Design Driven is a program developed by Concept Machine that aims to ... theme. Redesigned identities : logo before, log
E-mail :
[email protected]
Developed by
Facebook.com/DesignDrivenProgram
Concept Machine design + brand identity studio www.conceptmachine.ro
Presentation Design Driven is a program developed by Concept Machine that aims to raise awareness on the fundamental role of design in business. From our work experience we have drawn a few personal ideas on the relationship between business and design and we have identified three different levels of interactions with different effects. The basic role of design is to present, to communicate. Integrated within the business strategy, design sets expectations and facilitates connections and interactions with the consumer, inspire and motivates, sustaining efficiency. Placed at the core of business thinking, design leads to innovation and creates opportunities. Whatever the business profile, the strategy or the communication needs, we think design is an essential tool that can be applied either punctually or globally to generate coherence, consistency and differentiation.
E-mail :
[email protected]
Developed by
Facebook.com/DesignDrivenProgram
Concept Machine design + brand identity studio www.conceptmachine.ro
Contribute ! We curate and publish materials to sustain our cause: the importance of design thinking in business. We invite all designers to contribute to the program. Any kind of information on the subject is welcomed. We are interested in the following two types of materials, but we are also open to suggestions. Articles based on your own reflections and experience on the theme Redesigned identities : logo before, logo after, and short description of the project focusing on the project's objectives and outcome We'll publish the material on Concept Machine blog and on the program Facebook page. You'll also be in our Links section.
About us Concept Machine is a design and brand identity studio based in Bucharest. We work for inspiring clients that aim for perfection. Since its founding, Concept Machine has promoted the message “design matters”, trying to emphasize the fundamental role of design in the creation of an identity.
