Mega Adoption Events. Marketing Campaigns ... Fax or hand delivered top copy of the. Petco Adoption Form ... Petco Store
Adoption Option Presentation Petco’s Think Adoption First WELCOME!
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Mary Samples Petco Foundation’s National Adoption Program Manager
[email protected] 858-354-6380
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Bio – Mary Samples National Adoption Program Manager covering the West Coast, Northwest, Midwest, Alaska and Hawaii regions
Worked for Petco for almost 6 years Started my Petco career in the Animal Care and Education in 2009 Joined the Petco Foundation team in 2014
Important Stuff!!! Jake - Yellow Lab – 11 years old Charlie – Cat – 2 years olds Tyler - 16 year old son
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Adoptions with Petco Think Adoption First Philosophy Increased Exposure to Potential Pet Parents Options for Adoption in Petco Stationary Mobile Adoptions Mega Adoption Events Marketing Campaigns In-Store Fundraisers and Donations How to apply to become a partner
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Think Adoption First Philosophy Mission Statement: "To reduce the number of adoptable pets being euthanized, and increase the number of adoptions and pets being placed into forever homes." Petco’s commitment to the Think Adoption First philosophy. Petco has approximately 1400 stores nationwide - including Unleashed by Petco All store partners complete a training that include Think Adoption First Philosophy which encourages adoption rather than purchasing Recognized as core competency for all Petco employees Measured on company, Executive teams, Management, and stores partner' scorecards Petco has never sold dogs or cats, and stopped selling rabbits several years ago Partner supplied animal program
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Partnerships
Charitable Partners: A Petco Foundation Charitable Partner is eligible to submit
grants for supplies and funding from the Foundation, and to be chosen as a partner by one or more Petco stores during our fundraisers. If you need to apply for a grant please visit www.petcofoundation.org.
Adoption Partners: Adoption partners are eligible to hold adoptions at Petco stores.
Petco and the Petco Foundation work with 501c3 non-profit organizations and municipal agencies to help facilitate the adoption of animals needing forever homes. We welcome them to use our Petco stores as a forum for adoption events or post pictures of adoptable animals.
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Exposure to Potential Pet Parents Everyday prospective pet parents come into Petco stores looking for adoptable pets to add to their family On average over 200-600 customers visit our stores daily End of 2014 almost 5 million lives saved in Petco stores
Petco’s Referral Program – (use when you are not at the store)
Store will create a flyer Attached the Think Adoption First Brochure and Petco Adoption Form to Flyer Fax or hand delivered top copy of the Petco Adoption Form to store
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Stationary Adoptions Stationary Cat Habitats in approximately 95% of Petco stores
Stationary Rabbit Habitats On-site companion animal Adoption Program Satellite Adoption Center Program Think Adoption First Kiosk (in partnership with Petfinder.com) Confidential
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Mobile Adoptions • Weekly adoptions available • Schedule with the Petco store in advance • Promote within your organization and Petco
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Mega Adoption Events Fun, community focused event providing a consistent avenue for prospective pet parents and animals in need to come together.
Partners and vendors at each event Entertainment, games, prizes, samples, raffles, refreshments Hosted at Petco stores throughout the country Planned out in advance to make planning for all easier Marketing will ensure maximized exposure Social media In-store promotion Adoption partner promotion
Volunteer recruiting exposure to help build volunteer base in many communities to increase adoption availability
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Petco Store’s Marketing Toolkit The Event Toolkit gives store partners the tools to effectively promote adoption events. The toolkit includes: – Colorful Posters (22”x28”) – Event flyers to pass out at the store or in the community – Petco promotional items to hand out at the event (tennis balls, Frisbees, bandanas) – Adoption event advertising on the petco.com individual store event pages
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Adoption Partner Newsletter Think Adoption First Newsletter Quarterly Newsletter Grooming Information Dog Training National Topics Updates
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In-Store Fundraisers and Donations Fundraisers Spring a Pet March 7-29 Pet Cancer Awareness May 9-31 Be a Lifesaver June 27-July 19 Together We Can August 15September 13 Helping Heroes October 3-25 Tree of Hope November 21December 27
Product Donations Vendors Customers (We Are Family Too) Manager’s Choice – Clearance items can be donated
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Adoption Partner Responsibilities Health Care Vaccinations (Petco and City and State requirements) Spay and Neuter (16 weeks or City and State requirements Temperament testing Healthy/Free of illness, disease, and parasites Petco Forms Think Adoption First Forms Maintenance Regular maintenance for in-store habitats Customer Service Standards of Excellence Confidential
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FINALLY - Becoming an Adoption Partner Applying is easy!!! Please complete an online application at Petco.com/adoptions Be prepared to submit the following documents during the online application process A copy of your organization’s W-9
One of the following: 501c3 Tax Determination Letter A completed Petco Foundation Application for Government Organizations Please allow 6-8 weeks for the Petco team to review
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Questions?
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THANK YOU!! Confidential
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