STRATEGIES AND TACTICS. This programme is designed to help you achieve
greater profits through effective pricing strategies and tactics. Pricing is a key ...
NOVO
PRICING FOR IMPROVED PROFITS: STRATEGIES AND TACTICS coordenação: Gavin Eccles
Apresentação
BENEFÍCIOS
This programme is designed to help you achieve greater profits through effective pricing strategies and tactics. Pricing is a key business tool that is often set aside from strategy and performance management. Adding just 1% to top-line revenue can contribute 7-10% to operating profits.
On completion of this programme, you should be able to: • Compare and contrast the key principles of pricing strategy; • Identify and capture additional revenue growth through pricing execution strategies; • Receive practical tools for managing pricing, and gain an awareness of the more specialised approaches to pricing; • Learn a framework for incorporating pricing into the development of products and services from the outset; • Gain wider perspectives on pricing, the behaviours it drives, and its central importance to business performance; • Finally, to evaluate the effectiveness of your pricing strategy.
In 3 days you will be given practical tools and frameworks for setting the right competitive price for products and services to optimise profits. Pricing principles are reinforced through case studies, requiring participants to solve numerical pricing challenges.
DESTINATÁRIOS
You will learn to recognise pricing issues and develop successful pricing strategies for existing markets, or to incorporate pricing into the development of new products and services.
This programme is aimed at personnel from marketing, finance, sales and planning, or executives of smaller companies, who analyse, recommend or approve pricing strategies. It is most beneficial to those individuals/firms who are participating in product development, at the forefront of price competition, or being attacked by low-cost operators who are commoditizing price.
Participants will work through practical examples in a wide range of industries on how pricing is integral to the performance and behaviours of the wider organisation. This will provide a strong basis for improving the way your organisation thinks about pricing in its approach to marketing, sales and innovation – and how these parts of the organisation can work together to achieve high performance.
Nível Recomendado Upper and middle executives; Entrepreneurs
coordenador Gavin Eccles: Master of Philosophy in Strategic Marketing from the University of Surrey - UK; Honours Degree in Business and Management from Sheffield Hallam University - UK; Business Consultant with over 20 years experience in marketing and strategic management; former Marketing Development Director of British Airways; Brand Manager within numerous hotel and tourism businesses; Marketing Development within Marks and Spencer.
Porto Business School
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OUT 2014
1ª Edição / porto
1, 2 e 3 de outubro
PLANO GERAL Built around three core elements - “customer insights”, “competitive value strategies” and “tools & techniques”, the programme will provide participants with the following key topics: • How to identify and use price elasticity in making sound pricing decisions • How to price proactively to achieve business goals • The importance of price in differentiation vs. commoditisation • “Price Leakage” and how “Pocket Pricing” can reveal true contributions • Marginal pricing and what this means for profitability • How to integrate pricing decisions into product development • Price promotions and how to manage them profitably • Managing price transparency, control and signals • Implementing commercial tools for Price and Revenue Optimisation (PRO) • How to manage dynamic pricing (for online businesses) • Transfer pricing within different organisation structures • Integrating pricing with strategy • Pricing and how it drives sales behaviours • Case studies and insights from practical experience
METODOLOGIA The programme will be taught in executive education style, promoting an open atmosphere that encourages active participation, and “action learning”. Material will centre on price and revenue optimisation, with a strong emphasis on practical application in decision-making, including the use of case studies, exercises, and examples.
// DURAÇÃO
// LOCAL
// PREÇO
// INSCRIÇÕES
3 dias completos [à 4ª, 5ª e 6ª feira] 9h00-18h00 Carga horária total: 24 horas
Porto Business School
1500 euros [material de apoio às aulas, almoços e coffee-breaks incluídos] Os associados da Porto Business School e os antigos alunos beneficiam de condições especiais.
22 615 32 70
[email protected] [para informações, reservas ou inscrições]
Políticas de cancelamento, pagamento, reservas e descontos na página 124 e em www.pbs.up.pt/formacao/informacoesgerais.html Se desejar obter a brochura detalhada deste Curso aceda à página: www.pbs.up.pt
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