Pharma Buzz Bingo Card - Pharma Marketing Network

Download PDF
3 downloads 217 Views 101KB Size Report
Comment
Leader). Innovation (as in “Open. Innovation”). Patient. Journey. Target. Audience. Market Access. Non-personal. Com
PharmBingo Pharma Buzzwords Heard at Corporate Meetings or Industry Events Event/Meeting: __________________________________________________________________ Date: ___ / ___ / ______ Location: __________________________________________________ Reporter Name: ___________________________ Email: ________________________________

P

H

A

R

M

B

I

N

G

O

Gamification

Patient Centricity

Closed-Loop Marketing

POL (Patient Opinion Leader)

Sales Force Effectiveness

Big Data

KSOL (Key Social Opinion Leader)

Pharmaguy

Disruptive

Patient Empowerment

KOL (Key Opinion Leader)

Innovation (as in “Open Innovation”)

Patient Journey

Target Audience

Market Access

Non-personal Communication

Transparency

KAM (Key Account Management)

Patient Engagement

Multichannel Marketing

© 2015 Pharmaguy. All rights reserved.

Going Beyond Cross-Channel the Pill Marketing

Patient Storytelling

Value-Added Services