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KLOUT MATTERS How to Engage Customers, Boost Your Digital Influence—and Raise your Klout Score for Success By Gina Carr and Terry Brock Influence is more important than ever in today’s connected world as brands, companies, and individuals vie to become the next big phenomenon. Enter Klout, a measurement system that determines s a score from 1-100 to determine how influential you are online and offline by using over 12 billion pieces of data to calculate all Klout Scores. Klout scores are mostly determined by the amount of engagement you have with your audience, i.e., how many comments on your Facebook or blog post, how many retweets you receive, and your recommendations on LinkedIn. To put it simply, it’s no longer who you know, but how you engage with who you know that matters most when gauging influence. In their new book, KLOUT MATTERS: How to Engage Customers, Boost Your Digital Influences—and Raise Your Klout Score for Success (McGraw-Hill Professional; October 2013; Original Paperback; $18.00), social media gurus Gina Carr and Terry Brock make a clear case why a Klout Score should matter to you, and offer tools and techniques for effectively raising your Klout Score to evolve into a top influencer yourself. From why social media is the new arbiter of influence, to tips for managing your social media presence, Carr and Brock demystify Klout and show how it is a necessity to thought leaders and businesses who want to grow their communities. In KLOUT MATTERS, Carr and Brock offer guidance on: • Understanding the way Klout determines your influence and score • Tips for using Facebook, Twitter, LinkedIn and other platforms to raise your Klout Score • How to create content that will engage your audience • Additional tools such as HootSuite, Twubs, and Social Buzz Club for improving your sphere of influence both online and offline Klout should especially help cash-strapped businesses looking to get the most bang for their advertising dollars. For instance, instead of pouring a large budget into traditional media like TV and radio for a spray-and-pray approach, they are likely to have better effect by hiring a key influencer or advocate to engage their followers/fan bases for the company or product they are promoting.
In the end, it doesn’t really matter how many followers or friends you have – it is about building relationships and growing a responsive community that engages with you, helps spread your ideas, and connects you to other people, which is the only true way of keeping a high Klout Score for the long run. ADVANCE PRAISE “This should be read by anyone who wants to learn more about the symbiotic relationship between Klout, influence and social media.” Joe Fernandez, cofounder and CEO of Klout.
"Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top." Harvey Mackay, #1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive "Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance." Jeffrey Gitomer, New York Times bestselling author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling ABOUT THE AUTHORS: GINA CARR is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for greater influence, profits, and success. She has an MBA from Harvard Business School. Gina’s Klout Score is 78. TERRY BROCK is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame. Terry’s Klout Score is 76. About McGraw-Hill Professional McGraw-Hill Professional, a division of McGraw-Hill Education, is a leading global provider of print and electronic content and services for the medical, technical, and business communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on medical and health, engineering, business, and scientific topics. For more information, visit http://www.mhprofessional.com.
McGraw-Hill Education is a digital learning company that draws on its more than 100 years of educational expertise to offer solutions that improve learning outcomes around the world. McGraw-Hill Education is the adaptive education technology leader with the vision for creating a highly personalized learning experience that prepares students of all ages for the world that awaits. The Company has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in more than 60 languages. For additional information, visit www.mheducation.com KLOUT MATTERS: How to Engage Customers, Boost Your Digital Influences—and Raise Your Klout Score for Success Gina Carr and Terry Brock; October 2013; Original Paperback/eBook, $18.00; 0071827315; 9780071827317
For more information, please visit: http://www.mhprofessional.com or http://kloutmatters.com/. For interviews, review copies, artwork, excerpts, or more information, please contact: Sam Glazer, Publicist: 201-222-0405/[email protected]
Stacey Ashton, McGraw-Hill: 212-512-3577/[email protected]