Publication Teradata Magazine Teradata Magazine Siyasiza

Best Website Company CPA AUSTRALIA Mahlab Media mensemedia/PRH T3 Custom The Economist Group

Client CPA AUSTRALIA National Insurance Brokers Association Daimler AG TD Ameritrade Microsoft

Publication http://intheblack.com/ insuranceandrisk.com.au RoadStars powered by Mercedes-Benz Trucks The Ticker Tape Website Empowering Business (http://empoweringbusiness.economist.com/)

Best White Paper/eBook Company Leverage Media LLC MSP Communications Overit Time Inc. Content Marketing & Strategies

Client Vantiv Code42 Acxiom Corporation Fortune Knowledge Group + gyro

Publication The Omni-Integration Imperative: Reaching the Omniconsumer Beyond Backup: The benefits you haven’t thought of Acxiom Ebook Guide on New Leads & Better Customers Executive Summary

Most Effective Email Program Company Hanley Wood Marketing Hanley Wood Marketing MXM MSP Communications Rodale Grow

Client Ameriprise Financial FedEx Bank of America, Merrill Edge IBM Mead Johnson Nutrition

Publication Ameriprise Financial — From My Practice FedEx Updates Merrill Edge Minute e-newsletter IBM i EXTRA Mead Johnson Nutrition (MJN)

The Content Council | 355 Lexington Avenue | 15th Floor |New York NY 10017 www.thecontentcouncil.org | [email protected] | 212-297-2191

PEARL AWARDS 2015 SHORTLIST

Best Print Magazine (Design) - B2B Company Client BISSINGER[+] & C3 Creative Code and Content GmbH Evonik C3 Creative Code and Content Allianz Deutschland AG Hanley Wood Marketing Sherwin-Williams Ink Global United Airlines T3 Custom TD Ameritrade

Publication Evonik Magazine Themenwelten STIR United Rhapsody magazine thinkMoney

Best Print Magazine (Design) - B2C Company Campbell Ewald iostudio Plot Content Agency Rodale Grow SPH Magazines Pte Ltd

Client Cadillac Army National Guard Casa do Azeite Whole Foods Market Diageo

Publication Cadillac Magazine GX Magazine/The Workout Issue, Nov-Dec 2014 Az-zait 19 Whole Foods Market Magazine The Johnnie Walker House Edit #3 The Bare issue

Best Print Magazine (Editorial) - B2B Company Mahlab Media Spafax Spoon T3 Custom Time Inc. Content Solutions

Client National Insurance Brokers Association Airline Passenger Experience Association (APEX) Bisnode TD Ameritrade U.S. Trust

Publication Insurance & Risk Professional APEX Experience Biz thinkMoney Capital Acumen issue 29 “Memory & Your Family”

Best Print Magazine (Editorial) - B2C Company Diablo Publications Heritage Auctions McNeill Media Group SPH Magazines Pte Ltd Story Worldwide

Client San Francisco Giants Heritage Auctions Capital Health Singapore Airlines RCI

Publication Giants Magazine The Intelligent Collector Real Woman SilverKris June 2015 Endless Vacation

Most Innovative Content Solution Company Leverage Media LLC Manifest Maxus New Media Publishing The Economist Group

Client HireVue Marriott Focus Features (Gramercy Films) Woolworths Accenture + Pegasystems

Publication ViewMaster Room Drop Meetings Imagined Self/less Influencer Preview www.taste.co.za Digital Evolution (digitalevolution.eiu.com)

Best Overall Content Marketing Solution Company Campbell Ewald

Client Cadillac

Just Media Pace

Intel / AWS The Auto Club Group (AAA)

Publication Cadillac Cloud Insights: Content-based Brand Generation Co-Marketing Campaign (Intel & Amazon Web Services) AAA Living / Alaska Campaign


PEARL AWARDS 2015 SHORTLIST Rodale Grow The Economist

Sodexo Microsoft

Mindful by Sodexo Empowering Business

INDUSTRY SPECIFIC AWARDS Apparel / Fashion Company BauerWorks BauerWorks Yahoo

Client Westfield (Scentre Group) Myer Old Navy

Publication W Style and W Sydney magazines MYER EMPORIUM MAGAZINE Old Navy Springs into Seasonal Trends with Campaign on Yahoo & Tumblr

Associations / Nonprofits Company Association of National Advertisers CPA AUSTRALIA Greenleaf Book Group The Wall Street Journal

Client Association of National Advertisers CPA AUSTRALIA The Morgridge Family Foundation MetLife Foundation

Publication ANA magazine INTHEBLACK, intheblack.com Morgridge Family Foundation, Every Gift Matters Campaign Multipliers of Prosperity

Automotive Company Campbell Ewald Contempo Media Journal International Verlag Spafax Spoon

Client Cadillac Audi BMW Group Mercedes-Benz Volvo Trucks

Publication Cadillac Magazine Audi Magazine BMW Inspirationen Mercedes-Benz magazine Volvo Trucks vs. Koenigsegg

Colleges and Universities Company Diablo Publications The Globe and Mail

Client UC Hastings, College of Law The Globe and Mail

Publication UC Hastings Canadian University Report

Corporate Social Responsibility Company Hanley Wood Marketing Plot Content Rodale Grow ZPR Media S.A.

Client FedEx Jerónimo Martins Sodexo Pelion Healthcare Group

Publication FedEx Access Less is More Mindful by Sodexo Magazyn 60+. Dla młodych duchem (Magazine 60+. For the young at heart)

Food & Beverage / Restaurants Company gyro Progressive Customer Publishing Rodale Grow

Client Tate & Lyle Foodservice Consultants Society International Sodexo

Publication DOLCIA PRIMA™ Low-Calorie Sugar. Believe It. Foodservice Consultant Mindful by Sodexo

Healthcare / Pharmaceutical Company McNeill Media Group Share Dialogue

Client Capital Health Lusíadas SGPS, SA

Publication Real Woman Lusiadas nº2 The Content Council | 355 Lexington Avenue | 15th Floor |New York NY 10017 www.thecontentcouncil.org | [email protected] | 212-297-2191

PEARL AWARDS 2015 SHORTLIST The Globe and Mail Time4 / Agencja BDB

Sunnybrook Roche Polska Sp. z o.o.

Sunnybrook Magazine GEOS2014

Professional / Financial / Insurance Services Company Aetna Bloomberg LP Imagination Imprint Mahlab Media

Client Aetna Bloomberg New Energy Finance Wells Fargo T Rowe Price National Insurance Brokers Association

Publication The 11 Initiative New Energy Outlook Wells Fargo Works Business Plan Center Investor Magazine Insurance & Risk Professional

Retail Company Pacific Plus Plot Content Propaganda

Client Costco Wholesale Australia Pty Ltd Pingo Doce Carrefour

Publication The Costco Connection Sabe Bem Simply you Magazine

Technology & Telecommunications Company Group SJR Propaganda Rogers Media SAS The Economist Group

Client General Electric Proximus Rogers Communications Inc. SAS Microsoft

Publication General Electric Content Ecosystem Proximus content platform Rogers Ignite Content Marketing Campaign SAS Insights Empowering Business (http://empoweringbusiness.economist.com/)

Travel, Sport/Leisure Company EnVeritas Group Ink Global Pacific Plus Screen Interaction Spafax Spafax (Luxury Brands)

Client FRHI Hotels & Resorts United Airlines Virgin Australia TV4 Air Canada Fairmont

Publication Raffles and Swissôtel Rhapsody magazine Virgin Australia Voyeur eco-system The New Football Channel Air Canada enRoute Fairmont Magazine
