Users are watching Facebook Live videos for three times as long as on- demand .... Doc with more Facebook Live, includin
PERISCOPE AND FACEBOOK LIVE
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Our speakers Periscope: • Daniel Gross: Crime reporter at the Spartanburg Herald-Journal • Brad Milner: Digital editor at the Panama City News Herald
Facebook: • Alan Shaw: Analytics/engagement lead producer at the Sarasota Herald-Tribune • Carlos Munoz: Mobile lead producer and web producer at the Sarasota HeraldTribune • Genette Brookshire: Digital editor at Stockton Record COPYRIGHT 2016 GATEHOUSE MEDIA, LLC. SOME RIGHTS RESERVED
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Why do live video? •
Readers want to watch things as they happen, on whatever platform they are on
•
Users are watching Facebook Live videos for three times as long as ondemand videos (source: Facebook in Digiday)
•
The exploding watermelon video from Buzzfeed had 800,000 live viewers
•
Within four months of launching, Periscope had more than 10 million accounts (source: Periscope)
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Periscope: Daniel Gross Type of content you use Periscope for: • Crime scenes, vehicle crashes, bond hearings, fires, weather conditions, spot news, interviews, press conferences, story recaps
Examples: • Live on the scene of a double homicide, narrating what you know and also interviewing victims. •
Press conference covering a road rage incident
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Periscope: Daniel Gross Examples:
COPYRIGHT 2016 GATEHOUSE MEDIA, LLC. SOME RIGHTS RESERVED
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Periscope: Daniel Gross Why you like using it: • Periscope is fast and a great way to break news. • Readers can react on Periscope and like to feel a part of the story. As a reporter, it’s fun to interact with the audience as you are broadcasting. You receive immediate feedback. • “I’ve had people comment that they felt like they were at the scene of a spot news story themselves just by watching the Periscope.” • The recordings save to your phone so can be used for note-taking and review the video for a quote.
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Periscope: Daniel Gross Technical tips and tricks:
• Holding your phone steady is key. • If you want to record yourself to explain something, don’t turn around your phone, just double-tap the screen and it will keep recording from the front camera. • Be mindful of data and battery usage. • Consider launching the live broadcast and waiting a minute or two to build audience by talking or providing background before you get to the meat of the broadcast. • Make your live on Periscope tweet matter with the right wording.
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Periscope: Brad Milner Types of content you use Periscope for: • Public meetings, some special events such as parades, concerts and local gatherings, sports, debates, weather updates and more.
Examples: • Live coverage of concert at a local club, after police had said a band performing there was inciting violence. • Live coverage of Panama City Beach Mardia Gras, including the parade.
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ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Periscope: Brad Milner Examples:
COPYRIGHT 2016 GATEHOUSE MEDIA, LLC. SOME RIGHTS RESERVED
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Periscope: Brad Milner Why you like using it: • Social media tools like Periscope are good for engagement with readers • Site is ahead of the curve because two TV stations don’t use it.
Technical tips and tricks: • Good connection is everything • Use the newspaper Twitter account for Periscope to great a broader reach than reporter accounts. • Let reporters shoot in whatever way they are comfortable, such as they can choose to do voiceover or not. COPYRIGHT 2016 GATEHOUSE MEDIA, LLC. SOME RIGHTS RESERVED
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Facebook Live: Alan and Carlos Types of content you use it for: • Breaking news, daily “what we’re working on videos,” features Examples: • Live coverage of Medicaid forum discussion, which received a boost after Georgetown University shared it • Tropical Storm Colin coverage: Live on the waterfront • Surprise flash flooding showing cars navigating flooded roadways
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Facebook Live: Alan and Carlos Examples: https://www.facebook.com/heraldtribune/videos/10157027769750710/ https://www.facebook.com/heraldtribune/videos/10157061883395710/
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Facebook Live: Alan and Carlos Why you like using it: •
Allows people access to a go-to person on scene of live events
•
Viewers make a personal connection with you, and seem to stick around for most broadcasts
•
Connection with viewers allows you compete with TV more
•
No special equipment needed
•
You can embed post for later
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Facebook Live: Alan and Carlos Technical tips and tricks: • Good internet connection is key (if the connection drops you have to start live over) • Consider monopod for taping press conference or gimbal device for carrying your phone if you are moving around • Have an editor moderate the comments to answer viewers’ questions.
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Facebook Live: Genette Types of content you use it for: • City council and education board meetings, public forums, festivals/fairs/ events, political campaign events, behind-the-scenes newsroom videos
Examples: • Public hearing on making water/milk the default beverage in Stockton for children •
Bernie Sanders visiting Stockton
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Facebook Live: Genette Why you like using it: •
The immediate reaction of readers
•
Helps reach a different audience
•
Adds another layer to coverage
Technical tips and tricks: • Consider an external battery pack to cover battery drain • It uses a lot of data, Stockton uses newsroom mifi to help with streaming • Facebook page admins can save a copy and upload to Tout
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Facebook Live: Genette Examples: https://www.facebook.com/recordnet/videos/vb. 52173261663/10154571091166664/?type=2&theater
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Follow ups More information: Doc with more Facebook Live, including GateHouse Newsroom blog post: https://docs.google.com/document/d/ 1C9s1hSCd1YRadOqcosQv1ebQSERKnJmkyytkgvacC58/edit GateHouse Newsroom blog post on Periscope: http://www.gatehousenewsroom.com/2016/02/17/8-tips-for-establishing-yourbrand-of-journalism-on-periscope/
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ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING