periscope and facebook live - Gatehouse Media

PERISCOPE AND FACEBOOK LIVE

COPYRIGHT 2016 GATEHOUSE MEDIA, LLC. SOME RIGHTS RESERVED

ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

Our speakers Periscope: •  Daniel Gross: Crime reporter at the Spartanburg Herald-Journal •  Brad Milner: Digital editor at the Panama City News Herald

Facebook: •  Alan Shaw: Analytics/engagement lead producer at the Sarasota Herald-Tribune •  Carlos Munoz: Mobile lead producer and web producer at the Sarasota HeraldTribune •  Genette Brookshire: Digital editor at Stockton Record COPYRIGHT 2016 GATEHOUSE MEDIA, LLC. SOME RIGHTS RESERVED


Why do live video? • 

Readers want to watch things as they happen, on whatever platform they are on

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Users are watching Facebook Live videos for three times as long as ondemand videos (source: Facebook in Digiday)

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The exploding watermelon video from Buzzfeed had 800,000 live viewers

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Within four months of launching, Periscope had more than 10 million accounts (source: Periscope)



Periscope: Daniel Gross Type of content you use Periscope for: •  Crime scenes, vehicle crashes, bond hearings, fires, weather conditions, spot news, interviews, press conferences, story recaps

Examples: •  Live on the scene of a double homicide, narrating what you know and also interviewing victims. • 

Press conference covering a road rage incident



Periscope: Daniel Gross Examples:



Periscope: Daniel Gross Why you like using it: •  Periscope is fast and a great way to break news. •  Readers can react on Periscope and like to feel a part of the story. As a reporter, it’s fun to interact with the audience as you are broadcasting. You receive immediate feedback. •  “I’ve had people comment that they felt like they were at the scene of a spot news story themselves just by watching the Periscope.” •  The recordings save to your phone so can be used for note-taking and review the video for a quote.



Periscope: Daniel Gross Technical tips and tricks:

•  Holding your phone steady is key. •  If you want to record yourself to explain something, don’t turn around your phone, just double-tap the screen and it will keep recording from the front camera. •  Be mindful of data and battery usage. •  Consider launching the live broadcast and waiting a minute or two to build audience by talking or providing background before you get to the meat of the broadcast. •  Make your live on Periscope tweet matter with the right wording.



Periscope: Brad Milner Types of content you use Periscope for: •  Public meetings, some special events such as parades, concerts and local gatherings, sports, debates, weather updates and more.

Examples: •  Live coverage of concert at a local club, after police had said a band performing there was inciting violence. •  Live coverage of Panama City Beach Mardia Gras, including the parade.



Periscope: Brad Milner Examples:



Periscope: Brad Milner Why you like using it: •  Social media tools like Periscope are good for engagement with readers •  Site is ahead of the curve because two TV stations don’t use it.

Technical tips and tricks: •  Good connection is everything •  Use the newspaper Twitter account for Periscope to great a broader reach than reporter accounts. •  Let reporters shoot in whatever way they are comfortable, such as they can choose to do voiceover or not. COPYRIGHT 2016 GATEHOUSE MEDIA, LLC. SOME RIGHTS RESERVED


Facebook Live: Alan and Carlos Types of content you use it for: •  Breaking news, daily “what we’re working on videos,” features Examples: •  Live coverage of Medicaid forum discussion, which received a boost after Georgetown University shared it •  Tropical Storm Colin coverage: Live on the waterfront •  Surprise flash flooding showing cars navigating flooded roadways



Facebook Live: Alan and Carlos Examples: https://www.facebook.com/heraldtribune/videos/10157027769750710/ https://www.facebook.com/heraldtribune/videos/10157061883395710/



Facebook Live: Alan and Carlos Why you like using it: • 

Allows people access to a go-to person on scene of live events

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Viewers make a personal connection with you, and seem to stick around for most broadcasts

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Connection with viewers allows you compete with TV more

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No special equipment needed

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You can embed post for later



Facebook Live: Alan and Carlos Technical tips and tricks: •  Good internet connection is key (if the connection drops you have to start live over) •  Consider monopod for taping press conference or gimbal device for carrying your phone if you are moving around •  Have an editor moderate the comments to answer viewers’ questions.



Facebook Live: Genette Types of content you use it for: •  City council and education board meetings, public forums, festivals/fairs/ events, political campaign events, behind-the-scenes newsroom videos

Examples: •  Public hearing on making water/milk the default beverage in Stockton for children • 

Bernie Sanders visiting Stockton



Facebook Live: Genette Why you like using it: • 

The immediate reaction of readers

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Helps reach a different audience

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Adds another layer to coverage

Technical tips and tricks: •  Consider an external battery pack to cover battery drain •  It uses a lot of data, Stockton uses newsroom mifi to help with streaming •  Facebook page admins can save a copy and upload to Tout



Facebook Live: Genette Examples: https://www.facebook.com/recordnet/videos/vb. 52173261663/10154571091166664/?type=2&theater



Follow ups More information: Doc with more Facebook Live, including GateHouse Newsroom blog post: https://docs.google.com/document/d/ 1C9s1hSCd1YRadOqcosQv1ebQSERKnJmkyytkgvacC58/edit GateHouse Newsroom blog post on Periscope: http://www.gatehousenewsroom.com/2016/02/17/8-tips-for-establishing-yourbrand-of-journalism-on-periscope/

